e365 Superstore
e365 Superstore is an Australian online retailer and value-added reseller of video conferencing, audio-visual, and collaboration equipment from brands such as Yealink, Logitech, Maxhub, and Cisco, serving enterprise, education, government, healthcare, and SMB customers across Australia with hardware sales, installation, and managed support services.
- Company typePrivate
- Founded1998
- HeadquartersSouthport, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What e365 Superstore does
e365 Superstore is an Australian online retailer and value-added reseller of video conferencing, audio-visual, and collaboration equipment, operating under the legal entity Confertel Communications Group Pty Limited (ACN 088 121 359) since 1998. The company sells a multi-brand catalogue spanning interactive touch displays (MAXHUB, Smart Board, BenQ), complete video conferencing systems (Yealink MeetingBoard and MeetingBar series, Logitech Tap and Rally, Cisco Webex, Neat), commercial LED displays and digital signage, audio products, headsets, trolleys and mounts, networking equipment, and adjacent IT/office hardware. It maintains certified partner status with Microsoft Teams, Zoom, Google Meet, and Cisco Webex, and distributes products from over 90 brands including Crestron, Poly, Jabra, Barco, Lenovo, Samsung, LG, and Sharp. The company runs seven regional distribution offices across Australia (Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra), enabling nationwide delivery and on-site installation coverage.
e365's revenue model is a mix of one-time hardware resale, professional services (standard and premium installation, integration, training), and recurring managed services through eCare support packages and 24/7 help desk contracts. Pricing is unit-based, displayed in AUD including GST, with B2B quote flow, volume discounts, trade-in options, finance arrangements, and a Price Match Guarantee. Vertical go-to-market is diversified across enterprise, education, government, healthcare, SMB, and non-profit segments, with special pricing programs for health, education, government, and non-profit buyers. The company also operates Experience Centres for product demonstrations. Distribution is exclusively Australian; there is no disclosed international footprint. The company appears to be independently and privately held, with no disclosed parent, funding rounds, M&A activity, or named executive team in the input data, and revenue figures are not publicly disclosed.
e365 Superstore firmographics
Firmographics- Name
- e365 Superstore
- Legal name
- Confertel Communications Group Pty Limited
- Website
- https://e365.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- e365 Superstore is an Australian online retailer and value-added reseller of video conferencing, audio-visual, and collaboration equipment from brands such as Yealink, Logitech, Maxhub, and Cisco, serving enterprise, education, government, healthcare, and SMB customers across Australia with hardware sales, installation, and managed support services.
- Ownership category
- akta.pro rank
e365 Superstore industry classification
Industry- Product category
- Video Conferencing Equipment Distribution
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)
- akta.pro secondary industry
- Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)
Keywords
Where e365 Superstore is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
e365 Superstore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of video conferencing equipment, audio-visual hardware, displays, headsets, and accessories from major technology brands. Revenue generated through direct e-commerce transactions with prices listed in AUD including GST.
- Professional Services: Installation and integration services including standard installation, premium installation, and ongoing eCare support packages. Revenue from service labor, on-site support, and training.
- Managed Services: Maintenance and support options, 24/7 help desk services, and ongoing customer support contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Enterprise/Business Video Conferencing Systems |
| Other | Pay-as-you-go | Professional Installation Services |
| Unit Pricing | Pay-as-you-go | Accessories and Peripherals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
e365 Superstore product offering
Product offeringCore offering
e365 Superstore is an Australian online retailer that sells video conferencing, audio, and visual equipment from over 90 brands. The company resells complete video conferencing room systems, interactive touch displays, commercial LED displays, headsets, mounting hardware, and accessories, complemented by professional installation, integration, and managed support services delivered across Australia.
Product overview
e365 Superstore is an Australian technology retailer offering a comprehensive portfolio of video conferencing and audio-visual solutions as a multi-brand reseller. The product lineup centers on interactive touch displays (MAXHUB, Smart Board, BenQ, Promethean), complete video conferencing systems (Yealink MeetingBoard and MeetingBar series, Logitech Tap and Rally systems), commercial LED displays and digital signage, audio equipment including ceiling microphones and conference phones, wireless and corded headsets, trolleys and mounts, computer hardware, and networking equipment. Major platform integrations include Microsoft Teams Rooms, Google Meet, Zoom Rooms, and Webex. The company also provides professional installation and support services across Australia. Products are sourced from over 90 brands including Yealink, Crestron, Cisco, Jabra, Barco, Neat, Lenovo, Poly HP, Samsung, LG, Sharp, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- MAXHUB Interactive Touch Displays Interactive touch screen displays in sizes from 55 to 98 inches for education and business collaboration, including 4K interactive panels, smart whiteboards, and Microsoft Teams Room certified displays.
- Yealink Video Conferencing Systems Complete video conferencing solutions including MeetingBoard all-in-one devices, MeetingBar systems, UVC cameras, conference phones, ceiling microphones, and Microsoft Teams/Zoom certified room kits for small to large meeting spaces.
- Logitech Video Conferencing Solutions Logitech Tap touch controllers, MeetUp cameras, Rally systems, and complete room solutions integrated with Microsoft Teams, Zoom, and Google Meet platforms.
- Commercial LED Displays Commercial-grade LED displays including high brightness (2500 nits) for outdoor use, video walls, digital signage solutions, and BrightSign media players.
- Audio Products Ceiling microphones, conference phones, IP phones, speakerphones, soundbars, speakers, and audio accessories for video conferencing and communication solutions.
- Headsets Corded and wireless headsets from brands including Jabra, Poly, Yealink, and EPOS for office and video conferencing use.
