Radio and Television City

What Radio and Television City does

Radio and Television City (РАДИО И ТЕЛЕВИЗИЯ СИТИ ЕООД) is a privately held Bulgarian media company that operates two youth-targeted media properties: Radio CITY, a Contemporary Hit Radio (CHR) station broadcasting on FM in 10 Bulgarian cities (Sofia 99.7 MHz, Plovdiv 91.1 MHz, Varna 98.6 MHz, Stara Zagora 96.8 MHz, Blagoevgrad 95.0 MHz, Lovech 87.6 MHz, Pazardzhik 96.4 MHz, Simitli 88.3 MHz, Balchik 89.0 MHz, and Veliko Tarnovo 105.2 MHz), and CITY TV, a 24-hour music television channel distributed nationwide via cable, IPTV, and satellite (Intelsat 12, 45° East at 11.632 GHz) since its launch on October 1, 2005. The company is headquartered in Sofia at ul. "Riccardo Vakarini" № 6-B, with regional offices in Plovdiv and Varna, and is registered as an EOOD (Single Member Limited Liability Company) under registration number 121804856 with disclosed beneficial owners Nikolay Yanchovichi, Atanas Genov, and Hristin Strizhlev. Both properties target the 15-25 age demographic with contemporary pop, dance, hip hop, and R&B content, distinguished by a "10 hits without interruption" format on radio and an interactive "ТИ СИ CITY" (TISI CITY) feature on TV where viewer-submitted photos and messages appear on-air during music video broadcasts.

The technical infrastructure comprises multi-format audio streaming (OGG at 48 and 96 kbps, MP3 at 64 kbps, AAC standard and high quality, and Opus) via city.bg, dedicated iPhone and Android mobile applications, FM transmission across 10 cities, and satellite TV distribution. Content programming spans a portfolio of 14 documented products including morning shows (CITY Wake Up, 6:00-10:00 TV and 7:00-10:00 radio), DJ sets (2 Da Club with Dian Solo, Fridays and Saturdays from 20:00), Bulgarian and international music charts (CITY TOP 10, БЪЛГАРСКИТЕ 5), interactive voting features (CITY POWERPLAY, VIP TRACK), and continuous programming blocks (CITY HITS, CITY N!U, CITY 3in1). Operating as a licensed media service provider under the Bulgarian Council for Electronic Media (Съвет за електронни медии), the company is celebrating Radio CITY's 25th anniversary in 2026 and CITY TV's 20th anniversary in 2025.

The revenue model is anchored in advertising sales (contact: [email protected]) augmented by short-cycle promotional partnerships with consumer brands (NUII ice cream, Oreo ice cream, Hacienda Beach resort) and public-sector campaigns (the EU co-funded "Fish on the Table - Health at Home" campaign with the Ministry of Agriculture and Food), as well as co-marketing deals with other Bulgarian broadcasters such as БГ Радио for concert tours like the МОЛЕЦ "Там където" tour. Distribution is multi-channel across FM radio, cable/satellite TV, internet streaming, mobile applications, and organic social presence on Facebook and Instagram. Pricing is quote-based and not publicly disclosed. No funding rounds, M&A activity, headcount, or revenue figures are publicly disclosed.

Name

Radio and Television City

Legal name

РАДИО И ТЕЛЕВИЗИЯ СИТИ ЕООД

Website

https://city.bg

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio and Television City is a private Bulgarian media company operating Radio CITY, a CHR station broadcasting across 10 cities, and CITY TV, a 24-hour music television channel on cable and satellite, both targeting Bulgarian youth aged 15-25 with contemporary hit music and interactive viewer engagement.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• FM radio broadcasting
• Music television channel
• Contemporary hit radio
• Audio streaming services
• Interactive music shows

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Radio and Television City generates primary revenue through advertising, with dedicated email contacts for advertising inquiries ([email protected]). The station offers contest integrations and promotional partnerships with brands.
2. Broadcasting Services: The company operates as a licensed media service provider offering radio and TV broadcasting services, with regulatory compliance through the Council for Electronic Media (Съвет за електронни медии).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Radio and Television City is a Bulgarian media company operating two flagship platforms: Radio CITY, a Contemporary Hit Radio (CHR) station broadcasting across 10 Bulgarian cities via FM frequencies, internet, and mobile; and CITY TV, a 24-hour music television channel distributed via cable and satellite throughout Bulgaria. Both services deliver uninterrupted contemporary pop, dance, hip hop, and R&B music programming for young audiences aged 15-25, supported by interactive viewer features, music charts, contests, and online streaming in multiple audio formats.

