What SimCrest does

SimCrest, Inc. is a private US-based value-added reseller and independent software vendor operating primarily as a Gold Microsoft Certified Partner for Microsoft Dynamics 365 Business Central and Microsoft Dynamics CRM. Founded in 1998 (with predecessor development experience in Microsoft Dynamics dating to 1990), the company is incorporated in Texas and operates from three US offices in Dallas, Miami, and Los Angeles, serving small and mid-sized businesses across more than twelve verticals including manufacturing, distribution, professional services, food banks and nonprofits, real estate, oil and gas, credit unions, high tech, specialty retail, and hospitality. Its go-to-market combines direct enterprise sales through website contact forms and regional offices with marketplace distribution of proprietary apps through Microsoft AppSource.

The company's product portfolio rests on Microsoft Dynamics 365 Business Central as the core platform, augmented by six proprietary assets: the Ceres Food Bank ERP (a purpose-built vertical solution with inventory, donation, warehouse, and agency management), and five certified add-on apps — Auto Email (document email automation), Cash Basis Accounting (one-click cash-basis reporting), Auto Collect (AR collections automation), E-Bank Reconciliation (automated bank statement matching), and Field Permissions (granular field-level access controls). These add-ons are tightly integrated with Microsoft 365 (Outlook, Excel, Teams) and Power BI. The company also delivers implementation, customization, training, and ongoing support services. Product release cadence is continuous, with documented Auto Email version updates from May 2023 through September 2025 supporting Business Central versions 23 through 26.

Revenue is generated through three streams: resale of Microsoft Dynamics 365 Business Central and CRM licenses, recurring subscription revenue from proprietary add-on apps sold via AppSource, and project-based professional services for implementation, customization, training, and support. Pricing is quote-based and not publicly disclosed. AI capabilities are sourced entirely from Microsoft's embedded Copilot features within Business Central (process automation, predictive analytics, Sales Order Agent, Payables Agent, cash flow forecasting) rather than from any proprietary SimCrest AI/ML development. The company is privately held with no disclosed funding rounds, acquisitions, or institutional investors.

Name

SimCrest

Legal name

SimCrest, Inc.

Website

https://simcrest.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SimCrest is a Gold Microsoft Partner and value-added reseller of Microsoft Dynamics 365 Business Central, selling licenses, proprietary add-on apps, and implementation services to small and mid-sized businesses across manufacturing, distribution, professional services, and food bank verticals in the United States.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Enterprise resource planning
• ERP implementation services
• Microsoft Dynamics partner
• Business management software
• Value-added reseller

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Microsoft Dynamics 365 Business Central Resale: SimCrest operates as a value-added reseller of Microsoft Dynamics 365 Business Central and Microsoft Dynamics CRM, selling licenses to small and mid-sized businesses along with implementation and customization services.
2. Proprietary Add-on Solutions: Revenue from certified add-on solutions to Business Central including Auto Email, Cash Basis Accounting, Auto Collect, E-Bank Reconciliation, and Field Permissions. Available through Microsoft AppSource marketplace.
3. Professional Services: Expert implementation, customization, training, and ongoing support services. Includes consulting, development, project management, implementation, training and support, and system integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SimCrest is a Gold Microsoft Partner that resells Microsoft Dynamics 365 Business Central licenses and develops proprietary certified add-on applications (Auto Email, Cash Basis Accounting, Auto Collect, E-Bank Reconciliation, Field Permissions) plus the Ceres Food Bank ERP solution. The company bundles these software offerings with implementation, customization, training, and ongoing support services for small and mid-sized businesses across manufacturing, distribution, professional services, food banks, and other verticals.

Product overview

SimCrest offers a portfolio of ERP solutions built on Microsoft Dynamics 365 Business Central, combining a core platform with proprietary add-on apps and professional services. The main products are Microsoft Dynamics 365 Business Central (the foundational ERP platform) and Ceres Food Bank ERP (a specialized industry solution also built on Business Central). These are supplemented by five certified add-on apps: Auto Email, Cash Basis Accounting, Auto Collect, E-Bank Reconciliation, and Field Permissions. The company also provides implementation, customization, training, and ongoing support services across manufacturing, distribution, professional services, and food bank industries.

Differentiator

Problem solved

Functional benefit

Brands

• Ceres Food Bank ERP: A purpose-built ERP solution for food banks that centralizes all data, reduces duplicate entry, integrates with CRM and financial systems, and scales with organizational growth. Built on the trusted Microsoft Business Central platform.

