What RE/MAX One does

RE/MAX One operates as a private real estate brokerage franchise based in Pickerington, Ohio, founded in 2006 with 11-50 employees, conducting business through the broader RE/MAX franchise system. The firm provides residential real estate brokerage services to home buyers and sellers, including first-time buyers, move-up buyers, investors, and lifestyle-segment buyers such as golf-community prospects, leveraging the global remax.com listing and agent-discovery platform.

The underlying technology stack consists of the RE/MAX consumer-facing web platform, which aggregates property listings across the USA, Canada, Mexico, and international markets, with localized MLS integrations such as Real Estate Information Network (REIN) for Virginia regional data. In 2025, RE/MAX expanded its suite of AI-powered tools aimed at agent productivity and customer experience. Supporting sub-brands and affiliated services include The REMAX Collection (luxury), REMAX Commercial, Motto Mortgage, and Wemlo, forming a multi-vertical real estate services ecosystem under the RE/MAX family of brands.

The business model operates on two levels: the local RE/MAX One franchise generates revenue primarily through real estate transaction commissions in its Pickerington/Ohio market, while the broader RE/MAX system generates revenue via recurring franchise fees charged to independent brokerages and agents operating under the RE/MAX brand, supplemented by transaction-based revenue tied to franchise network activity. Customer acquisition combines consumer-facing digital channels (blog content, SEO, email newsletters via HomeHQ, and the Find an Agent tool) with brand marketing supported by Children's Miracle Network Hospitals charity partnership. The ultimate parent, RE/MAX Holdings (NYSE: RMO), is publicly traded, while individual franchisees like RE/MAX One remain privately held operating companies.

Name

RE/MAX One

Legal name

RE/MAX, LLC

Website

https://onerealtyhomes.com

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX One is a privately held real estate brokerage franchise in Pickerington, Ohio, operating under the RE/MAX brand to serve home buyers, sellers, and investors through the global remax.com listing platform and local agent services.

Ownership category

akta.pro rank

Headquarters

HQ city

Pickerington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Franchise Fees: RE/MAX generates revenue through franchise fees charged to independent brokerages and agents operating under the RE/MAX brand
2. Transaction-Based Revenue: Revenue derived from real estate transaction volumes through the franchise network

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

RE/MAX One is a real estate brokerage franchise operating under the RE/MAX brand, providing residential property buying, selling, and rental services. The brokerage connects individual consumers with local RE/MAX agents to facilitate home transactions, leveraging the global RE/MAX brand network and platform tools.

Product overview

RE/MAX operates as a comprehensive real estate marketplace platform offering multiple integrated services and sub-brands. The core RE/MAX platform provides residential property listings, agent matching, and market intelligence. Supporting sub-brands include The REMAX Collection for luxury properties, REMAX Commercial for commercial real estate, Motto Mortgage for financing services, and Wemlo for additional real estate services. The company also offers specialized lifestyle search features like Golf Lifestyles and maintains international operations through REMAX Canada and REMAX Worldwide. The platform recently expanded with AI-powered tools launched in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Motto Mortgage: Mortgage services brand under RE/MAX family of brands
• Wemlo
• The REMAX Collection
• REMAX Commercial

Products and services

• Residential Real Estate Brokerage Core brokerage service for individual consumers seeking to buy, sell, or rent residential properties including single-family homes, condos, and townhouses, facilitated by affiliated RE/MAX agents.
• Luxury Property Services Higher-end residential property representation available through the RE/MAX Collection sub-brand for luxury buyers and sellers.
• Lifestyle Property Search (Golf Communities) Specialized brokerage service focused on golf community and lifestyle properties, connecting buyers with RE/MAX agents knowledgeable in golf real estate markets.
• Commercial Real Estate Services Commercial property brokerage services for businesses seeking office space, investment properties, or commercial real estate transactions through the RE/MAX Commercial network.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Children's Miracle Network HospitalsminorStrategic or Co-development PartnerRE/MAX partners with Children's Miracle Network Hospitals as a charitable initiative, supporting the organization's mission to fundraise for children's hospitals. The partnership appears in RE/MAX website footer demonstrating corporate social responsibility engagement.
• Motto MortgageminorOthersMotto Mortgage is listed as part of RE/MAX's Family of Brands, indicating a subsidiary or affiliated brand relationship within the RE/MAX corporate umbrella.
• WemlominorOthersWemlo is listed as part of RE/MAX's Family of Brands, indicating a subsidiary or affiliated brand relationship within the RE/MAX corporate umbrella providing mortgage-related services.
• Real Estate Information Network (REIN)coreTechnology or IntegrationRE/MAX displays listings data from Real Estate Information Network Inc. (REIN) on its Virginia regional pages, with participating listing Broker Members submitting data through REIN's MLS system. This provides localized multiple listing service data for Virginia properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Tech-forward residential brokerage that has rapidly scaled agent recruitment with equity participation and rich commission splits. Competes with RE/MAX for top-producing agents and is reshaping consumer experience expectations in residential brokerage.
• Redfin: Digital-first residential brokerage combining an agent network with a consumer technology platform. Competes with RE/MAX for both consumer mindshare and agent talent with a different cost structure and lower commission model.
• eXp Realty: Cloud-based, agent-ownership-centric brokerage that has grown rapidly by attracting agents from traditional franchise networks. Competes directly with RE/MAX for agent recruitment through its equity participation model.

Others

• Zillow Group: Leading real estate portal and marketplace that competes with RE/MAX at the consumer discovery layer and increasingly at the brokerage layer through Zillow Homes. Functions as both a key listing-data partner and an indirect competitor to traditional brokerage networks.

Direct peers

• Coldwell Banker: Long-established residential real estate franchise brand owned by Realogy/Anywhere. Operates the same franchise-brokerage model as RE/MAX, with similar commission-based economics and overlapping agent-recruitment focus.
• Century 21 Real Estate: Global residential real estate franchise network under Realogy/Anywhere. Competes directly with RE/MAX for franchisees and consumer brand share in residential brokerage, with comparable global presence and franchised distribution.
• Keller Williams Realty: Largest real estate franchise network in the world by agent count, operating a comparable franchise model for residential brokerage. Directly competes with RE/MAX for productive agents, franchisees, and consumer mindshare in the same franchise-brokerage category.
• Better Homes and Gardens Real Estate: Real estate franchise network leveraging the Better Homes and Gardens media brand. Directly competes with RE/MAX for franchisees and consumer trust in the residential brokerage franchise category.
• Sotheby's International Realty: Luxury-focused real estate franchise network that overlaps with RE/MAX's REMAX Collection sub-brand. Competes in the high-end residential segment with a comparable franchise model and global referral network.
• Berkshire Hathaway HomeServices: Residential real estate franchise network leveraging the Berkshire Hathaway brand. Direct competitor to RE/MAX in the franchise-brokerage category, targeting similar agent recruitment and consumer trust positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-one-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX One