DGM Kommunikation

What DGM Kommunikation does

DGM Kommunikation GmbH is a German product communication agency headquartered in Stuttgart (Leonorenstraße 55, 70597 Stuttgart) with a second office in Nürnberg (Blumenthalstraße 2–4, 90429 Nürnberg). The company conceives, creates, and delivers communication for technically complex products across print, digital, web, video, apps, and 3D — spanning the full pipeline from strategy and concept through creative design, content creation, and content management. Core service lines include Konzept & Strategie, Kreation & Gestaltung, Content & Content-Management, 3D-Design / Massenbildproduktion (photorealistic 3D rendering with automated mass image production pipelines), UX-Design for microsites, a CI-Baukasten modular video toolkit, and web accessibility (Barrierefreiheit) services. The company maintains in-house competency teams for 3D design (Nürnberg) and marketing technology, the latter delivered through the arborsys DGM joint venture with arborsys (Neu-Ulm), which develops proprietary software solutions for marketing and sales processes.

The DGM group comprises approximately 25 experts in the core agency (20 in Stuttgart, ~5 in Nürnberg) plus ~80 additional professionals through the arborsys DGM JV, totaling roughly 105 people across the group. The company is privately held and managed by Geschäftsführer (Managing Directors) Dieter Dannenmann, Holger Schmid, and Michael Ebner (Managing Director of the Nürnberg office). No external investors, private equity ownership, or parent company has been disclosed.

DGM's revenue model is professional services–driven and project-based, billed via client-approved cost estimates with milestone invoicing (1/3 at order, 1/3 at first concept presentation, 1/3 at completion). There are no disclosed subscription, SaaS, or recurring product lines beyond the JV's MarTech software. The go-to-market is sales-led, targeting enterprise B2B and B2C customers with technically complex products, with active project engagement across Germany and on-site work extending to Berlin, London, and Dubai. The customer roster includes adidas, ad pepper, Bachmann, Bechtle, Blum, Bosch, Daimler Truck / FUSO, Deutsche Bahn, Deutsche Bank, Ensinger, ESB, IWC Schaffhausen, Karl Klink, Kwizda Agro, Lechler, Mercedes-Benz, Moser, Rehau, Renner, Rittal, robomotion, Siemens, Stihl, and Tubex — spanning automotive, industrial machinery, banking, railways, energy, agriculture, IT distribution, and luxury goods.

Name

DGM Kommunikation

Legal name

DGM Kommunikation GmbH

Website

https://dgm-kommunikation.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

DGM Kommunikation is a German product communication agency (~25 core staff in Stuttgart and Nürnberg, plus ~80 via the arborsys DGM MarTech joint venture) that conceives, creates, and manages communication for technically complex products across print, digital, 3D, video, and web for enterprise B2B and B2C clients.

Ownership category

akta.pro rank

Product category

Product Communication and Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAFAJ

Marketing Technology (MarTech) Strategy & Stack Advisory

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYMPAAANAG

DTP & Multilingual Creative Production (Layout, Typesetting)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Localization & Transcreation Services

Keywords

• Product communication agency
• 3D product visualization
• Marketing technology services
• B2B content creation
• Creative design services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Communication Agency Services: Project-based professional services including concept development, creative design, content creation, content management, 3D visualization, web/app development, and video production. Billed via cost estimates with milestone invoicing (1/3 at order, 1/3 at concept presentation, 1/3 at completion). Revenue is generated through client projects rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

DGM Kommunikation is a product communication agency that conceives, creates, and delivers communication for complex technical products across print, digital, web, video, apps, and 3D media. It bundles strategic consulting (concept & strategy), creative design (Kreation & Gestaltung), content creation and management, photorealistic 3D visualization with mass image production, UX/microsite design, web accessibility, and marketing-technology software solutions. Through the joint venture arborsys DGM, the agency also develops proprietary MarTech software for marketing and sales processes.

