Brunswick Senior Resources

What Brunswick Senior Resources does

Brunswick Senior Resources, Inc. (BSRI) is a 501(c)(3) nonprofit organization founded in 2002 and headquartered in Shallotte, North Carolina, that delivers a consolidated set of senior services to older adults residing in Brunswick County. The organization operates six physical senior center locations — Calabash, Leland, Shallotte, Southport, Supply, and Waccamaw — where seniors access congregate meals, recreation and fitness programming (Geri-Fit, Yoga, 20/20/20), and social connection. BSRI also runs a Meals on Wheels home-delivery program for homebound seniors, a SHIIP Medicare counseling service, a Phone Pals companionship program, and Zoom-based virtual programming. The organization is led by President James Fish, is governed by a Board of Directors, and holds a 2020 Points of Light Service Enterprise Certification.

BSRI's core products are service programs rather than software products: Nutrition Services, Aging Resources, Recreation & Wellness, Virtual Programs, Housing resources, and Volunteer coordination. The underlying technology stack is minimal and disclosed as comprising standard nonprofit operations tooling and Zoom for remote classes; no proprietary platform, SaaS product, or application is offered. Distribution is omnichannel within the county — in-person at centers, direct home delivery, virtual via Zoom, and through a community volunteer network coordinated on the MyImpact platform.

The business model is donations- and grants-based: BSRI provides services at no cost or minimal cost to seniors and funds operations through individual and corporate donations, charitable contributions, and likely public-sector meal-program reimbursements. Outreach is community-led via the bsrinc.org website, The Coastal Buzz newsletter, volunteer recruitment, and targeted event campaigns such as Giving Tuesday. The customer base is a single segment — senior adults in Brunswick County — and growth is driven by senior population growth, volunteer recruitment, and donor acquisition rather than by commercial sales or pricing levers.

Name

Brunswick Senior Resources

Legal name

Brunswick Senior Resources, Inc.

Website

https://bsrinc.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Brunswick Senior Resources is a Shallotte, North Carolina-based 501(c)(3) nonprofit that operates six senior centers across Brunswick County, delivering congregate meals, Meals on Wheels, recreation and wellness programs, Medicare counseling, and virtual programming to local older adults, funded by donations and grants.

Ownership category

akta.pro rank

Product category

Senior Services (Nonprofit Community Care)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Community Food Services (62421)

SIC

Services-Social Services (8300)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Elder Services & Aging Support (BPAGAEAF), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior services
• Nonprofit community services
• Senior nutrition programs
• Aging resource support
• Senior wellness programs

Headquarters

HQ city

Shallotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: BSRI relies on donations from individuals, businesses, and organizations in the community to fund operations and programs for senior adults in Brunswick County.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brunswick Senior Resources operates a county-wide network of six senior centers and complementary programs that deliver nutrition (Meals on Wheels and congregate dining), aging resources including Medicare counseling, recreation and wellness classes, virtual Zoom-based programming, and housing services to senior adults in Brunswick County, North Carolina. All services are delivered through paid staff and volunteer support and funded primarily by donations and grants.

Product overview

Brunswick Senior Resources (BSRI) operates a network of senior centers across Brunswick County, North Carolina, offering a unified service model centered on senior center programs. The core offerings include Nutrition Services (Meals on Wheels and congregate dining), Aging Resources (Medicare counseling, information services), Recreation & Wellness (fitness classes, social activities), and Virtual Programs (Zoom-based remote programming). Volunteer Programs support meal delivery and center operations. The organization does not offer a technology product or SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Coastal Buzz: Newsletter/publication of Brunswick Senior Resources
• CCAL Recreation & Wellness

Products and services

• Senior Center Programs In-person senior center services providing recreation, wellness activities, nutrition, and social engagement for senior adults at six Brunswick County locations (Calabash, Leland, Shallotte, Southport, Supply, and Waccamaw).
• Nutrition Services Meal programs including Meals on Wheels delivery to homebound seniors Monday through Friday and congregate lunch services at senior centers.
• Aging Resources Information and guidance services connecting seniors to aging-related support, including Medicare counseling delivered through certified SHIIP counselors.
• Virtual Programs Live Zoom-based virtual classes and programs for seniors, including activity schedules and wellness programs accessible across all center locations.
• Recreation & Wellness Fitness and recreation programs including Geri-Fit, Yoga, 20/20/20 exercise classes, and additional wellness activities designed for seniors.
• Housing Services Housing-related information and resources for senior adults in Brunswick County.
• Volunteer Programs Volunteer coordination covering Meals on Wheels delivery, center programs support, meal preparation, SHIIP counseling, Phone Pals companionship, and class leadership.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Social Bridging NCminorOthersBSRI participates in Social Bridging NC, a statewide virtual events program. The organization directs seniors to additional virtual offerings available statewide through this program.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shepherd's Centers of America: Network of interfaith community-based centers offering programs and services for older adults, including recreation, education, and social engagement. Closely mirrors BSRI's community senior center model.
• Meals on Wheels America: National umbrella organization for the Meals on Wheels network; BSRI operates a local Meals on Wheels program that almost certainly affiliates with or follows this national model. Strongly comparable on the largest single program at BSRI.
• Comfort Keepers: National franchise providing in-home care and companionship services to seniors. Comparable to BSRI on the personal care / social engagement side of the senior services spectrum.

Broad incumbents

• National Council on Aging: National nonprofit advocating for and supporting older Americans through programs, policy, and partnerships. Broad incumbent in the same elder-services mission space as BSRI, though operating at a national advocacy/policy level rather than direct local service.
• AARP Foundation: Large national nonprofit serving older Americans with information, advocacy, and community programs. Overlaps with BSRI on Medicare counseling, social engagement, and senior well-being, but at far broader scale.

Others

• LeadingAge: Association representing nonprofit aging-services providers across the U.S. Comparable as an industry body that BSRI would naturally look to for standards, advocacy, and grant access in the senior services field.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BSRIVolunteers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brunswick Senior Resources