- Trolleys and Mounts Display trolleys including motorised height-adjustable units, ceiling mounts, wall mounts, stands, and accessories for audio-visual installations.
- Cloud Hosted VoIP Video Cloud-based voice over IP and video communication solutions and services delivered as part of e365's broader communications portfolio.
- Professional Installation Services Australia-wide installation and integration services, including standard and premium installation options, eCare support, experience centre demonstrations, and ongoing managed support.
Quantifiable outcome
- Overnight delivery available to Canberra
- +1 more outcomes
Companies that use e365 Superstore
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
e365 Superstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
e365 Superstore partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- YealinkcoreAuthorized reseller of Yealink video conferencing products including MeetingBoard, MeetingBar, UVC cameras, conference phones, IP phones, headsets, and audio equipment. Full range of Yealink UC solutions for Microsoft Teams, Zoom, and BYOD environments.
- MaxhubcoreAuthorized reseller of MAXHUB interactive displays, video bars, document cameras, trolleys, and AV equipment. Extensive product catalog including XBoard V7 series, education displays, and commercial signage.
- LogitechcoreAuthorized reseller of Logitech video conferencing products including Tap meeting room controllers, Rally systems, MeetUp cameras, and webcam solutions. Microsoft Teams and Zoom certified bundles.
- CiscocoreAuthorized reseller of Cisco Webex video conferencing and communication products including Webex Desk Mini and related collaboration tools.
- MicrosoftcoreCertified partner offering Microsoft Teams certified video conferencing solutions, room systems, and collaboration hardware. Bundles include Teams Rooms certified equipment.
- Google MeetcoreCertified product partner for Google Meet hardware solutions including certified meeting room bundles and collaboration devices.
- ZoomcoreAuthorized reseller offering Zoom certified video conferencing bundles, room systems, and collaboration hardware. Zoom Rooms certified solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
e365 Superstore competitors and assessment
Company assessmentBroad incumbents
- JB Hi-Fi Business: JB Hi-Fi Business is the B2B division of JB Hi-Fi, providing IT hardware, AV equipment and volume procurement to Australian enterprises and government. Comparable B2B/enterprise electronics retailer; broader assortment with much larger parent scale.
- CDW Australia: CDW is a global enterprise IT reseller with an Australian presence serving corporate, education and government clients. Comparable buyer-segment overlap and multi-vendor UC catalogue, but vastly larger scale and broader portfolio.
- Datacom: Datacom is one of Australasia's largest IT services and solutions providers with hardware procurement, UC and managed services lines. Comparable customer segments and product categories but operating at substantially larger scale.
- Insight Enterprises (Australia): Insight Enterprises operates a global IT solutions and hardware resale business including an ANZ presence. Directly comparable product category (PCs, peripherals, AV/UC gear) but operating at much larger scale and with broader services portfolio.
- Exertis (Australia): Exertis Australia (part of DCC/exertis group) is a major IT and AV distributor serving resellers and retailers. Comparable channel role for UC/AV brands and competing for similar B2B accounts in Australia.
Direct peers
- Pro AV Solutions: Pro AV Solutions is an Australia-wide AV integrator specializing in meeting room, education and commercial display deployments. Directly comparable to e365 in product breadth (Yealink, Logitech, Maxhub, Crestron), vertical focus and Australia-only geographic reach.
- Videopro: Videopro is an Australian AV integrator and video conferencing specialist serving enterprise, government and education. Directly comparable to e365 as a competing AV/UC reseller in Australia with installation and managed service offerings.
- Amber Technology: Amber Technology is one of Australia's largest specialty AV/IT distributors covering professional audio, video conferencing and digital signage. Comparable to e365 in multi-brand AV distribution with channel reach across Australia.
- ASI Solutions: ASI Solutions is an Australian IT and AV distributor/reseller focused on unified communications, collaboration and digital signage. Comparable to e365 in multi-vendor UC reseller positioning and Australia-wide service.
- Rutledge AV: Rutledge AV is an Australian commercial AV integrator and supplier of conferencing, presentation and digital signage solutions. Direct peer as a mid-sized Australian AV specialist competing for similar enterprise and education contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
e365 Superstore social profiles
Digital presencee365 Superstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
e365 Superstore leadership team
Management profileNumber of profiles
e365 Superstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e365 Superstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e365 Superstore
What does e365 Superstore do?
e365 Superstore is an Australian online retailer that sells video conferencing, audio, and visual equipment from over 90 brands. The company resells complete video conferencing room systems, interactive touch displays, commercial LED displays, headsets, mounting hardware, and accessories, complemented by professional installation, integration, and managed support services delivered across Australia.
Is e365 Superstore a public or private company?
e365 Superstore is a private company. It is classified as unknown and is currently operating.
When was e365 Superstore founded?
e365 Superstore was founded in 1998. It employs 11 to 50 people.
Where is e365 Superstore based?
e365 Superstore is headquartered in Southport, Australia, in the Oceania region.
How does e365 Superstore make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are professional Services and managed Services.
Who are e365 Superstore's main competitors?
Broad incumbents on record are JB Hi-Fi Business, CDW Australia, Datacom, Insight Enterprises (Australia) and Exertis (Australia). Direct peers are Pro AV Solutions, Videopro, Amber Technology, ASI Solutions and Rutledge AV.
Does e365 Superstore have an API?
No public API is recorded for e365 Superstore.
What industry is e365 Superstore in?
e365 Superstore's product category is Video Conferencing Equipment Distribution. Its primary akta.pro industry code is CRAGAIAD, Electronics & Appliances-Focused Catalog Department Store Retailers, with a secondary code of CRACAAAK, Big-Box Electronics Accessories & Consumables Retail. Its NAICS code is 4492 and its SIC code is 5734.