Product overview

DGM Kommunikation is a product communication agency with approximately 25 experts in Stuttgart and Nürnberg. The company operates as a group structure including DGM Kommunikation Stuttgart, DGM Kommunikation Nürnberg, and the joint venture arborsys DGM (with arborsys from Neu-Ulm). The service portfolio is organized around three core competencies: Konzept (Concept), Kreation (Creation), and Content. The integrated offering includes strategic consulting (Konzept & Strategie), creative design (Kreation & Gestaltung), content creation and management (Content & Content-Management), 3D design and mass image production (Massenbildproduktion), marketing technology solutions (Marketing-Technologie/MarTech via arborsys DGM), video CI toolkits (CI-Baukasten für Videos), web accessibility services (Barrierefreiheit), and UX design for microsites. The company specializes in communicating complex technical products across all media channels for B2B and B2C audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzept & Strategie (Concept & Strategy) Strategic consulting for product communication, including market positioning, brand strategy, and audience-targeted messaging development.
• Kreation & Gestaltung (Creation & Design) Creative design services for print and digital media, including visual identity, corporate design, and advertising materials.
• Content & Content-Management Content creation and management services for various media channels, including copywriting, content strategy, and digital content systems.
• 3D-Design / Massenbildproduktion Photorealistic 3D rendering services for products, including mass image production, automated rendering pipelines, and consistent visual storytelling across product portfolios.
• Marketing-Technologie / MarTech (via arborsys DGM joint venture) Marketing technology services including online marketing systems, digital sales tools, and marketing process optimization, with proprietary software solutions for marketing and sales developed via the arborsys DGM joint venture.
• CI-Baukasten für Videos (CI Video Toolkit) Corporate Identity video toolkit with modular templates enabling clients to create brand-compliant videos independently with minimal effort using standard video software.
• Barrierefreiheit (Web Accessibility) Website accessibility services including consultation, analysis, planning, implementation, testing, and ongoing maintenance to meet legal requirements and improve SEO.
• UX-Design / Microsites User experience design services for websites and microsites in product communication, focusing on clarity, structure, and functional beauty to improve click rates and sales.

Named customers24 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• arborsyscoreStrategic or Co-development Partnerarborsys DGM is a joint venture between DGM Kommunikation and arborsys (based in Neu-Ulm). The joint venture develops software solutions for marketing and sales, enabling DGM to offer MarTech capabilities. The JV adds approximately 80 professionals to the DGM group, significantly expanding its technology competency.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• UEBERBIT: Stuttgart-based digital agency specializing in marketing technology platforms and digital experiences — a regional peer that overlaps with DGM's MarTech and web capabilities through the arborsys DGM joint venture.

Direct peers

• KMS Team: Munich-based B2B marketing and communications agency with capabilities in brand strategy, content, and digital transformation — comparable to DGM in serving German enterprise clients with complex product portfolios.
• Scholz & Volkmer: Wiesbaden-based digital product communication agency focused on brand systems, digital products, and content platforms for complex enterprise clients — directly comparable to DGM's product communication focus and German Mittelstand client base.
• 365 Sherpas: German B2B marketing and communications agency focused on industrial and technology brands — comparable to DGM in its dedicated positioning around complex B2B product marketing.
• Kolle Rebbe: Hamburg-based creative and brand agency with a strong portfolio in industrial, mobility, and consumer brands — directly comparable to DGM in translating complex brand and product stories across media channels.
• Hotz Brand & Marketing: Stuttgart-area B2B marketing and brand agency specializing in industrial and technology clients — a direct geographic and segmental peer to DGM's Stuttgart-focused Mittelstand work.

Broad incumbents

• Jung von Matt: Major German independent creative agency network with offices across Germany — competes with DGM for brand communication mandates from large German and European enterprises.
• Thjnk: Hamburg-headquartered independent agency group with strategy, creative, and digital capabilities — competes with DGM for integrated brand and product communication engagements in the German enterprise market.
• Serviceplan Group: Europe's largest independent owner-managed agency group, headquartered in Munich — a broad incumbent serving many of the same enterprise clients as DGM with a much wider service portfolio.

Emerging players

• Ressource Relations: Munich-based B2B content and PR agency with deep focus on industrial and technology clients — overlaps with DGM's content and product communication work for Mittelstand manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/dgmkommunikationgmbh
• YouTubeyoutube.com/channel/UC2ZyyT64_AnoG2dn4IpROPw
• Facebookfacebook.com/DGMKommunikationGmbH
• LinkedInlinkedin.com/company/dgm-kommunikation-gmbh
• Instagraminstagram.com/dgm.kommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DGM Kommunikation