What Metzerplas does

Metzerplas Cooperative Agricultural Organization Ltd., doing business as Metzer / Metzer Group, is an Israeli-headquartered cooperative agricultural organization specializing in precision drip irrigation and micro-sprinkler systems for commercial agriculture. The company's product portfolio spans pressure-compensated driplines (Assif, MetzerTape, Gali PC, Inbar, Vardit, Vered, Idit), micro-sprinklers (MZ301, MZ306 series), media/screen/disc filtration systems (SandProtec, NetProtec, DiscProtec, HydroProtec), manual and hydraulic control valves, HDPE pipes (MetzerFlex), pivots, and hose reels, along with proprietary solutions including the patented RootGuard Band for subsurface drip irrigation (SDI), CleanLine biofilm-prevention pipelines, and the InbarRGX growbag system. Supporting software includes the Irrimetzer Calculator, a digital planning tool that converts crop, soil, climate, and field inputs into tailored irrigation designs.

The business operates a hybrid model: turnkey project implementation (design, commissioning, automation, and fertigation systems) sold via direct enterprise field sales alongside catalog-style hardware sales through the company website with quote-based pricing. Metzer serves orchard growers (apples, almonds, cherries, olives, mangoes, citrus, avocados, date palms, winegrapes), greenhouse operations (strawberries, blueberries, cannabis, vegetables), and open-field/row-crop farmers (corn, tomatoes, cotton, sugarcane, alfalfa) across more than 35 countries. Distribution and project delivery are executed through eight regional subsidiaries in Israel, Mexico, India, Ukraine, Southeast Asia (Thailand), Argentina, Kazakhstan, and Romania, providing localized sales, support, and on-site installation. Named enterprise project wins range from a 52-hectare Ukrainian apple orchard to a 1,500-hectare Azerbaijani nuts farm, with multi-year engagements across coffee plantations in Ethiopia, hazelnut orchards in Ukraine, cannabis greenhouses in Thailand, and SDI systems with full automation in Eastern Europe. Pricing is quote-based and project-specific, dependent on field size, crop, terrain, water quality, and system complexity. The company holds registered trademarks across its product families and is governed by Israeli law as a cooperative, with no disclosed external investors, parent company, or public-market listing.

Name

Metzerplas

Legal name

Metzerplas Cooperative Agricultural Organization Ltd.

Website

https://metzer-group.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment

NAICS

Water Supply and Irrigation Systems (221310)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Drip & Micro-Irrigation Systems (Dripline, Tape, Micro-sprays) (AFAAACAA)

akta.pro secondary industries

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL), Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB), Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps) (AFABAHAD)

Keywords

• Drip irrigation systems
• Micro sprinklers
• Agricultural irrigation filters
• Subsurface drip irrigation
• Turnkey irrigation projects

Headquarters

HQ city

Bat Hefer

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Irrigation Hardware Sales: Sale of driplines, online drippers, sprinklers, filters, valves, irrigation pipes, hose reels, and pivots as physical products to agricultural operations.
2. Turnkey Irrigation Projects: Complete project implementation from design to commissioning, including custom irrigation solutions, automation systems, and fertigation systems for large-scale agricultural operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Metzerplas manufactures and sells precision drip irrigation hardware — including driplines, online drippers, micro-sprinklers, filters, valves, and HDPE pipes — and delivers full turnkey irrigation projects from design through on-site commissioning for orchards, greenhouses, and large open-field agricultural operations across 35+ countries. The offering is anchored by proprietary technologies (RootGuard Band, CleanLine, pressure-compensated drippers) and supported by the Irrimetzer digital planning tool.

