VisionTrack
VisionTrack provides AI-powered video telematics and connected vehicle data solutions to commercial fleet operators, insurers, automotive OEMs, and telematics service providers, processing 35 billion data points monthly from over 115,000 connected devices across the UK, Ireland, and North America.
- Company typePrivate
- Founded2016
- HeadquartersTunbridge Wells, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What VisionTrack does
VisionTrack is a UK-headquartered provider of AI-powered video telematics and connected vehicle data solutions, serving commercial fleet operators, insurance carriers, automotive OEMs and dealers, and telematics service providers across the UK, Ireland, and North America. The company operates a platform-plus-modules architecture: its Autonomise.ai IoT platform ingests video and telematics from over 115,000 connected devices (dashcams, MDVRs, AI detection cameras) and processes 35 billion data points and 63 million hours of video per month, while its NARA (Notification, Analysis & Risk Assessment) module applies computer vision to automate incident review and false-positive filtering with claimed 99%+ object recognition accuracy.
The company monetizes through a mix of hardware sales (VT3600 dashcam family, VT650-AI VRU detection camera, MDVRs), recurring IoT platform subscriptions, contracted monitoring and reporting services for B2B customers, and partner enablement via REST APIs, white-label applications, and hosted solutions on Microsoft Azure. Go-to-market combines direct enterprise field sales with an extensive channel ecosystem that includes telematics service providers, value-added resellers, managing general agents, insurance brokers, and OEMs — covering more than 90% of the top UK vehicle tracking systems and serving as preferred video enabler for 35+ insurance and automotive businesses.
VisionTrack is a privately held subsidiary of Markerstudy Group, an insurance and financial services conglomerate. Following the 2021 acquisition of SkyLab Solutions, it operates VisionTrack Inc in California for North American expansion. The company has positioned itself as the most award-winning video telematics specialist within the insurance sector, with 22 industry awards in the past three years.
VisionTrack firmographics
Firmographics- Name
- VisionTrack
- Legal name
- VisionTrack Ltd
- Website
- https://visiontrack.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VisionTrack provides AI-powered video telematics and connected vehicle data solutions to commercial fleet operators, insurers, automotive OEMs, and telematics service providers, processing 35 billion data points monthly from over 115,000 connected devices across the UK, Ireland, and North America.
- Ownership category
- akta.pro rank
VisionTrack industry classification
Industry- Product category
- AI Video Telematics Platform
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Photographic Equipment & Supplies (3861), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Video Telematics & AI Dashcams (TLAEANAA), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where VisionTrack is headquartered
LocationHeadquarters
- HQ city
- Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
VisionTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Video Telematics Hardware Sales: Sale of connected vehicle cameras including dashcams (VT3600, VT3600-AI, VT3600-AI-S), MDVRs, and AI detection cameras. Hardware is sold to fleets, insurance companies, and through channel partners.
- IoT Platform Subscription (Autonomise.ai): Cloud-based IoT platform subscription providing video telematics analytics, AI-powered incident analysis via NARA, real-time alerts, and connected vehicle data insights. Accessed via API integration or white-labelled applications.
- Monitoring and Reporting Services: Contracted monitoring and reporting services for B2B customers including insurers, telematics service providers, lease companies, and fleet managers. Provides live tracking, video footage access, and driver behavior analytics.
- Partner Integration and Enablement: API integration, white-labelled software applications, and hosted integrated solutions for technology partners, enabling them to deliver their own video telematics solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Fleet Solutions - Custom pricing based on fleet size and requirements |
| Subscription | Annual | Insurance Partner Solutions - Custom pricing based on coverage scope |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
VisionTrack product offering
Product offeringCore offering
VisionTrack sells AI-powered video telematics consisting of connected in-vehicle cameras (VT3600 dashcam family, VT650-AI VRU detection camera, MDVRs) and the cloud-based Autonomise.ai IoT platform with the NARA AI assistant for automatic incident review. Solutions are sold primarily to commercial fleet operators, insurance companies, automotive OEMs/dealers/leasers and telematics service providers in the UK, Ireland and North America, with hardware bundled via subscription and partner enablement.
Product overview
VisionTrack provides AI video telematics as a platform-plus-modules architecture. The core Autonomise.ai IoT platform processes video and telematics data from over 115,000 connected camera devices, which underpins all solutions. Key products include the NARA AI video analysis assistant for automated incident review, VT3600 dashcam family (VT3600, VT3600-AI, VT3600-AI-S), VT650-AI detection camera, and MDVR systems. Solutions span Fleet, Insurance, Automotive, and Telematics verticals, with supporting products for DVS compliance and device-agnostic hardware integration. The platform collects and processes an average of 4.0 million driver miles daily with 35 billion data points per month.
