MyStorage Centers

What MyStorage Centers does

MyStorage Centers is a privately held, Virginia-based self-storage operator running eight physical facilities across the Hampton Roads region, including locations in Chesapeake (two sites), Virginia Beach, Newport News, Suffolk, Poquoson, Mechanicsville, and Toano. Founded in 2007 and headquartered in Chesapeake, the company serves residential customers, commercial and SMB clients, contractors and tradespeople, military families stationed at Hampton Roads installations, vehicle/RV owners, and students, addressing common pain points around insufficient home or business storage, moves, renovations, and short-term deployment transitions. Its product portfolio spans standard self-storage units in varied sizes, climate-controlled units, RV/boat/vehicle storage, dedicated commercial and contractor units, and military-focused storage, supplemented by ancillary offerings such as on-site packing supplies and free moving truck rentals at select facilities. The company also runs a self-serve online rental and bill-pay platform for digital unit selection and lease execution.

The underlying technology is conventional self-storage facility operations supported by an online rental and payment system; no proprietary technology systems, AI/ML capabilities, APIs, or SDKs are disclosed. Core operational features across facilities include 24/7 surveillance cameras, secure keypad access, climate control options, and drive-up access units.

The business model is primarily recurring subscription revenue from month-to-month unit rentals, with a $25 one-time administration fee per new rental, a mandatory protection plan starting at $15 per month, and incremental revenue from packing supply retail. Pricing is not publicly disclosed and varies by location, unit size, and features, with online rates sometimes lower than in-store rates. Go-to-market is product-led growth via the self-serve website, reinforced by local SEO, content marketing, community engagement (including a Tunnels to Towers Foundation partnership), and Google review-driven referrals; promotional pricing is restricted to first-time renters. MyStorage competes against national self-storage REITs and regional independents by positioning itself as a local, community-rooted Virginia operator, with strong customer satisfaction ratings (4.8-5.0/5 across 1,332+ reviews).

Name

MyStorage Centers

Legal name

MyStorage Centers

Website

https://mystoragecenters.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MyStorage Centers is a privately held Virginia-based self-storage operator running eight facilities across the Hampton Roads region, offering standard, climate-controlled, RV/boat, commercial, contractor, and military storage units to residential and SMB customers under month-to-month recurring leases.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Self-Storage Property Management (BPAJAGAM)

Keywords

• Self storage facilities
• Climate controlled storage
• RV boat storage
• Commercial storage units
• Military storage solutions

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Storage Unit Rental: Monthly rental fees for storage units of various sizes. Customers pay recurring monthly rates with flexible month-to-month leases. Revenue constitutes primary income stream from standard unit rentals.
2. Protection Plans: Mandatory protection plans for stored items starting at $15/month. Provides coverage for stored belongings under certain circumstances. Tenants must provide proof of self-insurance or enroll in protection program.
3. Packing Supplies: Sale of packing and moving supplies including boxes, tape, bubble wrap, mattress covers, and other packing materials. Available at facility locations.
4. Administrative Fees: One-time administration fee of $25 per rental transaction. Additional fees may apply for protection plans and other services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MyStorage Centers operates 8 self-storage facilities across Virginia's Hampton Roads region, renting storage units in various sizes on flexible month-to-month leases to residential, commercial, military, contractor, and vehicle-owning customers. Offerings include climate-controlled units, drive-up access, indoor and outdoor RV/boat parking, packing supplies, and free moving truck rentals with move-in at select locations, with reservations, lease signing, and bill payment all available online.

Product overview

MyStorage Centers is a Virginia-based self storage company offering a unified portfolio of storage solutions centered around traditional self storage units. The core product line includes self storage units in various sizes, supplemented by specialized storage types (climate-controlled, commercial, residential, RV/boat, contractor, and military storage). The company also offers ancillary services including packing supplies and moving truck rentals at select locations. All offerings share common infrastructure including secure access, surveillance cameras, and online rental/bill pay capabilities across their 8 facility locations in Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units Self-storage units in various sizes rented on flexible month-to-month leases for personal and business use, featuring secure keypad access, surveillance cameras, and online rental and payment capabilities across the company's 8 Virginia facilities.
• Climate-Controlled Storage Storage units that maintain stable temperature and humidity levels to protect wooden furniture, electronics, artwork, and documents from Virginia's extreme weather conditions; available at MyStorage facilities.
• Commercial Storage Storage solutions for businesses including retailers, manufacturers, pharmaceutical representatives, educational institutions, governmental agencies, and nonprofit organizations to store inventory, documents, equipment, and office supplies.
• Residential Storage Personal storage units for homeowners and renters covering seasonal items, furniture during moves, household belongings, and climate-controlled options for temperature-sensitive items.
• RV/Boat Storage Vehicle storage for RVs, boats, cars, and motorcycles, available in outdoor parking and indoor storage configurations with drive-up access at select MyStorage locations.
• Contractor Units Specialized storage units for contractors and tradespeople including carpenters, builders, landscapers, HVAC technicians, electricians, painters, roofers, and plumbers for secure storage of tools, equipment, supplies, and commercial vehicles.
• Military Storage Flexible month-to-month storage solutions designed for active-duty military personnel and their families stationed at Hampton Roads installations, with military discounts and secure storage for belongings during deployments and PCS moves.
• Packing Supplies Moving and packing supplies sold at facility locations, including boxes in various sizes, tape, bubble wrap, mattress covers, dust covers, stretch wrap, and dish pack boxes.
• Moving Truck Rental Free moving truck rentals available at select MyStorage locations with move-in, used to transport belongings to a customer's storage unit.
• Storage Protection Plan Recurring monthly protection plan covering customers' stored belongings, starting at $15 per month; tenants must maintain coverage or provide proof of self-insurance.

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tunnels to Towers FoundationminorOthersMyStorage proudly supports the Tunnels to Towers Foundation as part of their commitment to giving back to the communities they serve. Since 9/11, Tunnels to Towers has honored America's heroes by providing mortgage-free homes to Gold Star and fallen first responder families, as well as building specially adapted smart homes for catastrophically injured veterans and first responders. MyStorage promotes donation links on their website for this charitable organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Devon Self Storage: Regional independent self-storage operator with a footprint concentrated in the eastern U.S. Uses identical monthly subscription pricing, protection plans, and climate-controlled offerings comparable to MyStorage.
• Simply Self Storage: Privately held regional self-storage operator with multi-state footprint using a similar online-first rental model, climate-controlled units, and protections plans. Most directly comparable to MyStorage's operating model at the mid-sized independent level.
• Moove In Self Storage: Regional self-storage operator in the mid-Atlantic with a similar diversified unit mix (residential, commercial, vehicle, climate-controlled). Closest operating peer given geography overlap and comparable facility-level service model.
• StorageMart: Privately held self-storage operator with hundreds of facilities in the U.S., Canada, and U.K., offering similar climate-controlled, vehicle, and commercial unit types. Closest independent peer to MyStorage's diversified product-and-segment strategy.

Broad incumbents

• Public Storage: Largest self-storage REIT in the U.S. with thousands of facilities nationwide. Directly competing for the same residential, commercial, military, and RV/boat tenants that MyStorage serves in Hampton Roads, with far greater brand recognition and digital marketing scale.
• Extra Space Storage: Public self-storage REIT with thousands of locations including strong mid-Atlantic presence. Offers virtually identical product mix (climate-controlled, vehicle, commercial units) and the same online self-serve rental flow that MyStorage uses.
• CubeSmart: Self-storage REIT with multi-thousand-facility footprint, prominent in the mid-Atlantic region. Competes on the same online-rental convenience, climate-controlled mix, and customer-segment breadth that MyStorage targets.
• National Storage Affiliates: Self-storage REIT built on a regional-operator partnership model; explicitly aggregates smaller chains like MyStorage. Provides a clear reference point for the company at scale or as a potential exit / capital partner.
• Life Storage: National self-storage REIT recently merged with Extra Space Storage. Operates comparable climate-controlled and vehicle storage product lines and competes for the same Virginia and mid-Atlantic customer base.

Others

• U-Haul: National moving and storage company; while primarily a truck-rental operator, U-Haul also rents self-storage units across thousands of U-Haul-owned facilities including Virginia. Adjacent competitor offering moving trucks (MyStorage offers free trucks at select locations) plus storage as a bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mystorageatlee
• LinkedInlinkedin.com/company/mystorage-self-storage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyStorage Centers