Spinas Civil Voices

What Spinas Civil Voices does

Spinas Civil Voices AG is a privately held Swiss creative agency headquartered in Zürich, founded in 2001 and operating with approximately 25 employees under a three-owner governance model (Lorenz Spinas, Stephan Huwiler, Susi Kammergruber), with day-to-day executive leadership provided by Co-CEOs Susi Kammergruber and Corinne Bucher. The agency specializes in cross-media campaigns, digital fundraising, and strategic communications for non-governmental organizations (NGOs) and civil society clients, with a portfolio spanning 50+ Swiss and international organizations including WWF Schweiz, Greenpeace Switzerland, Pro Natura, Helvetas, Krebsliga, Kinderspital Zürich, Amnesty International Switzerland, and Misereor. Client engagements are long-tenured, frequently spanning 10–25 years, and span environmental, healthcare, humanitarian, social justice, and development-vertical causes.

The agency's service offering follows a five-stage methodology (institutional readiness, analysis, strategy development, creative campaign execution, and ongoing fundraising support) and integrates strategy consulting, creative production across video, print, out-of-home, social media, and direct mail, donor journey optimization, and advocacy campaign management. The underlying technology stack is conventional for a creative services firm — primarily comprising Mailchimp for email marketing, video and graphic design tools, and partnerships with production vendors (Getunik, Capture Media, Shining Film) and media owners (APG/SGA). No proprietary software products, APIs, or platforms are offered.

Commercially, Spinas Civil Voices operates a B2B, project-based professional services model with quote-based pricing, no publicly disclosed pricing, and no subscription or productized offering. Go-to-market is sales-led through industry reputation, case studies, sector referrals, and direct outreach to NGO decision-makers. The business is self-funded with no institutional investors, no acquisitions, and no disclosed funding rounds. The agency has accumulated a dense track record of industry recognition, including Swiss Fundraising Awards (2017, 2022), Swiss Out of Home Awards (Silver 2023, Gold 2025), the Swiss Film Awards (2022), and the Swiss Marketing Prize (2022), positioning it as the leading creative agency in the Swiss nonprofit sector.

Name

Spinas Civil Voices

Legal name

Spinas Civil Voices AG

Website

https://spinas-cv.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spinas Civil Voices AG is a Zurich-based creative agency specializing in cross-media campaigns, digital fundraising, and strategic communications for 50+ Swiss and international NGOs, including WWF, Greenpeace, and Pro Natura.

Ownership category

akta.pro rank

Product category

Nonprofit Creative and Fundraising Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Political & Advocacy Advertising (MPADAEAK)

Keywords

• NGO communications agency
• Digital fundraising services
• Cross-media campaigns
• Nonprofit creative strategy
• Direct marketing fundraising

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Campaign Development: Project-based fees for developing creative campaigns, fundraising strategies, and communication materials for NGOs. Services include strategy development, creative production, media planning, and multi-channel campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spinas Civil Voices AG is a Zurich-based creative agency that develops cross-media and digital fundraising campaigns for NGOs and civil society organizations. Services span strategy consulting, creative campaign conception and production, multi-channel execution across TV, print, outdoor, social media, and direct mail, donor journey optimization, and brand positioning for nonprofit clients.

Product overview

Spinas Civil Voices AG is a creative agency based in Zurich specializing in cross-media and digital fundraising services for NGOs and civil society organizations. The company offers a comprehensive five-stage approach including institutional readiness (strategy alignment), analysis (market and donor analysis), strategy development, creative campaign execution, and ongoing fundraising support. Services encompass strategy consulting, multi-channel campaigns across digital and traditional media, fundraising optimization, and direct marketing. The company works primarily with Swiss and international NGOs including WWF, Greenpeace, Pro Natura, Helvetas, Krebsliga, and other non-profit organizations, creating campaigns that span TV, print, outdoor advertising, social media, and direct mail. No distinct software products or digital platforms are offered - the offering consists entirely of professional creative and consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• NGO Communications Strategy Consulting Strategic consulting service for NGOs covering institutional readiness, market and donor analysis, and strategy development aligned to nonprofit fundraising and advocacy goals.
• Cross-Media Campaign Development Creative campaign conception and production executed across digital and traditional channels including TV, print, outdoor advertising, social media, and direct mail for NGO clients.
• Digital Fundraising Services Digital fundraising implementation including landing page development, online donation flows, and email marketing via Mailchimp to drive donor acquisition and online giving for NGOs.
• Direct Marketing and Mailing Campaigns Direct marketing modernization and mailing production services for NGOs, including donor acquisition, retention mailings, and binding mailing campaigns executed across online and offline channels.
• Brand Positioning and Messaging Brand positioning, messaging development, and creative identity work for NGOs and civil society organizations, including visual identity and campaign storytelling.
• Advocacy and Petition Campaign Management Advocacy and petition campaign management for NGOs, including referendum campaigns, public awareness initiatives, and mobilization efforts.

Quantifiable outcome

• Kispi fundraising campaign generated over 4.5 million CHF in donations (3 million online, 1.5 million via mailing)
• +3 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Capture MediacoreStrategic or Co-development PartnerDigital partner for campaign video production and implementation, collaborated on Solidar Suisse campaigns including Black Friday initiative
• Shining FilmcoreStrategic or Co-development PartnerFilm production company led by director Marco Lutz, produced the 'Champions' music video for Kinderspital Zürich fundraising campaign
• APG/SGA (Swiss outdoor advertising)minorChannel Partner/ Reseller/ DistributorSwiss out-of-home advertising partner for poster campaigns, referenced in multiple case studies for campaign placements

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Serviceplan is Europe's largest independent agency group with integrated advertising, digital, and content capabilities across the DACH region. It competes with Spinas for cross-media mandates from large NGOs and public-sector clients but as part of a much broader offering rather than a specialized practice.
• Ogilvy: Ogilvy is a global creative and public relations network with established nonprofit, public-sector, and cause-marketing practices (e.g., Ogilvy PR for advocacy). It is a broad incumbent competing for the same multinational NGO clients as Spinas but through a much larger, generalized service offering.
• Jung von Matt: Jung von Matt is a large European creative network with a strong DACH footprint including offices in Switzerland. It is a broad incumbent because it services purpose-driven and NGO clients as part of a much wider portfolio, competing with Spinas for institutional pitches but not specializing in the nonprofit vertical.
• Havas Creative: Havas is a global communications group with significant purpose-driven and ESG-oriented practices serving NGOs, foundations, and public-interest clients. It is a broad incumbent because it can compete for large Swiss and international NGO accounts via its network while Spinas operates as a local specialist.

Direct peers

• Ruf Lanz: Ruf Lanz is an award-winning independent creative agency based in Zurich with deep strength in campaigns, branding, and integrated communications for mission-driven clients. It is a direct peer in the Zurich creative-agency market with overlapping Swiss client rosters and similar campaign-led GTM.
• Walker: Walker is a long-established Zurich-based creative and brand agency serving a broad mix of Swiss clients across consumer, public-interest, and institutional categories. It is a direct competitor in the Swiss creative-services market where Spinas competes for purpose-driven and institutional mandates.
• M+R: M+R is a US-headquartered agency specializing in fundraising, marketing, and advocacy campaigns for nonprofits and progressive causes. It is a direct peer because it operates the same nonprofit-focused, multi-channel fundraising and advocacy model that Spinas Civil Voices delivers in Switzerland, just at greater scale and in a different geography.
• Pursuant: Pursuant is a US-based fundraising and donor engagement agency serving nonprofits and healthcare causes with direct-response, multichannel, and digital fundraising capabilities. It is a direct peer because it competes for the same nonprofit-client wallet with a comparable fundraising-and-communications service mix.
• Wirz Group: Wirz is one of Switzerland's largest independent advertising and communications groups with a broad portfolio across advertising, content, and media. It overlaps with Spinas in competing for Swiss institutional, NGO, and public-sector communications mandates.
• Blue State: Blue State (formerly Blue State Digital) is a digital-first agency built around purpose-driven communications, fundraising, and advocacy for nonprofits and political causes. It directly mirrors Spinas' positioning as a creative + fundraising + advocacy partner serving mission-driven organizations, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1849692949594215
• LinkedInlinkedin.com/company/spinascivilvoices

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinas Civil Voices