Miedema Landbouwwerktuigenfabriek BV

What Miedema Landbouwwerktuigenfabriek BV does

Miedema Landbouwwerktuigenfabriek BV is a Netherlands-based agricultural machinery manufacturer founded in 1940 that now operates as a sub-brand within the Dewulf Group, focusing on planting and storage equipment including structural belt planters (such as the Structural 4000), store loaders, receiving hoppers, and grading machines. The Dewulf Group as a whole is a family-owned, Belgium-headquartered full-liner in machinery for the entire potato and root crop cultivation chain, spanning soil cultivation, planting, harvesting (including self-propelled sieving harvesters like the Kwatro and Enduro lines and top lifting harvesters), storage (box fillers, belt conveyors, transfer combis, box tipplers, elevator conveyors), and grading. The group markets products under the Dewulf and Miedema brands, runs approximately 300 employees across three production locations (Belgium/Roeselare, Netherlands/Winsum, Romania), and supports a global dealer network alongside an online configurator at machines.dewulfgroup.com.

Revenue is generated through hardware sales of agricultural machinery, with pricing not publicly disclosed and customers requesting quotes via the website or through dealers. Go-to-market is primarily enterprise field sales supplemented by participation in major trade shows (notably Agritechnica), YouTube video content through the dewulftv channel, and self-serve online configuration for mid-market buyers. The customer base is segmented into potato growers (primary), root crop growers, and contract farmers, with case-study evidence of engagement with German contract operators such as PP Coenen in the Rhineland. Recent strategic activity in 2025-2026 has included four product launches (Enduro Generation 2, Level X concept, MP 18-110 for North America, Kwatro 3rd Generation), positioning the firm as an active innovator in its specialized category while remaining under family ownership without external institutional investment.

Name

Miedema Landbouwwerktuigenfabriek BV

Legal name

Dewulf NV

Website

https://miedema.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Miedema Landbouwwerktuigenfabriek BV is a Netherlands-based agricultural machinery manufacturer founded in 1940, operating as a planting-and-storage sub-brand within the family-owned Dewulf Group, which serves potato and root crop growers globally with full-chain equipment.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane) (AFAAABAJ)

Keywords

• Potato harvesting machinery
• Agricultural planting equipment
• Root crop machinery
• Soil cultivation equipment
• Crop storage systems

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Dewulf generates revenue through the sale of agricultural machinery including soil cultivation equipment, planters, harvesters, storage systems, and grading machines. Products are sold under Dewulf and Miedema brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Miedema Landbouwwerktuigenfabriek BV designs, manufactures, and sells agricultural machinery for potato and root crop cultivation under the Miedema and Dewulf brands. The portfolio covers the entire cultivation chain: soil cultivators, planters (structural belt and cup), seed potato cutters, sieving harvesters (self-propelled and trailed, including the Kwatro and Enduro lines), top lifting harvesters, and storage/grading equipment (receiving hoppers, store loaders, box fillers, conveyors, box tipplers, grading machines). Products are sold globally to commercial potato and root crop growers, agricultural contractors, and storage operators through a dealer network and direct sales.

Product overview

Miedema Landbouwwerktuigenfabriek BV operates as a sub-brand under Dewulf Group, a leading global full-liner in agricultural machinery for potato and root crop cultivation. The company's product portfolio spans the entire cultivation chain including: soil cultivation (cultivators), planting (structural belt planters, cup planters, seed potato cutters), harvesting (sieving harvesters in self-propelled and trailed configurations including Kwatro and Enduro models, top lifting harvesters), storage (receiving hoppers, store loaders, box fillers, belt conveyors, transfer combis, box tipplers, elevator conveyors, receiving hopper fillers for belt trailers), and grading machines. Under the Miedema brand, the company offers specialized structural belt planters (Structural 4000), store loaders, receiving hoppers, and grading machines that complement the Dewulf branded equipment. The company serves customers with three core values: robust, reliable, and enjoyable work, with over 80 years of experience across three manufacturing locations in Belgium, the Netherlands, and Romania.

Differentiator

Problem solved

Functional benefit

Brands

• Miedema: Brand for planting and storage equipment including Structural belt planters, Cup planters, Seed potato cutter, Store loaders, Grading machines, Receiving hoppers, Belt conveyors, Elevator conveyors, Box fillers, Box tipplers, Transfer combis, and Receiving hopper filler for belt trailers.

Products and services

• Cultivators (Soil Cultivation) Soil cultivation machines designed to enable farmers to achieve perfect soil structure under virtually all conditions for potato and root crop cultivation.
• Structural Belt Planters (including Miedema Structural 4000) High-precision structural belt planters designed for maximum accuracy and speed during potato planting operations; capable of planting long and pre-sprouted seed potatoes with carefree operation.
• Cup Planters Planting equipment utilizing a cup-based mechanism for potato planting operations, designed for accuracy and speed.
• Seed Potato Cutter Equipment for cutting seed potatoes prior to planting, enabling efficient preparation for cultivation.
• Sieving Harvesters (Self-propelled and Trailed, including Kwatro and Enduro) Self-propelled and trailed sieving harvesters for potato and root crop harvesting, including the Kwatro (4-row, tracks) and Enduro lines; Enduro Generation 2 features the largest bunker in its segment, lowest ground pressure in its class, and a unique high-capacity ring elevator.
• Top Lifting Harvesters (Self-propelled, Trailed, Mounted) Top lifting harvesters available in self-propelled, trailed, and mounted configurations to suit various farm scales for potato and root crop harvesting.
• Store Loaders (Miedema / Dewulf, including MP 18-110) Equipment for loading potatoes into storage facilities, with tailored configurations for different company needs; the MP 18-110 was developed specifically for the North American market.
• Receiving Hoppers (Miedema) Equipment for receiving potatoes at storage facilities, designed for efficient unloading and initial processing of harvested crops.
• Box Fillers Storage equipment for filling boxes with potatoes and root crops for storage and transport.
• Belt Conveyors Conveyor equipment for transporting potatoes and root crops within storage and processing facilities.
• Transfer Combis Combined transfer equipment for efficient movement of harvested crops between different stages of processing.
• Box Tipplers Equipment for inverting and emptying storage boxes containing potatoes and root crops.
• Receiving Hopper Filler for Belt Trailers Specialized equipment for filling belt trailers with harvested potatoes directly in the field.
• Elevator Conveyors Vertical conveying equipment for lifting potatoes and root crops to different heights within storage and processing facilities.
• Grading Machines (Miedema) Precision grading equipment providing perfect accuracy, reduced labor requirements, and maximum yield through automated sorting technology for potatoes and root crops.
• Level X Growing Concept Integrated high-tech concept/platform enabling potato growers to operate at the next level of precision and performance across the cultivation chain.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ropa: German specialist in root crop harvesting machinery, particularly sugar beet and potatoes. Comparable self-propelled harvester engineering and family-owned specialty positioning.
• Ploeger: Dutch manufacturer of self-propelled harvesters for potatoes, onions, carrots, and other root crops. Comparable in track-based harvesting technology and Dutch heritage.
• Grimme: German family-owned manufacturer and global market leader in potato, sugar beet, and vegetable cultivation machinery. Directly comparable product portfolio across planting, harvesting, and storage with similar full-liner positioning.
• AVR: Belgian manufacturer of potato and root crop machinery including planters, harvesters, and storage equipment. Closest geographic and product-line peer to Dewulf/Miedema with comparable mid-sized specialty focus.
• Standen: UK-based manufacturer of potato planting, harvesting, and grading equipment. Comparable specialty machinery focus with overlapping planter and harvester lines.

Broad incumbents

• John Deere: Global broad-line agricultural OEM with significant potato and root crop equipment offerings alongside its full machinery portfolio. Overlaps in harvesters and planters but does not specialize in the niche.
• Kverneland Group: Implements and tillage equipment manufacturer with planting and harvesting exposure. Overlaps with Dewulf's soil cultivation and planter categories within a broader equipment portfolio.
• CNH Industrial: Owner of Case IH and New Holland, both of which offer potato and root crop equipment within broader agricultural portfolios. Competes through dealer reach and financing rather than specialization.
• AGCO: Global agricultural equipment manufacturer with potato and root crop exposure via brands like Massey Ferguson and Valtra. Broad portfolio competitor with significant dealer footprint.
• Lemken: Specialist in tillage, sowing, and crop care implements with overlap to Dewulf's soil cultivation and planter categories. Family-owned European peer with comparable mid-sized positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/dewulftv
• LinkedInlinkedin.com/company/miedema-landbouwwerktuigenfabriek-bv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miedema Landbouwwerktuigenfabriek BV