NRIT

What NRIT does

NRIT is a Dutch specialist knowledge provider for the recreation, tourism, and leisure sectors, operating as a subsidiary of Arko Redakto B.V. from Vianen/Nieuwegein in the Netherlands. Founded in 1970 as the Nederlands Research Instituut voor Recreatie en Toerisme, it has spent over five decades building a vertically integrated research-to-publication pipeline that combines a printed annual flagship — the Trendrapport toerisme, recreatie en vrije tijd (now in its 46th edition, ~384 pages) — with a digital platform offering smart filtering, interactive charts, and downloadable underlying data. The portfolio is rounded out by NRIT Actueel (industry news), Recreatie & Toerisme (magazine), Vrijetijdstudies (academic publication), the Trendcongres Toerisme annual conference, and thematic Dossiers (e.g., sustainable outbound tourism).

Technically, the core product is a hybrid print and SaaS-style online knowledge platform. The flagship Trendrapport is structured in four parts (environmental factors, domains, tourism, Capita Selecta) and consolidates primary data from recognized sources — notably CBS (Statistics Netherlands) — into 200+ charts, 100+ tables, and 140+ articles. The online environment is the recurring-access layer and is continuously updated by NRIT's editorial team. Capita Selecta deep-dive articles are contributed by CELTH researchers, providing embedded academic credibility.

Commercially, NRIT operates a B2B sales-led model targeting Dutch tourism and recreation industry professionals (primary), educators and researchers, and policymakers. Distribution is predominantly direct through its own e-commerce store at nrit.nl, with an annual subscription priced at €115/year (excl. VAT) and one-time edition purchases at €165 (excl. VAT). The annual conference (~250+ attendees in 2025) and strategic partnerships with NBTC (Netherlands Board of Tourism & Conventions), CELTH, CBS, and Dutch tourism colleges serve as both ecosystem anchors and demand-generation channels. The business is supported by a small team of 1-10 employees and operates exclusively in the Dutch market.

Name

NRIT

Legal name

NRIT

Website

https://nrit.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

NRIT is a Dutch B2B knowledge provider — founded in 1970 and now a subsidiary of Arko Redakto B.V. — that publishes the annual Trendrapport toerisme, recreatie en vrije tijd and operates a digital trend platform for recreation, tourism, and leisure industry professionals, educators, and policymakers in the Netherlands.

Ownership category

akta.pro rank

Product category

Tourism Market Research

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Periodical Publishers (51312), Marketing Research and Public Opinion Polling (541910)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAJAAAH

Lifestyle, Travel & Leisure Books Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYTHACAOAC

Supplier & Contract Analytics (Air/Hotel/Ground)

Travel & Hospitality/Business Travel & Corporate Travel Management/Travel Analytics & Reporting Services

Keywords

• Tourism market research
• Leisure industry reports
• Recreation trend publishing
• Travel sector intelligence
• Tourism consultancy services

Headquarters

HQ city

Vianen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Annual Subscription - Trendrapport: Annual subscription providing continuous access to the Trendrapport platform including all online content, interactive charts, and downloadable data. Priced at €115.00 per year excluding VAT.
2. Single Publication Purchase: One-time purchase of the Trendrapport publication (print + online access) at €165.00 excluding VAT. Edition 46 contains 384 pages plus online access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NRIT publishes the annual Trendrapport toerisme, recreatie en vrije tijd, a comprehensive multi-part reference work covering environmental factors, industry domains, tourism data, and Capita Selecta articles for the Dutch leisure sector. The company sells print editions (368-384 pages) and an online subscription platform with smart filtering and downloadable charts, complemented by the Trendcongres Toerisme annual conference and thematic Dossiers research collections.

Product overview

NRIT is a knowledge partner in the leisure sector offering a portfolio of publications and digital platforms focused on tourism, recreation, and leisure intelligence. The core product is the annual Trendrapport toerisme, recreatie en vrije tijd, a comprehensive publication with 4 parts covering environmental factors, industry domains, tourism data, and Capita Selecta articles. This is complemented by an online digital platform providing interactive access to all content with smart filtering and downloadable charts. Additional products include NRIT Actueel for current news, the Recreatie & Toerisme magazine, Vrijetijdstudies academic research, the annual Trendcongres Toerisme conference, thematic Dossiers collections on topics like sustainable outbound tourism, and the Capita Selecta article repository.

