The Finishing Touch

What The Finishing Touch does

The Finishing Touch is a privately held Australian home packing and unpacking services company founded in 1994 by Susan Williams and headquartered in Brighton, Victoria. It delivers professional, hourly-rate packing and unpacking services to residential movers across all Australian states and New Zealand, supported by a distributed workforce of more than 150 staff deployed through 12 locations and operating 365 days per year. Its core products include Packing Services and Unpacking Services, augmented by Home Organising, Manage My Move (full relocation coordination), Moving Boxes supply, and Pre-Move Assist decluttering.

The business runs on a purpose-built online management system that handles client interaction tracking, staff scheduling, and coordination with removalist and storage partners; this is operational SaaS rather than AI-enabled automation. Go-to-market combines direct inbound enquiry (via a 1300 number, website form, and Client Services team) with a structural B2B referral channel built on three decades of mutual relationships with Australia's major removalists and Storage King, plus property stylists, real estate agents, and developers. The company also maintains earned-media presence through regular Australian press coverage and Facebook reviews.

Revenue is generated almost entirely on a pay-as-you-go hourly professional-services basis with a 2-staff / 4-hour minimum and weekend/holiday surcharges; channel partners (removalists, Storage King) drive demand but are not contracted buyers. The customer base is dominated by individual residential movers, with secondary segments in insurance-displacement work, deceased estate clearances, elderly and special-needs relocations, renovation staging, and interstate/overseas coordination. The business is founder-owned and operated, with no disclosed outside capital, M&A activity, or institutional shareholders.

Name

The Finishing Touch

Legal name

The Finishing Touch

Website

https://ftouch.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

The Finishing Touch is an Australian founder-owned home packing and unpacking services company, founded in 1994 and operating across all Australian states and New Zealand with 150+ staff and 12 locations, serving residential movers, insurance clients, and elderly and special-needs relocations on an hourly professional-services basis.

Ownership category

akta.pro rank

Product category

Residential Moving Support Services

NAICS

Temporary Help Services (561320), Services to Buildings and Dwellings (5617), Private Households (814)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Help Supply Services (7363)

akta.pro primary industry

Residential Packing & Unpacking Services (HSAKADAA)

akta.pro secondary industries

Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Moving, Downsizing & Estate Organizing (HSAFAKAG), Senior & Assisted-Living Local Moving (HSAKAAAD)

Keywords

• Home packing services
• Unpacking services
• Residential relocation support
• Home organizing services
• Move management

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Packing and Unpacking Services: Hourly-rate professional packing and unpacking services. Customers choose the number of staff and hours required. Minimum booking is 2 staff for 4 hours. Services can be extended on the day. Weekend and public holiday surcharges apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Finishing Touch provides professional home packing and unpacking services delivered by a mature-age female workforce across Australia and New Zealand. Services are sold on an hourly-rate basis with a minimum booking of two staff for four hours, and the company complements removalists rather than competing with them. The core service portfolio also includes home organising, full move management (Manage My Move), supply of specialised moving boxes, and pre-move decluttering assistance.

Product overview

The Finishing Touch offers a unified service portfolio centered on home packing, unpacking, and organizing. The core offerings are Packing Services and Unpacking Services, both delivered by professional female staff. These are supported by complementary modules including Home Organising (for non-moving clients), Manage My Move (full move coordination), Moving Boxes (materials supply), and Pre-Move Assist (pre-packing preparation). Together, these services provide end-to-end relocation support from initial decluttering through to full unpacking and home setup.

Differentiator

Problem solved

Functional benefit

Products and services

• Packing Services Professional packing service where experienced female staff pack all belongings in a home, organising items by room, securely wrapping breakables, and labelling boxes for efficient unpacking at the destination. Designed for homeowners and renters preparing for a residential move.
• Unpacking Services Professional unpacking and home organising service where staff unpack all boxes, organise belongings into appropriate rooms, set up kitchens, bedrooms, bathrooms, and children's rooms, and prepare the new home for immediate habitation. Targeted at homeowners arriving at a new residence after a move.
• Home Organising Decluttering and home organisation service for clients who are not necessarily moving, helping to sort, organise, and restore order to cluttered rooms, wardrobes, cupboards, and living spaces. Targeted at residential clients seeking professional decluttering assistance.
• Manage My Move Full-service move management coordination including arranging packing assistance, boxes and materials, quality removalist quotes, storage solutions, and 24/7 helpline support. Targeted at residential customers who want a single point of contact for their entire relocation.
• Moving Boxes Supply and delivery of quality packing materials including moving boxes (small and large), specialised cartons for clothing, artwork, televisions, wine, and golf clubs, plus tape and white butcher paper. Targeted at do-it-yourself movers needing professional-grade materials.
• Pre-Move Assist Sorting and preparation service to help clients decide what to keep, sell, donate, or discard before packing, including preparation of home and belongings for the move. Targeted at homeowners wanting to declutter before a relocation.

Quantifiable outcome

• 120,000+ families helped to move home over 30 years
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Storage KingcoreChannel Partner/ Reseller/ DistributorStorage King works with The Finishing Touch as a referral partner. Storage King refers its customers to TFT for packing and unpacking services. In return, TFT refers clients to Storage King for self-storage needs. Storage King extends a 15% discount on the cost of packing materials to Finishing Touch clients, and offers discounted storage pricing for TFT-referred customers. The partnership covers all major storage facilities across Australia.
• Australia's Major RemovalistscoreChannel Partner/ Reseller/ DistributorThe Finishing Touch has partnered with quality removalists all over Australia for over 30 years. Removalists recommend The Finishing Touch to their clients for professional packing/unpacking services. TFT in turn recommends quality removalists to its clients. Removalists book TFT services on behalf of clients. The Finishing Touch works alongside any removalist the client chooses, whether big or small, suburban or national.
• Property Stylists, Real Estate Agents, Property DevelopersminorChannel Partner/ Reseller/ DistributorThe Finishing Touch works with property stylists, real estate agents, and property developers in adjacent industries who refer clients needing packing, unpacking, or home organising services. These partners may also use TFT services for pre-sale packing and property staging purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TaskRabbit: On-demand labor marketplace connecting consumers with taskers for moving help, packing, and home organization. Comparable as an alternative channel for household packing labor in Australia (limited availability), but operates a gig model rather than TFT's specialized, branded service.
• Airtasker: Australian-founded online marketplace for local task and labor services including moving, packing, and home organization. Direct adjacent competitor for one-off household tasks; differentiated from TFT by its open marketplace model vs. TFT's specialized, vetted workforce.
• Neatnik: Australian home organizing and decluttering service offering residential downsizing, estate clearing, and move-related organizing. Direct overlap with TFT's Home Organising add-on and deceased estate segments from a specialist organizing rather than packing angle.

Broad incumbents

• SIRVA: Global relocation management firm providing packing, moving, and destination services for corporate relocation programs. Comparable to TFT for its destination/settling-in services and corporate channel, though SIRVA operates predominantly B2B through employer contracts.
• Graebel Companies: Global relocation and moving services provider offering household goods packing and destination services. Overlaps with TFT on the unpacking and home setup component of relocation, but operates as a full-service relocation management company.
• Crown Relocations: Global relocation and moving services company offering packing, transit, and destination settling-in services for corporate and individual relocations. Overlaps with TFT on the household packing/unpacking service line but operates across the full moving supply chain including international logistics.

Others

• Storage King: Major Australian self-storage operator and documented TFT channel partner offering mutual referral arrangement. Included because, despite not being a direct competitor, it is the most economically significant commercial alliance in TFT's distribution model, sharing customers across the move lifecycle.

Direct peers

• Kent Removals & Storage: Australian national removalist with integrated packing, unpacking, and storage services for household moves. Comparable to TFT through its full-service residential relocation offering and referral relationships with corporate clients across Australia.
• Grace Removals: One of Australia's largest national removalists offering end-to-end packing, moving, and unpacking services for residential customers. Directly comparable to TFT through its bundled packing/unpacking offering and national Australian footprint, though it is a removalist-first model versus TFT's packing-first model.

Regional players

• Jim's Group: Large Australian franchise group spanning cleaning, handyman, moving, and various home services. Comparable as a scaled Australia-headquartered home services network with established brand recognition, though its moving/junk removal sub-brands are operationally different from TFT's specialist packing/unpacking focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FinishingTouchAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Finishing Touch