Product overview

Metzerplas is a smart drip irrigation company offering a comprehensive portfolio of precision irrigation products and solutions. The product lineup centers on driplines and online drippers (including Assif, MetzerTape, Gali PC, Inbar, Vardit, and Vered), agricultural sprinklers (MZ301 and MZ306 series), filtration systems (SandProtec AU, NetProtec SDB), valves (Air Release Valves, IrriGate C.I., Union Ball Valves, Line changing valves), and PE irrigation pipes (MetzerFlex). The portfolio also includes proprietary solutions such as RootGuard Band for root intrusion prevention, InbarRGX for growbag precision irrigation, CleanLine for biofilm protection, and the Irrimetzer Calculator digital planning tool. Together, these products form a complete precision irrigation ecosystem covering subsurface drip irrigation, greenhouse applications, orchard irrigation, and large-scale agricultural projects.

Differentiator

Problem solved

Functional benefit

Brands

• Irrimetzer: Online irrigation planning calculator tool for crop analysis, soil profile, climate patterns, and field conditions.
• RootGuard Band
• CleanLine
• NetProtec
• SandProtec
• DiscProtec
• MetzerFlex

Products and services

• Assif Driplines Driplines with mini PC anti-siphon drippers designed for subsurface drip irrigation (SDI), featuring pressure-compensating technology for uniform water delivery. Targeted at agricultural irrigation applications using buried drip systems.
• MetzerTape Drip Tape Drip tape with continuous labyrinth technology offering clogging resistance for agricultural irrigation. Designed for row crops, open-field, and seasonal irrigation applications.
• Gali PCND Online PC Dripper No-Drain Online PC Dripper with an anti-drainage mechanism that prevents water drainage between irrigation cycles. Used in pulse irrigation and sloped-field applications.
• Inbar Driplines Driplines with Mini PC Non-Drain Drippers that prevent drainage between irrigation cycles, ensuring consistent soil moisture. Targeted at greenhouse and pulse irrigation.
• Gali PC Online Dripper Online PC Dripper with an advanced self-flushing mechanism designed for greenhouses, nurseries, and protected crop applications. Features accurate regulating labyrinth and wide water passages.
• Idit Driplines Dripline with cylindrical dripper featuring turbulent labyrinth and clog-resistant design for reliable irrigation performance across agricultural applications.
• Vardit Pressure-Compensated Dripper Compact, integral pressure-compensated dripper designed for challenging topographies, water qualities, and soil conditions, with a fast-return-on-investment focus for agricultural users.
• Vered Thick-Wall Dripline Thick-wall dripline with heavy-duty flat pressure-compensated dripper designed for challenging water qualities and soil conditions, serving farmers for decades in multi-season use.
• SandProtec AU Automatic Sand Media Filter Automatic sand media filter for large irrigation systems featuring a fully automatic backflush mechanism triggered by pressure differential, built from non-corrosive materials.
• MZ301 Rotating Micro-Sprinkler Rotating micro-sprinkler specially designed for orchards, nurseries, greenhouses, vegetable crops, and under-tree irrigation with flow rates of 31–450 lph.
• MZ306 Bridgeless Spinning Micro-Sprinkler Bridgeless spinning micro-sprinkler designed for nurseries and greenhouses, offering high distribution uniformity over large areas with a flow-rate range of 61–199 l/h.
• Air Release & Vacuum Relief Valves (Plastic) Plastic air release and vacuum relief valves engineered to manage efficient air discharge and intake within water pipelines during system start-up and shut-down phases.
• IrriGate C.I. Cast Iron Hydraulic Control Valves Cast Iron Hydraulic Control Valves featuring an innovative curved bridge design offering high flow efficiency and low pressure loss for agricultural irrigation systems.
• NetProtec SDB Semi-Automatic Double-Body Screen Filter Semi-automatic double-body screen filter offering durable and efficient filtration for higher water volumes, with a simple handle mechanism for cleaning.
• Union Ball Valves (PVC/PP) Single and double union PVC ball valves designed for versatility and reliability in diverse water systems, from open-field irrigation to nurseries and greenhouse environments.
• 3-Way Ball Line Changing Valve 3-way ball line-changing valve that diverts one supply to two outlets for simple block rotation with partial flow-control capabilities.
• MetzerFlex HDPE Pipes HDPE pipes for water distribution designed for reliable water conveyance in agricultural irrigation systems.
• RootGuard Band Solution Patented solution for preventing roots intrusion in subsurface drip irrigation (SDI) systems, providing reliable protection against root intrusion for buried drip infrastructure.
• InbarRGX Growbag Irrigation Solution Growbag precision irrigation solution featuring clustered dripper control and RootGuard technology for root-free uniform irrigation in greenhouse and growbag farming.
• CleanLine Double Protection Pipelines Double-protection irrigation pipelines combining an active ingredient and smooth surface barrier to prevent biofilm buildup, reducing chemical use and maintenance requirements.
• Gravity Drip System (GDS) Gravity-fed drip irrigation system designed for areas with limited infrastructure, enabling efficient irrigation without a pressurized water supply.
• Irrimetzer Calculator Online digital planning tool that analyzes crop type, soil profile, climate patterns, and field conditions to deliver tailored irrigation recommendations for boosting productivity and conserving water.
• Turnkey Irrigation Project Implementation End-to-end irrigation project service covering concept, design, component supply, on-site installation, automation, fertigation integration, and commissioning for large-scale orchards, open-field, and greenhouse agricultural operations.

Quantifiable outcome

• Tripling of coffee crop yield compared to traditional methods in a 550-hectare Ethiopian plantation
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hunter Industries: U.S. manufacturer expanding into agricultural drip irrigation alongside its established landscape irrigation business. Overlaps with Metzer's micro-irrigation product lines but is primarily strong in landscape/ornamental rather than large-scale agriculture.

Broad incumbents

• Toro (The Toro Company): U.S.-based diversified irrigation and turf equipment manufacturer with agricultural drip and micro-irrigation products alongside its core landscape business. Overlaps with Metzer's micro-sprinkler and dripper lines but is much broader in scope.
• Rain Bird Corporation: Large U.S.-based irrigation manufacturer with broad product lines spanning agricultural drip, landscape irrigation, and golf-course systems. Overlaps with Metzer in agricultural drip and micro-irrigation but competes more in mature U.S./Western markets where Metzer has thinner presence.
• Lindsay Corporation (Zimmatic): U.S.-based manufacturer of Zimmatic center-pivot and lateral-move irrigation systems with adjacent drip and pump offerings. Competes with Metzer on pivots and large-scale agricultural irrigation but with a heavier focus on mechanized pivot systems vs. subsurface drip.
• Valmont Industries: Global leader in mechanized irrigation (center-pivot Valley brand) with diversified infrastructure portfolio. Adjacent competitor to Metzer's agricultural irrigation business, particularly for large open-field row-crop projects where pivots are an alternative to SDI/drip systems.

Direct peers

• Rivulis Irrigation: Global micro-irrigation provider offering drip lines, driplines, sprinklers, and digital irrigation management. Competes directly with Metzer across dripline and turnkey project categories, with similar geographic spread across Latin America, Europe, and Asia.
• NaanDanJain Irrigation: Israel-based drip and micro-irrigation specialist jointly tracing lineage to Naan Dan and Jain. Directly comparable product portfolio (driplines, micro-sprinklers, filters) and active in many of the same emerging markets where Metzer's subsidiaries operate.
• Mahindra EPC Irrigation: Indian manufacturer of drip and sprinkler irrigation systems serving domestic and international markets. Comparable turnkey project model and competes with Skipper Metzer in South Asia and Africa on price-sensitive tenders.
• Netafim (Orbia): Israel-based global leader in drip and micro-irrigation offering a similarly broad portfolio of driplines, emitters, filters, valves, and turnkey project implementation across 110+ countries. Direct competitor across virtually all of Metzer's product categories and geographies.
• Jain Irrigation Systems: Indian multinational and one of the largest integrated drip/micro-irrigation manufacturers globally, offering driplines, sprinklers, filters, valves, and turnkey projects. Competes head-to-head with Metzer in emerging markets including India (where Skipper Metzer operates), Ukraine, and Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGJuozjSf2EbJkUMLqBKbaA
• Facebookfacebook.com/metzerplas
• LinkedInlinkedin.com/company/metzer
• Instagraminstagram.com/metzergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzerplas