Canoe Cove Marina

What Canoe Cove Marina does

Canoe Cove Marina & Boatyard is a full-service marine community located at 2300 Canoe Cove Road on the north end of the Saanich Peninsula in North Saanich, British Columbia. The facility traces its origins to the 1920s boat-building operations of Hugh Rodd, was incorporated as Canoe Cove Marina Ltd. in 1958 under Tom Fee, and has been under the same family ownership since 1974. Today it operates one of British Columbia's oldest and largest combined marina and boatyard properties, hosting 380 berths (including 140 boathouses) and a 75-tonne custom Travelift BFMII — the largest haulout lift on Southern Vancouver Island, capable of handling vessels up to 80 feet in length, 21 feet in beam, and 165,000 lbs. The property also features a Canada Customs (CBSA) port-of-entry dock, EnviroFloat and steel-piling infrastructure representing a $6 million recent capital investment, and a live webcam plus weather feed for visiting mariners.

The business model combines direct marina services — annual and transient moorage, haulouts, and dry storage — with a curated multi-tenant ecosystem of more than 20 on-site marine businesses. Tenants and partner businesses include Blackline Marine (fibreglass, rigging, metal fabrication), Raven Marine (MTU Detroit Diesel, chandlery retail), Great White Marine (Cummins, Onan), Reyse Marine (aluminum fabrication), Canoe Cove Manufacturing (Detroit Diesel, Ranger Tug/Cutwater warranty center), Jespersen Boat Builders (wooden boat restoration), Quadrant Marine Institute (Marine Service Technician apprenticeship), Fraser Yacht Sales (brokerage), NW Yacht Group (charters and training), Freedom Boat Club (Vancouver Island's first location, with reciprocal access to 275+ clubs globally), Pacifica Paddle Sports (kayak/SUP rentals), Eco Cruising (boat tours and water taxi), Tradewinds Boat Disposal & Recycling, Stonehouse Pub, and Fox & Monocle Cafe (named one of Canada's Top 30 New Restaurants by Air Canada enRoute in 2022). Revenue is generated across five streams: subscription moorage, haulout and dry storage, professional marine maintenance, F&B, and retail/activity transactions; pricing is quote-based with public 2026 rate sheets for haulout (effective March 1, 2026) and moorage (effective June 2026).

Customer segments are horizontally distributed across recreational boat owners, live-aboard sailors, commercial and government vessels, and walk-in visitors/diners. Distribution is entirely direct and on-site, supported by a website, social channels (Facebook, X, Instagram, Pinterest), email newsletter, and word-of-mouth driven by the marina's international reputation among cruising mariners. The company is privately held, has no parent, no subsidiaries, no funding rounds, and no public financials; BC MLA Adam Olsen has cited the facility as supporting 125-145 jobs across marina and boatyard operations.

Name

Canoe Cove Marina

Legal name

Canoe Cove Marina & Boatyard

Website

https://canoecovemarina.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Canoe Cove Marina & Boatyard is a full-service British Columbia marina and boatyard offering 380 berths, the largest haulout lift on Southern Vancouver Island, and a curated ecosystem of 20+ on-site marine businesses serving recreational boaters, live-aboard sailors, and commercial vessels.

Ownership category

akta.pro rank

Product category

Marina and Boatyard Services

NAICS

Marinas (713930), Ship Building and Repairing (336611), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730), Public Warehousing & Storage (4220)

akta.pro industry

PRIMARYIMAJALAA

Dry Docks & Floating Docks (Graving, Floating, Syncrolift)

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Shipyards & Drydock Infrastructure (Facilities, Lifting, Docking Systems)

SECONDARYCRAMAIAM

Marine Recreation Rentals & Tours Retail Counter (On-site Sales)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Marina moorage services
• Boat haulout yard
• Marine maintenance repair
• Yacht brokerage sales
• Marine training institute

Headquarters

HQ city

North Saanich

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Moorage Services: Full-service marina hosting 380 berths including 140 boathouses. Moorage is largely permanent with availability for short-term visitors. Revenue generated from berth rentals.
2. Haulout and Dry Storage: Boat haulout services using 75-tonne Travelift with dry storage capabilities. Rates based on boat size and storage duration.
3. Marine Maintenance and Repair: On-site marine service businesses including Blackline Marine, Raven Marine, Great White Marine, Canoe Cove Manufacturing, Reyse Marine, and others provide repair and maintenance services.
4. Food and Beverage: On-site restaurants including Stonehouse Pub and Fox & Monocle Cafe generate revenue from dining services.
5. Retail and Activities: Retail chandlery (Raven Marine), kayak rentals, boat charter services, eco-cruising, and pre-owned boat parts (Tradewinds Boaters Exchange).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Canoe Cove Marina operates a full-service marina and boatyard providing moorage (380 berths including 140 boathouses), boat haulout and dry storage using the largest Travelift on Southern Vancouver Island, and hosts more than 20 on-site marine businesses offering maintenance, repair, training, manufacturing, brokerage, retail, dining, and visitor activities. The facility serves recreational boaters, live-aboard sailors, commercial vessels, and visiting mariners at its North Saanich location.

