Anders Reizen
Anders Reizen is a Belgian tour operator, founded in 1977, organizing 291 guided hiking, cycling, and multi-sport trips across 50+ countries for Dutch-speaking individual travelers, families, and small groups. Revenue comes from one-time package bookings and custom group itineraries sold direct-to-consumer.
- Company typePrivate
- Founded1977
- HeadquartersDiest, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Anders Reizen does
Anders Reizen is a Belgian tour operator founded in 1977 by Mimi and Rob and headquartered in Diest, Belgium. The company organizes guided hiking, cycling, and multi-sport active trips for small groups and individual travelers, primarily serving Dutch-speaking Belgian customers. Its portfolio comprises 291 active itineraries spanning 50+ countries across Europe, Africa, Asia, the Middle East, and the Americas, with per-person prices ranging from €59 for day hikes to €4,780 for extended international expeditions. The company also operates Bootz Jongerenreizen as a separate sub-brand targeting travelers under 34.
The core product is organized into four categories: guided group trips with Dutch-speaking guides, self-guided individual trips, cycling vacations, and family trips. These are supplemented by a growing set of specialized offerings including flights-free itineraries, bereavement ('rouw') walking trips, dog-friendly routes, yoga-walking combinations, multisport vacations, hut-to-hut mountain treks, long-distance through-hikes, urban city walks, and corporate team-building programs. Revenue is generated through one-time package bookings covering accommodation, meals, local transport, guide services, and activity fees, plus professional-services fees for custom group itineraries. Distribution is direct-to-consumer via the Dutch-language website andersreizen.be, phone, email, and walk-in inquiries at the Diest office.
Anders Reizen is privately held by its founders, with no external venture capital or private equity involvement and an 11-50 person team. The company pursues a low-technology operating model with no app, no public API, and no disclosed proprietary platform; its principal differentiators are Dutch-language guide service, small-group format, nearly five decades of operational continuity, and a sustainability positioning anchored by carbon-offset financing of the Bos+ international forestry partnership.
Anders Reizen firmographics
Firmographics- Name
- Anders Reizen
- Legal name
- Anders Reizen
- Website
- https://andersreizen.be
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anders Reizen is a Belgian tour operator, founded in 1977, organizing 291 guided hiking, cycling, and multi-sport trips across 50+ countries for Dutch-speaking individual travelers, families, and small groups. Revenue comes from one-time package bookings and custom group itineraries sold direct-to-consumer.
- Ownership category
- akta.pro rank
Anders Reizen industry classification
Industry- Product category
- Adventure Travel Services
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- akta.pro primary industry
- Adventure & Active Travel Agencies (THAKABAD)
- akta.pro secondary industries
- Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), Private/Customized Multi-Day Tour Operators (THAKADAC)
Keywords
Where Anders Reizen is headquartered
LocationHeadquarters
- HQ city
- Diest
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Anders Reizen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Guided Group Tours: Anders Reizen generates revenue through selling organized guided group hiking, cycling, and multi-sport trips. Customers pay for package tours that include accommodation, meals, local transportation, Dutch-speaking guide, and activity fees.
- Individual/Self-Guided Tours: Revenue from individual travelers who book self-guided hiking or cycling trips with provided route materials, accommodations, and support.
- Custom Group Bookings: Revenue from customized group trips for friends, families, companies, and associations who request tailor-made travel programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Day trips and short excursions |
| Unit Pricing | One time | Short multi-day group trips (3-5 days) |
| Unit Pricing | One time | Standard week-long group trips |
| Unit Pricing | One time | Extended international expeditions |
| Unit Pricing | One time | Family trips with child pricing |
| Unit Pricing | One time | Individual/self-guided trips with variable pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Anders Reizen product offering
Product offeringCore offering
Anders Reizen is a Belgian tour operator that organizes guided hiking, cycling, and multi-sport group trips as well as self-guided individual trips for Dutch-speaking travelers. The company handles all logistics including accommodations, meals, local transportation, route planning, and provides Dutch-speaking guides, offering 291 trips across 50+ countries with a focus on small groups, sustainable travel, and active outdoor experiences.
Product overview
Anders Reizen is a Belgian travel company offering a portfolio of active travel experiences organized as multiple distinct product lines. The core offerings consist of four main product categories: (1) Groepsreizen (guided group trips with Dutch-speaking guides), (2) Individuele Reizen (self-guided independent trips with pre-arranged logistics), (3) Fietsreizen (cycling vacations), and (4) Gezinsreizen (family trips with multisport activities). These are supplemented by specialized add-on modules including Singlereizen for solo travelers, Rouwreizen for bereavement support, Stadsreizen for urban exploration, Huttentochten for mountain hut treks, Doorgaande Tochten for long-distance trails, Multisportvakanties combining multiple sports, Wandelen en Yoga for wellness, and Reizen voor Bedrijven for corporate team building. The company also operates Bootz as a sub-brand for youth travelers under 34. A key differentiator is the emphasis on sustainable travel with options for Reizen zonder Vliegen (flights-free) and dog-friendly options. All trips span destinations across Europe with some extending to Asia, Africa, and the Americas.
Differentiator
Problem solved
Functional benefit
Products and services
- Groepsreizen (Group Trips) Guided walking and hiking trips with a group, led by Dutch-speaking guides. Includes various difficulty levels and destinations across Europe and worldwide.
- Individuele Reizen (Individual Trips) Self-guided walking and cycling trips where travelers explore independently with pre-arranged logistics, accommodations, and route planning provided.
- Fietsreizen (Cycling Trips) Individual cycling vacations across Europe with routes along famous waterways, wine regions, and scenic landscapes. Includes bike rentals and route support.
- Gezinsreizen (Family Trips) Active family vacations combining multiple outdoor sports and activities suitable for families with children, including multisport adventures and nature exploration.
