LiveIdea

What LiveIdea does

LiveIdea, operating as AGENCIA LIVE IDEA LTDA (CNPJ 38.201.567/0001-07), is a Brazilian creative agency founded circa 2020-2021 and headquartered in Campinas, São Paulo, with a registered address in Bragança Paulista. The firm positions itself around live marketing and end-to-end event production for enterprise clients in Brazil, delivering in-person and virtual experiences that combine strategic concept, creative design, and on-the-ground execution across pharmaceutical, automotive, electrical, and consumer-sports segments. Named engagements include EMS Farmacêutica, Grupo NC, UCB Biopharma, Legrand, and Save The Green World.

The service portfolio spans Live Marketing, Marketing 360 (integrated campaign orchestration), Corporate Events, Special Projects, Creative Support, and RSVP Intelligence (participant confirmation, lead capture, and email marketing workflows). Case-study evidence emphasizes time-compressed, high-stakes delivery — most notably a sub-48-hour production of the EMS Farmacêutica factory inauguration in Hortolândia (August 2024) attended by President Lula, produced in partnership with Estúdio Hífen, as well as the Save The Green World World Tour BT400 beach tennis tournament. The agency was recognized as Best Live Marketing Agency SPI (São Paulo Interior) at PRÊMIO LIVE 2025.

The business model is professional-services, project-based revenue contracted directly with enterprise clients. Go-to-market is sales-led through website lead capture and portfolio-driven inbound, with content marketing via blog and case studies and organic social channels. The firm is LGPD-compliant under Brazilian data protection law and is privately held under the LTDA (Limitada) legal structure with no disclosed institutional investors or funding rounds.

Name

LiveIdea

Legal name

AGENCIA LIVE IDEA LTDA

Website

https://liveidea.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveIdea (AGENCIA LIVE IDEA LTDA) is a Brazilian creative agency founded circa 2020-2021, headquartered in Campinas, that designs and executes live marketing, corporate events, and integrated 360 campaigns for enterprise clients including EMS Farmacêutica, Grupo NC, UCB Biopharma, Legrand, and Save The Green World.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Live marketing agency
• Corporate event planning
• Brand activation services
• Event production services
• Marketing 360 solutions

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Marketing Services: Full-service marketing agency revenue model based on professional services for event planning, brand activations, and live marketing campaigns. Revenue is generated through project-based contracts for corporate events, special projects, creative support, and RSVP intelligence services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Creative agency offering 360 marketing solutions with specialization in live marketing.

Product overview

LiveIdea is a creative marketing agency offering comprehensive Marketing 360 services with a specialized focus on Live Marketing (live event marketing). The company provides a unified service portfolio centered on transforming ideas into unforgettable experiences through strategic planning, design, and impeccable execution. The core offerings include Live Marketing (in-person and virtual event experiences), Marketing 360 (full-service marketing), Corporate Events, Special Projects, Creative Support, and RSVP Intelligence — all designed to work together to create memorable brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events

Quantifiable outcome

• 450 events delivered successfully
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered notable.

• Estúdio HífennotableStrategic or Co-development PartnerStrategic partnership with Estúdio Hífen for the EMS Farmacêutica factory inauguration event. Liveidea planned and organized the inauguration in partnership with Estúdio Hífen, producing the event in under 48 hours.
• Save The Green WorldnotableStrategic or Co-development PartnerLiveidea handles planning, conceptualization and execution of the World Tour BT400 beach tennis tournament organized by Save The Green World. This is part of the Beach Tennis World Circuit.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by IPG. Larger incumbent in the experiential/events space with similar large-enterprise client focus on brand activations and corporate events.
• WMcCann: Brazilian arm of McCann Worldgroup, a global advertising network. Larger incumbent serving similar enterprise clients with broader capabilities including experiential/event work.
• Ogilvy Brazil: Brazilian operations of global advertising network Ogilvy. Broader incumbent with deep enterprise relationships and growing experiential/event marketing capabilities overlapping with LiveIdea.

Direct peers

• DPZ&T: Brazilian full-service creative/advertising agency. Competes for similar enterprise brand budgets in Brazil and offers integrated creative services including experiential work.
• Artplan: Brazilian full-service advertising and communications agency. Comparable in offering integrated campaigns including live activations and corporate events for large enterprise clients.
• F.biz (F.Biz Group): Brazilian creative agency group with strong experiential and digital marketing capabilities. Competes for enterprise brand experience budgets in the Brazilian market.
• Live Marketing (formerly Talent Experiências): Brazilian experiential/live marketing agency. Direct competitor offering brand activations, corporate events, and live experiences for enterprise clients in Brazil.
• Masterpiece (Grupo Masterpiece): Brazilian experiential and live marketing agency. Comparable in offering corporate events, brand activations, and live marketing services to enterprise clients in Brazil.

Emerging players

• Sparks: Global experience agency focused on live brand experiences, events, and conferences. Similar service focus on live/experiential marketing for enterprise brands.
• George P. Johnson Experience Marketing: Global experience marketing agency specializing in live brand experiences and events. Comparable in offering live/experiential services to enterprise clients, though operating globally versus LiveIdea's regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveIdea