What Euromaster Romania does

Euromaster Romania is the Romanian national operation of the pan-European Euromaster Group, providing tire retail, tire fitting, automotive maintenance, mandatory periodic technical inspection (ITP), seasonal tire storage and roadside assistance through a network of more than 80 service centers across the country — of which 15 are company-operated integrated centers supporting online tire orders. The company serves both individual motorists (passenger cars, SUVs, electric vehicles including Tesla, and premium/European brands) and B2B fleet customers (light commercial vehicles, trucks, agricultural and industrial equipment), with dedicated fleet programs MasterCARE and MasterSTART offering managed tire and maintenance contracts.

The core technology stack is service-automation rather than AI-driven: a web-based eBooking system (ebooking.euromaster.ro) for service and ITP appointments, an online tire shop with Stripe payment and a multi-parameter fitment search (width, aspect ratio, diameter, load/speed index, brand, season), RAR-authorized ITP diagnostic equipment, OBD-based computerized vehicle diagnostics, authorized wheel geometry/alignment equipment, a quote request workflow ('Solicitați ofertă'/'Solicitați o cotație preț') tied to service codes, and a franchise operating model under unified Euromaster standards.

Revenue is generated through a mix of one-time tire retail (a multi-brand catalog spanning Michelin, Continental, Goodyear, Pirelli, Kleber, BFGoodrich and others), professional service fees (mounting, balancing, geometry, oil/filter changes using Shell/Castrol/Mobil, brakes, battery replacement via Rombat, nitrogen inflation, TPMS service, mobile workshop, towing), per-vehicle statutory ITP inspection fees, recurring tire hotel storage subscriptions, franchise fees/royalties, and custom-quoted managed-service fleet contracts. Marketing is primarily organic (SEO-optimized brand and dimension landing pages, blog, social channels), with conversion routed through the booking platform and quote form. Euromaster Romania operates as a private subsidiary under the Euromaster Group, with no public revenue disclosures.

Name

Euromaster Romania

Legal name

Euromaster Romania

Website

https://euromaster.ro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Euromaster Romania is the national Romanian operation of the Euromaster Group, operating 80+ tire and automotive service centers that sell tires (multi-brand) and provide fitting, mechanical maintenance, RAR-authorized ITP inspections, tire hotel storage and fleet services for individual motorists and B2B fleets.

Ownership category

akta.pro rank

Product category

Automotive Tire Retail and Vehicle Maintenance Services

NAICS

Tire Dealers (441340), Tire Dealers (44134), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Tire retail distribution
• Automotive maintenance services
• Fleet tire management
• Vehicle inspection services
• Tire storage services

Headquarters

HQ city

Pipera

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tire retail sales (online and in-store): One-time product sales of passenger, SUV/VAN, truck, agricultural and industrial tires from brands such as Michelin, Kleber, BFGoodrich, Riken, Continental, Pirelli, Goodyear, Dunlop, Fulda, Yokohama, Debica, Hankook, Kumho, and Yartu. Online checkout via Stripe; pickup or mounting in network.
2. Tire fitting and automotive service fees: Service revenue from mounting/demounting, balancing, geometry check/alignment, nitrogen inflation, valve/TPMS replacement, puncture repair, recapping, truck interventions, mobile workshop, and towing — each quoted per service code.
3. Mandatory ITP inspection fees: Per-vehicle statutory Periodic Technical Inspection (ITP) performed at RAR-authorized stations; revenue tied to inspection volume per vehicle category.
4. Tire hotel storage subscriptions: Recurring storage of off-season tires (with or without rims) in controlled conditions; data-based inventory and seasonal scheduled re-mounting.
5. Franchise fees and royalties: Revenue from franchisees joining the Euromaster franchise network under the published franchise package, including brand, supply chain, training and operational standards access.
6. B2B fleet management contracts (MasterCARE / MasterSTART): Managed-service contracts for corporate light-vehicle and truck fleets, providing scheduled maintenance, tire management, roadside assistance (24/7) and reporting; pricing via personalised quote.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Euromaster Romania operates a national network of 80+ integrated and franchise service centers selling passenger, SUV/VAN, truck, agricultural and industrial tires from leading brands (Michelin, Continental, Pirelli, Goodyear and others) alongside a full suite of automotive services including tire fitting, wheel geometry alignment, computerized diagnostics, oil and filter change, brake service, battery replacement, RAR-authorized Periodic Technical Inspection (ITP) and seasonal tire hotel storage. The company also runs an e-commerce tire storefront (magazin-online-anvelope) with online booking (ebooking.euromaster.ro) and click-and-collect at 15 integrated centers, and serves B2B fleets through the MasterCARE and MasterSTART managed-service programs with 24/7 roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazin Online Anvelope (Online Tire Shop) Online tire store allowing customers to search by vehicle or by dimension (width, height, diameter, load and speed index), filter by brand and season, and order tires with home delivery or pickup at one of 15 Euromaster service centers for professional mounting. Payment processed via Stripe.
• Pachet montaj anvelope autoturisme (Passenger Car Tire Mounting Package) Full tire mounting/demounting package for passenger cars covering wheel removal, rim dismounting, brushing contact surfaces, electronic balancing, geometry visual check and inflation to correct pressure. Available for ICE, hybrid and electric passenger vehicles.
• Pachet montaj anvelope SUV/VAN (SUV and VAN Tire Mounting Package) Specialized tire mounting/dismounting package for SUVs and VANs (light commercial vehicles), adapting procedures to the higher loads and dimensions of these vehicles.
• Pachet montaj anvelope EV (Electric Vehicle Tire Mounting Package) Tire mounting package tailored for electric vehicles, addressing EV-specific requirements such as higher torque, weight and noise considerations.
• Demontare/montare anvelope camion (Truck Tire Dismounting/Mounting) Professional truck tire demounting/mounting using specialized heavy-vehicle equipment, including protection of vehicle, manual wear reading, rim cleaning, pressure setting at 3.5 bar, high-precision electronic balancing and torque-wrench tightening with suspended wheels.
• Hotel anvelope (Tire Hotel / Seasonal Storage Service) Professional seasonal tire storage service available across 80+ Euromaster centers in Romania. Includes visual inspection and pressure check, database registration, owner/vehicle labeling and vertical storage on stable metal racks in dry, cool, light-protected conditions. Available with or without rims.
• Schimb ulei și filtre (Oil and Filter Change Service) Complete oil and filter change service using Shell, Castrol and Mobil oils. Includes identification of correct spec (e.g., 5W-30) and quantity by engine/VIN, draining old oil, replacing oil/air/cabin/fuel filters, gasket replacement, refilling, engine start leak test, service indicator reset where supported, and ecological disposal of used oil and filter.
• Verificare sistem de frânare (Braking System Inspection and Repair) Comprehensive brake inspection service covering brake pads, discs, drums/shoes, brake fluid level and boiling point, brake lines/hoses, pedal response, parking brake and ABS functionality. Includes brake fluid replacement (recommended every ~2 years / 50,000 km), brake pad replacement and brake disc replacement with OEM-equivalent parts.
• Verificare și Reglare Geometrie roți (Wheel Geometry Check and Alignment) Wheel alignment service measuring and adjusting camber, toe, caster and SAI angles per manufacturer specifications to ensure straight tracking, even tire wear, optimal braking distance and stable handling.
• Diagnoză auto computerizată (Computerized Vehicle Diagnostics) Computerized diagnostic service using a tester connected to the vehicle's on-board computer to read sensors and parameters across injection, braking, exhaust, climate, steering, suspension, lighting, fuel and electrical systems. Available for all internal-combustion and hybrid passenger cars.
• Înlocuire baterie auto (Car Battery Replacement) Car battery replacement service with quality batteries (including Rombat), including battery testing and warranty-backed replacement.
• ITP (Inspecție Tehnică Periodică / Periodic Technical Inspection) Periodic Technical Inspection (ITP) conducted with RAR-authorized equipment, covering vehicle identification, general condition, pollutant emissions and braking system checks for internal-combustion, hybrid and electric passenger cars.
• Deplasare atelier mobil (Mobile Workshop Service) On-site mobile workshop dispatch to customer location for tire services at home or workplace.
• Tractări autoturisme și VAN (Towing Service) Towing service for passenger cars and vans.
• MasterCARE Euromaster fleet/contract program for managed tire and maintenance services for business customers.
• MasterSTART Euromaster fleet/contract program for managed tire and maintenance services for business customers (companion offering to MasterCARE).
• Asistență rutieră 24/7 (24/7 Roadside Assistance) Round-the-clock roadside assistance service for heavy vehicles, bundled into MasterCARE / MasterSTART fleet contracts.

Quantifiable outcome

• 80+ service centers across Romania delivering standardised tire and mechanical services
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• MichelinflagshipStrategic or Co-development PartnerMichelin is the flagship tyre brand partner highlighted across the Euromaster Romania site. Euromaster positions itself as a premium MICHELIN distributor (winter, summer, all-season, truck, EV) and collaborates on OE homologated tyres and joint promo campaigns (e.g., Michelin Tire Secure Program, truck tyre campaigns).
• KlebercoreOEM/ Whitelabel/ Licensing PartnerKleber (Michelin Group mid-range brand) is featured as a core tyre brand in Euromaster Romania's online store, with dedicated brand landing pages and recommended models such as Kleber Dynaxer HP5 and Kleber Krisalp HP3.
• BFGoodrichcoreChannel Partner/ Reseller/ DistributorBFGoodrich is stocked and promoted as a 4x4 / all-season tyre brand; subject of dedicated promotional campaigns (e.g., BFGoodrich truck tyre campaign).
• RikenminorChannel Partner/ Reseller/ DistributorRiken (Michelin Group budget brand) is offered across summer, winter and all-season ranges, with dedicated brand pages and listings for models like Riken Road Performance and Riken Snow.
• ContinentalcoreChannel Partner/ Reseller/ DistributorContinental tyres (e.g., WinterContact TS 850 P, VanContact 4Season) are sold online and in centers as a premium European brand.
• PirellicoreChannel Partner/ Reseller/ DistributorPirelli tyres (e.g., Cinturato All Season, winter models for VANs) are stocked and promoted across the Euromaster Romania catalog.
• GoodyearcoreChannel Partner/ Reseller/ DistributorGoodyear tyres (e.g., Vector 4 Seasons Gen-3) are stocked; brand mentioned as a top supplier of winter and all-season tyres for cars, SUVs and vans.
• DunlopminorChannel Partner/ Reseller/ DistributorDunlop is among the tyre brands available in the online catalog filter.
• HankookminorChannel Partner/ Reseller/ DistributorHankook tyres (e.g., Winter i*Cept RS2 W452) are stocked and listed in the catalog.
• YokohamaminorChannel Partner/ Reseller/ DistributorYokohama is among the tyre brands offered across summer, winter and all-season ranges.
• KumhominorChannel Partner/ Reseller/ DistributorKumho tyres (e.g., Wintercraft WP71) are listed across categories including all-season for SUVs.
• FuldaminorChannel Partner/ Reseller/ DistributorFulda (Goodyear Group) is offered as part of the Euromaster Romania catalog.
• DebicaminorChannel Partner/ Reseller/ DistributorDebica is listed as an entry-level budget brand in the Euromaster Romania catalog.
• YartuminorChannel Partner/ Reseller/ DistributorYartu (e.g., SW612 winter) is offered as a budget brand in the catalog.
• ShellcoreChannel Partner/ Reseller/ DistributorShell is featured as a recommended motor oil brand for Euromaster's oil and filter change service, with a dedicated Shell landing page linking the partnership to the lubricant offering.
• CastrolminorChannel Partner/ Reseller/ DistributorCastrol is named among the quality motor oil brands Euromaster uses in its oil change service.
• MobilminorChannel Partner/ Reseller/ DistributorMobil is named among the premium motor oil brands Euromaster stocks for oil and filter changes.
• RombatminorChannel Partner/ Reseller/ DistributorRombat (Romanian battery manufacturer) is featured as the dedicated car battery brand in Euromaster Romania, with its own landing page for battery replacement services.
• StripecoreTechnology or IntegrationStripe is the exclusive online payment processor for the Euromaster Romania online tire store, providing secure card payments for online orders.
• Registrul Auto Român (RAR)coreOthersEuromaster Romania holds authorization from the Romanian Auto Registry (RAR) to perform mandatory Periodic Technical Inspections (ITP) at multiple centers, using RAR-approved apparatus and procedures.
• Euromaster GroupflagshipStrategic or Co-development PartnerEuromaster Romania is the Romanian operation of the pan-European Euromaster Group, sharing brand, standards, training, supplier relationships and a continent-wide network of sister sites (Germany, France, Italy, Spain, Poland, etc.).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Point S Romania: Point S is an international tire-service franchise cooperative with Romanian franchisees. Comparable as a competing franchise-backed tire retail and service network in the same Romanian market.
• Tirol Group: Tirol operates a multi-center tire and auto-service network in Romania. Directly comparable on national tire-retail-plus-service coverage, brand portfolio and B2B fleet offerings.
• Profil Auto / Profil Center: Profil Auto runs a Romanian tire and auto-service center chain focused on passenger and light commercial vehicles. Directly comparable on national service-network footprint and consumer tire/maintenance offerings.
• Vergil: Vergil is a Romanian tire retailer offering multiple premium and budget brands through a network of physical stores. Directly comparable as a domestic multi-brand tire retailer competing for the same B2C customer.
• Autonet Import (Romania): Autonet Import is a Hungarian-headquartered auto-parts distributor with Romanian operations servicing workshops and retailers. Comparable as a regional aftermarket/tire distributor active in Romania.
• Inter Cars Romania: Inter Cars is a major Central European auto-parts and tire distributor with Romanian operations, serving both workshops and end consumers. Directly comparable as a multi-brand tire retailer with service-network reach.
• Speedy Romania: Speedy operates a Romanian tire-service franchise network focused on tire fitting and seasonal change. Directly comparable on consumer tire fitting, franchise structure and Romanian geographic coverage.
• Marso Group: Marso is one of Romania's largest tire distributors and operates tire/service centers across the country. Directly comparable as a domestic tire retail and service network competing for the same Romanian motorists and fleets.

Broad incumbents

• First Stop: First Stop is a pan-European tire and auto-service network owned by Bridgestone, with a comparable franchise-style service model. Comparable as a broader incumbent operating across multiple countries with overlapping product offering.

Regional players

• Continental Romania: Continental sells premium tires in Romania via dealers and has a regional distribution presence. Comparable as a premium brand distributed through Euromaster Romania and competing dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3ZBx42rO2uZtU6T6yBfSEg
• Facebookfacebook.com/euromaster.ro
• LinkedInlinkedin.com/company/euromaster-romania
• Instagraminstagram.com/euromaster.romania
• Xx.com/EuromasterRoman

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromaster Romania