Offer18
Offer18 is a cloud-based SaaS performance marketing and affiliate tracking platform that provides real-time attribution, AI-powered fraud detection, and campaign automation for affiliate networks, agencies, advertisers, and e-commerce, fintech, mobile VAS, and health and fitness businesses across 40+ countries on subscription pricing from $49/month.
- Company typePrivate
- Founded2016
- HeadquartersChandigarh, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Offer18 does
Offer18 is a cloud-based SaaS performance marketing and affiliate tracking platform headquartered in Malout, Punjab, India (with a Chandigarh presence), founded in 2016 and operating globally across 40+ countries. The platform provides real-time tracking, attribution, fraud detection, and campaign automation for affiliate networks, agencies, advertisers, and a set of vertical customers spanning e-commerce, fintech, mobile VAS, and health and fitness. Its product architecture is modular: a core Affiliate Tracking Software and Partner Marketing Platform form the foundation, supplemented by add-on modules for Automated Affiliate Marketing, Affiliate Fraud Detection, Mobile Attribution (SDK-based), and White Label deployment, with dedicated vertical solutions for affiliate networks, agencies, fintech, e-commerce, mobile VAS, and health and fitness.
Underlying infrastructure runs on Google Cloud Platform and Amazon Web Services with Cloudflare edge and security layers, a 2-way Offer Sync API, and 190+ partner integrations including native connectors to Shopify, WooCommerce, BigCommerce, Facebook/Meta pixel, AdRoll, Google Analytics/Tag Manager, and Google reCAPTCHA. The platform supports multiple pricing models (CPA, CPI, CPL, CPS, CPC, RevShare), cookieless tracking, A/B testing, automated billing and payouts, multi-currency and cryptocurrency payouts, and holds ISO 27001, GDPR, and CCPA certifications.
Offer18 generates revenue through SaaS subscriptions on transparent flat monthly pricing starting at $49/month for the entry tier, with higher tiers adding clicks, conversions, and feature breadth. Go-to-market is hybrid: a product-led self-serve motion via a 14-day free trial with no credit card required, augmented by assisted sales (demos, scheduled calls) for enterprise prospects, plus SEO-led comparison content targeting users of named competitors (Everflow, Voluum, HasOffers, Cake, Affise, Binom, Post Affiliate Pro, Adsbridge). The company claims 850+ customers, 99.9% platform uptime, 98% customer satisfaction, and 4.7/5 average rating across 115+ reviews; it appears privately held and bootstrapped with no disclosed institutional funding or ownership changes in the input data.
Offer18 firmographics
Firmographics- Name
- Offer18
- Legal name
- Offer18
- Website
- https://offer18.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Offer18 is a cloud-based SaaS performance marketing and affiliate tracking platform that provides real-time attribution, AI-powered fraud detection, and campaign automation for affiliate networks, agencies, advertisers, and e-commerce, fintech, mobile VAS, and health and fitness businesses across 40+ countries on subscription pricing from $49/month.
- Ownership category
- akta.pro rank
Offer18 industry classification
Industry- Product category
- Performance Marketing / Affiliate Tracking Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Offer18 is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Offer18 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Offer18 generates revenue through subscription-based pricing tiers for its performance marketing platform. Plans are priced starting from $49/month for basic tiers, with higher tiers offering more features, clicks, and conversions. The pricing model is transparent with no hidden fees, supporting multiple tracking models including CPA, CPI, CPL, CPS, CPC, and RevShare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic/Entry Plan |
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Offer18 product offering
Product offeringCore offering
Offer18 sells a cloud-based SaaS performance marketing and affiliate tracking platform that enables affiliate networks, agencies, and advertisers to track clicks, conversions, and payouts in real time across web and mobile, with AI-powered fraud detection, cookieless tracking, automated offer optimization, and a 2-way API for partner integrations. The platform is sold via monthly subscription tiers starting at $49/month plus a 14-day free trial, with vertical-specific configurations and white-label deployment.
