Integrity New Homes
Integrity New Homes is an Australia-wide franchise network of new home builders specializing in custom homes, steep-site construction, duplexes, granny flats, and medium-density projects, serving individual buyers, investors, and developers across all Australian states and territories.
- Company typePrivate
- Founded2004
- HeadquartersCoffs Harbour, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Integrity New Homes does
Integrity New Homes is an Australia-wide franchise network of new home builders operating under franchisor entity Integrity Franchisor Pty Ltd (ABN 39 640 623 212). The company designs and constructs custom homes, project homes, granny flats, duplexes, units, townhouses, and medium-density projects, with a particular specialization in steep and sloping sites that volume builders typically avoid. Approximately 70% of projects are custom-designed, positioning the company between pure custom architects and high-volume project home builders. The franchise network spans QLD, NSW, VIC, ACT, TAS, SA, WA, and NT through ~36+ independently owned and operated local builder offices, with each franchisee operating as a separate legal entity (e.g., Deflip Pty Ltd, Mid West Built Pty Ltd).
The company operates an in-house developed proprietary software platform comprising iGyro (end-to-end business management), iProx (sales estimating), iDule (project management), and an Online Colour Selection system, which are licensed to franchisees as part of the franchise system. The franchise model pairs local builder ownership with national systems, brand standards, and aggregated buying power, and is supplemented by an adjacent sub-brand, Integrity Get Sheds, which sells rural, farm, and light industrial sheds as standalone products or bundled with new home contracts.
Revenue is generated through franchise licensing fees and royalties, plus construction revenue flowing through franchisees on fixed-price contracts with site costs included. Customer segments include individual home buyers (including first home buyers and families), property investors, developers (for multi-unit work), renovators, owners of challenging sites, and multi-generational families. The company operates under HIA Fixed Price Contract standards, offers a Lifetime Structural Warranty, and a "Built On Time or We Pay the Rent" guarantee. Three-time HIA NSW Professional Medium Builder of the Year winner and recipient of multiple 2023-2024 HIA Mid West awards.
Integrity New Homes firmographics
Firmographics- Name
- Integrity New Homes
- Legal name
- INTEGRITY FRANCHISOR PTY LTD
- Website
- https://inh.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Integrity New Homes is an Australia-wide franchise network of new home builders specializing in custom homes, steep-site construction, duplexes, granny flats, and medium-density projects, serving individual buyers, investors, and developers across all Australian states and territories.
- Ownership category
- akta.pro rank
Integrity New Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Integrity New Homes is headquartered
LocationHeadquarters
- HQ city
- Coffs Harbour
- HQ country
- Australia
- HQ region
- Oceania
Offices39 records
Markets served
Integrity New Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Home Construction: Design and construction of bespoke custom homes tailored to individual client specifications and site requirements. Revenue generated through fixed-price building contracts.
- Project Home Sales: Sale of pre-designed home designs from the company's extensive electronic design library. Customers select from standardized plans which can be customized.
- House and Land Packages: Combined land and construction packages offered through franchise locations, typically including titled land with a new home build.
- Renovations and Extensions: Residential and commercial renovation services for existing properties.
- Multi-Unit Developments: Construction of duplexes, units, townhouses, and medium-density projects for investors and developers.
- Shed Construction: Rural, farm, and equine buildings including sheds, barns, garages through Integrity Get Sheds division.
- Franchise Licensing: The company operates a franchising arm (Integrity Franchising) that sells building franchise territories to independent builders using the Integrity systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed Price Contract - All inclusive pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Integrity New Homes product offering
Product offeringCore offering
Integrity New Homes designs and constructs custom and project residential homes, granny flats, duplexes, units, townhouses, and medium-density developments across Australia through a national franchise network of independently owned local builders. The group also performs renovations and extensions, supplies sheds via the Integrity Get Sheds brand, and licenses its brand, proprietary software systems (iGyro, iProx, iDule), and electronic design library to franchise builders via its Integrity Franchising arm.
Differentiator
Problem solved
Functional benefit
Brands
- Integrity Get Sheds: Australian-made sheds offered for rural, farm, and equestrian buildings, garages, carports, garaports, light industrial, workshop and service buildings. Available as standalone purchases or bundled with new home contracts to take advantage of new home financing options.
Products and services
- Custom Home Construction Bespoke custom home design and construction service delivered by independently owned Integrity New Homes franchise builders, tailored to individual client specifications and site requirements including flat or challenging steep/sloping blocks. Approximately 70% of Integrity New Homes projects are custom-designed.
- Project Home Sales Pre-designed home plans selected from Integrity's electronic design library across ranges including Acreage, Coastal, Investor, Metro, Small Block, and Duplex, with options for customisation. Available through the website and local franchise offices.
- House and Land Packages Combined titled land and new home construction packages offered through Integrity New Homes franchise locations, bundling the block purchase with the home build under a single supplier relationship.
- Renovations and Extensions Residential and commercial renovation and extension services offered by Integrity New Homes franchise builders for existing properties, including custom joinery work in some locations.
- Multi-Unit Developments (Duplexes, Units, Townhouses) Design and construction of duplexes, units, townhouses, and medium-density residential developments, primarily targeting investors and developers through dedicated franchise builder relationships.
- Granny Flats and Secondary Dwellings Granny flats and secondary dwellings designed for multi-generational families or as separate rental income dwellings, available through Integrity New Homes franchise builders.
- Shed Construction (Integrity Get Sheds) Australian-made sheds for rural, farm, equestrian, garage, carport, light industrial, workshop, and service buildings, sold standalone or bundled with new home contracts under the Integrity Get Sheds brand.
- Building Franchise Licensing (Integrity Franchising) Sale of building franchise territories through the Integrity Franchising arm, licensing the brand, proprietary software platforms, electronic design library, and business systems to independent licensed builders.
Quantifiable outcome
- Approximately 70% of projects are custom-designed, demonstrating flexibility and customization capability
- +1 more outcomes
Companies that use Integrity New Homes
Customer profileSegments6 records
Ideal customer profiles3 records
Integrity New Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Integrity New Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Integrity FranchisingcoreThe Integrity Group operates a franchising arm that offers a cutting-edge building franchise system for new home builders. The franchising operation licenses the Integrity brand, software systems (iGyro, iProx, iDule), design library, and business processes to independent licensed builders who operate their own franchise territories.
- HIA (Housing Industry Association)coreIntegrity New Homes operates under HIA Fixed Price Contract standards and has won multiple HIA awards including the HIA NSW Professional Medium Builder of the Year (3 times) and various regional HIA awards for design and innovation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Integrity New Homes competitors and assessment
Company assessmentDirect peers
- Masterton Homes: Australian custom home builder with strong presence in NSW and ACT offering design-and-construct services for new homes, knock-down rebuilds, and dual-occupancy — overlapping with Integrity's project home and custom offerings.
- Burbank Homes: Australian home builder operating in VIC, NSW, QLD and SA offering project and custom home designs with comparable customer segments to Integrity New Homes.
- McDonald Jones Homes: NSW/ACT-based custom home builder offering design flexibility and project homes across regional and metro markets, directly comparable in custom home positioning.
- Coral Homes: QLD-focused project and custom home builder serving first-home buyers, upgraders and investors with broad design libraries — comparable project home offering to Integrity.
- G.J. Gardner Homes: Australia's largest custom home franchise network. Operates a franchise model with independently owned builders across Australia offering custom and project homes — structurally identical to Integrity New Homes' franchise model.
- Stroud Homes: Australian franchise-based new home builder with independently owned territories across multiple states. Competes directly with Integrity New Homes in custom and project home segments via a similar franchise go-to-market model.
- Hickinbotham Homes: South Australia-based custom and project home builder offering home design and construction services across metro and regional SA, directly comparable to Integrity's custom home positioning.
Broad incumbents
- Rawson Homes: NSW-based residential builder with project home and custom design offerings across regional and metro NSW and ACT — comparable to Integrity's primary service area.
- Eden Brae Homes: Large Australian volume project home builder operating in NSW, QLD, VIC and ACT. Competes with Integrity in project home segments but with much larger balance sheet and project volumes.
- Metricon Homes: Australia's largest volume home builder, operating across multiple states with broad project home and house-and-land packages. Adjacent incumbent to Integrity's project home offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Integrity New Homes social profiles
Digital presenceIntegrity New Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrity New Homes leadership team
Management profileNumber of profiles
Profiles5 records
Integrity New Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Integrity New Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrity New Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrity New Homes
What does Integrity New Homes do?
Integrity New Homes designs and constructs custom and project residential homes, granny flats, duplexes, units, townhouses, and medium-density developments across Australia through a national franchise network of independently owned local builders. The group also performs renovations and extensions, supplies sheds via the Integrity Get Sheds brand, and licenses its brand, proprietary software systems (iGyro, iProx, iDule), and electronic design library to franchise builders via its Integrity Franchising arm.
Is Integrity New Homes a public or private company?
Integrity New Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integrity New Homes founded?
Integrity New Homes was founded in 2004. It employs 11 to 50 people.
Where is Integrity New Homes based?
Integrity New Homes is headquartered in Coffs Harbour, Australia, in the Oceania region.
How does Integrity New Homes make money?
Seven revenue lines are on record. Custom Home Construction is the primary driver. The others are project Home Sales, house and Land Packages, renovations and Extensions, multi-Unit Developments, shed Construction and franchise Licensing.
Who are Integrity New Homes's main competitors?
Direct peers on record are Masterton Homes, Burbank Homes, McDonald Jones Homes, Coral Homes, G.J. Gardner Homes, Stroud Homes and Hickinbotham Homes. Broad incumbents are Rawson Homes, Eden Brae Homes and Metricon Homes.
Does Integrity New Homes have an API?
No public API is recorded for Integrity New Homes.
What industry is Integrity New Homes in?
Integrity New Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.