Product overview

Radio and Television City operates as a dual-platform media company combining Radio CITY (a CHR radio station) and CITY TV (a 24-hour music television channel), both targeting Bulgaria's youth audience aged 15-25. Radio CITY broadcasts contemporary pop, dance, hip hop, and R&B hits via FM frequencies in 10 cities and online streaming, distinguished by its uninterrupted hit format without DJs or news. CITY TV delivers music video content via cable and satellite with interactive viewer features including 'ТИ СИ CITY' (where viewers appear on TV with their photos and messages), music charts (CITY TOP 10, БЪЛГАРСКИТЕ 5), and interactive voting features (CITY POWERPLAY, VIP TRACK). The portfolio includes programming blocks like CITY Wake Up, CITY 3in1, 2 Da Club (DJ Dian Solo's dance mix), and CITY N!U. Contests and promotional games are regularly organized to engage listeners and viewers with prizes including concert tickets, travel, and electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio CITY A leading Bulgarian Contemporary Hit Radio (CHR) station broadcasting contemporary pop, dance, hip hop, and R&B hits without DJ or news interruptions to listeners aged 15-25 across Bulgaria via FM, internet streaming, and mobile apps.
• CITY TV A 24-hour Contemporary Hit TV (CHTV) music television channel broadcasting music videos and interactive programming via cable and satellite across Bulgaria since October 2005.
• Online Streaming Internet radio and TV streaming service available via the city.bg website and mobile apps for iPhone and Android, supporting multiple audio formats including OGG (48/96 kbps), MP3 (64 kbps), AAC (standard and high quality), and Opus.
• FM Radio Frequencies FM radio broadcasting service covering 10 Bulgarian cities with dedicated frequencies: Sofia (99.7 MHz), Plovdiv (91.1 MHz), Varna (98.6 MHz), Stara Zagora (96.8 MHz), Blagoevgrad (95.0 MHz), Lovech (87.6 MHz), Pazardzhik (96.4 MHz), Simitli (88.3 MHz), Balchik (89.0 MHz), and Veliko Tarnovo (105.2 MHz).

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• БГ РадиоminorGTM or Marketing Partner · 20 June 2026БГ Радио and Radio and Television City partnered as radio partners for the МОЛЕЦ concert tour 'Там където' (There Where), supporting Bulgarian music promotion across multiple cities including Sofia, Stara Zagora, Plovdiv, Bourgas, and Varna.
• Орфей мюзик (Orpheus Music)minorGTM or Marketing Partner · 2 June 2026Orpheus Music assisted with the Teddy Swims concert contest in Berlin, providing event coordination support for the Lollapalooza Berlin festival trip giveaway.
• Oreo Ice CreamminorGTM or Marketing Partner · 1 June 2026Oreo ice cream partnered with Radio City for summer contest giveaways of branded hats and beach towels.
• Министерство на земеделието и храните (Ministry of Agriculture and Food)minorGTM or Marketing Partner · 1 November 2025Partnership for the 'Fish on the Table - Health at Home' campaign promoting fish consumption, co-funded by the European Maritime, Fisheries and Aquaculture Fund (2021-2027).
• Hacienda BeachminorGTM or Marketing Partner · 14 July 2025Hacienda Beach resort partnered with Radio City for summer contest promotions, offering vacation package giveaways to listeners.
• NUII Ice CreamminorGTM or Marketing Partner · 8 June 2025NUII ice cream brand partnered with Radio City for summer adventure contest promotions with kayak trips, glamping, and paragliding prizes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radio Veronika: Bulgarian commercial radio operator with FM broadcasting across multiple cities, competing in the same domestic ad market and audience set as Radio and Television City.
• Radio Energy Bulgaria (NRJ Bulgaria): Bulgarian arm of the international NRJ/Energy CHR network, targeting the same youth demographic with pop/dance format and multi-city FM coverage, listed as a sister brand alongside Radio CITY in the Bulgarian radio market.
• Radio 1 Bulgaria: Bulgarian multi-format radio station with national FM presence and contemporary music programming, competing directly with Radio CITY for listeners and ad budgets.
• Avtoradio Bulgaria: Established Bulgarian FM radio brand with nationwide multi-city distribution and pop/hit format that overlaps Radio CITY's audience and advertiser base.
• BG Radio: Bulgarian CHR/hit radio station directly competing with Radio CITY for the same 15–25 audience with comparable contemporary hit music programming and nationwide FM distribution.
• Radio Nova Bulgaria: Bulgarian hit-radio station with comparable multi-city FM footprint, contemporary hit format and youth-leaning programming, directly competing for the same advertising and listener pool.

Broad incumbents

• bTV Media Group: Major Bulgarian broadcasting group with national free-to-air TV channels and digital properties, representing the dominant incumbent against which CITY TV competes for national TV advertising share.
• NRJ Group: France-headquartered international CHR radio network operating Energy/NRJ brands across Europe including Bulgaria; comparable as a global CHR-format radio operator with multi-country reach that Radio CITY lacks.
• Nova Broadcasting Group: Largest Bulgarian commercial media group operating national TV channels and radio stations; competes with CITY TV/Radio CITY for the same national ad budgets and youth audience at a much larger scale.

Regional players

• Radio Play Bulgaria: Bulgarian online radio aggregator and streaming platform offering multi-station digital listening, sitting alongside Radio CITY's own streaming product as a complementary/competing distribution layer for Bulgarian audio audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cityradiotv
• Instagraminstagram.com/cityradiotv
• LinkedInlinkedin.com/company/city-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio and Television City