What Putnam Insights, LLC does

Putnam Insights, LLC is a privately held strategic communications and policy consulting firm founded in February 2022 by Ray Jordan, a former senior corporate affairs leader at Moderna, Amgen, Johnson & Johnson, and Pfizer. The firm is headquartered in San Clemente, California, and serves C-level executives, Chief Communications Officers, and communications teams at enterprise organizations, with a stated specialization in life sciences, healthcare, biotechnology, and medtech. Its offering is organized around eight core service areas — Corporate Mission, Vision and Purpose; Corporate and Brand Reputation; Crisis Communications; ESG; Media and Public Speaking; Mergers and Acquisitions; Organizational Effectiveness; and Strategic Initiatives and Change — supplemented by three packaged service programs: the Bio Website Sprint (October 2023), the Enterprise Video Program (October 2023), and the Reputation Kickstart Program (April 2025).

The firm operates a consortium delivery model comprising 15+ senior consultants with backgrounds at major pharmaceutical, consumer, and communications organizations, and explicitly does not build proprietary technology. Service packages are delivered as custom curated engagements with predefined timeframes and costs, sold through consultative direct engagement with enterprise buyers via the firm's website contact channel and direct outreach, with no third-party channel partners or marketplace presence. Pricing is quote-based and not publicly disclosed, and the source data contains no revenue figures, funding history, or external institutional ownership.

Name

Putnam Insights, LLC

Legal name

Putnam Insights LLC

Website

https://putnaminsights.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Putnam Insights, LLC is a strategic communications and policy consulting firm founded in 2022 by Ray Jordan, serving C-level executives and Chief Communications Officers in life sciences, biotech, and healthcare through a consortium of 15+ senior consultants across eight core service areas and packaged programs.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Strategic communications consulting
• Corporate affairs advisory
• Healthcare public relations
• Crisis communications services
• Reputation management consulting

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: Consulting engagements providing strategic communications, corporate affairs, and policy consulting services to C-level executives and their communications officers. Services delivered through custom curated service packages with predefined timeframes and costs.
2. Curated Custom Service Packages: Unique playbook of curated custom service packages providing clear, targeted communication deliverables with predefined timeframes and costs. Programs include Reputation Kickstart, Bio Website Sprint, and Enterprise Video Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Putnam Insights, LLC is a strategic communications and policy consulting firm that delivers bespoke corporate affairs, public affairs, public relations, and policy advisory engagements to enterprise healthcare, biotechnology, medtech, and life sciences organizations. Services are packaged into eight core advisory areas and three predefined packaged programs (Reputation Kickstart, Bio Website Sprint, Enterprise Video Program) with predefined timeframes and costs, executed by a consortium of 15+ senior consultants.

Product overview

Putnam Insights LLC is a strategic communications and policy consulting firm offering a portfolio of consulting services organized around eight core service areas: Corporate Mission, Vision & Purpose; Corporate & Brand Reputation; Crisis Communications; Environmental, Social, & Governance (ESG); Media & Public Speaking Engagements; Mergers & Acquisitions; Organizational Effectiveness; and Strategic Initiatives & Change. These services are delivered through a consortium of senior consultants providing bespoke strategic counsel. The firm also offers three distinct packaged service programs: the Reputation Kickstart Program (designed for early-stage life sciences companies), the Bio Website Sprint Program, and the Enterprise Video Program. All offerings are tailored for C-level executives, corporate affairs leaders, and communications officers in healthcare, biotech, and life sciences sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Mission, Vision & Purpose Consulting service that helps organizations assess and refresh their mission, vision, values, and heritage statements, including multimedia deliverables such as broadcast-quality video narratives and digital/print brochures. Targeted at enterprise communications officers and executive leadership teams.
• Corporate & Brand Reputation Reputation management service that assesses an organization's reputation drivers, stakeholders, policy positions, and key messages through media research and direct interviews, providing gap analyses and data-validated action plans. Targeted at enterprise CCOs and corporate affairs leaders.
• Crisis Communications Service that assesses and optimizes an organization's readiness, preparation for, and effective responses to prospective and ongoing crises. Targeted at enterprise communications and corporate affairs leaders across healthcare and life sciences.
• Environmental, Social, & Governance (ESG) Service that assesses and recommends improvements to ESG and DEI approaches, working with organizations to define perceptual measures that support strategy, align to workplace culture, and enhance employee experience. Targeted at enterprise ESG, DEI, and communications leaders.
• Media & Public Speaking Engagements Service providing media training, coaching, press release optimization, and digital/social media presence assessment for high-profile business leaders and organizations. Targeted at executives who need to communicate publicly with confidence.
• Mergers & Acquisitions Service that develops assessments, step-by-step process maps, response templates, and communication materials for informing internal and external audiences during M&A transactions. Targeted at communications and corporate development leaders during M&A events.
• Organizational Effectiveness Service that optimizes organizational communication resources, plans professional development programs for communications professionals, and assesses communication measurement strategies and tools. Targeted at heads of communications and chief communications officers.
• Strategic Initiatives & Change Service that investigates the external environment surrounding issues or significant product/service launches to identify perceptions, risks, opportunities, and potential impact on stakeholders. Targeted at leaders managing change initiatives and high-stakes strategic announcements.
• Reputation Kickstart Program Streamlined, results-driven packaged service program for emerging biotech, medtech, and life sciences companies to establish a solid foundation for external communications. Includes enterprise narrative development, stakeholder outreach planning, website blueprint, thought leadership content, media engagement, and investor pitch deck feedback.
• Bio Website Sprint Program Accelerated website development program designed for biotech and life sciences companies to quickly establish their digital presence; delivered as a predefined, time-bounded service package by Putnam Insights' senior consultant consortium.
• Enterprise Video Program Program designed to help organizations develop enterprise-level video communications capabilities for internal and external messaging purposes; delivered as a predefined service package leveraging Putnam Insights' broadcast/video production senior consultants.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Syneos Health Communications: Healthcare communications and consulting arm of Syneos Health serving pharma and biotech clients. Directly comparable given overlapping service categories (corporate communications, public affairs, patient engagement) and shared healthcare/biotech buyer base.
• APCO Worldwide: Global strategic communications and public affairs consultancy with strong corporate affairs advisory practice. Comparable to Putnam in serving CCOs on corporate reputation, M&A communications, ESG, and policy advisory, with similar senior-consultant-led delivery model.
• GCI Health: Healthcare public relations specialty agency within the WPP network focused on pharma, biotech, and consumer health. Closely comparable in target buyer (CCOs at healthcare companies) and service mix (corporate communications, patient advocacy, policy), but with broader agency infrastructure and global reach.
• Real Chemistry (formerly W2O Group): Healthcare-specialist strategic communications and data analytics firm serving pharma, biotech, and medtech clients. Directly comparable to Putnam Insights given shared focus on healthcare/life sciences C-suite advisory, although Real Chemistry operates at significantly greater scale with proprietary analytics platforms.
• MSL Group: Global strategic communications and public relations consultancy within Publicis. Directly comparable in serving C-suite and corporate affairs leaders on corporate communications, public affairs, and ESG, with a similar senior-consultant delivery model across multiple industries.
• Inizio Evoke: Global health communications and commercialization agency serving biotech, pharma, and consumer health clients. Comparable as a healthcare-focused strategic communications partner with packaged service offerings, though materially larger and with deeper commercialization capabilities.

Broad incumbents

• Weber Shandwick: Global public relations and communications agency within the IPG network with healthcare and corporate advisory capabilities. Comparable in serving enterprise buyers on reputation, ESG, and M&A communications, though at far greater scale and with broader industry coverage.
• Ketchum: Global communications firm (Omnicom) with a notable healthcare practice. Comparable to Putnam given Putnam's consultants' ties to Ketchum (Amy Losak) and overlapping expertise in healthcare media relations and corporate communications, though Ketchum operates globally with full-service infrastructure.
• Edelman: Largest global public relations firm with a dedicated health practice. Overlaps with Putnam on C-suite communications advisory, ESG, crisis, and M&A work, but operates at vastly greater scale across all industries and geographies, with technology and analytics infrastructure Putnam lacks.
• FleishmanHillard: Global communications consultancy with a dedicated healthcare practice. Comparable in serving CCOs and life sciences clients on corporate reputation, ESG, and crisis work, but with significantly larger global network and broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Putnam Insights, LLC