Airboard
Airboard (Airboard Group Pty Ltd) is a Sydney-based SaaS company that provides a web-based digital queueing and fast-track booking platform for airports and airlines, monetizing through tiered subscriptions and per-transaction fees.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Airboard does
Airboard (Airboard Group Pty Ltd) is an Australian SaaS company that operates a web-based digital queuing platform for airports and airlines, enabling passengers to pre-book time slots for security screening, check-in, VIP services, and boarding. The product is built around a QR-code pass system validated through a mobile validation app that runs on any nominated device, removing the need for dedicated scanning hardware; an API also allows e-gate systems to call the platform for automated pass validation in higher tiers. A white-label capability lets airports rebrand the booking flow with their own logo and custom URL, and a Marketplace module surfaces retail and advertising content to passengers during booking.
The company monetizes through a three-tier monthly subscription (Starter $2,495, Business $5,495, Enterprise $8,495) plus a 15% plus $0.30 transaction fee on every paid pass. Distribution is enterprise field sales targeting large airport operators, supplemented by website lead capture and a 14-day deployment cycle. Airboard's most prominent documented deployment is the B-Fast virtual queueing solution at LaGuardia Terminal B in New York, and the company operates across Australia and the United States.
Airboard is a bootstrapped private company with 1-10 employees, no disclosed funding rounds, and no named management team in the source material. It faces structural scale challenges typical of vertical SaaS in a highly regulated, slow-moving buyer base (airport authorities), and its growth depends on converting a small number of large enterprise contracts rather than high-volume SMB sales.
Airboard firmographics
Firmographics- Name
- Airboard
- Legal name
- Airboard Group Pty Ltd
- Website
- https://airboard.aero
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Airboard (Airboard Group Pty Ltd) is a Sydney-based SaaS company that provides a web-based digital queueing and fast-track booking platform for airports and airlines, monetizing through tiered subscriptions and per-transaction fees.
- Ownership category
- akta.pro rank
Airboard industry classification
Industry- Product category
- Airport Queue Management Software
- akta.pro primary industry
- Departure Control Systems (DCS) & Airport Passenger Processing (THALABAF)
Keywords
Where Airboard is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Airboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Monthly subscription tiers (Starter, Business, Enterprise) providing access to the Airboard platform, including user management, analytics, and admin capabilities. Pricing scales based on monthly free user allocation (1,000 to 20,000 free passes per month)
- Transaction Fees: 15% plus $0.30 per transaction on all paid passes processed through the platform. Fixed costs may vary by region. This applies to all paid bookings made through the service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $2,495/month for airports getting started with digital fast-track |
| Subscription | Monthly | Business - $5,495/month for growing airports |
| Subscription | Monthly | Enterprise - $8,495/month for busy airports |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Airboard product offering
Product offeringCore offering
Airboard provides a cloud-based digital queueing and fast-track scheduling platform for airports and airlines. The platform enables passengers to pre-book time slots for security, check-in, boarding, and VIP services through QR code-based digital passes, with no hardware installation required and deployment in 14 days. It is sold as a white-label SaaS solution with monthly subscription tiers plus per-transaction fees on paid passes.
Product overview
Airboard is a single unified SaaS platform for airport fast-track and virtual queueing management. The core Airboard Platform serves as the central scheduling system where passengers book time slots via a web-based app and receive a QR code pass for fast-track access. The platform integrates directly with B-Fast, a named virtual queueing solution deployed at LaGuardia Terminal B that provides passengers with wait time tracking and instant access options. The platform also includes a Marketplace module for retail advertising and a white-label option for brand customization. E-gates Integration is available as an add-on for higher-tier customers who require automated gate validation. The three-tier pricing structure (Starter, Business, Enterprise) scales based on monthly free user allocations and admin seat limits.
Differentiator
Problem solved
Functional benefit
Brands
- Personalised Boarding: Mobile application for accessing Airboard's queuing services. The software program is downloaded on electronic devices and refers to the Application in Privacy Policy documentation.
- B-Fast
Products and services
- Airboard Platform
Quantifiable outcome
- Over 40,000 users have used the platform
- +2 more outcomes
Companies that use Airboard
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Airboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Airboard partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Airboard competitors and assessment
Company assessmentDirect peers
- Qmatic: Provides queue management and customer journey solutions across retail, banking, healthcare, and public-sector venues including airports. Directly comparable on the core queue management and appointment booking functionality Airboard offers.
- WaitTime: Real-time queue and crowd analytics using computer vision for stadiums, venues, and airports. Comparable as an emerging queue management technology provider targeting the same airport use case as Airboard.
- Copenhagen Optimization: Provides airport resource and queue optimization software focused on security, check-in, and gate operations. Highly comparable to Airboard's focus on passenger flow and security queue management at airports.
- Veovo (formerly BlipTrack): Provides airport passenger flow analytics, queue prediction, and resource optimization for airports worldwide. Comparable as a technology vendor focused specifically on airport queue and passenger experience management.
Broad incumbents
- ICR Vision (now part of Rockwell Collins): Aviation technology providers offering queue analytics, passenger flow, and airport operational solutions as part of broader avionics portfolios. Comparable as broad incumbents competing for airport technology spend.
- Vanderlande: Supplies airport security checkpoints, baggage handling, and passenger flow solutions to airports globally. Overlaps with Airboard at the security checkpoint use case but as a much larger, broader logistics vendor.
- SITA: Global IT and communications specialist serving airports and airlines with a broad portfolio spanning passenger processing, DCS, and airport management. A large incumbent whose scope dwarfs Airboard's but operates in the same airport IT space.
- Sabre Corporation: Major travel technology provider spanning airline, airport, and hospitality IT. Less direct overlap than SITA or Amadeus but operates adjacent airport technology platforms that compete for IT budget.
- Amadeus Airport IT: Part of Amadeus' travel technology suite, providing airport operational systems including passenger flow and queue management. Comparable as a broad incumbent with established airport relationships.
Others
- ServiceNow Workspace Service Delivery: Workplace and queue management workflows used in enterprise and government facilities. Adjacent technology that could be configured for airport queueing use cases by large enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Airboard social profiles
Digital presenceAirboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Airboard leadership team
Management profileNumber of profiles
Airboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Airboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Airboard
What does Airboard do?
Airboard provides a cloud-based digital queueing and fast-track scheduling platform for airports and airlines. The platform enables passengers to pre-book time slots for security, check-in, boarding, and VIP services through QR code-based digital passes, with no hardware installation required and deployment in 14 days. It is sold as a white-label SaaS solution with monthly subscription tiers plus per-transaction fees on paid passes.
Is Airboard a public or private company?
Airboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Airboard founded?
Airboard was founded in 2017. It employs 1 to 10 people.
Where is Airboard based?
Airboard is headquartered in Sydney, Australia, in the Oceania region.
How does Airboard make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are transaction Fees.
Who are Airboard's main competitors?
Direct peers on record are Qmatic, WaitTime, Copenhagen Optimization and Veovo (formerly BlipTrack). Broad incumbents are ICR Vision (now part of Rockwell Collins), Vanderlande, SITA, Sabre Corporation and Amadeus Airport IT. ServiceNow Workspace Service Delivery is listed as an others.
Does Airboard have an API?
Yes. Airboard offers an API that allows e-gates to call the system to validate passes. The API integration is available as part of the Business and Enterprise pricing packages, where Airboard works with the nominated e-gate supplier to enable automated e-gate validation. The API enables real-time pass validation for e-gate checkpoint access.
What industry is Airboard in?
Airboard's product category is Airport Queue Management Software. Its primary akta.pro industry code is THALABAF, Departure Control Systems (DCS) & Airport Passenger Processing.