UNA Alliance

What UNA Alliance does

UNA Alliance is a UK independent insurance broker alliance, founded in 1997 (originally as UNITAS) and operating as a non-profit, member-owned limited company registered in England and Wales (UNA Alliance Ltd, registered number 07006322), with its registered office in Mansfield. The alliance comprises around seven core independent broker members — Cowens, Russell Scanlan, Sutton Specialist Risks, Sutton Winson, TL Dallas, Thomas Carroll Group and Tysers — plus additional members such as James Hallam, MRIB, Ryans, Bruce Stevenson, Centor, Finch and Berns Brett. Together, member brokers control over £500M of UK retail GWP, employ nearly 1,200 staff across more than 20 UK locations and serve commercial and personal insurance customers ranging from enterprise accounts (e.g., a £140m-turnover care group, Innocent Drinks, Laurent-Perrier, Furniture Village) to SMB clients (e.g., Taste of the West members).

The alliance's core product is the UNA-branded range of commercial and personal insurance products, developed centrally and distributed exclusively through the member broker network under a channel-partner / VAR go-to-market model. Underlying technology is modest: the central platform is a member extranet (una-extranet.com) supporting collaboration across project groups in Acturis, Claims, Placement, Data & Tech, Communications, Finance and People Development, and member Tysers has launched Tconnect, a cloud-based platform automating the end-to-end policy lifecycle and supporting digital placement and market integration. There is no public API, no mobile app, no AI capability and no proprietary model disclosed.

Commercially, UNA is governed by a board with one director from each member broker, generating central revenue primarily through member subscriptions and partner-insurer contributions to fund shared services. Partner insurers — Allianz, Arch, Aviva, Hiscox, NIG, NMU, QBE, RSA, Travelers and Zurich — provide capacity, with Premium Credit providing premium finance and BIBA and CII serving as trade-body partners. Differentiation rests on the collective purchasing power of the £500M+ GWP base, nationwide local-service distribution, shared training (UNAversity) and the convenience of UNA-branded products, enabling independent brokers to compete against larger consolidators and direct insurers while retaining ownership and brand independence.

Name

UNA Alliance

Legal name

UNA Alliance Ltd

Website

https://una-alliance.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UNA Alliance is a UK non-profit, member-owned alliance of independent insurance brokers (Cowens, Russell Scanlan, Sutton, TL Dallas, Thomas Carroll, Tysers and others) that collectively develops and distributes UNA-branded commercial and personal insurance products through 20+ UK locations and nearly 1,200 staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance distribution services: UNA Alliance operates as a non-profit making organization wholly owned by its membership. The alliance develops products under the UNA brand which are distributed via member brokers to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

UNA Alliance is a non-profit alliance of independent UK insurance brokers that develops commercial and personal insurance products under the UNA brand and distributes them to end customers via its nationwide member broker network. The alliance provides its members with collective purchasing power, shared operational and technical infrastructure, training through UNAversity, and access to a curated panel of partner insurers.

Product overview

UNA Alliance is a network of independent insurance brokers operating on a UK-wide distribution basis. The organization offers commercial and personal insurance products through its member broker network of approximately 1,200 staff across 20+ locations. The alliance develops UNA-branded insurance products and brings them to market through member brokers, while providing operational support, training programs (UNAversity), and collective purchasing power through project groups covering areas such as Acturis, Claims, Communications, Data & Tech, Finance, Placement, and People Development.

Differentiator

Problem solved

Functional benefit

Products and services

• UNA Alliance Broker Network A UK-wide alliance of independent insurance brokers distributing commercial and personal insurance products to UK businesses and consumers. The network comprises member brokers with nearly 1,200 staff across 20+ UK locations, wholly owned by its membership and operating as a non-profit.
• UNA-branded Insurance Products A range of commercial and personal insurance products developed under the UNA brand and distributed through the nationwide broker member network, sourced via partner insurers including Allianz, Aviva, Hiscox, RSA, Zurich, Travelers and others.
• UNAversity A stimulating residential training programme for high-potential employees from UNA member broker firms, focused on accelerating account executive performance through structured development in sales, communication, commercial awareness and business acumen.

Quantifiable outcome

• £500M+ UK retail GWP controlled by members
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and supporting.

• QBEcoreStrategic or Co-development Partner · 5 July 2019New Partner Insurer announced July 1, 2019. Both organizations have worked well together previously.
• AllianzcoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers. One of the key insurer partners in the UNA network.
• ArchcoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• AvivacoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• HiscoxcoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• NIGcoreStrategic or Co-development PartnerPartner Insurer and sponsor of UNA Achievement and Newcomer Awards.
• NMUcoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• Premium CreditsupportingStrategic or Co-development PartnerPartner providing premium financing solutions.
• RSAcoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• TravelerscoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• ZurichcoreStrategic or Co-development PartnerPartner Insurer providing insurance products through UNA member brokers.
• BIBAsupportingStrategic or Co-development PartnerBritish Insurance Brokers' Association - industry trade body partner.
• CIIsupportingStrategic or Co-development PartnerChartered Insurance Institute - professional body partner providing qualifications and professional development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PIB Group: UK-focused insurance broker consolidator building a network of specialty and regional brokers. Closely comparable to UNA Alliance as both aggregate independent UK brokers into a multi-brand distribution platform.
• Aston Lark: UK insurance broker network formed via consolidator strategy, now part of Howden. Operates a federation of regional brokers distributing commercial insurance across the UK, the same structural model as UNA Alliance.
• Griffiths & Armour: Independent UK insurance broker and risk management adviser with multi-office presence. Comparable to UNA member brokers in serving UK commercial clients through specialist broking teams.
• Seventeen Group: UK insurance broker network that acquired fellow UNA member Ryans in 2021. Operates a similar independent-broker federation model and is a direct competitor for member-broker relationships.
• Jensten Group: UK insurance broker group with regional offices distributing commercial lines through a multi-broker platform. Comparable to UNA Alliance in target market, distribution model, and UK footprint.
• Stackhouse Poland: Independent UK insurance broker group with multiple regional offices distributing commercial and personal insurance. Mirrors UNA Alliance's mix of regional broker members and UK-wide distribution.
• Brokerbility: UK broker consortium/network that pools independent brokers for collective buying power and shared services. Structurally the most direct peer to UNA Alliance's alliance-of-independent-brokers model.
• Lycetts: UK insurance broker group with regional offices serving commercial and personal lines customers. Comparable UK independent-broker model with similar SME and mid-market focus.

Broad incumbents

• Arthur J. Gallagher UK: Global insurance broker with significant UK operations distributing commercial lines through regional offices and acquired broker brands. Competes with UNA Alliance for mid-market and specialty commercial business.
• Howden UK: Large UK insurance broker group (parent of Aston Lark) with nationwide distribution. Overlaps with UNA Alliance's broker-distribution model but operates at materially greater scale as a broad incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/una-alliance-ltd
• Xx.com/UNA_Alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNA Alliance