Differentiator
Problem solved
Functional benefit
Brands
- Autonomise.ai: Multi-award-winning IoT platform that leverages AI algorithms, analytics, and computer vision to process video and data from connected camera devices, generating actionable insights for fleet management.
- NARA
- VT3600
- VisionTrack Inc
Products and services
- Autonomise.ai IoT Platform Multi-award-winning cloud-based IoT platform that collects, processes and analyses real-time video and telematics data from over 115,000 connected camera devices using computer vision models, machine learning algorithms and analytics to deliver actionable fleet management insights. Used by commercial fleets, insurers, OEMs and telematics service providers.
- NARA (Notification, Analysis & Risk Assessment) AI-powered video analysis assistant that automatically reviews incident footage, distinguishes real events from false positives, and provides rapid alerts for fleet, insurance and automotive customers. Claims average savings of £2,000 per collision detected.
- VT3600 Connected Dashcam
Quantifiable outcome
- 50% drop in road collisions
- +8 more outcomes
Companies that use VisionTrack
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
VisionTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
VisionTrack partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and secondary.
- FleetocoreVisionTrack renewed its long-standing partnership with Fleeto, London's leading PCO hire company, as its fleet safety management partner for 3 years. Fleeto's growing fleet will be fitted with front-facing cameras with 4G connectivity and access to Autonomise.ai platform for real-time alerts and instant access to vehicle footage.
- KCOMsecondaryVisionTrack appointed by KCOM to enhance fleet safety. KCOM is a telecommunications company expanding into fleet management services.
- Enfield CouncilsecondaryEnfield Council adopted VisionTrack's AI video telematics for electric Refuse Collection Vehicles (RCVs) to target road safety improvements and protect vulnerable road users.
- Applied DrivingsecondaryApplied Driving and VisionTrack joined forces to target safer driving through combined technology solutions and expertise.
- Goodyear FIA European Truck Racing ChampionshipsecondaryVisionTrack became official video telematics partner for the Goodyear FIA European Truck Racing Championship (ETRC). Provides advanced multi-camera solution to all competing teams supporting race officials and capturing broadcast quality footage.
- British Truck Racing Championship (Truck Sport UK)secondaryVisionTrack became official video telematics partner for the British Truck Racing Championship. Equipped 20 race trucks with advanced video telematics solution for race activity management, live streaming, and broadcast footage.
- Together for Safer RoadssecondaryVisionTrack joined Together for Safer Roads board to take a stand against the global road safety crisis. Coalition focusing on road safety improvements through technology and collaboration.
- SOPP+SOPPsecondarySOPP+SOPP teamed up with VisionTrack to launch an auto solution partnership for vehicle telematics and camera systems.
- Warrington Borough CouncilsecondaryWarrington Borough Council adopted VisionTrack's driver and passenger camera solution for all licensed taxis in the borough.
- SkyLab Solutions (Acquisition)coreVisionTrack Inc acquired SkyLab Solutions, a California-based fleet technology business, to accelerate expansion into the US marketplace. This represents VisionTrack's first major investment in North America. The SkyLab Solutions team joined VisionTrack Inc with founder Alexander Mee becoming President of VisionTrack Inc.
- BDElitecoreBDElite, a leading add-ons insurance and assistance service provider, teamed up with VisionTrack to offer video telematics to reduce insurance claims and costs, improve road safety, and combat fraud. The partnership enhances BDElite's Fleet Protect proposition distributed via a network of over 400+ insurance brokers.
- CamaticscoreVisionTrack powers commercial fleet insurer Camatics with video telematics technology. Camatics uses VisionTrack's solutions to transform fleet insurance with data-driven insights.
- LivewestsecondaryLivewest, a social housing provider, chose VisionTrack for video telematics roll-out to target road safety and insurance benefits across their fleet.
- GeotabcoreGeotab and VisionTrack offer DVS-compliant solutions to help improve pedestrian safety in the UK. The partnership provides integrated video telematics for Geotab's fleet management customers.
- Richard Kent - VP of Global SalescoreRichard Kent joined VisionTrack as Vice President of Global Sales to drive international expansion and partner relationships.
- CopartsecondaryCopart partnered with VisionTrack to make its fleet DVS (Direct Vision Standard) compliant. Copart is a vehicle recovery and auction company.
- Speedy ServicessecondarySpeedy Services drives safety and insurance improvements with VisionTrack's video telematics. Speedy is a construction and industrial equipment hire company.
- Speedy PartnershipsecondaryVisionTrack announced partnership with Speedy, a major equipment hire company, to provide video telematics solutions.
- DCL CamaticscoreDCL Camatics transforming fleet insurance sector with video telematics from VisionTrack. Partnership providing comprehensive fleet solutions.