Products and services

• Microsoft Dynamics 365 Business Central Comprehensive business management ERP solution providing AI-powered workflows via Microsoft Copilot, Microsoft 365 integration (Outlook, Excel, Teams), financial management with automated invoice processing and cash flow forecasting, inventory and supply chain optimization, multi-currency and multi-language support, sales order automation, manufacturing (bills of materials, production orders), and role-based security for small and mid-sized businesses.
• Ceres Food Bank ERP Purpose-built ERP solution for food banks and nonprofits that centralizes all data on Microsoft Business Central, reducing duplicate entry and integrating with CRM and financial systems. Provides inventory management with kitting, pallet and lot tracking, expiration tracking, and turnover analysis; warehouse management with guided WMS, put-away, replenishment, picking, and cycle counts; handheld mobile support; donations management with donor tiers and grocery rescue programs; drive tracking for food and fund drives; purchasing and inventory planning; agency management with pre-orders, scheduling, and surveys; and integrated general ledger, fixed assets, AP/AR, and bank accounts.
• Auto Email Business Central add-on application that automates and speeds up customer email communications for accounting, sales, and purchasing documents. Posts and emails sales documents instantly upon release, simplifies collections, automates emailing of sales quotes, orders, return orders, and purchase orders, converts sales quotes to orders automatically via email, and enables batch emailing of multiple documents and statements.
• Cash Basis Accounting Business Central add-on that automates Cash Basis financial reporting with a single click, generating accurate cash basis statements without manual calculations and handling accounts receivable/payable with precise revenue and expense allocation.
• Auto Collect Business Central add-on that automates accounts receivable and collections workflow with predefined processes, automated collection notices, Outlook integration for follow-ups, persistent follow-up management, team collaboration features, and average-days-to-collect calculation to maximize cash flow.
• E-Bank Reconciliation Business Central add-on that automatically reconciles books against downloaded bank statements, allowing users to match entries and reconcile unmatched items through an intuitive interface to save manual reconciliation time.
• Field Permissions Business Central security add-on that enables field-based permissions to prevent users from editing specific fields on any table, configuring editing access by linking fields to permission-set IDs for granular data access control.
• Implementation Services Expert implementation services guiding businesses through digital transformation, including analysis and design, development, project management, system integration, and go-live deployment for Microsoft Dynamics 365 Business Central and add-on solutions.
• Training and Support Services Comprehensive training and ongoing support services to ensure customer success with SimCrest's ERP solutions after go-live.

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationSimCrest is a Gold Microsoft Certified Partner and value-added reseller of Microsoft Dynamics 365 Business Central and Microsoft Dynamics CRM. They offer turn-key, value-adding customization and implementation services, including sale and integration of add-on products for specialized business needs. The partnership provides SimCrest access to Microsoft's technology platform, sales enablement resources, and co-marketing opportunities within the Microsoft ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sikich: Mid-market professional services firm with significant Microsoft Dynamics 365 Business Central practice plus proprietary ISV offerings. Compares as a larger-scale Dynamics VAR/ISV serving manufacturing, distribution, and nonprofit verticals similar to SimCrest's focus areas.
• Avanade: Joint venture between Accenture and Microsoft specializing in Microsoft Dynamics 365 and Azure enterprise implementations. Directly comparable as a high-tier Microsoft partner delivering Business Central/Finance & Operations consulting and managed services to mid-market and enterprise customers.
• NetSuite (Oracle): Cloud-native ERP leader competing directly for the same SMB/mid-market ERP budget as Dynamics 365 Business Central. Relevant as the primary non-Microsoft incumbent alternative that SimCrest competes against in customer evaluations.

Direct peers

• KTL (Kerridge Technology Ltd): Microsoft Gold Partner offering Dynamics 365 Business Central deployments with proprietary vertical add-ons and integrations. Comparable as a mid-sized Dynamics VAR/ISV competing in similar SMB and mid-market implementation deals.
• NexTec: Microsoft Dynamics 365 ERP-focused VAR serving mid-market manufacturers, distributors, and food/agribusiness clients. Directly comparable in targeting SMB/mid-market customers and vertical specialization similar to SimCrest's Ceres Food Bank strategy.
• Rand Group: Microsoft Gold Partner specializing in Dynamics 365 Business Central and Finance & Operations with proprietary add-on solutions. Comparable as a similar-sized North American Dynamics VAR/ISV serving SMB clients across distribution, manufacturing, and professional services.
• JourneyTeam: Microsoft Dynamics 365 Gold Partner focused on Business Central and CRM implementation for mid-market companies. Comparable as a similar-sized North American VAR/ISV with add-on applications on AppSource serving comparable SMB verticals.
• ArcherPoint: Long-standing Microsoft Dynamics 365 Business Central/NAV Gold ISV and VAR focused exclusively on SMB and mid-market ERP implementations, with proprietary add-ons and vertical specializations. Directly comparable in business model, customer segment (SMB), and ISV playbook.
• AlfaPeople: Global Microsoft Dynamics 365 Gold Partner delivering Business Central implementations plus industry-specific ISV solutions. Comparable as a Dynamics VAR/ISV with vertical productization strategy targeting SMB and mid-market customers across multiple geographies.
• Cloud9 Consulting: Specialized Microsoft Dynamics 365 Business Central VAR and ISV offering cloud-hosted ERP solutions plus add-on utilities. Compares in business model, customer segment (SMB/mid-market), and ISV-style productization approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simcrest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimCrest