Cheese profession

What Cheese profession does

Profession Fromager, operated by Editions ADS and headquartered at 5 rue du Molinel in Lille, France, is a private B2B professional magazine publisher dedicated exclusively to the French traditional and artisanal cheese industry. Founded in 2011, the company publishes a bi-monthly print and digital magazine (currently at issue N°122, Mai-Juin 2026) covering cheese-making techniques, affinage methods, microflora control, industry news, sector analysis, and profiles of artisan producers and cheese retailers. Its primary audience consists of professional cheesemakers, affineurs, crémiers-fromagers (cheese retailers), and dairy industry professionals, including candidates preparing for the prestigious MOF (Meilleur Ouvrier de France) cheese certification.

The company's core technology is a web-based content management and digital publishing platform, supplemented by a proprietary Cheese Encyclopedia Database authored by Michel-Gabriel James (former journalist and director at Lactalis) containing extensive technical cheese terminology. The product portfolio extends beyond the magazine to include a catalog of seven+ technical guides (covering microflores, retail shop development, pressed cheeses, soft cheeses, affinage, and raw milk cheese reconquest), back-issue archives sold through an e-commerce boutique, a 'Cycle techno' video replay series, and a virtual salon platform showcasing 714 exhibitors.

The business model combines recurring subscription revenue from the bi-monthly magazine with one-time sales of technical guides, archive back-issues, and event-driven income from co-organizing the biennial Salon du Fromage et des Produits Laitiers with Comexposium. The company also operates Journées Pro technical professional days and distributes through a multilingual website supporting French, English, and Portuguese editions (including a dedicated Brazilian brand, profissaoqueijeira.com). Geographic focus is primarily France, with emerging international reach in Europe and Brazil.

Name

Cheese profession

Legal name

Editions ADS

Website

https://professionfromager.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Profession Fromager is a French B2B professional magazine and publishing house serving the traditional cheese industry, publishing a bi-monthly magazine, technical guides, and a virtual exhibition platform for artisan cheesemakers, affineurs, and cheese retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from the professional magazine 'Profession Fromager' published bi-monthly (N°122 Mai-Juin 2026 being the current issue), covering cheese industry news, technique, history, and sector updates.
2. Guide and Book Sales: Sale of specialized guides and books through the 'Librairie' including titles like 'Maîtrise des microflores d'intérêt technologique', 'Développer sa fromagerie de détail', 'Les pâtes pressées pas à pas', 'Les pâtes molles pas à pas', and 'Le Guide de l'Affinage'.
3. Archive Sales: Sale of past magazine issues (anciens numéros) through the archives section, allowing readers to purchase previous editions.
4. Professional Events: Organization of 'Journées Pro' professional technical days and participation in the Salon du Fromage biennial event (2026 edition, June 7-9 in Paris) featuring 714 exhibitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Profession Fromager is a B2B professional bi-monthly magazine (N°122, Mai-Juin 2026) covering traditional and artisanal French cheese making, complemented by a catalogue of technical guides, a producer directory of 3,200 raw milk cheeses, a virtual salon exhibition platform, and associated professional events. The publication targets cheese industry professionals including artisan cheesemakers, affineurs, dairy technicians, cheese retailers (crémiers-fromagers), and MOF certification candidates, with content spanning technique, history, sector news, and business development.

Differentiator

Problem solved

Functional benefit

Brands

• Salon du Fromage: Biennial trade show dedicated to traditional cheeses and dairy products held in Paris.
• Journées Pro
• Salon Virtuel
• Encyclopédie du Fromage

Products and services

• Profession Fromager Magazine
• Guide - Maîtrise des microflores d'intérêt technologique (Microflora Mastery Guide) Technical guide on mastering microfloras of technological interest in cheese production, sold through the Librairie boutique for professional cheesemakers.
• Guide - Développer sa fromagerie de détail (Developing Your Retail Cheese Shop)
• Guide - Les pâtes pressées pas à pas (Pressed Cheeses Step-by-Step)
• Guide - Les pâtes molles pas à pas (Soft Cheeses Step-by-Step)
• Le Guide de l'Affinage (The Affinage Guide)
• Fromages au lait cru, objectif reconquête (Raw Milk Cheeses: Objective Reconquest)
• Archives des anciens numéros (Back Issue Archive Sales)
• Journées Pro (Professional Technical Days)
• Salon Virtuel (Virtual Salon Platform)
• Salon du Fromage et des Produits Laitiers 2026 (Biennial Cheese Trade Show) Biennial professional trade show dedicated to traditional cheeses and dairy products, held in Paris, co-organized with Comexposium; serves as the premier gathering for cheese industry professionals.
• Encyclopédie du Fromage (Cheese Encyclopedia)
• Qui fabrique quoi? (Producer Directory of 3,200 Raw Milk Cheeses)

Quantifiable outcome

• Complete coverage of French cheese sector through archives spanning multiple years
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ComexposiumcoreStrategic or Co-development Partner · 1 January 2026Co-organization of the Salon du Fromage et des Produits Laitiers 2026 (June 7-9, Paris) - the premier biennial event for the traditional cheese industry. Profession Fromager serves as a key media partner and badge sponsor for this major industry exhibition.
• Salon VirtuelcoreOthersThe virtual salon platform associated with Profession Fromager showcases 714 exhibitors and their cheese products, providing an online complement to the physical biennial Salon du Fromage event.
• Editions ADSminorOthersPublishing entity located at 5 rue du Molinel, Lille, responsible for producing the Profession Fromager magazine and related technical guides and books.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FoodNavigator: B2B digital media brand covering the global food industry with editorial verticals including dairy and cheese. Comparable as a B2B food industry publication targeting food professionals, though broader in scope than Profession Fromager's cheese-only focus.
• Dairy Foods Magazine: B2B trade magazine serving dairy processors and cheese manufacturers with news, technical content, and industry analysis. Closely comparable as a vertical B2B dairy/cheese publication monetized through subscriptions and industry events.
• New Food Magazine: UK-based B2B magazine covering food manufacturing, processing, and safety. Comparable as a B2B food industry publication with subscription, digital, and event revenue serving food professionals, with the difference being broader food scope vs. cheese-only focus.
• Specialty Food Magazine: US trade publication from the Specialty Food Association serving specialty food makers, retailers, and buyers. Comparable as a B2B title serving a similar artisan/specialty food buyer and maker audience, though with broader specialty food coverage.
• Dairy Reporter: Online B2B news platform covering the global dairy industry, including cheese manufacturing and retail. Comparable as a digital-first dairy/cheese industry media brand targeting industry professionals, though with broader dairy scope.
• Cheese Market News: US-based trade publication covering the cheese industry for dairy processors, marketers, and retailers. Most directly comparable peer: a niche B2B cheese trade title with subscription and event revenue serving cheese professionals, with the main difference being US geographic focus vs. France for Profession Fromager.

Broad incumbents

• The Grocer: Major UK B2B grocery trade title covering retail, supply, and food categories including cheese. Comparable as a B2B food retail trade publication with subscription and event revenue, though with broader grocery scope and a much larger audience.
• Food Manufacture (UK): Established UK B2B title covering food and beverage manufacturing. Comparable as a B2B food industry publication serving food professionals with subscription and event revenue, though broader in industry coverage and more digitally evolved.

Others

• Beverage Daily: B2B digital media brand covering the global beverage industry. Comparable as a William Reed-operated vertical B2B media brand serving food/beverage industry professionals — adjacent vertical to cheese but representative of the same business model and competitive set.
• Confectionery Production: B2B trade publication covering confectionery manufacturing. Adjacent vertical B2B media targeting food industry professionals with subscription and event revenue; useful as a comp for the niche trade-publishing business model in the food sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profession-fromager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheese profession