Bio Active

What Bio Active does

Bio-Actif inc. is a privately held Quebec family business founded in 1968 and headquartered in Blainville, Canada, that develops, manufactures, and sells botanical and phytotherapeutic natural health and beauty products. The portfolio spans two principal categories: a Beauté line covering facial skincare (anti-aging creams, sensitive-skin moisturizers, serums, exfoliators, eye care), haircare (botanical shampoos, fortifying serums), and body care (massage creams, body lotions); and a Santé line covering cough and cold remedies (Bronchosyl syrup), digestive support (Foratol), joint and muscle pain relief (Flex-O-Flex, Kiro-Flex, Arnica Thermo-Gel), cardiovascular and cognitive supplements (Tri-Céphal Omega-3, NPN 80029034), multivitamins (Phytobec), and oral care (Givo-Dent fluoride-free toothpaste). Products are formulated in Quebec using plant extracts, essential oils, vegetable oils, and traditional herbal actives, with several SKUs holding Health Canada Natural Product Numbers. The underlying technology is rooted in formulation chemistry rather than software platforms; commercial operations run on a Shopify-powered DTC e-commerce storefront supplemented by standard payment integrations (Visa, Mastercard, PayPal, Apple Pay, Google Pay, Shop Pay, Amex, Diners Club, Discover), Judge.me for verified reviews, and Canada Post for shipping.

The business model is hybrid direct-to-consumer and wholesale. On the DTC side, products are sold one-time (no subscription) at $6.99-$43.99 CAD per unit with free Canadian shipping above $40 CAD, supported by a 15% first-order newsletter discount, weekly promotional cycles of 20-30%, and discovery-size SKUs to lower trial friction. Wholesale revenue flows through 15+ independent natural health retailers in Quebec (e.g., Vitavie au naturel, Naturo-Santé, La Moisson) and six pharmacy chains (Proxim, Brunet, Jean-Coutu, Familiprix, Accès Pharma, Uniprix). A single international distributor, Synergie Bio-Conseil SARL in Cameroon, represents the brand outside Canada. Marketing channels are organic and content-led: newsletter email, Instagram, Facebook, an educational Conseil blog, and earned media through TV show mentions (e.g., Le Retour with Martin Lemay).

Ownership remains concentrated within the founding family, with no disclosed institutional investors, no funding rounds, no M&A activity, and no executive transitions on record. The company employs between 11 and 50 people and operates under a regulatory framework compliant with Health Canada natural health product standards and GDPR privacy principles. The 619 verified customer reviews on Judge.me yield an 83% five-star rating, and testimonial evidence includes multi-decade loyalty (one Phytobec user reports 40 years of continuous consumption with blood tests showing no nutritional deficiencies), underscoring the brand's stickiness within its niche Quebec natural health and beauty market.

Name

Bio Active

Legal name

Bio-Actif inc.

Website

https://bio-actif.quebec

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Bio-Actif inc. is a Quebec family-owned business founded in 1968 that formulates and sells botanical natural health and beauty products (skincare, haircare, supplements) to Canadian consumers via DTC e-commerce and pharmacy and health-store distribution.

Ownership category

akta.pro rank

Product category

Natural Health and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAAAB

Treatment Skincare (Serums, Actives, Acne & Anti-aging)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Natural skincare products
• Herbal health supplements
• Botanical skin care
• Plant-based therapeutics
• Natural beauty products

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells its natural health and beauty products directly to consumers through its Shopify-powered website (bio-actif.quebec), charging one-time prices per product with free shipping on orders over $40 CAD. The primary revenue stream is one-time product purchases across beauty (skincare, hair care, body care) and health (supplements, cold/cough, digestive, cardiovascular, sleep/stress) categories.
2. Retail Distribution Sales: Bio-Actif distributes its products through a network of independent natural health retailers (health food stores, pharmacies) and pharmacy chains (Proxim, Brunet, Jean-Coutu, Familiprix, Accès Pharma, Uniprix) across Quebec and Canada. Revenue flows through wholesale agreements with these retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bio-Actif manufactures and sells a portfolio of natural health and beauty products formulated in Quebec with botanical and phytotherapeutic ingredients. The catalog spans facial skincare (sensitive-skin creams, anti-aging/firming creams, serums, exfoliators), body care (lotions, massage creams), haircare (shampoos and fortifying serums), natural health supplements (multivitamins, omega-3, digestive aids, joint support, cough syrups), topical analgesics (arnica and menthol/capsaicin creams), and oral care (fluoride-free natural toothpaste). Products are sold both direct-to-consumer via the bio-actif.quebec Shopify storefront and through independent natural health retailers plus six Quebec pharmacy chains.

