What Acoustic environment does

Akustikmiljö is a Sweden-based B2B supplier of acoustic environment solutions, specializing in sound-absorbing wall, ceiling, floor, and decorative plant products for commercial and public spaces. The company is a wholly owned subsidiary of Götessons Design Group (GDG), a multi-brand interior environment group majority-owned by Swedish private equity firm Accent Equity. Akustikmiljö's core technological asset is EcoSUND®, a proprietary acoustic core material made from 100% PET fiber with at least 50% recycled content, manufactured in Halland, Sweden, and certified to the Global Recycling Standard (GRS). The material is free from binders, moisture- and mold-resistant, and does not release harmful fibers, enabling deployment in demanding environments such as swimming facilities. The product portfolio spans ceiling solutions (AddOn Ceiling, Sky series, Pendula series, Sound Off, Tiles), wall panels (Collage, Cubism, Honey, Print, Wall Panel systems, Flora Panel), room dividers (Divido, Vertikal, Pendula variants), curtains, carpets, and artificial plants, supported by a 3D design service that produces acoustic reverberation calculations and reality-based renderings. The company also operates the Nordic Art Signature Series, a limited-edition print collection featuring work by named Nordic artists applied to acoustic panels.

The business model is project-based B2B sales with a direct field-sales organization covering West Sweden, Stockholm & North Sweden, Export, and Germany, complemented by physical showrooms in Falkenberg, Ulricehamn, Stockholm, Gothenburg, and Dreieich (Frankfurt), an international e-commerce storefront, and the GDG Loopshop for refurbished products. Revenue is generated through one-time product sales of acoustic panels, ceiling systems, room dividers, and printed panels, plus professional services for turnkey custom interior design projects covering acoustics, furniture, lighting, and greenery. Most pricing is quote-based; standardized EcoSUND WallPanels start at €13 per piece excluding VAT. Customer segments are explicitly horizontal and span education, sports facilities, conference and events, office and commercial real estate, hospitality and entertainment, and retail and public spaces, with named reference customers including FENIX STHLM (an 18,000 m² BREEAM Excellent and WELL-certified office), Marienlyst Strandhotell (227-room spa hotel), Padel Zenter, Halmstad Golfarena, Biblioteket LIVE, Queen Silvia Children's Hospital, Campus Albano, Vilundabadet swimming facility, and Aim'n Sportswear. Akustikmiljö is part of the broader Götessons Design Group ecosystem, which includes David Design, Scan Sørlie, G-SIGN, and (as of February 2024) Norco Interior Group, generating combined annual revenue of approximately SEK 1.4 billion with roughly 550 employees.

Name

Acoustic environment

Legal name

Akustikmiljö i Falkenberg AB

Website

https://akustikmiljo.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Akustikmiljö is a Swedish B2B supplier of proprietary sound-absorbing wall, ceiling, floor, and plant materials built on its EcoSUND PET-based core, serving education, sports, hospitality, office, and public-space customers across the Nordics and Europe.

Ownership category

akta.pro rank

Product category

Acoustic Products and Materials

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Acoustic & Soundproofing Works (IMAFANAL)

akta.pro secondary industries

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK), Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)

Keywords

• Acoustic wall panels
• Sound absorbing ceilings
• PET acoustic materials
• Interior acoustic solutions
• Room acoustic products

Headquarters

HQ city

Falkenberg

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Acoustic Products Sales: Sale of acoustic panels, ceiling solutions, wall panels, room dividers, and related products for commercial and public spaces. Products include AddOn Ceiling, Pendula series, Sky series, Sound Off series, Wall Panels, and EcoSUND materials.
2. Custom Interior Design Projects: Turnkey interior design solutions combining acoustics, furniture, lighting, and greenery. Full service from 3D visualization through delivery and assembly, targeting sports facilities, hotels, offices, and public spaces.
3. Print & Big Print Products: Custom-printed sound-absorbing panels with customer-selected images or artwork from the Nordic Art Signature Series. Available in various sizes and frame options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Akustikmiljö designs, manufactures, and sells sound-absorbing products for indoor environments, including wall panels, ceiling solutions, room dividers, curtains, carpets, and artificial plants, all built on its proprietary EcoSUND® PET-based acoustic material. The company delivers turnkey interior acoustic projects from 3D visualization and reverberation analysis through installation, targeting commercial, public, and sports facilities across the Nordics and Europe. It also offers custom-printed acoustic panels and limited-edition artwork series as design-led acoustic solutions.

