NYC School Bus Umbrella Services
NYC School Bus Umbrella Services is a NYC nonprofit that, under a five-year contract with the NYC Department of Education, operates 818 daily school bus routes across 989 NYC public, charter, and parochial schools, transporting 11,077 students daily with a fleet that is being transitioned to electric buses.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What NYC School Bus Umbrella Services does
NYC School Bus Umbrella Services (NYCSBUS) is a non-stock, non-profit corporation established in 2021 to deliver student transportation for New York City public schools under a five-year contract with the NYC Department of Education, administered through the Office of Pupil Transportation. The company operates 818 routes serving 989 schools across all five boroughs, transporting 11,077 students daily over 45,000 miles, supported by six depots, approximately 2,000 employees, and a fleet of 800+ buses (with 322 electric units funded through more than $100M in federal grants). NYCSBUS was capitalized at launch by acquiring the operational assets of Reliant Transportation in October 2021, including 900+ vehicles, five depot leases, and front-line staff, and now also extends services to charter, parochial, and NYC Archdiocese schools with subcontracted routes expanding capacity.
The company's technology stack is purpose-built around operational data. The NNS (NYCSBUS Notification System) uses Uber's Hexagonal Hierarchical Spatial Index to predict bus arrivals and alert families via SMS. The Incident Management System, co-developed with Amazon, tracks breakdowns, collisions, and incidents across departments and now underpins a proprietary call center platform launched in April 2025. NYCSBUS also operates an automated NYS bus inspection scan pipeline, geospatial planning tools, and a stop-arm camera pilot in partnership with NYC DOT. The October 2024 AI-powered exterior camera pilot with Together for Safer Roads and December 2024 launch of the public Electric Vehicle Activity Report (EVAR) dashboard extend the platform into adjacent safety and transparency use cases.
Revenue is generated primarily through a single government managed-services contract with the NYC DOE, with additional, smaller revenue lines from charter and parochial schools and subcontracted route partners. The organization captures non-cash capital from federal and state electrification grants (over $100M EPA, $8M NY Clean Transportation Prize), runs an in-house CDL training program (113 trained, 78 licensed as of December 2025), and distinguishes itself commercially through public performance dashboards, transparent operations, and a fleet electrification roadmap that includes vehicle-to-grid experiments with The Mobility House. Pricing is negotiated through government procurement rather than publicly disclosed, and the underlying entity is governed by a Board that includes the NYC DOE Chancellor and Director of Management and Budget as ex officio members.
NYC School Bus Umbrella Services firmographics
Firmographics- Name
- NYC School Bus Umbrella Services
- Legal name
- NYC School Bus Umbrella Services, Inc.
- Website
- https://nycsbus.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NYC School Bus Umbrella Services is a NYC nonprofit that, under a five-year contract with the NYC Department of Education, operates 818 daily school bus routes across 989 NYC public, charter, and parochial schools, transporting 11,077 students daily with a fleet that is being transitioned to electric buses.
- Ownership category
- akta.pro rank
NYC School Bus Umbrella Services industry classification
Industry- Product category
- Student Transportation Services
- NAICS
- School and Employee Bus Transportation (4854)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- School Bus Transportation Operations (Home-to-School, Field Trips, Athletics) (EDAEADAA)
- akta.pro secondary industries
- Routing, Scheduling & Dispatch Services (EDAEADAB), Transportation Operations (Routing, Eligibility, Bus Compliance) (EDAJAHAI), District Transportation, Facilities & Operations Administration (EDADABAK)
Keywords
Where NYC School Bus Umbrella Services is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NYC School Bus Umbrella Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- School Bus Transportation Services: NYCSBUS operates under a five-year contract with the NYC Department of Education to provide school bus service. Revenue is generated through this government service contract covering transportation for NYC public school students across all five boroughs. The company also contracts with other bus companies to complete some routes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NYC School Bus Umbrella Services product offering
Product offeringCore offering
NYCSBUS provides daily school bus transportation for NYC public, charter, and parochial school students under a five-year contract with the NYC Department of Education. It operates 818 routes serving 989 schools, transporting 11,077 students per day across 45,000 miles, using a fleet of 800+ buses and 2,000 employees across six depots. The service is augmented by proprietary technology for routing, notifications, incident management, and dispatch, and is transitioning to a zero-emission electric fleet.
Product overview
NYC School Bus Umbrella Services (NYCSBUS) is a mission-driven nonprofit providing student transportation for New York City schools. The company operates a unified transportation service with multiple technology products integrated into its operations. Core offerings include 818 routes serving 989 schools with 11,077 kids transported daily. The technology portfolio includes the NNS Notification System for real-time arrival predictions, an Incident Management System built with Amazon, a Proprietary Call Center Platform, Vendor Management Software, Geospatial Planning Tools, and a Student Ridership Tracking Application. The company is transitioning to an Electric School Bus Fleet supported by an Electric Vehicle Activity Report (EVAR) dashboard. Electrification Resources are shared to help other districts. All systems work together to deliver safe, reliable, data-driven school transportation.
Differentiator
Problem solved
Functional benefit
Products and services
- NNS (NYCSBUS Notification System)
- Incident Management System
- NYS Bus Inspection Scans System
- Proprietary Call Center Platform
- Vendor Management Software
- Geospatial Planning Tools
- Student Ridership Tracking Application
- NYC School Bus Tracking App
- Electric Vehicle Activity Report (EVAR)
- Electric School Bus Fleet
- Driver Training School Program
Quantifiable outcome
- 11,077 kids transported daily across 818 routes serving 989 schools
- +5 more outcomes
Companies that use NYC School Bus Umbrella Services
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
NYC School Bus Umbrella Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
NYC School Bus Umbrella Services partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Empire Clean CitiesminorSupported the Electric Bus Expo hosted by NYCSBUS for transportation providers and school districts across the region.
- AfrikanaminorPartnership with Afrikana to welcome immigrant drivers into NYCSBUS training program, opening pathways to stable careers while strengthening the school transportation workforce.
- The Center for Family LifeminorPartner in the immigrant driver training program, working with NYCSBUS to welcome its first class of immigrant drivers into the industry.
- Together for Safer RoadscoreLaunched pilot of exterior cameras combined with AI to support safer school bus operations, following the Safe Fleet Transition Plan.
- World Resources Institute (WRI)coreWRI has been a leader in supporting electric school buses. NYCSBUS works with WRI on the Electric School Bus Initiative, including regional leadership in New York State electrification. WRI provides technical support, office hours, and resources for electrification. NYCSBUS also references WRI's website, market study, and training standards in their electrification guidance.
- CALSTARTcoreCALSTART runs the Electric School Bus Network that joins operators and experts to learn about market trends, share updates on funding, and share experience between peers. Won New York State's Clean Transportation Prize together in November 2022.
- New York League of Conservation Voters (NYLCV)coreWon one of New York State's Clean Transportation Prizes, earning $8 million to help lead school bus electrification statewide. NYLCV and NYCSBUS have produced fact sheets on electric school buses.
- Bronx Community College (BCC)corePartnership for automotive technology education and workforce development. BCC offers automotive technology AAS degree and certificate courses that support training for electric school bus maintenance.
- The Mobility HousecoreTechnology partner for charging infrastructure. Installed first-on-the-East-Coast depot connection to the electric grid governed by computerized load measure. The partnership includes planned vehicle-to-grid and vehicle-to-building experiments.
- AmazoncoreDeveloping a large, general-purpose incident management system for school busing with Amazon, integrated with the proprietary call center platform.
- South Bronx UniteminorCommunity partnership hosting annual South Bronx Bike and Electric Bus Tour. In January 2024, South Bronx Unite installed an air quality monitoring station at NYCSBUS's Zerega depot.
- Nine EnergyminorListed as a partner organization in the NYCSBUS partner ecosystem.
- DiGiconminorListed as a partner organization in the NYCSBUS partner ecosystem.
- Highland FleetsminorListed as a partner organization in the NYCSBUS partner ecosystem.
- My Immigrant PathwayminorListed as a partner organization supporting immigrant workforce development.
