SAS & Company

What SAS & Company does

SAS & Company operates an online gaming platform branded as BANDAR69, targeting the Indonesian consumer market. The platform aggregates casino-style games from over 30 third-party gaming providers, including PG Soft, PragmaticPlay, Playtech, Microgaming, Habanero, Joker, CQ9, and JILI. Offerings span 12+ verticals: slots, live casino, sports betting, e-sports, fishing games, crash games, lottery (togel), cockfighting (sabung ayam), bingo, table games, and arcade games. Distribution occurs through a self-serve web platform at bandar69-log.com and a downloadable Android APK, with no physical office footprint disclosed. Marketing is conducted through official Facebook groups, WhatsApp, and Telegram channels for promotions and customer support.

The business operates on a transaction-fee revenue model, monetizing player deposits and gaming transactions. New players face a minimum deposit of 5,000 Indonesian Rupiah (IDR), with fast deposit and withdrawal processing. Technology features include SSL encryption to secure transactions and personal data, and a Return to Player (RTP) display surfacing theoretical winning percentages. The platform is positioned as the official licensed site for PG Soft games in Indonesia, leveraging that association for credibility. Customer support is offered 24/7 across messaging channels.

The go-to-market is product-led growth via self-registration and direct online play, targeting Indonesian adult gamers who seek licensed access to a broad portfolio of casino-style games. No public information is available on company financials, funding history, headcount, leadership, founding date, regulatory licensing, or corporate structure, which limits institutional diligence. The product surface and provider roster indicate active catalog expansion, but the absence of disclosure on scale metrics constrains revenue and growth triangulation.

Name

SAS & Company

Website

https://sasandcompany.com

Company type

Private

Founded year

2011

Headcount range

1–10 employees

Short description

SAS & Company operates BANDAR69, an Indonesian online gaming platform aggregating slots, live casino, sports betting, and other casino-style games from 30+ providers for Indonesian consumers via web and mobile APK.

Ownership category

akta.pro rank

Product category

Online Gambling and Gaming

NAICS

Gambling Industries (7132)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Online gaming platform
• Slot games
• Live casino
• Sports betting
• E-sports betting

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Gaming/Transaction Fees: Revenue generated from player deposits and gaming transactions on the platform, including slot games, live casino, sports betting, and other gambling activities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BANDAR69, operated by SAS & Company, is an online gaming platform that aggregates casino-style games from 30+ third-party providers including PG Soft, PragmaticPlay, Playtech, and Microgaming. The platform offers slots, live casino, sports betting, e-sports, fishing games, crash games, lottery (togel), cockfighting (sabung ayam), bingo, table games, and arcade games targeted at Indonesian players. It operates as a self-serve digital portal accepting IDR deposits with a 5,000 IDR minimum, SSL-secured transactions, RTP transparency, and 24/7 customer support.

Product overview

BANDAR69 is an online gaming platform that aggregates casino-style games from multiple third-party providers into a unified portal. The platform offers a diverse portfolio including slot games, live casino, sports betting, e-sports, fishing games, crash games, lottery (togel), cockfighting (sabung ayam), bingo, table games, and arcade games. Users access these offerings through provider partnerships with PG Soft, PragmaticPlay, Playtech, Joker, SpadeGaming, Habanero, Microgaming, and many others. The platform operates with a minimum deposit of 5,000 Indonesian Rupiah and provides 24-hour customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• BANDAR69 Online Gaming Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PG SoftcoreTechnology or IntegrationPG Soft is a leading European game developer providing the game portfolio and technology platform for Bandar69. This collaboration provides access to innovative graphics and fair gaming mechanisms, with Bandar69 positioned as the official licensed site for PG Soft games in Indonesia.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Entain: Listed operator behind Ladbrokes, Coral, BetMGM and PartyPoker; directly comparable product mix (casino, sports, poker) to BANDAR69's aggregation portfolio at huge scale and with full licensing.
• Bet365: Global incumbent across sportsbook, casino, poker and games — overlaps with BANDAR69's sports (SBO/Saba/CMD) and casino verticals but at vastly larger scale and with full jurisdictional licensing.
• Kindred Group: Listed multi-brand operator (Unibet, Maria, 32Red) with casino, sports and poker verticals — comparable product architecture and aggregator-style integration of third-party content, but operating in regulated European markets rather than Indonesia.
• Flutter Entertainment: Owner of PokerStars, Betfair, FanDuel and Paddy Power — a broad incumbent across the same core verticals as BANDAR69 (casino, sports, poker) but fully licensed, publicly listed, and global.

Others

• PG Soft: European/Asian-headquartered mobile slot studio and the named exclusive content partner of BANDAR69. Comparable as the upstream IP owner providing BANDAR69's marquee brand association.
• Pragmatic Play: Major B2B iGaming content provider that supplies slot, live casino and bingo content to BANDAR69. Comparable as a supplier rather than competitor; their games populate the BANDAR69 lobby alongside PG Soft, Playtech and others.
• Evolution Gaming: Leading B2B live-dealer casino platform provider whose studio-style content is the standard against which PragmaticPlay's live casino offering on BANDAR69 is benchmarked.
• Playtech: Large-scale B2B gambling software and content supplier whose casino, slots and live-dealer products are integrated into BANDAR69 across multiple verticals.

Direct peers

• Casumo: Multi-vertical online casino operator with a content-aggregator portfolio and product-led acquisition similar to BANDAR69, operating under Malta/Swe덴 licences.
• LeoVegas: Publicly listed, multi-vertical online casino and sportsbook operator running an aggregator-style model across multiple game studios. Highly comparable business model (multi-brand, multi-vertical iGaming operator) even though it serves regulated European markets rather than Indonesia.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/bandar69
• Xx.com/sasandcompany
• LinkedInlinkedin.com/company/1896588

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAS & Company