My Family's Seasonings

What My Family's Seasonings does

My Family's Seasonings, LLC is a privately held, woman and family-owned producer of all-natural dry-rub seasoning blends, founded by Christine Quinn in 2005 (with the company also referencing an EST. 2004 origin) and headquartered at 15301 Roosevelt Blvd., Suite 303, Clearwater, Florida, after relocating manufacturing and distribution to Florida in 2014. The company sells a portfolio of protein-specific seasoning SKUs — Prime Rib, Steak, Poultry, Seafood, Salmon, Hamburger, Pork, Lamb, and Wild Game Poultry — plus a Meatloaf Mix, offered in 1.8 oz, 3.6 oz, 4.8 oz, and 10.2 oz formats. Underlying product technology is straightforward blending of herbs and spices with kosher salt, marketed as containing no MSG, no preservatives, no artificial colors or dyes, no caking agents, and no fillers, with the bulk of the line naturally gluten-free; production is HACCP-certified and the operation is FDA-registered.

The business operates a multi-channel go-to-market model. Direct-to-consumer sales run through a WooCommerce storefront at myfamilyseasonings.com with free shipping on U.S. orders over $50, unit-priced seasonings at $5.99-$19.99 and bundles and gift baskets ranging from $15.99 starter kits to $154.90+ gift baskets, plus a 20% military discount. Wholesale and retail distribution reach approximately twelve named grocery chains including Publix, Food Lion, Central Market, Gelson's, H-E-B, Jimbo's Naturally, Mollie Stone's, Harvest Ranch, Frazier Farms, Jensen's Fine Foods, and Yoke's Fresh Market, in addition to Amazon. The company has also opened an adjacent experiential line, My Family's Kitchen, which hosts private cooking classes for groups of 12 or more, and supports brand-building through Facebook, Instagram, and TikTok, a recipe blog, email capture with a $5 first-order incentive, Google Reviews, community events, and trade-show participation including the Specialty Food Association Fancy Food Show. All figures are stated without external investment; the business is bootstrapped with 1-10 employees and no disclosed revenue.

Name

My Family's Seasonings

Legal name

My Family's Seasonings, LLC

Website

https://myfamilyseasonings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

My Family's Seasonings is a Clearwater, Florida-based, family-owned producer of all-natural, gluten-free dry-rub seasoning blends for beef, poultry, seafood, pork, lamb, and game, selling direct-to-consumer via its website, Amazon, and roughly twelve regional and national grocery chains including Publix, Food Lion, and H-E-B.

Ownership category

akta.pro rank

Product category

Seasonings & Spices

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industry

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Spice blends
• Seasoning mixes
• Dry rubs
• Cooking classes
• Natural seasonings

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Online sales through company website with product categories including individual seasonings (1.8oz, 3.6oz, 4.8oz, 10.2oz sizes), bundles, and gift baskets. Free shipping on orders over $50 for US customers.
2. Retail Distribution: Products sold through major grocery retailers including Publix, Food Lion, Central Market, Gelson's, H-E-B, Jimbo's Naturally, Mollie Stone's, Harvest Ranch, Frazier Farms, Jensen's Fine Foods, Yoke's Fresh Market, and Amazon.
3. Wholesale Distribution: Products sold to wholesale buyers through wholesale provider network.
4. Private Cooking Classes: Custom cooking classes offered at My Family's Kitchen storefront for groups of 12 or more, for occasions like bachelorette parties, family outings, and team-building events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

My Family's Seasonings manufactures and sells all-natural dry rub seasoning blends for various proteins (prime rib, steak, poultry, seafood, salmon, hamburger, pork, lamb, wild game) plus a dedicated meatloaf mix. Products are sold direct-to-consumer via the company website, through grocery retailers nationwide (Publix, Food Lion, H-E-B, Gelson's, Central Market), on Amazon, and via wholesale distributors. The company also offers private cooking classes at its My Family's Kitchen storefront.

Product overview

My Family's Seasonings is a family-owned all-natural seasoning company offering a portfolio of protein-specific dry rub seasoning blends. The core product line includes nine distinct seasoning varieties (Prime Rib, Steak, Poultry, Seafood, Salmon, Hamburger, Pork, Lamb, and Wild Game Poultry) plus a dedicated Meatloaf Mix, each available in multiple sizes (1.8 oz try-it, 3.6 oz most popular, 10.2 oz best value). The portfolio also includes bundled multi-pack kits (Starter Kit, Grill Master Kit, Grilling 3-Pack, Meatloaf Dinner Pack) and gift options (Gift Set and customizable Gift Basket). All products are all-natural, gluten-free (except Meatloaf Mix), contain no MSG, no preservatives, and no artificial additives. Products are sold direct-to-consumer online and through grocery retailers including Publix, Food Lion, Central Market, Gelson's, H-E-B, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Prime Rib Seasoning
• Seafood Seasoning
• All Natural Steak Seasoning
• All Natural Poultry Seasoning
• All Natural Hamburger Seasoning
• All Natural Pork Seasoning
• All Natural Lamb Seasoning
• Wild Game Poultry Seasoning
• All Natural Salmon Seasoning
• My Family's Meatloaf Mix
• All Natural Seasoning Starter Kit (3-Pack)
• Grilling Seasoning 3-Pack
• Grill Master Seasoning Kit (3-Pack)
• Best Meatloaf Seasoning Dinner Pack (3-Pack)
• All Natural Seasoning Gift Set
• All Natural Seasoning Gift Basket
• Private Cooking Classes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Butcher BoxminorGTM or Marketing PartnerButcher Box is featured in My Family's Seasonings recipes (meatball recipe) as a recommended protein provider. This is a content/co-marketing partnership where Butcher Box is promoted in recipes and My Family's Seasonings products are recommended for use with their proteins.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spiceology: Direct-to-consumer and wholesale spice blend company selling chef-driven, all-natural seasoning blends and rubs through e-commerce and retail — highly comparable in product positioning, channel mix, and craft-brand identity to My Family's Seasonings.
• Stubb's: Well-known BBQ and grilling rub/sauce brand (owned by McCormick) sold in grocery and foodservice; comparable product format (dry rubs for protein) and overlapping retail shelf space with MFS.
• Kinder's: Premium protein-focused seasoning and BBQ rub brand sold through grocery, club, and DTC channels; competes directly with MFS in the dry-rub category at similar price points and retail placements.
• Flavor God: Direct-to-consumer seasoning brand selling all-natural, no-MSG seasoning blends via e-commerce and select retail; overlaps with MFS on clean-label positioning and DTC-first go-to-market.

Broad incumbents

• Badia Spices: Large independent spice and seasoning manufacturer with broad grocery distribution in the U.S.; overlaps MFS on shelf placement and price-competitive rubs, though at greater scale.
• Olde Thompson: Private-label and branded spice/seasoning manufacturer with strong retail relationships; relevant peer because MFS operates in the same category and competes for the same retail buyer mindshare.
• McCormick & Company: Largest global spice and seasonings manufacturer; competes broadly in the same category with deep retailer relationships, private-label capabilities, and marketing spend.
• Lawry's: Iconic mass-market seasoning brand under McCormick offering dry rubs and marinades across grocery nationwide; competes for the same shelf set as MFS but at far broader scale.
• Weber Seasonings: Grilling-focused seasonings and rubs from a major grilling brand; comparable product format and overlapping grilling/BBQ use cases with MFS's grilling 3-pack and Grill Master Kit.

Emerging players

• Hardcore Carnivore: Specialty protein-specific seasoning brand targeting grilling and BBQ enthusiasts via DTC and select retail; directly comparable to MFS in dry-rub format and all-natural positioning, though smaller scale and more focused on enthusiast segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myfamilyseasonings
• Instagraminstagram.com/myfamilyseasoningsllc
• TikToktiktok.com/@my_familys_seasonings
• Xx.com/familyseasoning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Family's Seasonings