Alfa Staff

What Alfa Staff does

Alfa Staff is a privately held, family-owned staffing and recruitment agency headquartered in Newport, South Wales, operating across South Wales and the South West of England. Founded in 2014 by Gary Howells and Vikky Howells-Cook (a father-daughter team with combined decades of transport industry experience), the firm legally trades as Legion Logistics Limited and supplies temporary, contract, and permanent workers across six business verticals: HGV Driver Recruitment (its flagship), Industrial, Catering and Hospitality, Permanent Recruitment, Skilled and Technical, and HGV/LGV Driver Training. The company places particular emphasis on short-notice responsiveness, claiming one-hour fulfilment capability and 24/7 availability including Christmas Day.

The underlying technology stack is modest: an internal database matching system for pairing candidate skills and locations with client requirements, a client portal providing real-time access to driver licences, DVLA checks, right-to-work documentation and timesheets, and an onsite driving simulator at the firm's dedicated Felnex Industrial Estate training centre. The Training Academy division (operating since 2017, with a dedicated facility from September 2020) delivers accredited courses including Driver CPC (JAUPT approved), FLT training (AITT accredited), HGV licensing, First Aid, Working at Heights, and CPD Level 3 Drivers Hours & Tachographs.

Revenue is generated through three streams: temporary staffing and permanent placement fees (transaction-based, with an introductory £1,000 first-placement offer), and professional training services. Pricing for placements is unit-based (hourly PAYE or umbrella rates ranging from £9.89 to £24.00 per hour depending on role and shift), while training is sold per course to individuals and businesses. The firm claims 30+ HGV companies as recurring weekly clients and has trained thousands of individuals since inception, but discloses no revenue figures and operates without external institutional funding.

Name

Alfa Staff

Legal name

Legion Logistics Limited

Website

https://alfastaff.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recruitment and staffing services

akta.pro primary industry

Construction & General Labor Staffing (BPACAEAA)

akta.pro secondary industries

Manufacturing & Production Line Staffing (BPACAEAC), Civil, Construction & Infrastructure Engineering Staffing (BPACADAH)

Keywords

• Temporary staffing services
• Permanent recruitment solutions
• HGV driver recruitment
• Vocational training programmes
• Industrial recruitment agency

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Temporary Staffing: Providing temporary workers (temporary, contract, adhoc) to businesses across multiple sectors including HGV driving, industrial, hospitality, and skilled technical roles. They charge businesses for supplying temporary staff.
2. Permanent Placement: Recruiting permanent staff for businesses. An introductory offer of £1000 for first permanent placement was mentioned. Full permanent placement services include advertising, CV screening, interviews, and reference checks.
3. Professional Training: Training services including Driver CPC, FLT training, HGV licensing, First Aid, Working at Heights, Plant and Construction training, and IOSH certifications. Training provided to individuals and businesses across England and Wales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alfa Staff is a regional recruitment agency supplying temporary, contract, adhoc, and permanent workers to businesses across South Wales and the South West of England. Its core specialism is HGV/LGV driver supply, expanded into industrial, hospitality, and skilled-technical sectors. Through Alfa Training Academy the firm also delivers Driver CPC, HGV/LGV licensing, AITT-accredited forklift, Working at Heights, First Aid, and IOSH training courses to both individuals and corporate clients.