- Driving for Better Business (DfBB)corePartnership with Driving for Better Business, an initiative run by National Highways, helps employers manage work-related road risk and improve compliance. VisionTrack supports businesses in implementing robust safety policies and leveraging technology to monitor and improve driver behaviour.
- BrakecorePartnership with Brake, the road safety charity, which campaigns to prevent road deaths and injuries and supports victims of road crashes. VisionTrack shares Brake's commitment to creating safer roads and provides technology to help fleets reduce risk.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
VisionTrack competitors and assessment
Company assessmentDirect peers
- Lytx: US-based pioneer and category leader in AI video telematics for commercial fleets. Direct competitor with overlapping dashcam, ADAS/DSM, and AI-powered driver-coaching offerings targeting the same fleet and insurance buyers as VisionTrack.
- Samsara: Public IoT/telematics platform with a fast-growing video-telematics module. Competes head-to-head with VisionTrack on AI dashcams, fleet safety, and insurance-vertical claims automation across mid-market and enterprise fleets.
- Motive: AI dashcam and fleet management platform serving commercial fleets with a similar combination of video, telematics, and driver-safety features. Targets many of the same customer segments as VisionTrack, particularly mid-market.
- Netradyne: AI video telematics specialist (Driver•i) competing in fleet safety with edge-based computer vision. Overlaps directly with VisionTrack's NARA and VT3600-AI offerings across North American and European commercial fleets.
- SureCam: Mid-market AI video telematics specialist focused on commercial fleets in North America. Closest pure-play comparable to VisionTrack in customer profile (small-to-mid fleets) and product offering (connected dashcams + cloud AI).
Broad incumbents
- Geotab: Largest commercial telematics platform globally, partnered with VisionTrack (DVS-compliant solutions). Competes indirectly via MyGeotab video ecosystem and represents both a distribution partner and a latent competitor if Geotab in-houses video analytics.
- Verizon Connect: Enterprise fleet telematics suite owned by Verizon, with video telematics capabilities via Reveal. Competes for the same large enterprise fleet RFPs as VisionTrack, especially in North America.
- Trimble Transportation: Transportation and logistics technology incumbent with a video-telematics module (Trimble Video Intelligence). Overlaps with VisionTrack on enterprise fleet and insurance vertical use cases.
- Webfleet (Bridgestone): European fleet telematics incumbent owned by Bridgestone, with growing video-telematics partnerships. Direct competitor in the UK and EU fleet safety market served by VisionTrack.
Regional players
- Lightfoot: UK-focused driver-behavior and video-telematics company competing with VisionTrack in the British fleet market with a coaching-led, lighter-hardware proposition. Comparable on geography and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VisionTrack social profiles
Digital presenceVisionTrack compliance and trust
Trust signalCompliance1 record
VisionTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisionTrack leadership team
Management profileNumber of profiles
Profiles10 records
VisionTrack subsidiaries and ownership
Company hierarchySubsidiaries1 record
VisionTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisionTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisionTrack
What does VisionTrack do?
VisionTrack sells AI-powered video telematics consisting of connected in-vehicle cameras (VT3600 dashcam family, VT650-AI VRU detection camera, MDVRs) and the cloud-based Autonomise.ai IoT platform with the NARA AI assistant for automatic incident review. Solutions are sold primarily to commercial fleet operators, insurance companies, automotive OEMs/dealers/leasers and telematics service providers in the UK, Ireland and North America, with hardware bundled via subscription and partner enablement.
Is VisionTrack a public or private company?
VisionTrack is a private company. It is classified as corporate owned and is currently operating.
When was VisionTrack founded?
VisionTrack was founded in 2016. It employs 1 to 10 people.
Where is VisionTrack based?
VisionTrack is headquartered in Tunbridge Wells, United Kingdom, in the Europe region.
How does VisionTrack make money?
Four revenue lines are on record. Video Telematics Hardware Sales are the primary driver. The others are ioT Platform Subscription (Autonomise.ai), monitoring and Reporting Services and partner Integration and Enablement.
Who are VisionTrack's main competitors?
Direct peers on record are Lytx, Samsara, Motive, Netradyne and SureCam. Broad incumbents are Geotab, Verizon Connect, Trimble Transportation and Webfleet (Bridgestone). Lightfoot is listed as a regional player.
Does VisionTrack have an API?
Yes. REST API provides seamless integration into third-party systems. The platform is device-agnostic and can be connected to any third-party system using the API. The API enables bringing together any number of connected data sources into the single IoT platform Autonomise.ai.
What industry is VisionTrack in?
VisionTrack's product category is AI Video Telematics Platform. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEANAA, Video Telematics & AI Dashcams. Its NAICS code is 33451 and its SIC code is 3861.