What Bain Magique does

Bain Magique (the Quebec/Canadian French trade name of Bath Fitter) is a private bathroom renovation franchise company founded in 1984 and headquartered in Saint-Eustache, Quebec. The legal entity, Bain Magique Franchising Inc., sits under parent Bath Fitter Distributing Inc. The company's core product is the proprietary PermaFit™ system: custom-manufactured acrylic bathtub liners, shower systems, and seamless one-piece wall panels that are laser-measured and installed directly over existing units in a single day, eliminating demolition. Acrylic products are produced in North American facilities using robotic precision manufacturing, and residential installations carry a transferable lifetime warranty while commercial jobs carry a 5-year warranty.

Bain Magique operates a franchise distribution model with more than 200 store locations across the United States and Canada, including 10 dedicated Quebec showrooms under the Bain Magique brand. Revenue is generated primarily through one-time product sales and professional installation, supplemented by a dedicated commercial sales channel serving hotels, hospitals, apartment buildings, military housing, cruise ships, and assisted-living facilities, and by third-party consumer financing partnerships (Wells Fargo, Snap Finance, GreenSky, and others) that facilitate installment payments and 0% interest plans. Pricing is quote-based, determined per project during free in-home consultations.

The go-to-market is a hybrid field-sales / retail-showroom motion: local franchise stores serve as both showroom and consultation hubs, design consultants visit customers' homes to measure and quote, and conversion is reinforced by an interactive online design tool, a customer referral program, and localized promotions. The company has cumulatively completed over 2 million installations across its 40+ year operating history. There are no disclosed funding rounds, acquisitions, leadership changes, or AI/ML capabilities in the available source material.

Name

Bain Magique

Legal name

Bain Magique Franchising Inc.

Website

https://bainmagique.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bain Magique is the Quebec brand of Bath Fitter, a private North American franchise that installs custom acrylic bathtub liners and shower systems directly over existing units in one day. It serves residential homeowners and commercial clients via 200+ franchise locations, with a transferable lifetime warranty.

Ownership category

akta.pro rank

Product category

Bathroom Renovation Services

NAICS

Plastics Plumbing Fixture Manufacturing (326191)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

akta.pro secondary industries

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Bathroom renovation services
• Acrylic bathtub liners
• Shower conversion systems
• Bathroom remodeling franchise
• Walk-in shower installation

Headquarters

HQ city

Saint-eustache

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Product Sales and Installation: Bain Magique generates revenue through the sale and professional installation of custom acrylic bathtub liners, shower systems, wall panels, and accessories. Each project is custom-quoted based on measurements taken during in-home consultations. The company provides end-to-end service including consultation, measurement, manufacturing, and installation.
2. Commercial Contracts: Bain Magique serves commercial clients including hotels, hospitals, apartment buildings, military housing, and cruise ships with bulk renovation projects. Commercial sales team handles large-scale installations with volume pricing.
3. Financing Services: Third-party financing options are offered to customers through partnerships with financial service providers, enabling installment payment plans for bathroom renovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bain Magique (Bath Fitter) custom-manufactures and installs acrylic bathtub liners, shower systems, and seamless wall panels directly over existing bathroom units using its proprietary PermaFit™ system. Installations are completed in as little as one day without demolition, with each project custom-quoted after an in-home consultation and laser-precision measurement. The company operates through a franchise network of over 200 locations across the United States and Canada, serving both residential homeowners and commercial property clients.

Product overview

Bain Magique (Bath Fitter) is a bathroom renovation franchise company operating in the United States and Canada, with over 200 store locations. The company's flagship offering is the PermaFit™ System — a proprietary no-demolition process that installs custom-manufactured acrylic bathtub liners, shower systems, and seamless wall panels directly over existing units, completing installations in one day. The product portfolio is organized around four core solution categories: (1) PermaFit™ Bathtubs — custom acrylic bathtub liners installed over existing tubs without demolition; (2) PermaFit™ Showers — shower liner and wall systems including tub-to-shower conversions and easy-access walk-in showers for accessibility; (3) Walls & Wainscoting — one-piece seamless acrylic wall systems eliminating grout; and (4) Accessories — encompassing safety accessories (grab bars, seats), faucets from Moen and Delta, shower/bathtub doors, shelving, and ceiling mouldings. Supporting these, Bain Magique offers a DIY design tool for customers to visualize combinations, a referral rewards program, and dedicated commercial sales services for hotels, hospitals, and multi-unit housing. All residential installations carry a transferable lifetime warranty, with a separate 5-year commercial warranty for business clients.

Differentiator

Problem solved

Functional benefit

Brands

• PermaFit: The company's proprietary system for installing bathtub and shower liners directly over existing units without demolition, featuring custom-measured acrylic products manufactured in North America.