Product overview

Alfa Staff is a multi-sector recruitment agency operating as a unified platform with specialized divisions. The core offering consists of Alfa Staff Recruitment Services (temporary, contract, and permanent placements) complemented by Alfa Training Academy (vocational training programs). The portfolio includes dedicated services for HGV Driver Recruitment, Industrial Recruitment, Catering and Hospitality, Permanent Recruitment, and Skilled and Technical placements. A Client Portal provides document management access. The company, founded in 2014 and expanded into HGV Driver Training in 2021, serves South Wales and the South West of England.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfa Staff Recruitment Services Full-service recruitment agency providing temporary, part-time, contract, adhoc, and permanent workers to businesses across South Wales and the South West of England. Sectors served include HGV/LGV driving, industrial, catering and hospitality, permanent, and skilled/technical placements.
• Alfa Training Academy Vocational training division offering Driver CPC, LGV/HGV licensing, AITT-accredited forklift, Working at Heights, First Aid, IOSH, Plant and Construction courses, and CPD Level 3 Drivers Hours & Tachographs, delivered to both individuals and businesses across England and Wales.
• HGV Driver Recruitment Specialist HGV/LGV driver recruitment on adhoc, contract, and permanent bases for haulage and logistics operators across South Wales and the West of England.
• Industrial Recruitment Supply of pickers/packers, labourers, CSCS workers, drivers mates, forklift drivers, plant operators and machine operators to industrial sectors including automotive, timber, waste, manufacturing, and construction.
• Catering and Hospitality Staffing Supply of waiting staff, bar staff, kitchen porters, catering assistants, chefs de partie, sous chefs, and head chefs for events and hotels across Wales.
• Permanent Recruitment Full-cycle permanent placement service covering advertising, CV screening, interviews and reference checks across commercial, retail, engineering, and offshore marine management roles.
• Skilled and Technical Recruitment Placement of CAD engineers/technicians, maintenance engineers, welders, fabricators, project managers, CNC setters/programmers/operators, lab technicians, and mechanical engineers/fitters on permanent and temporary assignments.
• HGV/LGV Driver Training HGV/LGV training delivered to the public and businesses across South Wales, including an onsite driving simulator for practical training ahead of on-road lessons, with high pass rates.
• CPD Level 3 Drivers Hours & Tachographs Course Level 3 CPD award providing confirmation-of-learning certification on driver hours and tachographs, targeted at Transport Operators and Managers requiring evidence of professional development beyond standard Driver CPC.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Road Haulage Association (RHA)coreOthersAlfa Staff is a member of the Road Haulage Association, the organisation representing the road transport industry. The RHA provides representation and support for logistics operators in the UK.
• AITT (Association of Industrial Truck Specialists)coreOthersAlfa Staff's training programmes are AITT accredited for forklift and industrial truck training, ensuring quality and recognised qualifications.
• JAUPT (Joint Approvals Unit for Periodic Training)coreOthersAlfa Staff is a JAUPT approved centre for delivering Driver CPC periodic training. DVSA and JAUPT monitor training provider uploads and driver records for compliance.
• DVSA (Driver and Vehicle Standards Agency)coreOthersGovernment agency that sets standards for driving and vehicle safety. Alfa Staff operates under DVSA guidelines for Driver CPC training and driver certification.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Reed: One of the UK's largest recruitment brands across multiple sectors including industrial, driving, and professional staffing. Broad incumbent competitor to Alfa Staff with much greater national reach and a larger candidate database.
• Manpower UK: Global staffing leader with significant UK presence across industrial, driving, and professional categories. Competes with Alfa Staff on large enterprise contracts and candidate supply, though not specialist-only in HGV.
• Gi Group UK: International staffing group with UK operations in industrial, driving, and logistics verticals. Comparable to Alfa Staff on temp staffing mechanics but operating globally and at much larger scale.
• Adecco UK: Major UK staffing provider with industrial, logistics, and professional divisions. Broad incumbent competitor relevant for benchmarking pricing, scale, and large-customer relationships.

Direct peers

• Driver Hire: UK's largest specialist transport and logistics recruitment franchise network, focused on HGV and LGV driver supply. Directly comparable to Alfa Staff in target customer (hauliers) and core service (temporary and permanent driver placement), but operating at significantly larger national scale via a franchise model.
• Pertemps: UK-based recruitment group with strong industrial, driving, and commercial divisions. Comparable to Alfa Staff across multi-sector blue-collar staffing with both temporary and permanent offerings, though materially larger and national in scope.
• Acorn Recruitment: UK-wide specialist recruitment firm with industrial, driving, and skilled trades divisions, plus training services. Closely comparable business model to Alfa Staff across recruitment + training vertical integration.
• Blue Arrow: UK specialist staffing provider with strong industrial, driving, and logistics verticals. Closely comparable service mix to Alfa Staff including temp, contract, and permanent placements in industrial and driving categories.

Regional players

• Workforce Staffing: Wales-focused industrial and commercial staffing provider. Directly comparable to Alfa Staff on regional geography and industrial/general-labor mix, useful for benchmarking regional pricing and customer overlap.

Emerging players

• Hawk 3 Talent Solutions: Wales-based recruitment firm with logistics, industrial, and professional divisions. Geographic and segment overlap with Alfa Staff in South Wales, though a smaller player; useful comparable for regional positioning and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StaffAlfa
• Facebookfacebook.com/AlfaStaff
• Instagraminstagram.com/alfastaffandtraining
• LinkedInlinkedin.com/company/alfa-staff-recruitment-training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfa Staff