Product overview
Offer18 is a unified Performance Marketing Platform offering a modular architecture with core tracking software as the foundation, supplemented by specialized vertical solutions for industries (Fintech, Ecommerce, Health & Fitness, Mobile VAS, Agencies, Affiliate Networks) and add-on modules for automation, fraud detection, and mobile attribution. The platform integrates eCommerce solutions (Shopify, WooCommerce, BigCommerce) and supports white-label deployment for partners. Core products include Affiliate Tracking Software and Partner Marketing Platform, while key modules like Automated Affiliate Marketing and Fraud Detection Software enhance campaign optimization and security.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Tracking Software Real-time performance marketing tracking software that helps affiliates, advertisers, and affiliate networks track, attribute, and optimize campaign performance with clicks, conversions, payouts, and ROI monitoring. Sold to affiliate networks, agencies, and advertisers.
- Partner Marketing Platform Platform for scalable partnership management enabling businesses to manage and optimize partner relationships, tracking, and performance across affiliate and partner networks. Sold to businesses seeking to operationalize partner programs.
- Mobile Attribution Platform SDK-based mobile tracking platform for measuring app installs, in-app purchases, user behavior, and ad revenue on Android devices with cross-channel tracking and user segmentation. Sold to mobile app marketers and mobile VAS providers.
- White Label Affiliate Software White-label solution allowing businesses to use branded domains, panels, and tracking links with personalized branding for their own affiliate marketing platform. Sold to networks, agencies, and brands that want to offer affiliate tracking under their own brand.
- Migration Services Hassle-free migration service to transfer existing campaign or affiliate data from other platforms to Offer18 without data loss. Sold to prospects switching from competitor platforms.
- Integration Services Partner integration services for connecting postbacks, APIs, and partner workflows to enable seamless data exchange. Sold to advertisers and networks needing custom integrations.
- Onboarding Services 24/7 onboarding support to help customers through their marketing journey with setup and configuration assistance. Sold to new customers requiring guided implementation.
Quantifiable outcome
- 3X Total Revenue Growth for iGaming client (Fomento Agency)
- +5 more outcomes
Companies that use Offer18
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
Offer18 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
Offer18 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core infrastructure, support operations, platform integration, security infrastructure, marketing integration, analytics & security and analytics.
- Google Cloud Platform (GCP)core infrastructureOffer18 is hosted on Google Cloud Platform servers. Personal information is processed, stored, and used in global data centers of Google Cloud. Google Cloud India Pvt Ltd provides cloud infrastructure services.
- Amazon Web Services (AWS)core infrastructureOffer18 data is also stored and processed using Amazon Web Services global data centers for redundancy and reliability.
- Zoho Corporation (SalesIQ)support operationsOffer18 uses Zoho SalesIQ for web analytics and live chat functionality to provide customer support services. Only names, company names, and account IDs are shared with Zoho for chat support.
- Shopifyplatform integrationNative Shopify integration allows e-commerce merchants to leverage affiliate marketing tracking directly within their Shopify stores.
- WooCommerceplatform integrationNative WooCommerce integration enables WordPress/WooCommerce store owners to implement affiliate tracking for their e-commerce operations.
- BigCommerceplatform integrationNative BigCommerce integration supports e-commerce businesses on the BigCommerce platform to implement affiliate marketing tracking.
- Cloudflaresecurity infrastructureCloudflare provides web optimization and security services including reverse proxy, passthrough security, and content distribution network to enhance website performance and security.
- Facebook/Metamarketing integrationFacebook pixel integration allows Offer18 users to retarget website visitors with Facebook ads and measure advertising effectiveness through conversion tracking.
- Google (Analytics, Tag Manager, reCAPTCHA)analytics & securityGoogle Analytics for web analytics, Google Tag Manager for tag management, and Google reCAPTCHA for security against bots are integrated into the Offer18 platform.
- AdRollmarketing integrationAdRoll retargeting services allow Offer18 users to target website visitors with advertising across the AdRoll advertising network.
- MouseflowanalyticsMouseflow web analytics tool is used to analyze website and visitor behavior, helping improve user experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Offer18 competitors and assessment
Company assessmentDirect peers
- Tune (HasOffers): Long-standing affiliate and partner marketing platform explicitly compared to Offer18. Serves the same advertisers, networks and agencies with mobile attribution, fraud prevention, and partner management.
- Post Affiliate Pro: Affiliate tracking and management software explicitly benchmarked against Offer18. Overlaps on tracking, reporting, commissions, and integrations for SMB and mid-market affiliate programs.
- Voluum: Direct competitor in performance marketing tracking and attribution, listed by Offer18 as a benchmark at $69/month. Overlaps heavily on real-time tracking, fraud detection, and campaign automation for affiliates and media buyers.
- Everflow: Direct SaaS competitor in affiliate and partner marketing tracking, explicitly named in Offer18's comparison pages. Targets the same agencies, networks and advertisers with a similar feature set (tracking, fraud, automation).
- Cake (by Foursquare): Affiliate and performance marketing tracking platform named in Offer18's comparison pages. Targets the same advertiser and network segments with attribution, fraud prevention, and reporting.
- Binom: Affiliate tracking SaaS directly compared to Offer18 ($149/month). Competes on click and conversion tracking, reporting, and traffic-source management for media buyers and affiliate networks.
- Affise: Direct competitor in affiliate tracking and performance marketing, priced at $299-$499/month in Offer18's comparisons. Offers a comparable SaaS suite for affiliate networks, agencies, and advertisers.
- Tapfiliate: Affiliate tracking SaaS targeting similar SMB and mid-market advertisers and networks, with comparable features (tracking, commissions, integrations with e-commerce platforms).
Emerging players
- PartnerStack: Partner management platform focused on SaaS partner ecosystems (resellers, affiliates, agencies). Overlaps with Offer18 on partner tracking and payouts, but is positioned more for software-vendor partner programs.
Broad incumbents
- Impact: Much larger, well-funded partner and affiliate marketing platform that offers overlapping tracking, attribution, and fraud capabilities. A broad incumbent Offer18 is effectively competing against for enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Offer18 social profiles
Digital presenceOffer18 compliance and trust
Trust signalCompliance3 records
Offer18 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offer18 leadership team
Management profileNumber of profiles
Offer18 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offer18 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offer18
What does Offer18 do?
Offer18 sells a cloud-based SaaS performance marketing and affiliate tracking platform that enables affiliate networks, agencies, and advertisers to track clicks, conversions, and payouts in real time across web and mobile, with AI-powered fraud detection, cookieless tracking, automated offer optimization, and a 2-way API for partner integrations. The platform is sold via monthly subscription tiers starting at $49/month plus a 14-day free trial, with vertical-specific configurations and white-label deployment.
Is Offer18 a public or private company?
Offer18 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Offer18 founded?
Offer18 was founded in 2016. It employs 11 to 50 people.
Where is Offer18 based?
Offer18 is headquartered in Chandigarh, India, in the Asia region.
How does Offer18 make money?
One revenue line is on record: saaS Subscription.
Who are Offer18's main competitors?
Direct peers on record are Tune (HasOffers), Post Affiliate Pro, Voluum, Everflow, Cake (by Foursquare), Binom, Affise and Tapfiliate. PartnerStack is listed as an emerging player. Impact is listed as a broad incumbent.
Does Offer18 have an API?
Yes. Offer18 provides API access for developers to connect postbacks, APIs, and partner workflows. The platform supports 2-way API enabling bidirectional data flow and automatic synchronization between systems. API documentation is available via GitBook. Developer documentation is at offer18.gitbook.io.
What industry is Offer18 in?
Offer18's product category is Performance Marketing / Affiliate Tracking Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.