Caves de Rauzan

What Caves de Rauzan does

Caves de Rauzan is a French agricultural cooperative winery (cave coopérative) founded in 1933 and headquartered in Rauzan, in the Entre-Deux-Mers region of Bordeaux, approximately 40 km from Bordeaux and 15 km from Saint-Émilion. The cooperative pools production from 230 winegrowers cultivating a combined 2,950 hectares of vineyard, employing 38 salaried staff and operating three vinification sites (Rauzan, Romagne, Nérigean) that produce roughly 150,000 hectoliters of wine per year. Its core technology is traditional Bordeaux winemaking with aging in deep limestone galleries at controlled temperature, and its portfolio spans the AOC designations Bordeaux (red, white, rosé, clairet, blanc moelleux), Bordeaux Supérieur, Entre-Deux-Mers, and Crémant de Bordeaux, along with organic (BIO) and contemporary branded lines (Grangeneuve, Le Noble, Château Bardos, Fort de Rauzan, Fleur de Rauzan, Mascottes, Prends le large, and others).

The cooperative generates revenue through four principal streams: bottled and bulk (vrac) wine sales to trade customers, direct retail sales at three physical store locations, online sales through the e-boutique (boutique.cavederauzan.com), and oenotourism experiences including cave visits, tastings, the annual Récréation Gourmande walking event, and the 5.5km educational Parcours Biodiversité. Its go-to-market combines a direct-to-consumer motion (retail stores, e-commerce, on-site tastings and events) with a B2B trade motion executed through a dedicated professional portal (espace-pro), bulk and bottled wholesale, and international trade show participation (notably Prowein Düsseldorf), with multilingual site support across French, English, German, Russian, and Simplified Chinese. Pricing is unit-based on bottle and carton packs (e.g., €58.20 TTC for a 6-bottle case of certain Crémants), with promotional offers and credit-card or bank-check terms.

Customer segments include individual wine consumers purchasing for personal consumption, gifting, or food pairing; wine trade professionals (merchants, restaurants, distributors) purchasing bulk and bottled wines for resale; and oenotourists and visitors seeking cave visits, tastings, and biodiversity trail walks. Sustainability is structurally embedded: 100% of the vineyard is Vignerons Engagés certified since 2019, 94% is Agriconfiance certified since 2011, 80% carries HVE certification, 670 hectares are BIO-certified (2024), and the cooperative has held Engagé RSE Niveau Exemplaire status since 2017 and the first-in-Bordeaux VDD certification since 2019. The cooperative has accumulated multiple industry awards, including 1- and 2-star ratings in Guide Hachette des Vins and the 2020 Valorise Trophies for its biodiversity trail initiative. No external investment, parent company, or subsidiaries are identified; ownership and governance are vested in the member winegrowers.

Name

Caves de Rauzan

Legal name

Caves de Rauzan

Website

https://cavederauzan.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Caves de Rauzan is a French agricultural cooperative winery founded in 1933 in Bordeaux's Entre-Deux-Mers region, pooling production from 230 winegrowers across 2,950 hectares. It produces and sells AOC Bordeaux wines (bottled and bulk), Crémants, and organic ranges to consumers and trade via three retail stores, an e-commerce boutique, B2B channels, and oenotourism experiences.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Bordeaux wine production
• Wine cooperative
• AOC appellation wines
• Oenotourism services
• Organic winemaking

Headquarters

HQ city

Rauzan

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine sales (bottled and bulk): Production and sale of Bordeaux wines under AOC designations and IGP, distributed both in bottles and in bulk (vrac) to professionals and individual consumers.
2. Direct retail (magasins): On-site retail sales at 3 store locations (Rauzan, Romagne, Nérigean) offering wines and tastings to visitors.
3. E-commerce boutique: Online sales through the boutique.cavederauzan.com e-shop, offering boxed wines, cartons of 6 or 12 bottles, and occasionally Cubitainers.
4. Wine tourism experiences: Revenue from oenotourism activities including cave visits, tasting sessions, the annual Récréation Gourmande event, and biodiversity trail walks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Caves de Rauzan is a French agricultural cooperative winery that produces, ages, and sells Bordeaux AOC wines (red, white, rosé, clairet, blanc moelleux), Bordeaux Supérieur, Entre-Deux-Mers, and Crémant de Bordeaux across three production sites from grapes supplied by 230 member winegrowers across 2,950 hectares. It sells these wines to consumers through three on-site retail stores and an e-commerce boutique, to trade professionals through a dedicated B2B portal and bulk distribution, and operates wine tourism offerings including a biodiversity trail, tastings, cave visits, and an annual gourmet walking event.

Product overview

Caves de Rauzan is a cooperative winery producing Bordeaux wines from 230 winegrowers across 2,950 hectares, with three winemaking sites (Rauzan, Romagne, Nérigean) producing approximately 150,000 hl annually. The product portfolio includes AOC wines under brands like Château Bardos, Grangeneuve, Le Noble, Augey, Duprais, and Baron du Pin, as well as contemporary ranges (L'Oiseau Bleu rosé, Noste Terra, J'peux pas j'ai Clairet) and BIO/organic lines. Their sparkling Crémant range includes Fort de Rauzan, Grangeneuve, and Fleur de Rauzan varieties. Beyond wine sales through their e-boutique and three retail locations, they offer oenotourism services including the 5.5km biodiversity trail, Récréation Gourmande event, and wine tasting experiences.

Differentiator

Problem solved

Functional benefit

Brands

• BIO Wines: Bio wines including Esprit Nature, Fleur de Canet, Grangeneuve
• Mascottes

Products and services

• L'Oiseau Bleu IGP Atlantique Rosé A refreshing rosé wine from the IGP Atlantique appellation, positioned as a summer companion, best served chilled between 8-10°C; pairs with tomato-mozzarella salad, grilled fish, or summer salads.
• Noste Terra AOC Entre-deux-Mers Rouge Red wine from the Entre-deux-Mers AOC appellation, awarded 2 stars in the Guide Hachette des Vins 2026.
• Château Bardos AOC Bordeaux Supérieur Superior Bordeaux red wine from Château Bardos, produced from the cooperative's winegrowers; awarded 2 stars in the Guide Hachette des Vins 2026.
• J'peux pas j'ai Clairet AOC Bordeaux Clairet Bordeaux Clairet wine with a playful contemporary name; awarded 1 star in the Guide Hachette des Vins 2025; pairs with grilled dishes, appetizer platters, tapas, summer salads, and sunny cuisine.
• Fort de Rauzan Brut (Crémant de Bordeaux) Crémant de Bordeaux blanc brut, complex and fresh with white flower and citrus notes.
• Fort de Rauzan Demi-Sec (Crémant de Bordeaux) Crémant de Bordeaux demi-sec with pale yellow color, complex and fresh nose with white flowers and citrus, fine bubbles.
• Fleur de Rauzan Crémant Rosé Brut Crémant de Bordeaux rosé AOC made from 100% Sémillon, with notes of raspberries and cherries, served at 8-10°C.
• Grangeneuve Demi-Sec (Crémant de Bordeaux) Crémant de Bordeaux AOC demi-sec with pale yellow color with green reflections, complex and fresh nose with floral and fruity notes.
• L'Agassant AOC Bordeaux Rouge 2018 Red Bordeaux wine from the 2018 vintage, characterized by red fruit aromas, roundness, and finesse on the palate.
• Mascottes Biodiversity Wine Range A collection of wines named after animals from the biodiversity trail (Marcus the lizard, Tao the hedgehog, Olga the dragonfly, Gigi the crane, Tara the mason bee, Jack the goldfinch). 1% of sales proceeds donated to LPO (Ligue pour la Protection des Oiseaux). Bottles are lightweighted with eco-designed labels on FSC-certified paper.
• BIO Wine Range (Esprit Nature, Fleur de Canet, Grangeneuve BIO) Organic wine range including Esprit Nature, Fleur de Canet, and Grangeneuve BIO products, sourced from 670 hectares of organically certified vineyards.
• Jus de raisin pétillant bio (Organic Sparkling Grape Juice) Organic sparkling grape juice sold at the on-site food truck location and online through the e-boutique, offering a non-alcoholic option alongside wine sales.
• Parcours Biodiversité (Biodiversity Trail) 5.5 km educational walking trail through member winegrower properties, developed with the Conservatoire des Espaces Naturels, featuring 13 ecosystems, 32 biodiversity elements, and 92 remarkable floral and faunal species.
• Récréation Gourmande (Annual Gourmet Walk) Annual gourmet walking event featuring a 6 km pedestrian route with 7 gourmet and musical stops, organized by 120 volunteer winegrowers; 19th edition scheduled for 14 June 2026.
• Wine Tasting Services Wine tasting experiences offered at the three winery locations in Rauzan, Romagne, and Nérigean, allowing visitors to sample the cooperative's wine portfolio.
• Boutique Éphémère de Noël (Christmas Pop-up Shop) Temporary Christmas shop at the Nérigean location featuring local artisans, producers, wines, and regional specialties.

Quantifiable outcome

• 670 hectares certified organic (BIO) in 2024
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LPO (Ligue pour la Protection des Oiseaux)coreStrategic or Co-development Partner · 1 September 2017Partnership established in September 2017 for biodiversity education and protection. LPO provides expertise in wildlife identification and protection, assists in establishing a pedagogical program for schools. Collaboration includes installation of 13 bird nesting boxes, 2 hedgehog shelters, 12 wild bee hotels, 2 insect hotels, and 2 bat nesting boxes along the biodiversity trail.
• Conservatoire des Espaces NaturelscoreStrategic or Co-development Partner · 1 July 2017Collaborative partnership for the creation of the 5.5km biodiversity trail. The Conservatoire helped identify 13 ecosystems, 32 biodiversity elements, and 92 remarkable species across properties of five member winegrowers. Joint development of educational signage throughout the trail.
• Secours PopulaireminorOthersCharitable partnership for community support. Donation collection point established at Nérigean location, collecting warm clothing, beauty products, leisure items, and food donations to support those in need. Campaign ran from November 20 to December 17.
• Vignerons Engagés (Sustainable Winegrowing of France)coreStrategic or Co-development PartnerCollective certification bringing together nearly 6,000 cooperative members, winegrowers and employees across eight wine regions representing more than 90 appellations. Based on ISO 26000 sustainable development standard, audited by AFNOR. Caves de Rauzan 100% certified since 2019.
• Le Camion du ChefminorGTM or Marketing PartnerFood truck partner present weekly on cave parking lots: Tuesdays at Rauzan, Thursdays at Romagne. Complements wine sales with on-site food offerings, featuring sparkling bio grape juice and L'Oiseau Bleu rosé. Supports local community and village life.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CVBG (Compagnie des Vins de Bordeaux et de la Gironde): Bordeaux-based négociant and wine distributor serving French and international trade customers. Comparable Bordeaux-focused distribution and bottling operator in similar B2B channels.
• Bernard Magrez: Bordeaux-based wine proprietor owning multiple châteaux and brands across appellations. Comparable Bordeaux premium brand operator with diversified AOC exposure and international distribution.
• Baron Philippe de Rothschild (Mouton Cadet): Iconic Bordeaux producer-owner with global brand distribution including Mouton Cadet. Comparable as a Bordeaux brand house competing in similar retail and on-premise channels across multiple price tiers.
• InVivo Wine: French wine group (formed via merger including Advini) operating multi-region brands and wine tourism assets. Comparable multi-region French wine producer with cooperative origins and B2B plus DTC exposure.
• Grands Chais de France: Largest privately-held French wine group with broad Bordeaux and multi-region portfolio. Comparable as a large-scale French wine producer and wholesaler operating across the same retail and trade channels.
• Castel Group: Major French wine producer and distributor with deep Bordeaux roots and an extensive branded portfolio. Comparable as a broad incumbent competing across similar DTC, retail and bulk channels.

Direct peers

• Les Vignerons de Tutiac: Large Bordeaux wine cooperative aggregating several hundred winegrowers with multi-site vinification and a broad AOC portfolio. Closest structural and geographic comparable to Caves de Rauzan's 230-grower, three-site cooperative model.
• Producteurs Plaimont: Southwest France wine cooperative combining AOC production, branded ranges and wine tourism. Comparable as a multi-site, member-owned cooperative with both bottled and bulk distribution.
• Cave Coopérative de Pomerols: Languedoc wine cooperative producing AOC wines across multiple sites under cooperative ownership. Comparable cooperative structure and AOC-driven multi-brand strategy.

Regional players

• Les Vignerons d'Alignan-du-Vent: Languedoc cooperative focused on AOC production and oenotourism. Comparable cooperative-led wine tourism offering in a different French region, useful for benchmarking oenotourism economics outside Bordeaux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Caves_de_Rauzan
• Facebookfacebook.com/rauzan.caves
• LinkedInlinkedin.com/company/caves-de-rauzan

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caves de Rauzan