Jyske Forsikring

What Jyske Forsikring does

Jyske Forsikring is a Danish personal and commercial insurance brand, distributed and sold exclusively through the Jyske Bank A/S branch network across Denmark. The brand is operated by Købstædernes Forsikring, Gensidig — a mutual insurance company founded in 1765 that underwrites and carries the risk on all policies. Coverage is limited to Danish policyholders who hold a Jyske Bank account, with insurance advisors co-located in every Jyske Bank branch to provide face-to-face advisory alongside online self-service via jyske.dk price calculators and a Min Side customer portal authenticated through MitID.

The product portfolio spans roughly 30 personal and commercial lines anchored by Bilforsikring (car), Husforsikring (home), Indboforsikring (contents), Ulykkesforsikring (accident), Årsrejseforsikring (annual travel), Kæledyrsforsikring (pet), and Lønsikring (income protection) on the personal side, plus a comprehensive commercial suite organised around TotalErhverv (a bundled building, contents, liability, cyber, workers' compensation, sickness-absence, and legal-expenses package). Modular add-ons include Digital Kriminalitet (dark-web monitoring via SAFEonNET's SafeAlarm), Elektronik Plus, Cykel mm., Kaskoforsikring, and Afbestillingsforsikring. Distribution relies on the Jyske Bank captive channel; there is no proprietary underwriting or claims technology platform disclosed beyond standard web portals.

Revenue is generated via recurring subscription-style insurance premiums, with pricing customised to individual risk profiles, a 10% online discount for direct web purchases, and a 10% Fordelskunde bundling discount conditioned on holding Indboforsikring plus at least two additional qualifying policies with MobilePay or Betalingsservice payment. Ancillary revenue comes from payment plan surcharges, billing fees, and cancellation penalties (80 kr standard; 795 kr within the first year). The company is a cooperative/mutual with no outside equity holders, supervised by Finanstilsynet, and prioritises retention through cross-product bundling and embedded partner services (Hejdoktor telemedicine, AS3 re-employment support, UlykkesPatientForeningen advocacy, SOS International roadside, Falck Global Assistance, Europæiske ERV extended travel coverage).

Name

Jyske Forsikring

Legal name

Købstædernes Forsikring, Gensidig

Website

https://jyske.dk

Company type

Private

Founded year

1765

Operating status

Operating

Headcount range

11–50 employees

Short description

Jyske Forsikring is a Danish personal and commercial insurance brand, delivered by Købstædernes Forsikring (a 260-year-old mutual) and sold exclusively through Jyske Bank branches to Danish bank customers across car, home, contents, accident, travel, pet, income, and cyber lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance premiums: Jyske Forsikring generates revenue through recurring insurance premiums paid by customers for coverage across personal and commercial insurance lines. Pricing is quote-based and customized to individual risk profiles, with discounts for bundling multiple policies (Fordelskunde programme). The company also generates revenue from ancillary fees such as payment plan surcharges, billing fees, and cancellation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jyske Forsikring provides personal and commercial insurance products to customers of the Jyske Bank group in Denmark, including car, home, contents, travel, accident, pet, income protection, credit card travel, workers' compensation, cyber, property, business interruption, and liability coverages. Distribution is exclusively through Jyske Bank branches where insurance advisors sit locally, supplemented by an online self-service portal (Min Side), online pricing calculators, and telephone advisory. The company anchors its personal proposition on the Fordelskunde loyalty programme, which requires home contents coverage plus at least two additional policies and offers a 10% bundling discount plus value-added benefits.

Product overview

Jyske Forsikring is an insurance brand distributed by Købstædernes Forsikring to customers of the Jyske Bank group. The product portfolio spans private and commercial insurance lines organized around a core platform (Min Side self-service portal and online insurance calculator) supplemented by modular add-ons. Private insurance products include Bilforsikring (car), Husforsikring (home), Indboforsikring (home contents) as the mandatory anchor for the Fordelskunde premium program, Kæledyrsforsikring (pet), Lønsikring (income protection), Ulykkesforsikring (accident), Årsrejseforsikring (travel), and Jyske Bank Kortforsikring (credit card bundled travel). Indboforsikring offers optional add-ons including Digital Kriminalitet (dark-web monitoring via SAFEonNET), Elektronik Plus, and Cykel mm. The commercial portfolio is anchored by TotalErhverv, a bundled advisory-led solution covering building, contents, liability, cyber (Basis/Plus tiers), workers' compensation, sickness absence, and legal expenses. Additional business lines include property, construction, machinery, transport, netbank fraud, employee crime, management liability, and group accident insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilforsikring (Car Insurance) Comprehensive car insurance for Jyske Bank customers covering mandatory third-party liability, optional full coverage (kasko), glass damage, roadside assistance abroad, and additional riders such as driver coverage, parking damage, and coverage for young drivers under 26.
• Husforsikring (Home Insurance) Home insurance covering sudden and unexpected damage to the house including fire, storm, burglary, water damage, broken pipes, and pest control; also includes homeowner liability and legal expenses coverage.
• Indboforsikring (Home Contents Insurance) Home contents insurance covering the policyholder's belongings against fire, water, burglary, theft, vandalism, and traffic accidents; includes identity theft protection as standard and optional add-ons such as Electronics Plus, Digital Crime, and cycling coverage. This product is the mandatory anchor of the Fordelskunde premium customer programme.
• Kæledyrsforsikring (Pet Insurance) Pet insurance covering dogs, cats, birds, and other household pets; covers veterinary expenses, mandatory dog liability insurance, and includes free access to Hejdoktor online vet consultations.
• Lønsikring (Income Protection Insurance) Income protection insurance providing monthly payments of 1,000-50,000 DKK for 6-12 months if the policyholder becomes involuntarily unemployed, supplemented by health insurance and job search assistance through AS3 starting during the notice period.
• Ulykkesforsikring (Accident Insurance) Accident insurance providing compensation for permanent disability resulting from accidents, with optional coverage for dental injuries, physiotherapy and chiropractic treatment, eyeglasses, bone fractures, and motorcycle/ATV/moped riders.
• Årsrejseforsikring (Annual Travel Insurance) Annual travel insurance covering medical emergencies, evacuation, trip delays, cancellation, baggage, and rental vehicle excess for trips up to 90 days in Europe or worldwide; includes optional cancellation insurance add-on. Coverage beyond 90 days is referred to Europæiske ERV.
• Jyske Bank Kortforsikring (Credit Card Insurance) Travel and cancellation insurance bundled with Jyske Bank Visa Credit, Mastercard Gold, and Platinum credit cards, covering medical emergencies, trip cancellation, baggage, evacuation, and electronics damage for cardholders and their families; customers with chronic or pre-existing conditions can complete a Falck medical pre-assessment before travelling.
• Campingvognsforsikring (Camper Insurance) Insurance for caravans and tent trailers covering the vehicle, awning, and contents, with new-tent replacement within 3 years of purchase, transport cost coverage, and emergency assistance abroad through SOS International / SOS Dansk Autohjælp red-card service.
• Knallertforsikring (Moped Insurance) Insurance covering mopeds (class 30 and 45) with mandatory third-party liability and optional comprehensive coverage.
• Motorcykelforsikring (Motorcycle Insurance) Motorcycle insurance with mandatory third-party liability and optional comprehensive coverage, including roadside assistance options.
• Trailerforsikring (Trailer Insurance) Insurance for trailers covering theft and fire damage, with optional roadside assistance.
• Bådforsikring (Boat Insurance) Insurance covering damage to pleasure boats including liability coverage.
• Sommerhusforsikring (Summer House Insurance) Insurance for summer houses covering fire, storm, and burglary damage.
• Børneforsikring (Child Insurance) Insurance covering children against accidents or illness, including dental and eyeglass coverage.
• TotalErhverv (Total Business Insurance) Comprehensive bundled business insurance solution combining building, equipment, liability, cyber, workers' compensation, and other coverages under one advisor-led package with annual service reviews and localized agent support; offered through the dedicated Erhvervscenter in Århus.
• Arbejdsskadeforsikring (Workers' Compensation Insurance) Mandatory workers' compensation insurance covering employees injured at work, including medical treatment, rehabilitation, disability compensation, death benefits, and crisis psychological support; includes access to UlykkesPatientForeningen for advice and victim support.
• Sygedriftstabsforsikring (Sick Business Interruption Insurance) Business interruption insurance covering the company if a key employee (owner or staff) cannot work due to serious illness or injury, paying up to 64,000 DKK per month (max 80% of average monthly revenue per employee) after a 3-week waiting period.
• Cyberforsikring (Cyber Insurance) Business cyber insurance offered in two tiers (Cyber Basis and Cyber Plus) covering costs associated with hacker attacks and cyber incidents, including a 24/7 hotline, IT investigation, data breach response, GDPR compliance costs, business interruption, PR assistance, cyber extortion handling, and optional CEO-fraud coverage.
