What Ploeger does

Ploeger is a Netherlands-based specialist in specialty harvesting and controlled application technology for the agricultural sector, operating commercially under the Oxbo brand. Founded in 1992 and headquartered in Roosendaal, the company designs and manufactures technologically advanced equipment for at least twelve niche crop segments, including peas, beans, sweet corn, seed corn, tomatoes, potatoes, forage, berries, grapes, olives, coffee, and pistachios. Its product portfolio comprises dedicated crop-specific machines such as the 8520 (seed and sweet corn), AR-4BX (potatoes), GP6300 (peas), 9240+ (Arabica and Robusta coffee), and AT5104 (nutrient and chemical application). The company's stated value proposition centers on improving product quality, increasing productivity, and enhancing customer profitability through crop-tailored harvesting and application solutions.

The company generates revenue primarily through hardware sales of specialty agricultural machinery, distributed via a global dealer network (with named partners including Wold Engineering in the UK and AgroXperten in Denmark) supplemented by a direct customer portal for parts and service. Manufacturing has historically been conducted at its Dutch headquarters, and the company celebrated the grand opening of a new production facility in Bergen, NY in April 2026, signaling North American capacity expansion. Marketing and customer outreach are conducted through a multilingual website (English, Dutch, German, French, Portuguese, Spanish), newsletters segmented by crop application, and a dealer locator tool. The headcount is reported at 51-100 employees, with active hiring indicated across engineering, manufacturing, sales, service, parts, and marketing functions.

Name

Ploeger

Website

https://ploeger.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Ploeger, operating under the Oxbo brand, designs and manufactures specialty harvesting and controlled application equipment for niche agricultural crops including peas, beans, corn, potatoes, coffee, berries, and pistachios, distributing globally through a dealer network and direct customer portal.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Specialty crop harvesting
• Agricultural equipment manufacturing
• Controlled application technology
• Forage harvesting machinery
• Nutrient application equipment

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Sale of specialty harvesting machinery and controlled application technology equipment to farmers and agricultural operations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ploeger manufactures specialty harvesting and controlled application equipment for agricultural markets, operating under the Oxbo brand. The product portfolio includes dedicated harvesters for peas (GP6300), potatoes (AR-4BX), seed corn and sweet corn (8520), coffee (9240+), and nutrient/chemical application (AT5104). The company serves application, forage, fruit, seed, vegetable, and root crop segments globally through a dealer network.

Product overview

Ploeger operates under the Oxbo brand, offering a unified portfolio of technologically advanced specialty harvesting and controlled application equipment. The product line includes dedicated harvesters for specific crop segments: the 8520 for seed corn and sweet corn; AR-4BX for potatoes; GP6300 for peas; 9240+ for coffee (Arabica and Robusta); and AT5104 for nutrient/chemical application. The company serves the application, forage, fruit, seed, vegetable, and root crop markets, providing equipment designed to improve product quality, increase productivity, and enhance customer profitability.

Differentiator

Problem solved

Functional benefit

Products and services

• 8520 Specialty harvesting equipment designed for seed corn and sweet corn operations, part of Oxbo's row crop portfolio.
• AR-4BX Potato harvesting equipment engineered for efficient and gentle tuber collection during harvest operations.
• GP6300 Pea harvesting system designed for high-capacity processing and quality preservation during harvest.
• 9240+ Coffee harvesting equipment capable of processing both Arabica and Robusta varieties for efficient bean collection.
• AT5104 Application technology equipment for controlled nutrient and chemical distribution in agricultural operations.

Quantifiable outcome

• Improved product quality through advanced harvesting technology
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered regional.

• Wold EngineeringregionalChannel Partner/ Reseller/ Distributor · 1 May 2026Wold Engineering became an Oxbo dealer, strengthening the dealer network in the United Kingdom. This partnership expands Oxbo's presence in the UK market through localized sales and support.
• AgroXpertenregionalChannel Partner/ Reseller/ Distributor · 1 February 2026AgroXperten became a new Oxbo dealer in Denmark. This partnership extends Oxbo's dealer coverage to the Danish market.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Guaresi: Italian manufacturer of tomato harvesters and specialty crop equipment. Directly comparable as a single-crop harvester specialist serving the same tomato segment as Oxbo, with similar European manufacturing base.
• Weremczuk: Polish manufacturer of berry and fruit harvesters as well as vegetable cultivation equipment. Comparable as a specialty fruit/berry harvester OEM overlapping with Oxbo's berry segment.
• Ropa: German manufacturer of sugar beet and potato harvesters plus loaders and cleaning equipment. Comparable as a niche-specialist agricultural OEM with strong engineering focus on root crop harvesting, overlapping with Oxbo's potato and root crop lines.
• ASA-Lift: Dutch manufacturer of specialty vegetable harvesters (carrots, leeks, onions, cabbage). Comparable as a Northern European specialist harvester serving the same high-value vegetable segments and overlapping customer base as Oxbo.
• Dewulf: Belgian-based manufacturer of potato, carrot, and chicory harvesting equipment. Directly comparable as a specialty root crop harvester with a similar European manufacturing base and global dealer presence.
• Grimme: German family-owned manufacturer of potato, beet, and vegetable harvesting and handling equipment. Directly comparable as a specialty crop harvester OEM with a similar multi-segment product portfolio and global dealer network.
• Sampo Rosenlew: Finnish combine harvester manufacturer specializing in mid-size and specialty grain harvesting equipment. Comparable as a niche harvester OEM with multi-decade operating history and similar scale and geographic footprint.

Broad incumbents

• AGCO: Global agricultural equipment manufacturer with brands including Massey Ferguson, Fendt, and Valtra, offering combines and application equipment. Comparable as a broad-line incumbent with R&D resources that could enter Oxbo's specialty crop segments.
• John Deere (Deere & Company): Global broad-line agricultural equipment OEM with extensive dealer network and growing presence in specialty crop harvesting through acquisitions (e.g., Hagie, Mazzotti). Represents the largest competitive threat as it extends into Oxbo's niche.
• CNH Industrial (Case IH / New Holland): Global agricultural OEM operating Case IH and New Holland brands with combined harvesters and specialty crop equipment. Comparable as a broad incumbent that competes in adjacent harvesting categories and could expand into Oxbo's specialty niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ploegermachines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ploeger