Products and services

• PermaFit™ System Bain Magique's proprietary system for installing custom-manufactured acrylic bathtub or shower liners directly over existing units without demolition. Uses laser-precision measurement and custom manufacturing for a watertight, perfect fit, completed in one day.
• PermaFit™ Bathtubs (Baignoires PermaFitMC) Custom acrylic bathtub liners installed directly over existing bathtubs in one day without demolition. Manufactured to exact measurements in Bain Magique's North American facilities using robotic precision. Covered by a transferable lifetime warranty.
• PermaFit™ Showers (Douches PermaFitMC) Custom shower liner and wall systems installed directly over existing showers in one day. Features seamless, grout-free acrylic walls available in hundreds of style combinations.
• Tub-to-Shower Conversion (Transformation baignoire-douche) Conversion service transforming existing bathtubs into walk-in showers. Includes accessibility features such as low-threshold entry, grab bars, and built-in seating for aging-in-place needs.
• Easy Access Walk-In Showers (Douches à accès facile) ADA-compliant walk-in shower systems with low-threshold entry, slip-resistant flooring, grab bars, and built-in shower seats designed for seniors and individuals with mobility needs.
• Walls & Wainscoting (Murs et lambris) One-piece seamless acrylic wall systems that eliminate grout joints, available in tile patterns, stone textures, and modern finishes across a variety of colors. Designed to provide watertight seals and easy maintenance.
• Commercial Sales Services (Ventes commerciales) Bathroom renovation services for commercial clients including hotels, hospitals, student housing, apartment buildings, military housing, cruise ships, and assisted-living facilities. Includes bulk installation capabilities (up to 20 stateroom bathrooms per port day for cruise ships) with volume pricing and a 5-year commercial warranty.

Quantifiable outcome

• Installation completed in as little as one day (24 hours or less)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MoencoreTechnology or IntegrationFaucet and showerhead supplier. Provides designer faucets and shower heads as accessories for Bath Fitter installations.
• Delta FaucetcoreTechnology or IntegrationFaucet and showerhead supplier. Provides additional options for bath hardware as accessories for Bath Fitter installations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bathcrest: Regional bathroom-remodeling franchise offering acrylic tub and shower liner installations with one-day positioning in multiple US markets. Comparable in core product overlay concept, franchise sales model, and residential target customer.
• DreamMaker Bath & Kitchen: Franchise-based full bathroom and kitchen remodeling brand operating across the US. While broader in scope than Bain Magique (full remodels vs. overlay-only), it competes for the same customer renovation budget and overlapping franchise decision criteria.
• Luxury Bath Systems: Bathroom-remodeling franchise offering custom-fitted acrylic bath and shower systems with quick-install positioning aimed at residential homeowners. Closely comparable product architecture and franchise distribution model to Bain Magique.
• Re-Bath: Largest direct US competitor to Bain Magique, operating a similar bathroom-remodeling franchise model with acrylic/tub-liner overlay systems and one-day installation positioning. Comparable in product (tub and shower liners, walk-in showers, accessibility remodels) and in go-to-market (franchise plus direct commercial sales).
• BathPlanet: US bathroom-remodeling franchise competitor offering acrylic bath and shower conversion systems with one-day installation focus. Overlaps Bain Magique's PermaFit™ positioning on no-demolition acrylic liners, accessibility showers, and seamless wall systems across a comparable franchise footprint.

Broad incumbents

• Jacuzzi Bath Remodel: Bathroom renovation arm of the broader Jacuzzi brand offering bath and shower remodels including walk-in tubs and accessibility conversions. Comparable product lines and a similar national US remodeling footprint, although under a parent with deeper brand recognition in hydrotherapy.
• Kohler: Diversified global bathroom fixtures, cabinetry, and surfaces manufacturer whose Walk-In Bath, Sterling bath products, and Parts & Remodeling divisions create adjacent competition in accessibility showers and bath-tub-shower products. Overlaps Bain Magique on bath fixtures, accessories, and premium bathroom positioning.
• American Standard: Broad bathroom fixtures manufacturer (faucets, tubs, showers, walk-in baths) that competes for both new construction and replacement demand. American Standard's walk-in bath and accessible bath lines overlap with Bain Magique's accessibility product set.

Regional players

• Bath Fitter (UK operations): Independent regional operator running the Bath Fitter brand in the UK, using the same no-demolition acrylic overlay positioning. Sister in concept but not corporate-affiliated with Bain Magique, illustrating that the overlay franchise model can be replicated across geographies.

Others

• The Home Depot Bathroom Installation Services: Largest home improvement retailer offering aggregated bathroom installation services through its Pro Referral network, channeling homeowners to independent installers including bathroom remodelers. Indirect competitor for Bain Magique by capturing consumers earlier in the consideration phase and routing them to competing installers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BathFitter
• YouTubeyoutube.com/channel/UCuESTAuQjUunOjuhdPOrvZw
• Facebookfacebook.com/OfficialBathFitter
• Instagraminstagram.com/bathfitter
• Pinterestpinterest.com/bathfitter
• LinkedInlinkedin.com/company/bain-magique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bain Magique