ATA Family Martial Arts

What ATA Family Martial Arts does

ATA Family Martial Arts is a privately held Taekwondo training center operating two physical locations in the south Denver metropolitan area, headquartered at 4530 South Reservoir Rd. Unit F in Aurora, Colorado, with a second site at Trails Rec Center in Centennial. The company serves children, teens, and adults through a five-program portfolio: Tiny Tigers (ages 4-6), Kids Martial Arts (ages 7-12), Teen & Adult Taekwondo, Birthday Parties (event hosting), and Leadership Programs (advanced competition and weapons-based training). Its underlying technology is traditional Taekwondo instructional methodology delivered in person; there is no proprietary software, app, or digital product. The business does not operate any AI, API, or SDK surface.

Revenue is generated through recurring membership-based class subscriptions, supplemented by one-time trial packs, event-based birthday party bookings, and shop merchandise sales via an external Sparkpages storefront. Customer acquisition is direct-to-consumer through the company website, Google Maps local search, Facebook, Instagram, a content blog, and SMS/email inquiry forms — all targeted at families within the Aurora/Centennial catchment area. The school employs 11-50 staff (primarily certified instructors), serves hundreds of active students, and reports multi-year family retention (one testimonial cites 9 years of continuous enrollment). ATA Family Martial Arts was recognized as the "Best Martial Arts and Combat Sports Classes in Centennial" by DistinguishedTeaching.com in 2023. The company is independently owned with no disclosed outside investment, parent entity, or acquisition activity.

Name

ATA Family Martial Arts

Legal name

ATA Family Martial Arts Training Center

Website

https://atafma.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATA Family Martial Arts is a privately held Taekwondo training center operating two locations in Aurora and Centennial, Colorado. It serves children, teens, and adults through recurring subscription memberships across five program tiers, with all instruction delivered in person.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts training
• Taekwondo classes
• Kids karate programs
• Self defense training
• Fitness instruction

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Martial Arts Classes: Recurring membership-based martial arts instruction for children, teens, and adults across multiple program tiers including Tiny Tigers, Kids Martial Arts, Teen & Adult Taekwondo, and Leadership Programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ATA Family Martial Arts Training Center provides in-person Taekwondo and martial arts instruction across age-tiered programs (Tiny Tigers ages 4-6, Kids Martial Arts ages 7-12, Teen & Adult Taekwondo, Leadership Programs), plus event services such as birthday parties. Training is delivered at two physical locations in Aurora and Centennial, Colorado through scheduled classes led by certified instructors.

Product overview

ATA Family Martial Arts Training Center offers a comprehensive suite of martial arts programs centered on Taekwondo training. The portfolio includes five distinct programs: Tiny Tigers (for children ages 4-6), Kids Martial Arts/Kids Taekwondo (for children ages 7-12), Teen & Adult Taekwondo, Birthday Parties (event service), and Leadership Programs (advanced competition and weapons-based training). Programs are designed to serve the entire family, from young children through adults, with offerings ranging from introductory fun classes to high-level competitive training.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiny Tigers (TT)

Quantifiable outcome

• Children develop confidence, discipline, and respect through training
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 97Display WebsitesminorOthersWebsite development and hosting partner responsible for the design and maintenance of the ATA Family Martial Arts website. Copyright 2026 references this company.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gracie Barra: Global network of martial arts academies (BJJ-focused) offering kids and adult membership programs; comparable studio-based, family-oriented instruction model in a different discipline.
• Premier Martial Arts: Franchised martial arts studios teaching karate, kickboxing, and self-defense to kids and adults on a recurring membership model, mirroring ATA FMA's offering.
• Tiger Schulmann's Martial Arts: Multi-location martial arts school chain offering kids and adult programs; directly comparable in delivering membership-based, family-oriented martial arts instruction.
• Karate for Kids: ATA-affiliated youth martial arts program brand focused on children's character-building Taekwondo, directly comparable to ATA FMA's Tiny Tigers and Kids programs.

Broad incumbents

• ATA Martial Arts (American Taekwondo Association): The national Taekwondo association and licensed school network from which ATA FMA draws its curriculum and branding; a broad incumbent in the same Taekwondo instruction space.
• UFC Gym: Large fitness chain combining MMA-style training and general fitness for adults; broader incumbent overlapping the adult martial-arts fitness segment.

Emerging players

• The Little Gym: Franchised children's physical-development and movement program with birthday parties; overlaps ATA FMA's youth confidence/motor-skills and party offerings.
• iLoveKickboxing: Franchised kickboxing/martial-arts fitness studios targeting adults with membership fitness classes, overlapping ATA FMA's teen & adult fitness-oriented martial arts segment.

Others

• Century Martial Arts: Major supplier of martial arts equipment, uniforms, and school-management tools; an ecosystem enabler to studios like ATA FMA rather than a direct competitor.

Regional players

• Kicks Karate: Independent local martial arts studios offering kids and adult Taekwondo/karate classes in other US metros, comparable in model but serving different geographies.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ATAFMA.Aurora
• Instagraminstagram.com/atafma_aurora
• Xx.com/ata_fma
• LinkedInlinkedin.com/company/ata-family-martial-arts-colorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATA Family Martial Arts