Leeway

What Leeway does

Leeway is a registered charity (Charity Number 1079214) founded in 1974 and headquartered in Norwich, United Kingdom, operating as Norfolk and Suffolk's largest specialist provider of domestic abuse support services. The organisation delivers a comprehensive portfolio of crisis intervention and prevention services including a 24/7 confidential helpline, 12 refuge safe houses providing fully furnished emergency accommodation, an Independent Domestic Violence Advisor (IDVA) service in Suffolk, the Norfolk Integrated Domestic Abuse Service (NIDAS) launched in 2022, children and young people's outreach covering ages 5-25, healthy relationships education in schools, and fee-based training and consultancy for businesses and professionals. Service access occurs via telephone helpline, live chat, email, referrals from partner agencies, and direct entry into refuge accommodation.

The organisation is a human-delivered service charity rather than a technology company, using standard back-office tooling (Microsoft Office 365, Stripe and PayPal payment processing) with no proprietary technology platform. Revenue is derived from four streams: statutory government and commissioner funding (Norfolk County Council, Suffolk County Council, Norwich City Council, Police & Crime Commissioners, Home Office, Ministry of Justice), charitable trust and foundation grants (Big Lottery Fund, Clothworkers Foundation, Henry Smith Charity), individual donations and fundraising events via JustGiving, and fee-based training services. Pricing for direct services to survivors is free; training services to businesses use unit per-session pricing with a 20% discount for charitable organisations.

Leeway operates under a multi-agency partnership model with Norfolk and Suffolk constabularies, Women's Aid affiliation, and Football Club partnerships (Norwich City, Ipswich Town) for awareness campaigns. The charity is led by Chief Executive Jools Ramsey-Palmer (appointed November 2025), governed by a Board of Trustees, and reported reaching over 19,500 people across all services in 2025 across the East Anglia region.

Name

Leeway

Legal name

Leeway

Website

https://leewaysupport.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Leeway is a registered charity founded in 1974 and headquartered in Norwich, providing specialist domestic abuse support across Norfolk and Suffolk, including a 24/7 helpline, 12 refuge safe houses, outreach, IDVA services, and training for adults, children, and businesses.

Ownership category

akta.pro rank

Product category

Domestic Violence Support Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Domestic abuse support
• Refuge accommodation services
• Violence prevention education
• IDVA advocacy services
• Crisis helpline support

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual monetary donations, fundraising events (skydives, quizzes, charity runs), corporate sponsorships, and seasonal campaigns. Online donations via JustGiving platform.
2. Government and Commissioner Funding: Core funding from government bodies including Norwich City Council, Norfolk County Council, Suffolk County Council, Police & Crime Commissioners, Home Office, and Ministry of Justice.
3. Charitable Trust and Foundation Grants: Support from trusts and foundations including Big Lottery Fund, Clothworkers Foundation, Henry Smith Charity, and others.
4. Training Services: Fee-based domestic abuse awareness training and DASH risk assessment training delivered to businesses, organizations, and professionals across Norfolk and Suffolk.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Leeway provides free, confidential domestic abuse support services across Norfolk and Suffolk, operating twelve safe houses (refuges) for emergency accommodation alongside a 24/7 helpline, live chat, outreach support, children and young people's services, healthy relationships education, IDVA advocacy for high-risk cases, and paid training for businesses. The charity is funded primarily through government contracts, charitable grants, and public donations, with fee-based training services for organizations and professionals.

Product overview

Leeway is Norfolk and Suffolk's largest specialist provider of domestic abuse support services, offering a comprehensive portfolio of crisis intervention and prevention programs. The organization operates twelve safe houses providing emergency accommodation, a 24-hour confidential helpline, and community-based outreach services. Its Children & Young People Service delivers healthy relationship education across schools, while the NIDAS program provides specialist risk-responsive support for high and medium-risk survivors. The Training & Consultancy service extends domestic abuse awareness training to local businesses and professionals. These services function as interconnected support pathways rather than a unified software product, with individuals accessing different service levels based on their assessed need.

Differentiator

Problem solved

Functional benefit

Brands

• NIDAS: Norfolk Integrated Domestic Abuse Service - a countywide service supporting those experiencing domestic abuse who are assessed at being high or medium risk of harm.

Products and services

• Domestic Abuse Helpline
• Safe House / Refuge Accommodation
• NIDAS (Norfolk Integrated Domestic Abuse Service)
• Suffolk IDVA Service
• Healthy Relationships Service
• Children & Young People Service
• Training & Consultancy
• Temporary Safe Accommodation Project
• Vulnerable Adult Independent Worker Service

Quantifiable outcome

• 100% of young people said they could identify healthy and unhealthy behaviours in relationships after awareness sessions
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core, flagship and supporting.

• Norfolk County CouncilcoreOthersPrimary funding partner and commissioner of domestic abuse services in Norfolk. Provides core operational funding for refuge services, outreach programs, and training.
• Suffolk County CouncilcoreOthersPrimary funding partner and commissioner of domestic abuse services in Suffolk. Supports Suffolk IDVA service and other regional programs.
• Police & Crime Commissioner NorfolkcoreOthersFunding partner supporting police-related domestic abuse initiatives and victim support services in Norfolk.
• Suffolk Police and Crime CommissionercoreOthersFunding partner for domestic abuse services and victim support in Suffolk.
• Ministry of JusticecoreOthersGovernment department providing funding for domestic abuse services and criminal justice-related victim support.
• Home OfficecoreOthersCentral government funding partner for domestic abuse and VAWG initiatives.
• Big Lottery FundcoreOthersMajor lottery-funded charitable funder supporting community and social sector projects.
• Norwich City Football ClubcoreStrategic or Co-development PartnerLocal football club partnership for domestic abuse awareness campaigns. NIDAS team attended Norwich City fixture against Oxford United coinciding with White Ribbon Day to raise visibility of services.
• Ipswich Town Football ClubcoreStrategic or Co-development PartnerLocal football club partnership for domestic abuse awareness and VAWG campaign activities.
• LadBibleflagshipStrategic or Co-development PartnerPartnership with Home Office on 'Switching Tactics' video campaign - innovative domestic abuse awareness content using football changing room setting to reach male audiences with VAWG messaging.
• Sky SportsflagshipStrategic or Co-development PartnerPartnership with government Enough campaign featuring sports stars from football, darts, motorsport, and boxing. Includes video interviews with England footballers and athletes on VAWG topics.
• AXAflagshipStrategic or Co-development PartnerPartnership with Women's Aid on 'What They Say. What We Hear' economic abuse awareness campaign including translator-style tool to help identify financial abuse language.
• Women's AidcoreStrategic or Co-development PartnerNational domestic abuse charity affiliation. Leeway is affiliated to Women's Aid and participates in coalition campaigns including VAWG Coalition manifesto.
• Norfolk Schools and CollegescoreStrategic or Co-development PartnerEducational institution partnerships delivering healthy relationship awareness sessions, 1-1 support, and professional training across Norfolk schools.
• BarclayssupportingOthersCorporate partner regularly sponsoring and supporting Leeway events.
• Mills & ReevesupportingOthersLaw firm that donated office furniture and supports events.
• Norfolk ConstabularycoreStrategic or Co-development PartnerPolice force partnership for domestic abuse response, referrals, and MARAC participation.
• Suffolk ConstabularycoreStrategic or Co-development PartnerPolice force partnership for domestic abuse response, referrals, and MARAC participation.
• NIDAS PartnershipcoreStrategic or Co-development PartnerNorfolk Integrated Domestic Abuse Service - multi-agency partnership delivering community-based domestic abuse support across Norfolk.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Respect UK: UK charity focused on domestic abuse perpetrator interventions and supporting victim-survivors. Comparable as a specialist DA charity working in policy and practice with associated helpline and accreditation services — overlapping in target population and stakeholder base.
• Solace Women's Aid: London-based specialist domestic abuse charity providing refuge, advocacy, and recovery services. Directly comparable service model, and Leeway's incoming CEO Jools Ramsey-Palmer previously held leadership roles at Solace, establishing operational and strategic parallels.

Broad incumbents

• Victim Support: National charity providing support to victims of all crime types, including domestic abuse. Comparable as a UK-wide non-profit delivering advocacy and casework services, though broader in scope than Leeway's DA-specialist focus.
• National Domestic Abuse Helpline (run by Refuge): The UK-wide 24/7 helpline operated by Refuge. Comparable as the national counterpart to Leeway's regional 24/7 helpline service, with overlapping intake and crisis-support functions for survivors.
• Women's Aid Federation of England: National umbrella federation for domestic abuse services in England. Leeway is directly affiliated with Women's Aid, sharing operational standards, coalition advocacy, and policy positioning on DA legislation — making Women's Aid the most directly comparable national peer.
• Refuge UK: National domestic abuse charity operating the National Domestic Abuse Helpline and refuges nationwide. Refuge is the largest specialist DA provider in the UK and a direct comparator in terms of service scope (helpline, refuges, advocacy, training), though operating at national scale rather than regional.

Regional players

• Hampton Trust: Southern England-based charity providing domestic abuse perpetrator programmes and victim support. Comparable regional specialist DA provider with similar service portfolio (intervention, advocacy, training), but operating in a different UK region.

Emerging players

• SafeLives: UK charity focused on data-driven domestic abuse intervention, DASH risk assessment training, and multi-agency best practice. Directly comparable through Leeway's DASH training offering and shared focus on evidence-based DA response.
• Galop: UK charity providing specialist domestic abuse support for LGBT+ survivors. Comparable through overlapping specialist survivor services, and Leeway's NIDAS service explicitly includes specialist LGBT+ support — placing the two organizations in adjacent but complementary positions.
• Centre for Women's Justice: UK charity providing legal advice and strategic litigation for domestic abuse and VAWG survivors. Comparable through shared advocacy and survivor support mission, with complementary legal-aid focus that intersects with Leeway's advocacy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leeway.fundraising
• LinkedInlinkedin.com/company/leeway-domestic-violence-and-abuse-services/posts/?feedView=all
• Instagraminstagram.com/leewaynorfolkandsuffolk/?hl=en
• Xx.com/LeewayDV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leeway