- Singlereizen (Single Trips) Group walking trips specifically designed for solo travelers, offering a social atmosphere while maintaining the same activity standards as other group trips.
- Rouwreizen (Mourning Trips) Specialized walking trips for people dealing with grief, guided by bereavement experts in calming natural settings.
- Reizen voor Bedrijven (Corporate Trips)
Quantifiable outcome
- Average customer satisfaction rating of 8.7 out of 10 based on verified traveler reviews
- +2 more outcomes
Companies that use Anders Reizen
Customer profileSegments4 records
Ideal customer profiles4 records
Anders Reizen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anders Reizen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Bootz JongerenreizenminorBootz is a separate youth travel brand that offers trips for travelers under 34 years old. Anders Reizen refers younger customers to Bootz and maintains cross-promotional partnership. Bootz is presented as a distinct brand on the Anders Reizen website.
- JokerminorJoker (joker.be) is a Belgian loyalty or discount program partner. Listed in the Partners section of the footer.
- ViaViaCaféminorViaViaCafé (viavia.world) is a travel and café concept partner. Listed in the Partners section.
- KaravaanminorKaravaan (karavaan.be) is a Belgian travel/tourism partner. Listed in the Partners section.
- ViaVia Tourism AcademyminorViaVia Tourism Academy (viaviatourismacademy.com) is an educational/training partner in tourism. Listed in the Partners section.
- Grote RoutepadenminorGrote Routepaden (groteroutepaden.be) is a Belgian long-distance hiking trails organization. Listed in the Partners section.
- Bos+coreAnders Reizen partners with Bos+ (Bosplus.be) international forestry projects. When flights are necessary for trips, Anders Reizen financially supports Bos+ climate projects to offset carbon emissions. This is a core part of their 'travel with positive impact' philosophy and sustainability commitment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Anders Reizen competitors and assessment
Company assessmentDirect peers
- Pangea Travel: Dutch active-travel specialist offering individual and group walking, cycling, and family trips across Europe and beyond. Closely mirrors Anders Reizen's individual-trip, self-guided, and family product lines.
- SNP Natuurreizen: Dutch active-travel operator offering guided and individual hiking, cycling, and nature trips across Europe and beyond. Highly comparable to Anders Reizen in small-group philosophy, Dutch-speaking customer base, and multi-sport portfolio.
- Sawadee: Dutch tour operator focused on small-group adventure and cultural trips. Overlaps with Anders Reizen on group hiking/active itineraries and Dutch-speaking market positioning.
- Koning Aap: Dutch adventure tour operator running group and individual active trips worldwide with a similar small-group, experience-led model. Direct overlap with Anders Reizen on hiking, cycling, and cultural-adventure itineraries.
- Joker Reizen: Belgian travel cooperative offering group adventure and discovery trips, including to less mainstream destinations. Already listed as a partner of Anders Reizen and overlaps on Belgian-Dutch active-travel demand.
- Djoser: Dutch adventure travel company offering group and individual trips with active components across many countries. Comparable to Anders Reizen on multi-destination active itineraries and small-group formats, though broader in scope.
Emerging players
- Active Abroad: Online-first operator specializing in active and adventure group trips across Europe. Partial overlap with Anders Reizen on guided hiking and cycling offerings, but with a more digital, less regional brand profile.
- Beluga Adventures: Smaller-scale Belgian operator running group hiking, trekking, and adventure trips. Comparable niche active-travel offering to Anders Reizen but with smaller catalog and younger brand presence.
Broad incumbents
- TUI Belgium: Large incumbent travel group offering package, active, and themed holidays to Belgian consumers. Competes with Anders Reizen for the same Dutch-speaking Belgian discretionary travel spend, but across a much broader catalog.
Others
- NRIT (Nederlands Bureau voor Toerisme partners): Dutch travel-industry organization and trade community that adjacent operators, including Anders Reizen, plug into for distribution and supplier relationships. Indirect ecosystem peer in the Dutch/Belgian active-travel value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Anders Reizen social profiles
Digital presenceAnders Reizen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anders Reizen leadership team
Management profileNumber of profiles
Profiles2 records
Anders Reizen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anders Reizen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anders Reizen
What does Anders Reizen do?
Anders Reizen is a Belgian tour operator that organizes guided hiking, cycling, and multi-sport group trips as well as self-guided individual trips for Dutch-speaking travelers. The company handles all logistics including accommodations, meals, local transportation, route planning, and provides Dutch-speaking guides, offering 291 trips across 50+ countries with a focus on small groups, sustainable travel, and active outdoor experiences.
Is Anders Reizen a public or private company?
Anders Reizen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anders Reizen founded?
Anders Reizen was founded in 1977. It employs 11 to 50 people.
Where is Anders Reizen based?
Anders Reizen is headquartered in Diest, Belgium, in the Europe region.
How does Anders Reizen make money?
Three revenue lines are on record. Guided Group Tours are the primary driver. The others are individual/Self-Guided Tours and custom Group Bookings.
Who are Anders Reizen's main competitors?
Direct peers on record are Pangea Travel, SNP Natuurreizen, Sawadee, Koning Aap, Joker Reizen and Djoser. Emerging players are Active Abroad and Beluga Adventures. TUI Belgium is listed as a broad incumbent. NRIT (Nederlands Bureau voor Toerisme partners) is listed as an others.
Does Anders Reizen have an API?
No public API is recorded for Anders Reizen.
What industry is Anders Reizen in?
Anders Reizen's product category is Adventure Travel Services. Its primary akta.pro industry code is THAKABAD, Adventure & Active Travel Agencies, with a secondary code of THAAADAA, Hiking, Trekking & Backpacking Tour Operators. Its NAICS code is 56152.