FRESCH Identity

What FRESCH Identity does

FRESCH Identity GmbH is a privately held Swiss branding, design, and user experience agency headquartered in Bern, founded in summer 2013 by Christian Lauener and Tobias Messer. The firm operates as an 'Anti-Agentur' (anti-agency) alternative to traditional advertising shops, emphasizing authentic collaboration at eye level (Augenhoehe) with clients rather than conventional agency-client dynamics. Its core offering is unified branding, UX, and digital design services delivered through a proprietary five-phase methodology called 'The FRESCH Way' (Entdecken / Definieren / Designen / Umsetzen / Wachsen). The agency is staffed by a four-person core team covering brand strategy, brand identity design, UX/UI design, and copywriting, supplemented by a curated network of specialist partners for photography, web development, CMS implementation, signage, Google Ads, and branded Office templates.

The company serves primarily small and medium enterprises (KMU), cooperatives, nonprofits, and public-sector bodies in Bern and the broader German-speaking Swiss market. Revenue is generated through project-based professional services engagements (brand identity, visual style guides, website design, employer branding), supplemented by a small set of productized diagnostic offerings (Markencheck at CHF 890, Employer Branding Check at CHF 690), free Markengespräch lead consultations, and recurring workspace revenue from coworking memberships (Mauersegler CHF 250/month, Eisvogel CHF 500/month) and workshop room rentals (CHF 280–380/day) at the Ryff-Fabrik location. Go-to-market is consultative and sales-led, anchored by the founders' direct client relationships and supported by thought-leadership content (the 'Echte Marken' podcast, FRESCH Wiki, Instagram, LinkedIn, and Mailchimp newsletter) and Calendly-driven self-serve booking. There are no external investors, no disclosed funding rounds, and no public revenue figures.

Name

FRESCH Identity

Legal name

FRESCH Identity GmbH

Website

https://fresch-identity.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FRESCH Identity GmbH is a four-person Swiss branding, design, and UX agency in Bern, founded in 2013, serving SMEs, cooperatives, NGOs, and public-sector clients in the German-speaking Swiss market with brand strategy, visual identity, web design, and productized diagnostics.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand strategy services
• Corporate identity design
• User experience consulting
• Web design services
• Employer branding

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Branding and Brand Identity Services: Core service offerings including brand strategy, brand identity development, positioning, purpose/vision/mission definition, employer branding, and brand management. Delivered through workshops and collaborative engagements.
2. Workshop Room Rental: Hourly/daily rental of workshop space in Bern Marzili location. Includes equipment, refreshments, and personal instruction. CHF 380 for 8 hours or CHF 280 for 4 hours on weekdays.
3. Coworking Space Membership: Monthly membership for flexible or fixed workspace in Ryff Fabrik, Bern. 'Mauersegler' tier at CHF 250/month for 10 flexible days; 'Eisvogel' tier at CHF 500/month for dedicated desk.
4. Brand Check (Markencheck): One-time brand assessment service evaluating design, identity alignment, touchpoints, and providing prioritized recommendations. 890 CHF per engagement.
5. Employer Branding Check: Analysis of employer brand online presence with video presentation of findings, best practices, and recommendations. 690 CHF per engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FRESCH Identity is a Swiss branding, design and UX agency that helps small and medium-sized organizations clarify and express their brand through strategy, identity, storytelling, web design, UX research, and employer branding. Services are delivered through workshops and project engagements following a proprietary five-phase methodology ('The FRESCH Way'), and supplemented by paid standalone offerings such as Markencheck, Employer Branding Check, workshop room rental, and coworking memberships.

Product overview

FRESCH Identity is a Swiss branding, design, and UX agency based in Bern serving small and medium businesses (KMU). The company operates as a service agency rather than a software product company, offering a unified suite of strategic and creative services centered around three core pillars: Branding Services (including brand identity, positioning, storytelling, and visual style guides), User Experience Services (encompassing UX strategy, personas, customer journeys, prototyping, and UX writing), and Web Design/Digital Brand Experiences (covering websites, apps, UI design, and packaging). Additional offerings include consulting modules like Markengespräch (brand conversations), Markencheck (brand audits), and Employer Branding Check. The agency also provides physical workspace solutions through workshop room rentals and coworking space memberships. Educational resources include the FRESCH Wiki (explaining industry terminology) and a podcast called 'Echte Marken' (Real Brands). Projects span diverse clients including cmsbox, CasaNova Holz & Raum, foodwaste.ch, Polit-Forum Bern, Biofarm, and EDK.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development including research, positioning, vision and mission, brand identity (Corporate Identity), brand story, storytelling, brand image (Corporate Design), and Visual Style Guide creation. Designed for SMEs and organizations that need to clarify and express their brand.
• User Experience (UX) Services UX strategy and research including brand filter application, persona development, customer journey mapping, UX workshops, prototyping, testing, and UX writing. For SMEs and organizations seeking customer-centric design.
• Web Design and Digital Brand Experiences Design of digital brand experiences including websites and apps. Services include User Interface Design, web design, app design, packaging design, and print publications. For organizations needing cohesive digital brand presence.
• Markencheck (Brand Check) Comprehensive one-time brand evaluation analyzing brand design against brand identity, reviewing key touchpoints such as website, search results, and social media. Includes clear traffic light assessment and three priorities for next steps. Delivered as a Miro board plus personal video. Priced at CHF 890 per engagement.
• Employer Branding Check One-time analysis of employer's online presence focusing on branding and design. Includes best practices from the industry, current trend tips, and a video presentation of findings. Priced at CHF 690 per engagement.
• Workshop Room Rental (Workshop-Raum) Rental of a 31 square meter creative workshop space in Bern's Marzili district near the Aare river, suitable for up to 8 persons and equipped with whiteboards, tribunes, projector, WiFi, and modern amenities. CHF 380 for 8 hours or CHF 280 for 4 hours, weekdays.
• Coworking Space Membership Monthly coworking memberships at the Ryff factory building in Bern. 'Mauersegler' tier at CHF 250/month for 10 flexible days with 7-day/24-hour access, personal locker, meeting room access, 8 hours workshop room per month, and refreshments. 'Eisvogel' tier at CHF 500/month for a fixed desk with personal lockers and fair-use workshop room access.

Quantifiable outcome

• Strong brands influence business success - PWC study cited showing high brand impact on enterprise success.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Ruben UngminorOthersPhotography partner providing visual content for projects. Ruben Ung is based in Liebefeld and operates rubenung.ch.
• cmsboxcoreTechnology or IntegrationLong-standing technology partner providing content management system for website implementations. CMSbox is a Bern-based company offering Swiss-made CMS solutions. Described as preferred technology partner for website development.
• WeLoveYoucoreTechnology or IntegrationOnline marketing and web development partner. WeLoveYou AG is a Bern-based digital agency that handles website programming and technical implementation. Collaborated on projects like Polit-Forum Bern website.
• Werren WerbetechnikminorChannel Partner/ Reseller/ DistributorAdvertising technology and signage partner. Handles vehicle branding, signage, and print applications for brand rollouts.
• Erik BlatterminorOthersGoogle Ads optimization specialist providing paid search marketing services for client campaigns.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• MetaDesign: International brand and design consultancy with European heritage. Operates in the same brand identity and design space as FRESCH Identity but serves primarily larger, multi-market clients.
• Interbrand: Global brand consultancy with established Swiss operations. Competes for the same brand strategy and identity engagements from Swiss enterprise clients, though at global scale and breadth.
• FutureBrand: Global brand consultancy under the Interpublic Group with capabilities across strategy, identity, and experience design. Represents the type of larger competitor FRESCH Identity may face when Swiss SMEs scale beyond regional agency engagements.
• Landor & Fitch: Global brand consulting and design firm with a Swiss presence. Competes in brand strategy, identity, and experience design across enterprise clients that Swiss SMEs may graduate to over time.
• Jung von Matt: Major Swiss-led creative agency group with offices in Switzerland, Germany and beyond. Operates in the same Swiss branding/creative space but at significantly larger scale and broader service portfolio than FRESCH Identity.
• Wirz Group: One of Switzerland's largest independent communications groups spanning advertising, branding, and media. Covers the same Swiss SME and enterprise client base but at considerably larger scale across multiple disciplines.

Direct peers

• Spinas Civil Voices: Independent Swiss branding and creative agency based in Zurich serving mid-sized Swiss companies. Directly comparable as a Switzerland-based creative agency offering brand strategy, identity, and campaign work for the German-speaking market.
• Ruf Lanz: Long-standing independent Swiss creative agency based in Zurich known for integrated brand and campaign work. Similar size profile and Swiss-German market focus as FRESCH Identity.
• Brandstock Group: Swiss brand and IP consultancy based in Zurich focused on brand valuation, strategy, and trademark services. Comparable as a methodology-driven Swiss firm serving mid-sized clients with brand-focused advisory.
• Hinderling Volkart (now part of Oliver Wyman Brand Consulting): Was a leading independent Swiss brand consultancy in Zurich with methodology-led brand strategy and identity work for Swiss and international clients. Recently integrated into Oliver Wyman's brand consulting practice, representing a strategic peer in the Swiss branding space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresch-identity
• Instagraminstagram.com/freschidentity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRESCH Identity