Product overview

Bio-Actif is a Quebec-based family business since 1968 offering a diverse portfolio of natural health and beauty products. The product line includes skincare products (face creams like Préfix and Renaissance for sensitive skin, firming creams like Cyto-Kinol, exfoliators, and targeted treatments like Fine Pointe Ka for pigmentation), body care (massage cream Plexus, body lotion Ester Blues), haircare (40 Ingredient Shampoo, Abyssinian Hair Serum), and health supplements (cough syrup Bronchosyl, digestive aid Foratol, multivitamins Phytobec, omega-3 Tri-Céphal, joint health Bois de Velours). The company also produces topical analgesics (Flex-O-Flex, Kiro-Flex, Arnica Thermo-Gel) and oral care (Givo-Dent natural toothpaste). Products are sold primarily through the bio-actif.quebec e-commerce platform powered by Shopify, with distribution through pharmacy partners and natural health retailers across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Bronchosyl - Natural Cough and Cold Syrup Natural cough and cold syrup formulated with multiple plant extracts to soothe irritated throats and calm both dry and wet cough. Suitable for individual consumers seeking over-the-counter natural cough relief.
• Foratol - Natural Digestive Health Product Natural digestive health product traditionally used in phytotherapy to help relieve digestive disorders and stimulate digestion, combining boldo, artichoke, bile salts, and choline bitartrate to support bile secretion and flow. For individual consumers with digestive discomfort.
• Crème Préfix - Sensitive Skin Hydrating Face Cream Daily gentle and soothing face cream formulated with biological squalane for deep hydration without clogging pores and to strengthen the skin barrier. Designed for individual consumers with sensitive, reactive, and uncomfortable skin.
• Crème Renaissance - Soothing and Repair Cream for Sensitive Skin Repair cream enriched with Centella Asiatica, niacinamide, and bio-identical ceramides (NP, AP, EOP) with phytosphingosine to strengthen the skin barrier, calm redness, and restore hydration. For individual consumers with sensitive, reactive skin prone to redness.
• Crème Cyto-Kinol - Firming and Hydration-Barrier Cream Advanced firming cream combining nourishing botanical actives (shea butter, argan oil) with the proprietary Cyto-Kinol peptide complex to restore elasticity, improve firmness, reduce the appearance of wrinkles and fine lines, and revive natural skin radiance. For individual consumers seeking anti-aging skincare.
• Dermato-Sérum Hydrating Serum with Damask Rose Luxurious botanical oil serum formulated with natural vegetable oils and regenerating botanical extracts with antioxidants to nourish, protect, and revitalize skin, while improving the appearance of wrinkles and radiance. For individual consumers seeking premium facial skincare.
• Fine Pointe Ka - Reparative Oil for Pigmentation Spots Targeted reparative oil combining precious botanical oils (moringa, jojoba, frankincense), antioxidants, hyaluronic acid, and CoQ10 to visibly reduce pigmentation spots and soothe redness. For individual consumers concerned with hyperpigmentation and uneven skin tone.
• Exfoliant Visage Naturel - Hibiscus and Apricot Shell Facial Exfoliator Gentle natural facial exfoliator enriched with apricot shell powder and hibiscus extract (rich in natural AHA) to purify skin, refine texture, and revive complexion radiance without aggressing the epidermis. For individual consumers seeking gentle exfoliation.
• Lotion Corporelle Ester Blues - Hydration and Radiance Body Lotion Daily body lotion with vegetable squalane, bakuchiol (natural retinol alternative), green coffee, and witch hazel to deeply hydrate, firm, and revitalize skin with a light, non-greasy texture. For individual consumers seeking natural body care.
• Flex-O-Flex Extra Fort - Natural Analgesic Cream for Muscle Pain Extra-strength topical analgesic cream combining capsaicin (0.05%) and menthol (4%) for temporary relief of muscle and joint pain through an intense warming sensation that stimulates local blood circulation. For individual consumers with muscle or joint discomfort.
• Kiro-Flex - Natural Analgesic Cream for Joint Pain Health Canada-licensed (NPN 02240873) topical analgesic cream for temporary relief of arthritic pain and sore muscles and joints, formulated with eucalyptus oil, menthol, camphor, and thymol. For individual consumers with arthritic or musculoskeletal pain.
• Arnica Thermo-Gel - Anti-Inflammatory Cream for Joint Pain Arnica-based thermo-gel cream providing joint pain relief with anti-inflammatory properties and a warming sensation. For individual consumers seeking natural relief from joint inflammation and pain.
• Phytobec - Natural Multivitamin and Mineral Supplement Complete multivitamin and mineral supplement with antioxidants, echinacea, royal jelly, and ginseng designed to support vitality and daily nutritional balance, compliant with Health Canada requirements (360 capsules per pack). For individual consumers seeking daily nutritional supplementation.
• Tri-Céphal - Omega-3 ALA EPA DHA Heart and Brain Supplement Health Canada-licensed (NPN 80029034) complete omega-3 formula providing ALA, EPA, and DHA essential fatty acids for cardiovascular health, cognitive function, and normal development in children. For individual consumers seeking omega-3 supplementation.
• Bois de Velours Méga-Flex - Joint Strength and Vitality Supplement Traditional Chinese medicine-inspired natural health product using velvet antler (deer antler) to support tendons, bones, and overall vitality, while helping relieve dizziness, tinnitus, and lower back pain with cold sensation. For individual consumers seeking traditional joint and vitality support.
• Givo-Dent - Fluoride-Free Natural Quebec Toothpaste Natural fluoride-free toothpaste formulated with Salvadora persica (peelu) vegetable fibers for gentle mechanical tooth cleaning and natural breath freshening, made in Quebec and free from artificial colors and flavors. For individual consumers seeking natural oral care.
• Shampoing 40 Ingrédients 1 Litre - Natural Hydration Shampoo Concentrated botanical shampoo with 40 active ingredients featuring aloe vera sap as the base (replacing water) for superior hydration, enriched with argan, Sacha Inchi, and baobab oils to strengthen hair fiber and restore natural shine. For individual consumers seeking natural haircare.
• Sérum Capillaire Fortifiant à l'Huile d'Abyssinie Concentrated hair serum combining Abyssinian oil with precious vegetable oils (moringa, jojoba, grape seed, cucumber, linseed) and vitamin C to discipline frizz, protect against heat styling, and restore natural hair shine. For individual consumers seeking natural haircare treatments.
• Crème de Massage Plexus - Relaxation and Hydration Massage Cream Sensory massage cream with precious essential oils (lavender, neroli, bourbon geranium, rosewood, lemon) designed to release tension, nourish skin, and promote deep relaxation. For individual consumers seeking natural relaxation and body care.
• Sérum Capillaire Fortifiant 5 ml - Discovery Format Trial-size (5 ml) version of the Fortifying Hair Serum with Abyssinian oil, allowing individual consumers to experience the lightweight texture and benefits before committing to the regular full-size format.

Quantifiable outcome

• 83% of 619 verified customer reviews gave 5 stars (516 reviews)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Proxim (Pharmacy Chain)coreChannel Partner/ Reseller/ DistributorBio-Actif products are sold through Proxim pharmacy locations across Quebec as part of the company's retail distribution network, making natural health products accessible to patients through community pharmacy settings.
• Brunet (Pharmacy Chain)coreChannel Partner/ Reseller/ DistributorBio-Actif products are distributed through Brunet pharmacy locations across Quebec, providing consumers access to natural health and beauty products through the pharmacy network.
• Jean-Coutu (Pharmacy Chain)coreChannel Partner/ Reseller/ DistributorBio-Actif products are available at Jean-Coutu pharmacy locations throughout Quebec as part of the company's multi-channel retail strategy.
• Familiprix (Pharmacy Chain)coreChannel Partner/ Reseller/ DistributorBio-Actif products are distributed through Familiprix independent pharmacy locations in Quebec, supporting access for consumers seeking natural health alternatives.
• Accès Pharma (Pharmacy Chain)coreChannel Partner/ Reseller/ DistributorBio-Actif products are sold through Accès Pharma pharmacy locations across Quebec, part of the company's pharmacy distribution network.
• Uniprix (Pharmacy Chain)coreChannel Partner/ Reseller/ DistributorBio-Actif products are available through Uniprix independent pharmacy locations in Quebec, complementing the direct-to-consumer e-commerce channel.
• Synergie Bio-Conseil SARLminorChannel Partner/ Reseller/ DistributorInternational distribution partner located in Yaoundé, Cameroon, representing Bio-Actif's only international retail presence outside of Canada. Located at Rue Tsoungui oloa (1362), No. 664, Quartier MFandena, Yaoundé, Cameroon.
• Canada Post (Postes Canada)coreOthersCanada Post is the sole shipping carrier used by Bio-Actif for all domestic deliveries across Canada. Orders are shipped standard or expedited, with tracking numbers provided via Canada Post for all shipments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr. Bronner's: Family-owned natural personal care company selling botanical soaps, skincare, and oral care with strong values-based brand positioning. Comparable to Bio-Actif as a values-driven, family/independently owned natural CPG with similar premium DTC plus retail distribution and herbal formulation ethos.
• Attitude Superfoods: Quebec-based natural personal care and household products brand. Highly comparable to Bio-Actif as a Canadian natural CPG peer serving overlapping beauty, body care, and wellness categories through both DTC and retail distribution, with similar positioning around plant-based formulations.
• Rocky Mountain Soap Company: Canadian natural soap and skincare brand with a heritage positioning similar to Bio-Actif's. Directly comparable as a Canadian-born natural personal care CPG with retail stores plus e-commerce, botanical formulations, and a focus on natural-ingredient skincare and body care.
• Saje Natural Wellness: Canadian natural wellness brand selling essential-oil-based skincare, body care, and wellness products through DTC and retail. Comparable to Bio-Actif in natural-ingredient personal care with overlapping aromatherapy and botanical positioning across Canadian consumers.
• Weleda: Global natural skincare and holistic wellness brand using botanical and biodynamic ingredients. Directly comparable to Bio-Actif in plant-based skincare, body care, and health positioning across similar sensitive-skin and natural-therapeutic consumer segments.

Broad incumbents

• L'Occitane en Provence: Global natural beauty brand rooted in botanical ingredients. Comparable to Bio-Actif in plant-based skincare and body care, though operating globally with significantly broader retail presence and marketing scale.
• The Body Shop: Natura-owned global natural beauty retailer and brand. Comparable to Bio-Actif in natural-ingredient beauty positioning and DTC-plus-retail model, though operating at much larger international scale with a dedicated retail footprint.
• Burt's Bees: Clorox-owned natural personal care brand with broad global distribution across skincare, body care, lip care, and wellness. Comparable to Bio-Actif in natural-ingredient personal care positioning, though operating at much larger scale with mass retail distribution.
• Aveda: Estée Lauder-owned botanical haircare and skincare brand. Comparable to Bio-Actif in plant-based haircare and skincare positioning, though at significantly larger scale with professional salon channel distribution.

Emerging players

• Juice Beauty: US-based natural and organic skincare brand with botanical formulations for face, body, and anti-aging. Comparable to Bio-Actif in plant-based treatment skincare and clean beauty positioning, though with a more US-centric DTC-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bioactif
• Instagraminstagram.com/bio_actif

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio Active