Rádio Globo

Name

Rádio Globo

Legal name

Editora Globo S/A

Website

https://radioglobo.globo.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• FM radio station
• Podcast distribution
• Sports coverage
• Entertainment news

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and sponsorship: Rádio Globo generates revenue primarily through advertising, with promotional segments aired Monday through Saturday during programming. The station also conducts promotional campaigns with partner brands including restaurants, cosmetics, cinema chains, and consumer brands, offering listeners prizes such as vouchers and tickets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rádio Globo is a Brazilian radio station broadcasting live at 98.1 FM in Rio de Janeiro, delivering news, sports, music, and entertainment programming as part of the Sistema Globo de Rádio. Its core offering is supplemented by on-demand podcasts, event promotion services (races, concerts, cultural activities), and listener promotional campaigns offering prizes such as cash prizes, vouchers, and event tickets.

Product overview

Rádio Globo is a traditional Brazilian radio station operating on 98.1 FM in Rio de Janeiro, part of the Sistema Globo de Rádio (Globo Radio System). The station offers live broadcast programming across multiple content verticals including news, sports, entertainment, and music. The core radio broadcast is complemented by a digital ecosystem featuring on-demand podcasts (Trends Rádio Globo, Esporte Rádio Globo, Sofá da Kayete), event promotion services, and promotional campaigns. The station primarily serves the Rio de Janeiro metropolitan area with a mix of talk shows, sports coverage, music programming, and live event organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Globo (98.1 FM)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• TelecineminorGTM or Marketing PartnerPartnership for promotional campaigns where listeners can win prizes and movie-related experiences. Telecine promotions run during radio programming with prizes distributed to listeners.
• GloboplaycoreGTM or Marketing PartnerCross-promotional partnership with Globo's streaming platform. Exclusive content and promotional campaigns offering Globoplay subscriptions and series merchandise to listeners.
• Mundo PixarminorGTM or Marketing PartnerPromotional partnership for Mundo Pixar exhibition, offering listeners chances to win tickets and experiences related to Pixar animated films.
• Florenzza SemijoiasminorGTM or Marketing PartnerPartnership for promotional campaigns with jewelry vouchers and prizes. Florenzza has multiple locations in Rio de Janeiro and Duque de Caxias.
• Frizon CosméticosminorGTM or Marketing PartnerPromotional partnership offering cosmetic product kits to listeners during radio programming promotions.
• Balbino's CostelãominorGTM or Marketing PartnerRestaurant partnership offering R$180 vouchers for costela (ribs) dining experience in Curicica, Rio de Janeiro.
• Boleria d'AvóminorGTM or Marketing PartnerBakery partnership offering R$50 and R$100 vouchers across units in Niterói, São Gonçalo, Copacabana, and Centro do Rio.
• Bahamas Deck BarminorGTM or Marketing PartnerBar partnership in Nova Iguaçu offering weekly R$100 vouchers and Wednesday promotions for female patrons.
• Restaurante BauruminorGTM or Marketing PartnerRestaurant partnership offering R$150 vouchers across multiple units including Belford Roxo, Freguesia, Vila da Penha, Cachambi, Duque de Caxias, Ilha do Governador, and Tijuca.
• Patota Bar e RestauranteminorGTM or Marketing PartnerBar and restaurant partnership in Vila Isabel offering R$100 vouchers as promotional prizes.
• R21 Bar e RestauranteminorGTM or Marketing PartnerRestaurant partnership across multiple units (Vila Valqueire, Barra, Freguesia, Recreio, Vista Alegre, Méier) offering combo specials and weekly prizes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Globoplay: Globoplay is Grupo Globo's streaming platform and a core cross-promotion partner for Rádio Globo. It is a sister property under the same parent and serves as the digital extension where radio content increasingly migrates.

Direct peers

• BandNews FM: BandNews FM is a national Brazilian news/talk radio network affiliated with the Band group. It directly competes with Rádio Globo for news and sports audiences and share of advertising revenue in Rio de Janeiro and beyond.
• Alpha FM: Alpha FM is a Brazilian FM radio station operating in São Paulo and Rio de Janeiro focused on adult contemporary music. It competes directly with Rádio Globo for the same listener demographic and advertising budgets in Rio.
• 89 FM - A Rádio Rock: 89 FM is a major music-format FM station in São Paulo known for rock programming. Comparable to Rádio Globo as a flagship Brazilian FM station with strong brand identity, music and entertainment programming, and active digital presence.
• Antena 1: Antena 1 is a Brazilian FM radio network focused on light/instrumental music and entertainment. It competes with Rádio Globo in the adult music and lifestyle ad segment across major Brazilian markets.
• Jovem Pan: Jovem Pan is one of Brazil's largest radio networks, operating multiple AM/FM stations nationwide with news, sports, and talk programming. It directly competes with Rádio Globo for audiences and advertising in the Brazilian radio market.
• CBN (Central Brasileira de Notícias): CBN is the news radio network of Sistema Globo de Rádio, a sister property to Rádio Globo under the same parent Grupo Globo. It shares Globo's content ecosystem and competes in the same advertising market with a news-focused format.
• Mix FM: Mix FM is a Brazilian FM radio network targeting younger adult audiences with pop/dance music. Directly comparable to Rádio Globo as a multisegment FM radio station competing for advertising dollars in Rio de Janeiro.

Regional players

• Rádio Gaúcha: Rádio Gaúcha is a flagship AM/FM radio station in Porto Alegre, part of the Grupo RBS media group. It is a comparable regional broadcaster with news, sports, and entertainment programming, but serves the southern Brazilian market rather than Rio.

Broad incumbents

• iHeartRadio: iHeartRadio is the largest US radio operator with extensive digital streaming and podcast platforms. Comparable to Rádio Globo as a traditional radio broadcaster that has expanded into digital audio and podcasting, providing a benchmark for digital transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/radioglobo
• LinkedInlinkedin.com/company/radio-globo-oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Globo