CleanFish
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
CleanFish firmographics
Firmographics- Name
- CleanFish
- Legal name
- CleanFish
- Website
- https://cleanfish.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CleanFish industry classification
Industry- Product category
- Sustainable Seafood Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industry
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)
Keywords
Where CleanFish is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CleanFish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Seafood Product Sales: CleanFish generates revenue through importing and distributing premium sustainable seafood products to foodservice (restaurants, chefs) and retail customers. Products are sold under branded portfolio names (Nordic Blu Salmon, Loch Duart Salmon, King Kampachi, etc.) with traceable origins.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CleanFish product offering
Product offeringCore offering
CleanFish is a sustainable seafood importer and branded distributor that aggregates premium aquaculture and wild-catch producers under traceable portfolio brands (Nordic Blu Salmon, Loch Duart Salmon, King Kampachi, etc.). The company serves B2B foodservice customers (fine dining restaurants, chefs, specialty retailers) and reaches B2C consumers through its parent Wulf's Fish online store. It does not develop proprietary technology platforms; its value is curation, brand-building, and channel access for small visionary producers.
Product overview
CleanFish is a sustainable seafood company that serves as a premium seafood portfolio/distribution platform, bringing together visionary producers at the cutting edge of responsible farming and fishing. The company champions these producers under traceable, transparent brands. The product portfolio includes nine distinct seafood products: Nordic Blu Salmon (Norway), Loch Duart Heritage Salmon (Scotland), Mòr Scottish Steelhead (Scotland), Mauritius Redfish (Mauritius), Una's Salmon (Iceland), Nordic Halibut (Norway), Scottish Seas Langoustines (Scotland), Irish Organic Salmon/ISPG (Ireland), and Baja Kanpachi (Mexico). CleanFish operates as a division of Wulf's Fish and connects these premium seafood products with chefs, diners, and home cooks across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Nordic Blu Salmon: Premium Atlantic salmon raised in Skjerstad fjord, Norway, produced by Salten Aqua Group. Highest eco-rated Atlantic salmon in the world with a Seafood Watch 'Green - Best Choice' rating.
- Loch Duart Heritage Salmon
- Mòr Scottish Steelhead
- Mauritius Redfish
- Nordic Halibut
- Scottish Seas Langoustines
- Una's Salmon
- Irish Organic Salmon (ISPG)
- Baja Kanpachi
- King Kampachi
Products and services
- Nordic Blu Salmon
Quantifiable outcome
- Nordic Blu Salmon scored 7.17 from Monterey Bay Aquarium Seafood Watch — highest rated farmed Atlantic salmon in the world
- +2 more outcomes
Companies that use CleanFish
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
CleanFish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CleanFish partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and regional.
- EatalyflagshipEataly, the largest Italian retail and dining experience in North America, selected Nordic Blu Salmon as the official exclusive Atlantic salmon across their stores in Boston, New York, Chicago, Las Vegas and Los Angeles. Nordic Blu is called out by name at Eataly fresh counters, on restaurant menus, and is the only Atlantic salmon the stores will offer.
- The Kampachi CompanycoreThe Kampachi Company's King Kampachi is the world's first ASC-certified Kampachi (Seriola rivoliana). CleanFish serves as exclusive importer to North America. The company achieved ASC certification simultaneously with commercial-level production start in La Paz, Mexico.
- Salten Aqua GroupcoreSalten Aqua Group produces Nordic Blu Salmon in Skjerstad Fjord near Bodø, Norway. They are vertically integrated maintaining control from broodstock to processing. CleanFish is the exclusive importer of Nordic Blu Salmon to North America.
- Wulf's FishcoreCleanFish is a division of Wulf's Fish. Wulf's Fish handles online consumer direct sales for CleanFish products including Loch Duart Heritage Salmon for nation-wide home delivery.
- Fortune Fish & Gourmet MinnesotaregionalFortune Fish MN and their Coastal Seafoods stores in the Twin Cities were enthusiastic first-adopters of Nordic Blu Salmon, showcasing the fish in stores during its US debut at Seafood Expo North America.
- Ferme Marine de Mahebourg (FMM)coreFerme Marine de Mahebourg produces Mauritius Redfish in clean marine pens offshore of the Indian Ocean island. Founded in 2003, FMM employs the local community and maintains high animal welfare standards.
- Loch Duart LtdcoreLoch Duart produces premium Heritage Salmon from Scotland's Badcall Bay. Founded in 1999, Loch Duart pioneered advances in animal husbandry and feed composition. All fish are Ikejime harvested for peak quality.
