What Kung Markatta AB. does

Kung Markatta AB is a Swedish private limited company founded in 1983 in Örebro, Sweden, and headquartered in Malmö. It is a wholly-owned subsidiary of Midsona AB (publ), a publicly listed company on Nasdaq Stockholm, having been part of the Midsona Group since 2016. The company specializes in 100% certified organic food products without unnecessary additives, spanning coconut products, tomato products, legumes and lentil-based pasta, rice and grains, seasonings (bouillons, soy sauce, tamari, tahini, mustard), cooking oils, seeds, nut butters, dried fruits and nuts, and beverages (beetroot, carrot, vegetable, and pomegranate juices). Every product carries KRAV and/or EU Organic certification, with many also certified Fairtrade and Äkta Vara, positioning the brand as a verified-organic pantry staple for the Swedish and Nordic market.

The company's core technology is not a software platform but rather its proprietary product formulations, supplier relationships (approximately 90% of raw materials are sourced from European suppliers), and its content ecosystem — an extensive recipe database covering vegetarian, vegan, and plant-based cooking and a YouTube channel (@KungMarkatta1983) that ties products to consumer use cases. Distribution is anchored in mainstream Swedish and Nordic retail grocery chains and health food stores, supplemented by a dedicated foodservice/horeca channel operated through Midsona Foodservice, which supplies restaurants, caterers, and large-scale institutional kitchens with bulk organic ingredients, recipe inspiration, climate-calculation tools, and plant-based workshops. Consumer-facing engagement runs through the Kung Markatta brand website (kungmarkatta.se), contact helplines, and organic social channels.

Revenue is generated through one-time sale of packaged organic CPG products via retail and foodservice channels; specific retail price points are not publicly disclosed, and B2B/foodservice pricing is available only by contacting Midsona Foodservice directly. Kung Markatta's standalone revenue is not separately disclosed as the company is consolidated within Midsona Group. Customer segments span health- and sustainability-conscious consumers, vegetarians and vegans, and foodservice/horeca professionals. Through its parent, Kung Markatta benefits from Midsona's 2023 ranking as Sweden's most sustainable listed company in the consumer goods category, reinforcing its ESG positioning as a durable differentiator in the Nordic organic food category.

Name

Kung Markatta AB.

Legal name

Kung Markatta AB

Website

https://kungmarkatta.se

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Kung Markatta AB is a Swedish organic food CPG brand, founded in 1983 and a subsidiary of Midsona AB (publ), selling 100% certified organic pantry staples (coconut, legumes, grains, oils, nut butters, seasonings, beverages) through Nordic retail grocery chains and a dedicated foodservice/horeca channel.

Ownership category

akta.pro rank

Product category

Organic Packaged Food

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Organic packaged food
• Plant-based ingredients
• Certified organic groceries
• Nordic food retail
• Organic consumer goods

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer packaged goods (CPG) retail sales: Kung Markatta generates revenue through the sale of packaged organic food products via retail grocery chains, supermarkets, and health food stores in Sweden and the Nordic region. Products include coconut products, legumes, grains, spices, oils, nut butters, and beverages.
2. Foodservice / Horeca: Products are sold to restaurants, catering companies, and large-scale institutional kitchens through Midsona Foodservice, which provides climate-calculation tools, plant-based workshops, recipe inspiration, and a broad range of certified organic ingredients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kung Markatta AB is a Swedish organic food CPG brand that sells a 100% certified organic pantry assortment — including coconut products, tomato products, legumes, rice and grains, cooking oils, nut butters, seasonings, seeds, dried fruits and nuts, and organic juices — through retail grocery chains and a foodservice/horeca channel in the Nordic region. All products carry independent organic certifications (KRAV, EU Organic, Fairtrade, Äkta Vara) and are formulated without unnecessary additives.

Product overview

Kung Markatta AB is a Swedish organic food company founded in 1983, now part of the Midsona Group. The company specializes in 100% organic food products without unnecessary additives. Their product portfolio includes coconut products (coconut milk, coconut cream, coconut oil, coconut flakes), tomato products (crushed tomatoes, tomato puree, passierte tomatoes, vegan tomato pesto), legumes (red lentils, green lentils, black beluga lentils, red lentil pasta), rice and grains (jasmine rice, brown rice, porridge rice), seasonings (umami bouillon, vegetable bouillon, soy sauce, tamari, tahini, mustard), cooking oils (olive oil, coconut oil, sesame oil), seeds (chia, linseed, sunflower, sesame), nut butters (almond butter, peanut butter, hazelnut cream), dried fruits and nuts (walnuts, almonds, dates), and beverages (beetroot juice, carrot juice, vegetable juice, pomegranate juice). All products are certified organic with various certifications including KRAV, EU Organic, Fairtrade, and Äkta Vara. The company emphasizes sustainability, with a focus on plant-based eating and reducing environmental impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Products (coconut milk, coconut cream, virgin coconut oil, neutral coconut oil, coconut flakes) Organic coconut-based cooking ingredients including coconut milk, a richer coconut cream, virgin and neutral cold-pressed coconut oils, and coarsely shredded coconut flakes. Fairtrade and KRAV certified, made from organically grown coconuts without additives. Sold to health-conscious consumers and foodservice kitchens in the Nordics.
• Tomato Products (crushed tomatoes, tomato puree, passierte tomatoes, vegan tomato pesto) Organic tomato products from southern Italy, including crushed tomatoes, tomato puree, passierte tomatoes, and a vegan tomato pesto. Made from sun-ripened tomatoes without additives; crushed tomatoes offered in new climate-smart packaging introduced in 2024.
• Legumes (red lentils, green lentils, black beluga lentils, red lentil pasta) Organic legumes including red lentils that soften when cooked, firm green lentils, black beluga lentils named for their resemblance to caviar, and a gluten-free red lentil pasta with higher protein than regular pasta. Targeted at vegetarian, vegan, and health-conscious home cooks.
• Rice and Grains (jasmine rice brown and white, long and short brown rice, porridge rice) Organic rice and grains including whole grain and white jasmine rice from Thailand (Fairtrade certified), long and short grain brown rice with the nutritious silver membrane intact, and Italian porridge rice. Sold to Nordic consumers and foodservice kitchens.
• Seasonings and Condiments (bouillon cubes and powder, soy sauce, tamari, tahini, Dijon mustard, sambal oelek, pressed ginger, pressed lime, vanilla powder) Organic seasonings including vegetarian umami bouillon cubes, vegetable and meat/chicken bouillon cubes and powder, Japanese soy sauce and gluten-free tamari, tahini (plain and salted), traditional Dijon mustard, sambal oelek, 97% pressed ginger, 100% pressed lime, and vanilla powder. Most products are palm-oil-free.
• Cooking Oils (Greek extra virgin olive oil, roasted sesame oil, virgin coconut oil, neutral coconut oil) Organic cooking oils including cold-pressed Greek extra virgin olive oil, roasted sesame oil with deep nutty flavor, virgin coconut oil from KRAV-certified coconuts, and a neutral coconut oil suitable for frying and baking.
• Seeds (chia seeds, linseed, sunflower seeds, unhulled sesame seeds) Organic seeds including chia seeds (Omega-3, protein, and fiber), linseed rich in fiber, protein-rich sunflower seeds, and unhulled sesame seeds for porridge, salads, muesli, smoothies, and bread baking.
• Nut Butters (almond butter, peanut butter with salt, hazelnut cream) Organic nut spreads including almond butter made from lightly roasted sweet almonds, peanut butter with salt and no added sugar, and hazelnut cream for sandwiches and baked goods.
• Dried Fruits and Nuts (walnuts, almonds, dates) Organic dried fruits and nuts including walnuts, Italian sweet almonds (KRAV certified), and Fairtrade dates from Tunisia suitable as snacks or as natural sweeteners in baked goods.
• Organic Juices (beetroot juice, carrot juice, vegetable juice, pomegranate juice) Organic single-press and fermented juices including beetroot juice with natural nitrates, carrot juice, vegetable juice containing natural vitamin A, and 100% pressed pomegranate juice with no added sugar and natural antioxidants.

Quantifiable outcome

• Approximately 90% of raw materials sourced from European suppliers, ensuring supply chain proximity and reduced transport emissions.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Midsona FoodservicecoreChannel Partner/ Reseller/ Distributor · 1 January 2016Midsona Foodservice is a dedicated division of parent company Midsona that manages Kung Markatta's foodservice and horeca channel. It provides restaurants, caterers, and large-scale kitchens with a broad range of organic products, recipe inspiration, climate calculations, plant-based workshops, and inspirational films.
• KRAVcoreOthersKRAV is a leading Swedish organic certification body. All Kung Markatta products are KRAV-certified, which verifies organic production, improved animal welfare, and sustainable fishing, as well as monitoring climate impact, preventing human rights violations, and ensuring fair labour practices.
• Fairtrade InternationalcoreOthersFairtrade certification appears on multiple Kung Markatta products. It guarantees fair trade terms for farmers and workers in producing countries, including fair prices, prohibition of child labour, freedom of association, and environmental protection.
• EU OrganiccoreOthersEU Organic certification confirms products meet EU-wide organic production and trade standards. All Kung Markatta products carry this certification, which is recognised across all EU member states.
• Äkta VaraminorOthersÄkta Vara is a Swedish quality label for foods free from additives, managed by a non-profit association. Kung Markatta products carry this label, confirming they contain no e-numbers, flavourings, or unnecessary industrial ingredients.
• Nyckelhålet (Swedish Food Agency)minorOthersThe Green Keyhole (Nyckelhålet) is a food labelling system run by the Swedish Food Agency. Products bearing this mark contain less sugar and salt, more whole grain and fibre, and healthier fats — relevant to Kung Markatta's health-positioned product range.
• Amfori BSCIminorOthersAmfori BSCI is a leading business association for open and sustainable trade. Kung Markatta uses its risk country assessment framework to identify high-risk supplier countries and conducts deeper analyses on suppliers in those regions to ensure compliance with its code of conduct based on UN guiding principles.
• KiwaminorOthersKiwa is an independent certification body that verifies KRAV certification for Kung Markatta products, providing third-party assurance of organic compliance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urtekram: Danish organic food brand with very similar positioning — 100% certified organic, plant-based focus, multi-certification strategy (EU Organic, Fairtrade). Overlaps directly with Kung Markatta across coconut products, grains, oils, beverages, and Nordic/European retail distribution.
• Oatly: Swedish plant-based brand with similar Nordic heritage, plant-based positioning, and sustainability credentials. While more specialized in oat-based dairy alternatives, Oatly shares Kung Markatta's premium organic/plant-based Nordic consumer target and sustainability-led brand building.
• Santa Maria: Nordic food brand owned by McCormick, with overlapping Nordic retail presence and pantry product categories including rice, grains, legumes, seasonings, and sauces. Targets similar health- and sustainability-conscious Nordic consumers through mainstream grocery channels.
• Rapunzel Naturkost: German organic food manufacturer specializing in plant-based pantry staples with similar product breadth (oils, grains, legumes, nut butters, dried fruits) and a comparable multi-certification organic and Fairtrade strategy. Operates across European retail channels with similar consumer target.
• Doves Farm: UK organic flour, grain, and pantry brand with similar multi-certification organic positioning and overlapping product categories including gluten-free flours, grains, and baking ingredients. Comparable target consumer of health-conscious and specialty-diet shoppers in European retail.
• Biona Organic: UK-based organic food brand with parallel plant-based, certified organic pantry positioning spanning grains, oils, legumes, coconut products, and nut butters. Comparable retail distribution model through health food stores and mainstream grocery in European markets.

Broad incumbents

• Alpro: European plant-based food brand owned by Danone, offering overlapping plant-based categories (drinks, yogurts, creams) but with a broader portfolio, larger marketing budget, and pan-European distribution scale that exceeds Kung Markatta's Nordic-only footprint.

Others

• Nordisk Green Food (Midsona sister brand: Kung Markatta's sister brand): Note: Sister brands within Midsona (e.g., Zeta, Friggs, Davert) share procurement and distribution with Kung Markatta but are not strictly peers; they are portfolio adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KungMarkatta1983/videos
• Xx.com/kungmarkatta
• Facebookfacebook.com/143473099095
• LinkedInlinkedin.com/company/kung-markatta-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kung Markatta AB.