Product overview

Canoe Cove Marina & Boatyard is a full-service marine facility offering moorage (380 berths), haulout services (largest Travel Lift on Southern Vancouver Island), and comprehensive maintenance/repair services through multiple on-site marine businesses. The marina hosts over 20 boat-loving businesses including kayak rentals, retail, boat charters, marine training (Quadrant Marine Institute), manufacturing (Canoe Cove Manufacturing), brokerage services, and two dining establishments (Stonehouse Pub and Fox & Monocle Cafe). The property also features historic buildings and offers customs clearance services for US arrivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Moorage Full-service marina hosting 380 berths including 140 boathouses, accommodating boats up to 65ft/20m. Offers permanent annual moorage and short-term visitor moorage with a subletting credit program for owners away long-term.
• Haulouts Boat haul-out and dry storage services using the Travelift 75 BFMII capable of hauling boats up to 80 feet in length, 21 feet in beam, and 165,000 lbs. Advance booking required with detailed boat information.
• Maintenance & Repair Services Comprehensive boat maintenance and repair services delivered through on-site businesses including Blackline Marine (fibreglass, paint, rigging, metal fabrication), Canoe Cove Manufacturing (Detroit Diesel, Tecma, Wesmar, Furuno, Raymarine; Ranger Tug & Cutwater warranty center), Great White Marine (Cummins, Onan), Raven Marine Services (MTU, Northern Lights, Wesmar), Reyse Marine (aluminum fabrication), Watershed Canvas (marine canvas & upholstery), and Lightship Mobile Marine (24-hour service).
• Canoe Cove Manufacturing