- Scottish Seas Co-operativeregionalScottish Seas is a fishermen-owned brand co-operative bringing wild Scottish seafood to market with highest sustainability standards. Their langoustines are caught along Scotland's west coast.
- Mike MonizcoreManaging Director of CleanFish, overseeing operations of multi-million dollar organization. Led successful buyout of stakeholders and transitioned company to minority employee-owned, privately held organization.
- Mike GeratycoreDirector who acquired CleanFish in 2018, bringing entrepreneurial spirit to the seafood industry. Previously purchased Wulf's Fish Market in 2014 and transformed it into thriving distribution business.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CleanFish competitors and assessment
Company assessmentBroad incumbents
- Fortune Fish & Gourmet: Fortune Fish & Gourmet is a US foodservice seafood and specialty distributor that already partners with CleanFish, but is a broader incumbent competitor for premium restaurant and retail accounts nationwide.
- Fulton Fish Market: Fulton Fish Market is a large, established US seafood distributor/wholesaler serving foodservice and retail, comparable to CleanFish on distribution function though without CleanFish's branded, sustainability-led curation.
Regional players
- Lobster Place: Lobster Place is a regional NYC-based seafood wholesaler and retail market serving chefs and consumers, comparable to CleanFish on premium seafood distribution to foodservice and retail customers in the same Northeast corridor.
Emerging players
- The Better Fish (trū Shrimp): The Better Fish markets premium, sustainably-raised shrimp under its own brand into US retail and foodservice, partially overlapping with CleanFish's branded aquaculture portfolio strategy.
- True Fin & Tidal: True Fin & Tidal is a chef-focused sustainable seafood distributor curating responsibly sourced finfish for high-end US restaurants, sharing CleanFish's premium foodservice and traceability emphasis.
Direct peers
- Sea to Table: Sea to Table is a US-based sustainable seafood company that sources wild-caught and farmed seafood from vetted producers and distributes to foodservice and retail under its own brand, closely mirroring CleanFish's curated-sustainability model.
- Blue Circle Foods: Blue Circle Foods is a sustainable seafood brand that partners with certified producers globally (salmon, shrimp, tuna) and sells into US retail and foodservice, overlapping directly with CleanFish's brand-aggregator approach.
- Fishpeople Seafood: Fishpeople is a premium packaged seafood brand built on transparent, traceable sourcing from small US and global producers, sharing CleanFish's chef/retail premium positioning and storytelling-led distribution.
Others
- Wulf's Fish: Wulf's Fish is CleanFish's parent company and runs the online direct-to-consumer storefront that distributes CleanFish products; comparable as a hybrid retail/distribution seafood operator in the same Boston market.
- Ocean Wise Seafood: Ocean Wise operates a sustainability certification and consumer-facing seafood program used by retailers and restaurants in North America, comparable to CleanFish on the sustainability-curation and chef-empowerment axis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CleanFish social profiles
Digital presenceCleanFish financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleanFish leadership team
Management profileNumber of profiles
Profiles7 records
CleanFish funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleanFish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleanFish
What does CleanFish do?
CleanFish is a sustainable seafood importer and branded distributor that aggregates premium aquaculture and wild-catch producers under traceable portfolio brands (Nordic Blu Salmon, Loch Duart Salmon, King Kampachi, etc.). The company serves B2B foodservice customers (fine dining restaurants, chefs, specialty retailers) and reaches B2C consumers through its parent Wulf's Fish online store. It does not develop proprietary technology platforms; its value is curation, brand-building, and channel access for small visionary producers.
Is CleanFish a public or private company?
CleanFish is a private company. It is classified as corporate owned and is currently operating.
When was CleanFish founded?
CleanFish was founded in 2004. It employs 11 to 50 people.
Where is CleanFish based?
CleanFish is headquartered in San Francisco, United States, in the North America region.
How does CleanFish make money?
One revenue line is on record: seafood Product Sales.
Who are CleanFish's main competitors?
Broad incumbents on record are Fortune Fish & Gourmet and Fulton Fish Market. Lobster Place is listed as a regional player. Emerging players are The Better Fish (trū Shrimp) and True Fin & Tidal. Direct peers are Sea to Table, Blue Circle Foods and Fishpeople Seafood. Others are Wulf's Fish and Ocean Wise Seafood.
Does CleanFish have an API?
No public API is recorded for CleanFish.
What industry is CleanFish in?
CleanFish's product category is Sustainable Seafood Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks). Its NAICS code is 42446 and its SIC code is 5140.