Craft Boxing

What Craft Boxing does

Craft Boxing is a family-owned boutique boxing and strength training gym operating from a single 6,000 sq ft facility at 26662 Agoura Rd in Calabasas, California. Founded in 2021 by George Foreman III and operated through the legal entity Craft Boxing Ventures Inc, the business offers tiered monthly memberships ranging from $75 (Open Gym) to $299 (Unlimited Classes), along with add-on personal training and a youth boxing program. Class offerings cover boxing fundamentals, mittwork, strength, conditioning, kettlebell, treadmill, and yoga, delivered by in-house coaches in a facility that includes a competition-sized boxing ring, full weight room, cardio equipment, infrared sauna, and member lounge.

The business runs on a direct-to-consumer subscription model with monthly recurring revenue and a free-trial-class funnel for new prospects. Customer acquisition is driven by the company website (craftboxing.com), Google Business Profile presence (5.0-star rating), and local word-of-mouth referrals. There is no mobile app, no online fitness content, and no delivery beyond the single Calabasas location; the company does not sell apparel or equipment online in the data reviewed, despite the firmographic description. The legal entity is incorporated in New Hampshire while operating in California, and the business is privately held with no institutional investors, no funding rounds, and no parent company identified.

Name

Craft Boxing

Legal name

Craft Boxing Ventures Inc

Website

https://craftboxing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Craft Boxing is a family-owned boxing and strength training gym in Calabasas, California, founded by George Foreman III. It sells tiered monthly memberships ($75–$299), personal training, and youth boxing classes to local fitness enthusiasts and families from a single 6,000 sq ft facility.

Ownership category

akta.pro rank

Product category

Boutique Boxing & Fitness Gym

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Boxing & Kickboxing Fitness Classes (HSADABAF), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Boxing gym memberships
• Strength training classes
• Personal fitness training
• Youth boxing programs
• Boutique fitness studio

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Monthly subscription-based memberships offering tiered access to gym facilities and group classes. Four tiers available ranging from open gym only ($75/month) to unlimited classes ($299/month). Revenue is recurring and predictable, generated directly from end consumers in the local Calabasas market.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Craft Boxing Club operates a single-location boxing and strength training gym in Calabasas, California, selling monthly subscription memberships (Open Gym $75/month up to Unlimited Classes $299/month) that grant access to a 6,000 sq ft facility with a competition-sized boxing ring, full weight room, cardio equipment, and group classes in boxing, strength, conditioning, kettlebell, treadmill, and yoga. It also offers one-on-one personal training with elite coaches and a youth boxing program for children, targeting local fitness enthusiasts in the Calabasas area.

Product overview

Craft Boxing is a family-owned boxing and strength training gym operated by George Foreman III in Calabasas, California. The facility offers a comprehensive fitness experience combining a full-service gym (6,000 sq ft) with group boxing and strength classes. The product portfolio includes tiered membership options (Open Gym at $75/month, 4 Classes at $99/month, 8 Classes at $179/month, and Unlimited Classes at $299/month) that provide access to the gym and/or group training sessions. Additional offerings include personal training with elite coaches and a youth boxing program for children. The facility features a competition-sized boxing ring, specialty punching bags, high-end cardio equipment, squat racks, cable machines, infrared sauna, and member lounge amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Gym Membership Basic monthly membership at $75/month providing unlimited use of the gym facility including the functional weight room, cardio machines, squat racks, cable machines, and other equipment, with no group classes included.
• 4 Classes Membership Monthly membership at $99/month providing unlimited gym access plus 4 group classes per month in boxing, strength, conditioning, and yoga taught by elite coaches.
• 8 Classes Membership Monthly membership at $179/month providing unlimited gym access plus 8 group classes per month spanning boxing fundamentals, mittwork, kettlebell, treadmill, and strength training classes.
• Unlimited Classes Membership Premium monthly membership at $299/month providing unlimited gym access and unlimited group classes including authentic boxing, strength, conditioning, and yoga sessions.
• Personal Training One-on-one training sessions with elite boxing and strength coaches tailored to individual goals including weight loss, strength and conditioning, agility, and performance training.
• Youth Boxing Program Specialized boxing classes designed for children and youth, teaching discipline, fitness fundamentals, and boxing skills in a supportive, professionally coached environment.

Quantifiable outcome

• Members report significant weight loss results (e.g., member Sarah K. lost 30 lbs)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• UFC Gym: UFC Gym is a global combat-sports-anchored fitness franchise combining MMA/boxing classes, strength training, and youth programs under a celebrity/league IP. Overlaps with Craft Boxing's boxing + strength + youth positioning but operates at vastly broader scale and brand footprint.
• Equinox: Equinox is a premium full-service fitness club operator offering group classes, personal training, and luxury amenities in affluent markets including Calabasas/LA. Indirectly competitive for the same high-income consumer considering Craft Boxing's $299 Unlimited tier, though it is not boxing-specialized.

Direct peers

• 9Round Fitness: 9Round is a kickboxing/boxing fitness franchise with monthly memberships and 30-minute circuit-style classes. Comparable in business model (subscription, recurring revenue, group boxing) and similarly addresses the beginner-friendly and women-friendly positioning that Craft Boxing emphasizes with its "All Levels" and 30-lbs weight-loss testimonials.
• Rumble Boxing: Rumble is a premium boutique boxing fitness concept built on group classes, water-filled bags, and a high-end retail/gym aesthetic. It directly competes for the same premium-tier paying customer in Calabasas/LA-adjacent markets that Craft Boxing targets at its $179–$299/month tiers.
• Shadowbox NYC: Shadowbox is a boutique boxing studio offering group classes, personal training, and beginner-to-elite programming in a premium environment. Directly comparable as a single-city premium boxing boutique pursuing tiered memberships and brand-led community positioning.
• Mayweather Boxing Club: Mayweather Boxing Club is a celebrity-founded boxing fitness concept offering memberships, group classes, and personal training. A close analogue to Craft Boxing's George-Foreman-III-led brand strategy — monetizing a boxing-family name into a community-gym product.
• Title Boxing Club: Title Boxing Club is a national membership-based boxing fitness chain offering tiered memberships, group boxing classes, and personal training. Like Craft Boxing, it monetizes a community-driven boxing workout model with monthly subscriptions, making it the most directly comparable franchise competitor.
• Gloveworx: Gloveworx is a premium boutique boxing fitness studio chain with group classes, personal training, and concierge-level amenities. Positioned similarly to Craft Boxing's higher tiers ($299 Unlimited) targeting affluent urban/suburban members seeking a boutique experience.

Emerging players

• Unbreakable Performance Center: Unbreakable Performance is a Los Angeles boxing and strength training facility combining traditional boxing coaching with strength and conditioning — a niche, locally focused emerging player whose curriculum, single-location format, and "boxing + strength" mix closely mirror Craft Boxing's positioning.

Regional players

• Box 'N Burn Boxing & Fitness: Box 'N Burn is a West Hollywood boxing and strength gym that combines authentic boxing training with conditioning classes — very close in spirit to Craft Boxing's "boxing + strength" positioning, and a direct L.A.-area comparable for membership pricing, class variety, and trainer-led experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CraftBoxingClub
• LinkedInlinkedin.com/company/craft-boxing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Boxing