- Afri-KanaminorListed as a partner organization in the NYCSBUS partner ecosystem.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
NYC School Bus Umbrella Services competitors and assessment
Company assessmentBroad incumbents
- First Student: First Student is the largest school bus operator in North America, providing home-to-school, field trip, and activity transportation across many U.S. districts. It is the most direct large-scale analog to NYCSBUS's core school transportation business at a national scale.
- Durham School Services: Durham School Services is one of the largest U.S. school bus contractors, operating in dozens of states with a fleet of tens of thousands of buses. It competes for the same kind of multi-year district contracts that NYCSBUS holds with NYC.
- Student Transportation of America: Student Transportation of America operates one of the largest student transportation fleets in North America, providing home-to-school, special needs, and charter services. It is comparable to NYCSBUS in business model (contracted student transport) and customer type (school districts).
- MV Transportation: MV Transportation is a major U.S. provider of student and paratransit transportation, operating large contracted fleets for school districts and public agencies. It is comparable to NYCSBUS as a large-scale contracted student transport provider.
Emerging players
- Zum Services: Zum is a technology-driven student transportation company focused on electric school buses, route optimization, and fleet electrification, with a similar mission to modernize school transportation. It directly competes for the same kind of district electrification mandates that drive NYCSBUS's strategy.
- HopSkipDrive: HopSkipDrive is a technology-enabled student transportation platform providing routed, supervised rides for K-12 students, with similar focus on safety and route optimization. It is comparable to NYCSBUS as a tech-enabled student transport operator.
Regional players
- Atlantic Express: Atlantic Express is a long-standing NYC-area school and charter bus operator that has historically competed for NYC DOE routes. It is a directly comparable regional incumbent in the same metro geography.
- Logan Bus Company: Logan Bus Company operates school and charter bus services in the New York City metropolitan area. It is a directly comparable regional peer that has competed for NYC student transportation contracts.
- Consolidated Bus Transit: Consolidated Bus Transit is a New York City-area school bus operator that has historically served NYC DOE routes. It is a regional peer competing in the same contract-driven NYC market.
Others
- CALSTART: CALSTART is a clean transportation nonprofit that runs the Electric School Bus Network and co-won the New York State Clean Transportation Prize with NYCSBUS. It is comparable as an ecosystem partner and thought leader in school bus electrification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NYC School Bus Umbrella Services social profiles
Digital presenceNYC School Bus Umbrella Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
NYC School Bus Umbrella Services leadership team
Management profileNumber of profiles
Profiles1 record
NYC School Bus Umbrella Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NYC School Bus Umbrella Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NYC School Bus Umbrella Services
What does NYC School Bus Umbrella Services do?
NYCSBUS provides daily school bus transportation for NYC public, charter, and parochial school students under a five-year contract with the NYC Department of Education. It operates 818 routes serving 989 schools, transporting 11,077 students per day across 45,000 miles, using a fleet of 800+ buses and 2,000 employees across six depots. The service is augmented by proprietary technology for routing, notifications, incident management, and dispatch, and is transitioning to a zero-emission electric fleet.
Is NYC School Bus Umbrella Services a public or private company?
NYC School Bus Umbrella Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NYC School Bus Umbrella Services founded?
NYC School Bus Umbrella Services was founded in 2021. It employs 1,001 to 5,000 people.
Where is NYC School Bus Umbrella Services based?
NYC School Bus Umbrella Services is headquartered in Brooklyn, United States, in the North America region.
How does NYC School Bus Umbrella Services make money?
One revenue line is on record: school Bus Transportation Services.
Who are NYC School Bus Umbrella Services's main competitors?
Broad incumbents on record are First Student, Durham School Services, Student Transportation of America and MV Transportation. Emerging players are Zum Services and HopSkipDrive. Regional players are Atlantic Express, Logan Bus Company and Consolidated Bus Transit. CALSTART is listed as an others.
Does NYC School Bus Umbrella Services have an API?
No public API is recorded for NYC School Bus Umbrella Services.
What industry is NYC School Bus Umbrella Services in?
NYC School Bus Umbrella Services's product category is Student Transportation Services. Its primary akta.pro industry code is EDAEADAA, School Bus Transportation Operations (Home-to-School, Field Trips, Athletics), with a secondary code of EDAEADAB, Routing, Scheduling & Dispatch Services. Its NAICS code is 4854 and its SIC code is 4100.