• Ejendomsforsikring (Property Insurance for Businesses) Business property insurance covering residential properties with up to 25% commercial use.
• Bygningsforsikring (Commercial Building Insurance) Commercial building insurance covering business premises and building fixtures.
• Entrepriseforsikring (Construction Insurance) Insurance covering unexpected damage during construction, renovation, and extension projects for businesses.
• Driftstabsforsikring (Business Interruption Insurance) Business interruption insurance covering financial losses when damage causes operational disruption.
• Løsøreforsikring (Business Contents Insurance) Business equipment insurance covering machinery, inventory, tools, and other operational assets.
• Maskinkaskoforsikring (Machinery Insurance) Comprehensive machinery insurance covering unexpected damage to business machines and equipment.
• Erhvervs- og Produktansvarsforsikring (Business & Product Liability Insurance) Business and product liability insurance covering compensation claims related to damages caused by the business's products or operations.
• Ledelsesansvarsforsikring (Management Liability Insurance) Management liability insurance covering compensation claims against company directors and board members.
• Netbankforsikring (Online Banking Fraud Insurance) Insurance covering losses from burglary or fraud targeting the business's online banking accounts.
• Medarbejderkriminalitetsforsikring (Employee Crime Insurance) Insurance covering financial losses resulting from criminal acts committed against the company by its employees.
• Kollektiv Ulykkesforsikring (Group Accident Insurance) Group accident insurance covering business employees in case of accidents.
• Retshjælpsforsikring (Legal Expenses Insurance) Legal expenses insurance covering court and arbitration costs in civil and commercial disputes for businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Jyske BankcoreChannel Partner/ Reseller/ DistributorJyske Forsikring is distributed exclusively through Jyske Bank's branch network. All Jyske Forsikring advisors sit locally in Jyske Bank branches across Denmark. Customers must hold a Jyske Bank account to purchase Jyske Forsikring products.
• LokalBoligminorGTM or Marketing PartnerWhen customers purchase a home through LokalBolig, they can receive insurance and banking advisory by visiting Jyske Bank, as Jyske Forsikring advisors are available in all Jyske Bank branches. This co-marketing arrangement helps new homeowners access financial protection.
• HejdoktorcoreTechnology or IntegrationHejdoktor provides 24/7 online doctor consultations (video, phone, email) to Fordelskunde members at 0 kr. The service offers max 5-minute wait times, weekday hours 08:00-22:00 and weekend hours 08:00-18:00. Danish-authorized doctors provide advice, prescriptions, and referrals.
• AS3minorStrategic or Co-development PartnerAS3 provides job placement and career advisory services to Lønsikring (wage insurance) customers, starting during the notice period to help them return to employment more quickly.
• UlykkesPatientForeningencoreStrategic or Co-development PartnerUlykkesPatientForeningen provides support, advice, and advocacy services to accident victims insured through Jyske Forsikring's Arbejdsskadeforsikring (work accident insurance). Services include access to social workers, psychologists, lawyers, doctors, physiotherapists, and support networks.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Codan: Codan is a leading Danish general insurer offering personal and commercial P&C insurance, with similar product breadth (car, home, contents, business). Direct competitor to Jyske Forsikring in Denmark and owned by Intact Financial / RSA.
• If Skadeforsikring: If is a major Nordic P&C insurer with a Danish operation, offering personal and commercial insurance lines across car, home, contents, travel, and business. Directly comparable product portfolio to Jyske Forsikring.
• Alka: Alka is a Danish mutual insurer offering personal insurance products (car, home, contents, accident, travel). Like Købstædernes Forsikring, it operates as a mutual and directly competes for the same Danish private customers.
• Topdanmark: Topdanmark is a major Danish P&C and life insurer (owned by Sampo). It serves both personal and commercial customers with overlapping products (car, home, contents, accident, business).
• Tryg: Tryg is the largest Scandinavian general insurer with a major Danish P&C business. It offers personal and commercial insurance lines similar to Jyske Forsikring and is the dominant incumbent in the same Danish market.
• GF Forsikring: GF Forsikring is a Danish mutual insurer historically tied to cooperative societies, offering personal insurance products (home, car, contents, accident) similar in coverage and customer base to Jyske Forsikring.

Emerging players

• Dansk Sundhedssikring: Dansk Sundhedssikring is a Danish health insurance specialist that overlaps with Jyske Forsikring's accident, pet, and Hejdoktor-backed telemedicine offerings, particularly for private individuals and corporate groups.
• Nem Forsikring: Nem Forsikring is a Danish digital-first direct insurer offering car, home, and contents insurance at lower price points. It competes with Jyske Forsikring on price-sensitive online customers and represents a newer distribution model.

Broad incumbents

• Gjensidige Forsikring: Gjensidige is a large Nordic mutual P&C insurer with a Danish presence. Like Købstædernes Forsikring it operates as a mutual and offers multi-line personal and commercial insurance at Nordic scale.

Regional players

• PenSam Forsikring: PenSam is a Danish pension and insurance provider offering personal and member-based insurance products. While more focused on pensions and member benefits, it overlaps with Jyske Forsikring's accident and income-protection lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/jyskebank
• YouTubeyoutube.com/user/jyskebank
• LinkedInlinkedin.com/company/jyskeforsikring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jyske Forsikring