Quantifiable outcome

• 100 years of continuous operation as a preferred destination for mariners
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Fox & Monocle CafecoreChannel Partner/ Reseller/ Distributor · 1 June 2022Fox & Monocle Cafe operates as a bakery by day and restaurant by night at Canoe Cove. Owners Tracie Zahavich and Ross Bowles, internationally trained pastry chef and chef, opened their first location at the marina.
• NW Yacht GroupcoreStrategic or Co-development Partner · 28 July 2021NW Yacht Group (merger of Cooper Boating and NW Explorations) operates from Canoe Cove with offices providing charter services, training, and boat maintenance. Colin Jackson and Ross Tennant established locations at Canoe Cove under NW Explorations brand.
• Freedom Boat ClubcoreChannel Partner/ Reseller/ Distributor · 28 April 2021Freedom Boat Club opened its first Vancouver Island location at Canoe Cove on May 1st, 2021. Sandy Purdon operates the club offering boat membership access. FBC has 275+ locations globally with reciprocal benefits.
• North Saanich Marina (Oak Bay Marine Group)coreStrategic or Co-development Partner · 30 July 2020Canoe Cove transferred their marine fuel float to North Saanich Marina to ensure continuation of marine fuel sales in the Sidney/North Saanich area. Don Prittie, GM at Canoe Cove, reached out to Oak Bay Marine Group after North Saanich's fuel dock was destroyed by a boat fire in May 2020.
• Stonehouse PubcoreChannel Partner/ Reseller/ DistributorHistoric English-style manor operating as The Stonehouse Pub at Canoe Cove. Building was constructed by Hugh Rodd in the 1920s and transformed into a pub in 1985. Features original architectural details.
• Blackline Marine Inc.coreStrategic or Co-development PartnerHighly skilled yacht services specializing in structural and cosmetic fibreglass repairs, AwlGrip spray paint refinishing, sailboat rigging, and metal fabrication. Provides world-class service by reputation.
• Raven MarinecoreStrategic or Co-development PartnerFull maintenance and repair service with highly certified team. Dealers for MTU Detroit Diesel, Northern Lights and Wesmar. Also operates on-site chandlery retail store.
• Canoe Cove ManufacturingcoreStrategic or Co-development PartnerInstalls and services Detroit Diesel, Tecma, Wesmar, Furuno & Raymarine. Pacific Northwest warranty and service centre for Ranger Tug & Cutwater Boats.
• Great White MarineminorStrategic or Co-development PartnerFull-service marine repair shop, authorized repair and warranty dealer for Cummins marine diesel and Onan marine generators.
• Reyse MarineminorStrategic or Co-development PartnerQuality aluminum fabrication services. Wayne and Clayton Reyse operate the business with over 40 years of expertise in custom aluminum boat building.
• Jespersen Boat BuilderscoreStrategic or Co-development PartnerLocated at Canoe Cove, known for wooden boat restoration and custom boat building. Restored Skoal for Trish & Kaspar Schibli.
• Quadrant Marine InstitutecoreStrategic or Co-development PartnerTrades training facility for boat and yacht building, repair, and maintenance. Located at Canoe Cove with focus on Marine Service Technician apprenticeship program. Addresses skilled labour needs in the marine industry.
• Tradewinds Boat Disposal & RecyclingminorChannel Partner/ Reseller/ DistributorSteve Ohman operates boat recycling and disposal business at Canoe Cove. Focuses on environmentally responsible boat disposal, finding new homes for salvageable boats.
• Pacifica Paddle SportsminorChannel Partner/ Reseller/ DistributorKayak, canoe and stand up paddle boarding rentals, lessons and tours. Open daily May-September, by appointment November-April.
• Eco CruisingminorChannel Partner/ Reseller/ DistributorBoat tours, charters and water taxi services operating from Canoe Cove.
• Boating BCcoreOthersIndustry association for recreational boating in BC. Don Prittie serves as volunteer Chair. Provides advocacy and industry representation.
• Maritime Museum of BC (MMBC)minorOthersDon Prittie serves as volunteer Chair. Maritime museum preserving BC's marine heritage. Partial proceeds from Tradewinds Boaters Exchange support the museum.
• Marina AssociationcoreOthersIndustry association membership providing networking and advocacy for marina operators.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Granville Island Marina: Public marina in Vancouver, BC, offering moorage, fuel, and access to the Granville Island marine businesses. Operates in the broader BC marina market and competes for transient cruising customers, though in a different sub-region than Canoe Cove.
• Port of Newport Marina (Recreational Marina operators, Pacific NW boatyard peers): Representative Pacific Northwest boatyard/marina operator (e.g., Port Townsend, Anacortes, Bellingham) that combines recreational moorage with full-service boatyard and haulout operations. Functionally comparable to Canoe Cove's integrated marina-plus-boatyard model, though in the U.S. Pacific Northwest rather than British Columbia.
• False Creek Marina: Marina in downtown Vancouver, BC, offering recreational and live-aboard moorage. Comparable product (slip-based moorage) in a different urban BC market than Canoe Cove's Vancouver Island location.

Direct peers

• Port Sidney Marina: Full-service marina in Sidney, BC, immediately adjacent to Canoe Cove's catchment, offering moorage, fuel, and concierge marine services to recreational boaters on Southern Vancouver Island. Operates as a direct competitor for the same annual and transient moorage customers.
• North Saanich Marina (Oak Bay Marine Group): Directly comparable full-service marina on Southern Vancouver Island operated by Oak Bay Marine Group, offering moorage, fuel, and marine services in the same Sidney/North Saanich catchment as Canoe Cove. Received Canoe Cove's fuel float in 2020, deepening the operational and competitive overlap.
• Oak Bay Marina: Oak Bay Marine Group's flagship marina near Victoria, BC, offering moorage, fuel, and ancillary services to recreational boaters. Sister property to North Saanich Marina and a regional direct competitor to Canoe Cove.
• Van Isle Marina: Full-service marina and boatyard on Vancouver Island (Sidney) offering moorage, haulout, and marine services. Operates in the same regional market and competes with Canoe Cove for boatyard and haulout work.
• Victoria International Marina: Premium yacht marina in Victoria, BC, offering berthage, concierge services, and access to the downtown Victoria marine service ecosystem. Competes for transient and seasonal moorage from the same Southern Vancouver Island customer base as Canoe Cove.

Broad incumbents

• IGY Marinas: Global luxury marina operator with marinas across the U.S., Caribbean, and Latin America offering premium berthage, concierge, and yacht services. Comparable moorage-led business model serving recreational and transient yacht customers, though at a much higher-end positioning.
• Suntex Marinas: One of the largest U.S. marina operators, owning and operating more than 100 marinas nationwide. Comparable marina-as-an-asset-class business model, but at a much larger portfolio scale and U.S. geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/canoecovemarina
• Pinterestpinterest.com/canoecovemarina
• Xx.com/CanoeCoveMarina
• LinkedInlinkedin.com/company/canoe-cove-marina

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canoe Cove Marina