Enough Project
Enough Project is a 501(c)(3) nonprofit founded in 2007 that conducted field research, policy advocacy, and public campaigns to end genocide and mass atrocities in Africa's conflict zones, including Sudan, South Sudan, DRC, and CAR. It ceased operations in 2020, with its mission continued by The Sentry.
- Company typePrivate
- Founded2007
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Enough Project does
Enough Project is a U.S.-based nonprofit policy and advocacy organization founded in 2007 by Gayle Smith and John Prendergast to counter genocide and mass atrocities in Africa's deadliest conflict zones, with a geographic focus on Sudan, South Sudan, the Democratic Republic of Congo, the Central African Republic, and Somalia. The organization operated as a project of the New Venture Fund, a 501(c)(3) public charity (EIN 20-5806345), and was co-founded with George Clooney. Its core deliverables are knowledge and advocacy products—investigative reports, policy briefs, op-eds, congressional testimonies, and one-pagers—distributed free of charge to governments, policymakers, media, and the general public. Revenue is not commercially generated; the organization is funded through charitable contributions and grants from foundations and individuals committed to peace and human rights in Africa.
The organization's go-to-market is event- and community-driven: it conducts field research in conflict zones, develops evidence-based policy recommendations, supports grassroots activist networks and student movements, and mobilizes public campaigns. Notable campaigns include Raise Hope for Congo (2008), the Darfur Dream Team Sister School Program (2008), the Satellite Sentinel Project (2010, with DigitalGlobe and the Harvard Humanitarian Initiative), and the Conflict-Free Campus Initiative (2013, with STAND). In 2015, the organization pivoted to focus on violent kleptocracy and grand corruption as the underlying driver of conflict, and in September 2016 it hard-launched The Sentry, an investigative partner co-founded with George Clooney that follows illicit financial flows from war zones into global financial centers. The Sentry is a strategic partner of the Clooney Foundation for Justice. The Enough Project ceased independent operations in 2020, with its mission continuing through The Sentry.
Enough Project firmographics
Firmographics- Name
- Enough Project
- Legal name
- Enough Project
- Website
- https://enoughproject.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Enough Project is a 501(c)(3) nonprofit founded in 2007 that conducted field research, policy advocacy, and public campaigns to end genocide and mass atrocities in Africa's conflict zones, including Sudan, South Sudan, DRC, and CAR. It ceased operations in 2020, with its mission continued by The Sentry.
- Ownership category
- akta.pro rank
Enough Project industry classification
Industry- Product category
- Human Rights Policy Advocacy
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (81331), Social Advocacy Organizations (8133)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Humanitarian Coordination, Information Management & Needs Assessment (BPAGAAAL)
- akta.pro secondary industries
- Humanitarian Coordination, Information Management & Needs Assessment (BPADADAL), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)
Keywords
Where Enough Project is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enough Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable Contributions and Grants: As a project of the New Venture Fund, a 501(c)(3) public charity (EIN: 20-5806345), Enough Project operates as a nonprofit organization funded primarily through charitable donations and grants from foundations and individuals committed to peace and human rights in Africa.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Enough Project product offering
Product offeringCore offering
Enough Project is a 501(c)(3) policy and advocacy nonprofit that produces field research, investigative reports, policy briefs, and congressional testimonies focused on preventing genocide and mass atrocities in Africa's deadliest conflict zones (Sudan, South Sudan, Democratic Republic of Congo, Central African Republic). The organization combines high-level advocacy with public campaigns to pressure governments, the private sector, and consumers to break the links between war and illicit profit, and to impose consequences on perpetrators of atrocities and corruption.
Product overview
Enough Project is a policy and advocacy organization (now transitioned to The Sentry) that offers a portfolio of knowledge products including investigative reports, videos, op-eds, policy briefs, policy one-pagers, and congressional testimonies focused on preventing genocide and mass atrocities in Africa's deadliest conflict zones (Sudan, South Sudan, DRC, CAR). The organization previously ran several advocacy campaigns including the Conflict-Free Campus Initiative, Satellite Sentinel Project, Raise Hope for Congo, and Darfur Dream Team Sister School Program, and maintains a strategic partnership with The Sentry, its investigative arm launched in 2016 that focuses on financial investigations into kleptocratic networks.
Differentiator
Problem solved
Functional benefit
Brands
- The Sentry: An investigative and policy organization that seeks to disable multinational predatory networks that benefit from violent conflict, repression, and kleptocracy. Co-founded by George Clooney and John Prendergast as a strategic partner of the Clooney Foundation for Justice.
Products and services
- Investigative Reports In-depth investigative reports on conflicts in Africa covering Sudan, South Sudan, Democratic Republic of Congo, Central African Republic, and related topics such as conflict minerals, corruption, and kleptocracy; produced for governments, media, and the public.
- Policy Briefs Detailed policy analysis documents providing recommendations on peace, security, and accountability measures in African conflict zones; produced for government officials and policymakers.
- Policy One-Pagers Concise summary documents outlining key policy positions and recommendations on specific conflict-related issues; distributed to government officials and policymakers.
- Congressional Testimonies Formal testimonies delivered before U.S. Congress by Enough Project staff on matters of peace, security, and human rights in Africa, including on Sudan, South Sudan, DRC, and sanctions policy.
Quantifiable outcome
- Money laundering routes exposed and shut down, assets frozen, travel bans imposed, and corrupt networks cut off from international financial system
- +2 more outcomes
Companies that use Enough Project
Customer profileSegments3 records
Ideal customer profiles3 records
Enough Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Enough Project partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- The SentrycoreThe Sentry is an investigative and policy organization co-founded by George Clooney and John Prendergast in September 2016 as a strategic initiative of the Enough Project. It follows the money as it is laundered from war zones to financial centers, providing evidence for governments, banks, and law enforcement. The Sentry is now the primary vehicle continuing the mission after Enough Project ceased operations.
- Clooney Foundation for JusticecoreThe Sentry is a strategic partner of the Clooney Foundation for Justice, the human rights foundation co-founded by George Clooney. This partnership provides strategic alignment and support for human rights and anti-corruption efforts.
- International Corporate Accountability Roundtable (ICAR)majorEnough Project co-authored the report 'Tools of Trade: U.S. Sanctions Regimes & Human Rights Accountability Strategies' with ICAR, demonstrating a collaborative partnership on policy development.
- iACTmajorPartnered with iACT (founded by Gabriel Stauring, Katie-Jose Garcia, and Touria Slaoui) on the Darfur Dream Team Sister School Program and later on Little Ripples education program for Darfuri refugees in eastern Chad.
- Education Partnership for Children in ConflictmajorOriginal partner in Darfur Dream Team Sister School Program, co-founded by Angelina Jolie and Gene Sperling to support education in refugee camps.
- UNHCR (United Nations High Commissioner for Refugees)majorPartnered with UNHCR on the Darfur Dream Team Sister School Program for Darfuri refugees in eastern Chad.
- Not On Our WatchmajorPartnered with Not On Our Watch on the Darfur Dream Team Sister School Program.
- Facing History and OurselvesmajorPartnered with Facing History and Ourselves on the Darfur Dream Team Sister School Program.
- STAND (Student-led movement to end mass atrocities)majorThe Conflict-Free Campus Initiative was a joint project of Enough Project and STAND, the student-led movement to end mass atrocities, encouraging universities to pressure electronics companies to responsibly invest in Congo's minerals sector.
- DigitalGlobemajorSatellite imagery partner for the Satellite Sentinel Project, providing satellite imagery that was analyzed along with data pattern analysis and information from sources on the ground.
- Harvard Humanitarian InitiativemajorPartnered with Harvard Humanitarian Initiative officials at the outset of the Satellite Sentinel Project to analyze imagery, data pattern analysis, and information from sources on the ground.
- Maman Shujaa (Hero Women of Congo)majorPartnership with Maman Shujaa to successfully advocate for appointment of Russ Feingold as highest-level U.S. Special Envoy to Congo and the Great Lakes Region.
- Remote Control Productions (Hans Zimmer)minorBonnie Abaunza, a Non-Resident Senior Fellow, runs Hans Zimmer's Special Projects and Philanthropy division at Remote Control Productions, developing initiatives with NGOs and charities including the Enough Project.
Scale indicators3 records
Recent moves7 records
Expansion highlights2 records
Enough Project competitors and assessment
Company assessmentEmerging players
- Resolve (formerly Resolve Ventures / The Enough Project-era policy network): Policy and research organization working on atrocity prevention, governance, and conflict-related policy — emerging player with thematic overlap to Enough's policy advocacy and research products.
Direct peers
- Global Witness: Investigative NGO that exposes corruption, conflict resource trades, and money laundering, and pushes for sanctions and supply-chain reform — a near-direct functional peer to Enough's conflict minerals, kleptocracy, and 'follow the money' work.
- Not On Our Watch: Co-founded by George Clooney and other celebrities to focus global attention on mass atrocities, especially in Sudan, and a direct programmatic partner of Enough on the Darfur Dream Team Sister School Program. Highly comparable celebrity-amplified, Africa-focused atrocity-prevention model.
- International Crisis Group: Global conflict-prevention organization producing field-based research and policy recommendations on deadly conflicts, including in Africa — the same population, methodology, and policymaker target audience that defined Enough Project's work. John Prendergast was previously a Senior Advocate there.
- Refugees International: Advocacy organization that combines field research, policy reports, and direct congressional and executive engagement on displacement crises linked to conflict in Africa — closely aligned with Enough's report-and-testimony-driven model.
- The Sentry: Co-founded by John Prendergast and George Clooney in 2016 as the investigative and policy arm of Enough Project, focusing on following conflict money to financial centers and providing evidence to governments, banks, and law enforcement. It is the direct successor continuing Enough's mission and operating the same 'follow the money' model.
- Center for Civilians in Conflict (CIVIC): Advocacy and policy organization working to protect civilians in conflict, including in Sudan, South Sudan, and CAR, with comparable field-research-plus-Washington-advocacy GTM and a similar small-NGO operating model.
Broad incumbents
- Human Rights Watch: Large, established international human rights organization that conducts field research, publishes reports, and engages governments and policymakers on atrocities and conflict, including in Sudan, South Sudan, and DRC — overlapping with Enough's mandate at greater scale and broader thematic scope.
- Amnesty International: Global human rights organization with research, advocacy, and grassroots mobilization across conflict and atrocity contexts in Africa, sharing the same report- and campaign-driven GTM and policy-advocacy model as Enough Project.
- Clooney Foundation for Justice: Human rights foundation co-founded by George Clooney that partners strategically with The Sentry (Enough's investigative arm) and works on accountability and justice initiatives. Overlapping funder/strategic network and thematic focus on atrocity accountability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Enough Project social profiles
Digital presenceEnough Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enough Project leadership team
Management profileNumber of profiles
Enough Project subsidiaries and ownership
Company hierarchySubsidiaries5 records
Enough Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enough Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enough Project
What does Enough Project do?
Enough Project is a 501(c)(3) policy and advocacy nonprofit that produces field research, investigative reports, policy briefs, and congressional testimonies focused on preventing genocide and mass atrocities in Africa's deadliest conflict zones (Sudan, South Sudan, Democratic Republic of Congo, Central African Republic). The organization combines high-level advocacy with public campaigns to pressure governments, the private sector, and consumers to break the links between war and illicit profit, and to impose consequences on perpetrators of atrocities and corruption.
Is Enough Project a public or private company?
Enough Project is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was Enough Project founded?
Enough Project was founded in 2007. It employs 11 to 50 people.
Where is Enough Project based?
Enough Project is headquartered in Washington, United States, in the North America region.
How does Enough Project make money?
One revenue line is on record: charitable Contributions and Grants.
Who are Enough Project's main competitors?
Resolve (formerly Resolve Ventures / The Enough Project-era policy network) is listed as an emerging player. Direct peers are Global Witness, Not On Our Watch, International Crisis Group, Refugees International, The Sentry and Center for Civilians in Conflict (CIVIC). Broad incumbents are Human Rights Watch, Amnesty International and Clooney Foundation for Justice.
Does Enough Project have an API?
No public API is recorded for Enough Project.
What industry is Enough Project in?
Enough Project's product category is Human Rights Policy Advocacy. Its primary akta.pro industry code is BPAGAAAL, Humanitarian Coordination, Information Management & Needs Assessment, with a secondary code of BPADADAL, Humanitarian Coordination, Information Management & Needs Assessment. Its NAICS code is 813311 and its SIC code is 2741.