Product overview

Akustikmiljö (AM Acoustics) is an acoustic environment specialist offering a comprehensive portfolio of sound-absorbing products and design solutions. The core of the offering is EcoSUND®, a proprietary PET-based acoustic material (50% recycled) used across all product lines. The product portfolio spans ceiling solutions (AddOn Ceiling, Sky series, Pendula series, Sound Off series, Stark, Off The Grid, Tiles), wall panels (3D, Collage, Cubism, Honey, Print, Wall Panel systems), room dividers (Divido, Pendula Pixel/Wave, Vertikal), curtains, carpets, and artificial plants. Services include a 3D project design service that creates reality-based visualizations with acoustic calculations and reverberation reports. The company is part of Götessons Design Group and operates in segments including sports facilities, retail, education, conferences, and construction.

Differentiator

Problem solved

Functional benefit

Brands

• EcoSUND®: Akustikmiljö's own unique acoustic material, made from 100% PET fiber with at least 50% recycled PET bottles. Used as core material for acoustic panels and absorbents.
• Club of Sport
• Nordic Art Signature Series

Products and services

• EcoSUND® Acoustic Material Proprietary 100% PET fiber acoustic core material with 50% recycled content, used across all Akustikmiljö product lines. Free from binders, moisture- and mold-resistant, and does not release harmful fibers. Sold as standalone material and integrated into wall panels, ceiling tiles, and printed acoustic panels for commercial and public-space applications.
• EcoSUND® WallPanels EcoSUND® sound-absorbing plate (20 × 570 × 480 mm) placed behind PlainPanel and PlantPanel wall products to deliver 30% better sound absorption. Sold as an add-on acoustic component for commercial and public-space wall applications.
• AddOn Ceiling Ceiling-mounted acoustic solution from Akustikmiljö's Ceiling (Tak) product line, available in multiple shapes and new color variants (Tiles Axis and Tiles Radius). Designed for commercial and public-space ceiling installations.
• Print & Big Print Custom-printed sound-absorbing panels allowing customers to choose personal photos or artwork from the Nordic Art Signature Series, available in various frame options (straight edge, visible frame, wooden frame, hidden frame). Targeted at commercial and public-space interiors that require both acoustic performance and personalized aesthetic design.
• Nordic Art Signature Series Limited edition artwork prints from selected Nordic artists, framed on sound-absorbing panels as a design-led acoustic product. Combines exclusive aesthetic content with acoustic function for commercial, hospitality, and public-space environments.
• Acoustic Curtains Acoustic curtains that create cozy atmospheres and can be used to partition large rooms or cover windows, also contributing to improved room acoustics. Quote-based pricing.
• Acoustic Carpets Aesthetic floor coverings that contribute to improved room acoustics when combined with wall and ceiling acoustic solutions. Designed for commercial and public-space interiors.
• Artificial Plants High-quality artificial plants for interior decoration including Fittonia, Kalanchoe, Murgrøna (Ivy), Ormbunke (Fern), Peperomia, and Eucalyptus garlands. Allergy-friendly and require minimal maintenance. Sold as standalone interior decor items that complement the acoustic product range.
• 3D Design Service Turnkey project design service where Akustikmiljö designs customer spaces in 3D using its own furniture, decor, and acoustic products. Proposals are based on acoustic calculations of room reverberation time, delivered as reality-based 3D renderings alongside reverberation reports. Sold as a professional service to enterprise B2B customers to win and execute acoustic interior projects.
• Club of Sport Concept Integrated concept that combines furniture, lighting, plants, and acoustic solutions specifically for sports facilities, offering a single coordinated package for new construction or renovation of multi-sport, padel, and arena venues.
• Wall Panel System Modular wall panel product line including Leaf Panel, PlainPanel, PlantPanel, PlantPanel Slice, and Slice Panel variants. Designed for flexible acoustic wall solutions in commercial, public, and sports spaces.

Quantifiable outcome

• EcoSUND provides 30% better sound absorption when used behind wall panels
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Norco Interior GroupmajorStrategic or Co-development Partner · 1 February 2024Acquired by Götessons Design Group in 2024. Successful interior design company with markets in Nordic countries plus Central and Eastern Europe. Custom interiors for stores, restaurants, hotels, and public spaces. Two large production facilities (woodworking and metalworking) plus Sias Contract for hotel projects.
• Götessons Design GroupcoreOthersAkustikmiljö is a subsidiary of Götessons Design Group (GDG). GDG includes Akustikmiljö (acquired 2015), David Design (acquired 2019), G-SIGN (established 2021), Scan Sørlie (acquired 2022), and Norco Interior (acquired 2024). Combined revenue of approximately SEK 1.4 billion with 550 employees.
• Scan SørliecoreStrategic or Co-development PartnerLeading furniture company on Nordic markets with strong competence in production and product development. Part of Götessons Design Group since 2022.
• David DesigncoreStrategic or Co-development PartnerExclusive brand producing furniture created by Sweden's foremost designers. Part of Götessons Design Group since 2019.
• TOREKULL Interior Architecture and DesignminorImplementation/ SI/ Consulting PartnerInterior design firm that designed Biblioteket LIVE venue. Worked with Akustikmiljö on custom acoustic panel designs with artwork by Martin Reintz.
• Spik StudiosminorImplementation/ SI/ Consulting PartnerInterior design firm led by Simon Poulsgaard that handled Marienlyst Strandhotell renovation. Collaborated with Akustikmiljö on custom fabric-covered acoustic ceiling solutions.
• HavsalliansenminorOthersAM Acoustics is a partner organization to Havsalliansen, an initiative from Håll Sverige Rent that brings together companies with goal of an ocean without plastic. Focus on eliminating single-use plastic, reducing fossil-based virgin plastics, and reusing/recycling plastic packaging.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Submaterial: US-based maker of sustainable, recycled-felt acoustic panels with a designer/architect aesthetic. Comparable on the sustainability and design-led angle of EcoSUND but smaller commercial scale.
• Spaced Acoustics: European designer and manufacturer of acoustic panels and baffles serving offices and hospitality. Smaller scale than Akustikmiljö but with overlap on wall/ceiling acoustic panels and direct B2B project sales.

Direct peers

• Offecct (Flokk): Swedish design furniture and acoustic solutions brand known for sound-absorbing furniture, screens, and acoustic panels. Comparable on Nordic origin, design-led positioning, and acoustic product portfolio targeting offices, hotels, and public spaces.
• BAUX: Swedish design-led manufacturer of sustainable acoustic panels and tiles made from bio-based materials. Closely comparable on geography (Nordic), sustainability positioning, and product category (architectural acoustic panels), making it a direct peer in the premium design-led acoustic panel segment.
• Rockfon (Rockwool Group): Global manufacturer of stone wool acoustic ceiling panels serving commercial buildings, schools, and sports facilities. Competes directly with Akustikmiljö's EcoSUND-based ceiling solutions (e.g., Pendula, Sky, Sound Off series) and targets many of the same B2B specifier segments.
• Knauf AMF: Manufacturer of acoustic ceiling and wall systems (mineral fiber, metal, wood) for offices, retail, and industrial buildings. Competes in the same B2B specification market as Akustikmiljö across ceiling battens, wall panels, and integrated acoustic solutions.
• Ecophon (Saint-Gobain): Headquartered in Sweden, Ecophon is the market-leading manufacturer of acoustic ceiling and wall panels for offices, education, and healthcare. Overlaps directly with Akustikmiljö's ceiling/wall acoustic panel range, target segments (education, healthcare, commercial), and design-led sales approach.
• Abstracta (Swedstyle Group): Swedish manufacturer of acoustic panels, screens, and modular room dividers serving offices, schools, and conference environments. Directly comparable on product (panels/screens), target customers (B2B interior designers, architects), and Nordic design heritage.

Broad incumbents

• Saint-Gobain Group: Global building materials conglomerate and parent of Ecophon. Operates broadly across construction products (insulation, glass, ceilings) and overlaps with Akustikmiljö only through its acoustic ceiling/wall portfolio, but with vastly greater scale and global reach.
• 3form (Hunter Douglas Architectural): Architectural products manufacturer of acoustic solutions, partitions, and decorative panels for commercial interiors. Overlaps with Akustikmiljö's wall/partition acoustic range as part of a much broader architectural portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/akustikmiljo
• LinkedInlinkedin.com/company/amacoustics-akustikmiljo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acoustic environment