Differentiator

Problem solved

Functional benefit

Brands

• Trendrapport toerisme, recreatie en vrije tijd: Annual trend report covering tourism, recreation and leisure trends in the Netherlands
• Recreatie & Toerisme
• NRIT Actueel
• Vrijetijdstudies

Products and services

• Trendrapport toerisme, recreatie en vrije tijd The flagship annual reference work and printed publication presenting comprehensive trends, branch data, and market analysis for the Dutch tourism, recreation, and leisure sectors. Structured in four parts (Environmental factors, Domains, Tourism, Capita Selecta) with 200+ figures and 100+ tables, intended for industry professionals for benchmarking, future planning, and strategic decision-making.
• Online Trendrapport Platform Digital subscription-based online environment providing exclusive access to all Trendrapport content. Features smart filtering for quick information retrieval, interactive charts with downloadable underlying data, and continuous editorial updates with the latest data and insights for subscribers.
• Trendcongres Toerisme Annual congress bringing together Dutch tourism and leisure industry professionals, educators, researchers, entrepreneurs, and policymakers to discuss sector trends, transitions, and developments. The 2025 edition (titled 'Business as Unusual') attracted 250+ attendees and sold out.
• Dossiers Thematic knowledge resource collections bundling research, articles, and data around specific leisure and tourism topics (for example, sustainable outbound tourism). Approximately 30 themes are covered with 250+ sources, providing curated topic-specific intelligence for industry professionals.
• Capita Selecta Collection of in-depth research articles contributed by CELTH researchers and related research groups, originally published across Trendrapport editions. Available as PDF downloads, providing academically grounded deep dives into selected leisure and tourism topics.

Quantifiable outcome

• 250+ figures
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CELTHcoreStrategic or Co-development PartnerCELTH (Centre of Expertise Leisure, Tourism & Hospitality) is a key co-development partner for the Trendrapport. CELTH researchers contribute Capita Selecta articles to each edition, providing academic depth and research expertise to the publication.
• NBTCcoreStrategic or Co-development PartnerNBTC (Nederlands Bureau voor Toerisme & Congressen) is a founding partner of the Trendrapport initiative, contributing industry expertise and tourism statistics to the publication.
• CBSminorOthersStatistics Netherlands (CBS) is a knowledge partner providing official statistical data for the Trendrapport content.
• Destinatie NederlandminorOthersDestination marketing organization operating as a knowledge partner for NRIT in the tourism sector.
• LDAminorOthersLocal Destination Agency operating as a knowledge partner for NRIT in the tourism ecosystem.
• Tourism CollegesminorOthersVarious Dutch tourism colleges collaborate with NRIT as knowledge partners, contributing academic expertise and research to the leisure sector knowledge base.
• Arko Redakto B.V.coreOthersParent company - Arko Redakto B.V. is an independent quality publisher of professional information that owns NRIT as a subsidiary.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Tourism Economics (Oxford Economics): Tourism Economics, part of Oxford Economics, provides economic analysis and forecasting for the travel and tourism industry. It is adjacent to NRIT in serving policy and industry stakeholders with tourism data, but as a macro forecasting firm rather than a publisher.

Emerging players

• Mabrian Technologies: Mabrian provides tourism intelligence and data analytics for destinations and travel companies. It is comparable to NRIT as a tourism-focused intelligence provider, but operates as a data SaaS platform rather than a published report.
• HVS Global Hospitality Services: HVS produces research, consulting reports, and conferences for the hospitality and tourism industry. Comparable to NRIT for B2B hospitality research and event delivery, with a more consulting-heavy business model.
• ForwardKeys: ForwardKeys analyzes global travel booking data and provides insights to the tourism industry. It overlaps with NRIT's trend-research mission for tourism professionals, but from a data-analytics rather than published-report starting point.

Broad incumbents

• HotelNewsNow (CoStar): HotelNewsNow (part of CoStar) provides news, research, and events for the global hotel industry. It is comparable to NRIT as a B2B travel/hospitality information publisher with research and events, though focused on hotels rather than the broader leisure sector.
• Mintel: Mintel is a global market research publisher producing subscription reports across consumer industries including travel and leisure. Comparable to NRIT for its subscription research model, but broader in scope and international in reach.
• Euromonitor International: Euromonitor is a global market research firm covering consumer industries including travel and tourism. It is comparable to NRIT as a publisher of subscription-based industry research, though it operates at far larger scale and across many verticals.

Direct peers

• Skift: Skift is a leading digital media and research company covering the global travel industry, combining news, research reports, and events. It is directly comparable to NRIT in that it monetizes B2B travel-industry research, intelligence, and conferences, though at a larger and international scale.
• Phocuswright: Phocuswright produces subscription research, reports, and conferences on the global travel market. It mirrors NRIT's business model of travel-industry research publishing and event-based monetization, with a much broader geographic scope.
• CAPA - Centre for Aviation: CAPA provides research, data, and events for the aviation and travel sectors, combining subscription reports with industry conferences. It is directly comparable to NRIT as a B2B travel intelligence publisher with a research-plus-events model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_gJRicQ5Rj3exp99999ZtQ
• Xx.com/nritmedia
• LinkedInlinkedin.com/company/nrit-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRIT