Orgreen Optics
Orgreen Optics is a Copenhagen-based designer eyewear company that manufactures premium optical and sun frames across titanium, acetate, stainless steel, and 3D-printed polyamide, distributing exclusively through B2B wholesale to authorized optical retailers worldwide via Pepperi and PressCloud digital platforms.
- Company typePrivate
- Founded2000
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orgreen Optics does
Orgreen Optics is a Copenhagen-based designer eyewear company that designs, manufactures, and distributes premium optical frames and sunglasses under the Ørgreen brand. The product portfolio spans seven distinct collections covering multiple material bases: Sheet Titanium and Imaginary Lines (Japanese-crafted titanium produced through 100+ manufacturing processes), Ørgreen Acetate and Acetate Cut (acetate frames with proprietary color combinations), Quantum High (3D-printed polyamide fronts with beta-titanium temples), NYHAVN/HAVN (stainless steel with architectural construction), and Grand Danois (precious-material finishes). The company combines Danish design heritage with Japanese manufacturing craftsmanship, including a dedicated in-house colorist (Sahra Lysell) responsible for the brand's distinctive color application.
Orgreen operates a wholesale B2B model exclusively, with no direct-to-consumer e-commerce sales. The company sells through authorized optical retailers globally, supported by a Pepperi B2B ordering portal (idp.pepperi.com), a PressCloud digital showroom, an embedded Google Maps store locator, and a community/training ecosystem including The HUB and Ørgreen Studios Academy. Orgreen commits to 48-hour delivery to retailers and operates marketing channels via Instagram, Facebook, and LinkedIn alongside campaign films such as "COLOR IS."
The legal entity is Orgreen Optics A/S, a privately held Danish public limited company headquartered at Overgaden Oven Vandet 58A, Copenhagen. Leadership includes CEO Henrik Orgreen, Creative Director Allen R. Kruse, and in-house Colourist Sahra Lysell. The company holds 2023 PPE Sun Declarations of Conformity for its titanium, acetate, and Quantum sunglass lines, and integrates FavrSpecs for virtual try-on on select Quantum product pages. The website is available in English, French, German, and Italian, indicating priority Western European markets.
Orgreen Optics firmographics
Firmographics- Name
- Orgreen Optics
- Legal name
- Orgreen Optics A/S
- Website
- https://orgreenoptics.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orgreen Optics is a Copenhagen-based designer eyewear company that manufactures premium optical and sun frames across titanium, acetate, stainless steel, and 3D-printed polyamide, distributing exclusively through B2B wholesale to authorized optical retailers worldwide via Pepperi and PressCloud digital platforms.
- Ownership category
- akta.pro rank
Orgreen Optics industry classification
Industry- Product category
- Designer Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Orgreen Optics is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Orgreen Optics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Eyewear Sales: Orgreen Optics generates revenue through wholesale distribution of designer eyewear frames to optical retailers and stores globally. Products are sold in bulk to retailers through B2B ordering platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wholesale/B2B pricing through authorized retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Orgreen Optics product offering
Product offeringCore offering
Orgreen Optics designs, manufactures and wholesale-distributes premium designer optical frames and sunglasses across seven collections including Sheet Titanium, Imaginary Lines, Ørgreen Acetate, Sun, NYHAVN stainless steel, Grand Danois precious materials, and Quantum High 3D-printed polyamide. Products are made primarily in Japan using premium titanium, beta-titanium, acetate, stainless steel and 3D-printed polyamide materials and sold exclusively through authorized optical retailers worldwide via B2B digital ordering portals with 48-hour delivery.
Product overview
Ørgreen Optics is a Copenhagen-based eyewear company operating across multiple product collections. The main offerings include Sheet Titanium (premium Japanese titanium frames), Imaginary Lines (minimalist titanium expression), Ørgreen Acetate (color-exploration acetate frames), Sun (sunglasses), NYHAVN/HAVN (stainless steel with step-down construction), Grand Danois (precious materials), and Quantum High (3D-printed polyamide with beta-titanium temples). Products are distributed through B2B channels via Pepperi ordering and PressCloud digital showroom, with digital try-on available through FavrSpecs integration. The company delivers within 48 hours and emphasizes Danish design tradition, Japanese craftsmanship, and color expertise.
Differentiator
Problem solved
Functional benefit
Brands
- NYHAVN: A collection under the Ørgreen brand, featuring stainless steel eyewear named after Copenhagen's Nyhavn harbor area.
- Ørgreen Studios Academy
- OMA
Products and services
- Sheet Titanium Collection Classic and extensive sheet titanium frame collection made in Japan through 100 different manufacturing processes. Combines pure titanium and beta-titanium for durability and comfort following best Danish design tradition. Sold wholesale to optical retailers.
- Imaginary Lines Collection Premium Japanese titanium collection that reinterprets Orgreen's metal expertise in its thinnest and most minimalist expression, featuring timeless silhouettes in vibrant and muted hues for a fashion-forward audience. Sold wholesale to optical retailers.
- Ørgreen Acetate Collection Acetate frame collection mixing solids, milky, transparent, and sparkling shades with complex color stories. Offers contemporary silhouettes with unique and eclectic color combinations as fundamental design components. Sold wholesale to optical retailers.
- Sun Collection Sunglasses collection available in Titanium, Acetate, and 3D-combo (Quantum) materials, featuring the same design excellence as the optical collection. Sold wholesale to optical retailers.
- NYHAVN Collection (HAVN) Stainless steel collection combining Ørgreen's metal expertise with modern design features, color application techniques, step-down construction, and architectural lines inspired by Copenhagen's Christianshavn area. Sold wholesale to optical retailers.
- Grand Danois Collection Premium titanium collection featuring refined finishes in precious materials including sandblasted Luna Gold with diamonds. Named after the Great Dane, representing Danish design heritage. Sold wholesale to optical retailers.
- Quantum High Collection 3D-printed eyewear collection using polyamide fronts paired with beta-titanium temples, available in both wire and flat temple formats. Enables shapes and details not achievable through traditional manufacturing, with flexible and discrete hinge fit. Sold wholesale to optical retailers.
- Acetate Cut Collection Acetate eyewear collection featuring distinctive cutting techniques and unique acetate treatment. Sold wholesale to optical retailers.
Quantifiable outcome
- 48-hour delivery to retailers
Companies that use Orgreen Optics
Customer profileSegments2 records
Ideal customer profiles1 record
Orgreen Optics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Orgreen Optics partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Orgreen Optics competitors and assessment
Company assessmentBroad incumbents
- Oliver Peoples: Luxury eyewear brand known for vintage-inspired acetate frames, now owned by EssilorLuxottica. Competes in the same premium independent optician channel as Orgreen but at significantly larger scale through Luxottica's global distribution and marketing resources.
- Tom Ford Eyewear: Luxury designer eyewear licensed by Tom Ford and produced/distributed by Marcolin Group. Sells through premium optical retailers globally — same channel as Orgreen — but leverages Tom Ford's broad luxury brand equity and Marcolin's distribution scale.
- Persol: Italian luxury eyewear heritage brand (since 1917) owned by EssilorLuxottica, specializing in premium acetate and metal sunglasses and optical. Comparable to Orgreen's Sun and Grand Danois collections at a much broader market reach via Luxottica's distribution.
- Maui Jim: Premium polarized sunglasses brand (and increasingly optical), now owned by Kering Eyewear. Competes with Orgreen's Sun Collection in the premium non-prescription sunglasses space at much broader distribution scale.
Direct peers
- Cutler and Gross: British independent luxury eyewear brand founded in 1969, handmade acetate frames distributed through premium optical retailers worldwide. Comparable to Orgreen on premium positioning, independent ownership, and design-led collections.
- ic! berlin: German premium eyewear maker known for patented screwless hinge and lightweight stainless steel designs. Comparable to Orgreen as an independent European design house distributing premium frames via optical retailers globally.
- Mykita: Berlin-based premium designer eyewear manufacturer with in-house production and iconic screwless hinge designs. Comparable independent premium brand with B2B retailer distribution and a similar high-design, niche-scaling profile to Orgreen.
- Garrett Leight California Optical: California-based independent premium eyewear brand with classic and modern acetate/titanium styles distributed through independent optical boutiques. Comparable independent design-led brand selling to the same independent optical retailer channel as Orgreen.
- Lindberg: Danish premium eyewear brand specializing in titanium frames with modular designs and minimal Scandinavian aesthetics. Most directly comparable to Orgreen on geography, premium positioning, and titanium craftsmanship focus.
- Silhouette International: Austrian premium eyewear manufacturer specializing in rimless titanium frames, including NASA's Space Shades. Closely matches Orgreen's premium titanium-craftsmanship manufacturing positioning at a slightly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Orgreen Optics social profiles
Digital presenceOrgreen Optics compliance and trust
Trust signalCompliance3 records
Orgreen Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orgreen Optics leadership team
Management profileNumber of profiles
Profiles3 records
Orgreen Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orgreen Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orgreen Optics
What does Orgreen Optics do?
Orgreen Optics designs, manufactures and wholesale-distributes premium designer optical frames and sunglasses across seven collections including Sheet Titanium, Imaginary Lines, Ørgreen Acetate, Sun, NYHAVN stainless steel, Grand Danois precious materials, and Quantum High 3D-printed polyamide. Products are made primarily in Japan using premium titanium, beta-titanium, acetate, stainless steel and 3D-printed polyamide materials and sold exclusively through authorized optical retailers worldwide via B2B digital ordering portals with 48-hour delivery.
Is Orgreen Optics a public or private company?
Orgreen Optics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orgreen Optics founded?
Orgreen Optics was founded in 2000. It employs 11 to 50 people.
Where is Orgreen Optics based?
Orgreen Optics is headquartered in Copenhagen, Denmark, in the Europe region.
How does Orgreen Optics make money?
One revenue line is on record: wholesale Eyewear Sales.
Who are Orgreen Optics's main competitors?
Broad incumbents on record are Oliver Peoples, Tom Ford Eyewear, Persol and Maui Jim. Direct peers are Cutler and Gross, ic! berlin, Mykita, Garrett Leight California Optical, Lindberg and Silhouette International.
Does Orgreen Optics have an API?
No public API is recorded for Orgreen Optics.
What industry is Orgreen Optics in?
Orgreen Optics's product category is Designer Eyewear. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 339115 and its SIC code is 3851.