Active Humber
Active Humber is a Hull-based charity and one of 43 Sport England-funded Active Partnerships, coordinating physical activity programmes across the Humber region. It targets inactive and deprived communities, people with disabilities, and young people, delivering programmes and grant support through partnerships with councils, NHS bodies, schools, and community organisations.
- Company typePrivate
- Founded2004
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active Humber does
Active Humber Ltd is a registered charity (1155928) and company limited by guarantee (08759196), founded in 2004 and headquartered at the Aura Innovation Centre, Bridgehead Business Park, Hull. It is one of 43 Active Partnerships in England and operates as the regional coordinator for physical activity and sport across the Humber sub-region, covering Kingston upon Hull, East Riding of Yorkshire, North Lincolnshire, and North East Lincolnshire. Its stated mission is to address the region's elevated physical inactivity rate of 46% (versus a national average of 37%), with particular focus on deprived communities, people with disabilities and long-term health conditions, children and young people, and adults facing health or social barriers to participation.
The organisation does not operate a proprietary technology platform; its service delivery is built around a portfolio of programmes and partnerships rather than software products. Core offerings include LV Active sessions for adults with long-term health conditions, the Girls Carousel school-based alternative PE programme, the Community Ambassador Programme, the Place-Based Physical Activity Programme under Sport England's £250 million Place Expansion, the Peel Street community gym in Hull, and a suite of campaigns such as This Girl Can's pregnant women and new mums phase. It also supports local groups in accessing Sport England's Movement Fund (grants of £300 to £15,000), delivers Bystander Awareness Training, and provides safeguarding support to local sports clubs through a dedicated Sport Welfare Officer.
Active Humber's revenue model is that of a grant-funded non-profit: it does not charge participants for services. Primary funding flows from Sport England's Active Partnership core grant, supplemented by project-based awards such as the Place Expansion partnership and National Lottery Awards passed through delivery partners. Go-to-market is community-led, relying on partnerships with the four local authorities, NHS bodies, schools, community interest companies (e.g., Little Victories, Creating Positive Opportunity, Barton Inclusive FC), and national bodies such as Activity Alliance and Active Partnerships. With a team in the 11–50 range, the organisation functions as a regional intermediary and convener rather than a direct service operator at scale, and its principal financial risk is concentration on Sport England as the dominant funder.
Active Humber firmographics
Firmographics- Name
- Active Humber
- Legal name
- Active Humber Ltd
- Website
- https://activehumber.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Humber is a Hull-based charity and one of 43 Sport England-funded Active Partnerships, coordinating physical activity programmes across the Humber region. It targets inactive and deprived communities, people with disabilities, and young people, delivering programmes and grant support through partnerships with councils, NHS bodies, schools, and community organisations.
- Ownership category
- akta.pro rank
Active Humber industry classification
Industry- Product category
- Community Sport and Physical Activity Promotion
- NAICS
- Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
- akta.pro secondary industries
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Health Promotion, Prevention & Community Health Programs (BPAIAJAC)
Keywords
Where Active Humber is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Humber business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Sport England Funding: Active Humber receives significant funding from Sport England to support their Uniting the Movement strategy, which focuses on encouraging more people to get active in their communities. They are also part of the 43 Active Partnerships network in England.
- Movement Fund Grants: Active Humber supports local organisations in accessing Sport England's Movement Fund, which provides grants of £300 up to £15,000 for community projects that improve the environment and help people be more active.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Active Humber product offering
Product offeringCore offering
Active Humber is a charity that helps people of all ages and backgrounds improve their health and well-being by getting active through sport and physical activity across the Humber region. It coordinates and supports community programmes such as LV Active (movement sessions for adults with long-term health conditions), Girls Carousel (school-based alternative PE), and the Community Ambassador volunteer network, while also providing safeguarding support to sports clubs and guidance on Sport England Movement Fund grants. All activity is delivered under the "Uniting the Movement Across The Humber" 2022-2027 strategy, with the charity acting as an intermediary between Sport England, local councils, health organisations, schools, and grassroots community groups.
Product overview
Active Humber operates as a unified charitable organization offering a portfolio of interconnected programmes, resources, and support services focused on increasing physical activity across the Humber region. The core offerings include LV Active sessions for adults with long-term health conditions, the Girls Carousel school-based alternative PE programme, and the Community Ambassador volunteer network. The organization also provides insight and resources for evidence-based planning, Sport England Movement Fund application support, and is implementing a major place-based partnership programme with Sport England's £250 million investment. All initiatives are guided by the 'Uniting The Movement Across The Humber' 2022-2027 strategic framework, which emphasizes advocacy, tackling inactivity, addressing inequality, and environmental sustainability. The organization functions as one of 42 Active Partnerships in England, funded primarily by Sport England.
Differentiator
Problem solved
Functional benefit
Products and services
- LV Active (Little Victories Active) Community-based movement and physical activity sessions specifically designed for adults living with long-term health conditions, offering gentle movement, games and social interaction in a relaxed environment, delivered in partnership with Little Victories In The Community.
- Girls Carousel Programme School-based programme bringing PE lessons into community venues for young women, offering alternative activities beyond competitive sport including junior gym, group fitness, mindfulness and wellbeing walks.
- Community Ambassador Programme Volunteer programme engaging community ambassadors who promote physical activity and sport across the Humber region, contributing to the 144,000 volunteers powering sport and activity in the area.
- Water Safety Resources Educational materials and resources helping Humber region residents stay safe in water and along the coast, supporting drowning prevention efforts with Humberside Fire and Rescue.
- Peel Street Community Gym Community-led fitness facility providing a safe, welcoming space offering women-only sessions, support services and opportunities for community connection in Hull, launched in 2026 as part of the Peel Street Project.
- Insight and Resources Platform Insight platform providing research, case studies and data to help deliver sport and physical activity across the Humber region, enabling evidence-based planning and targeting of investment.
- Sport England Movement Fund Support Service Guidance and support service for groups, clubs and organisations applying for Sport England's Movement Fund grants of £300 up to £15,000 to increase physical activity in their communities.
- Place-Based Physical Activity Programme Partnership programme with Sport England targeting the most deprived and inactive communities in Kingston upon Hull and North East Lincolnshire, part of a £250 million national investment in 53 places across England.
- Uniting the Movement Across The Humber Strategy Five-year strategic vision (2022-2027) guiding Active Humber's work to create a Humber where everyone is physically active every day, focusing on advocacy, tackling inactivity, addressing inequality and exemplary organisational practices.
Quantifiable outcome
- 46% physical inactivity in Humber region (compared to 37% nationally) - highlighting significant need and opportunity
Companies that use Active Humber
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Active Humber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Humber partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- North Yorkshire SportcoreActive Partnership for North Yorkshire. Co-member of Yorkshire and Humber Anti-Racism in Sport Group with Active Humber and Yorkshire Sport Foundation.
- Yorkshire Sport FoundationcoreActive Partnership for South Yorkshire. Co-member of Yorkshire and Humber Anti-Racism in Sport Group with Active Humber and North Yorkshire Sport.
- Oh Yes Net ZerocoreRegional initiative building on Hull's history of innovation to make the Humber region Net Zero by 2050. Active Humber won the Gold Oh! Yes Net Zero Award.
- Yorkshire & Humber Climate CommissioncoreIndependent advisory group bringing together public, private, and third-sector organizations to support ambitious climate action. Active Humber CEO David Gent represents APNO on Sport Environment and Climate Commission (SECC).
- Active PartnershipscoreNational network of 43 Active Partnerships across England. Active Humber participates in Climate Crew and has signed the Environmental Sustainability Commitment.
- Activity AlliancecoreNational charity focusing on inclusion in sport and physical activity. Active Humber embeds Activity Alliance inclusion principles across all work in the Humber.
- Sport Recreation AllianceminorMembership organisation for sport and recreation. Active Humber is listed as a partner on their website.
- Unity Trust BankminorEthical bank that supports the UN's 17 Sustainable Development Goals. Active Humber banks with Unity Trust for responsible financial practices.
- Aura Innovation Centre (University of Hull)coreCarbon-neutral premises where Active Humber is headquartered. Partnership for sustainability and innovation in the Humber region.
- StreetGames UKcoreNational sports charity. Active Humber partnered with StreetGames and Hull City Council to launch the Kit Out Hull sports kit recycling scheme.
- Hull City CouncilcoreLocal authority partner. Collaborated on the Kit Out Hull sports kit recycling scheme and various community initiatives.
- Youth Sport TrustminorNational charity promoting the benefits of play and sport for young people. Rebecca D'Arcy, Active Humber Board Chair, is a Development Manager at Youth Sport Trust.
- University of HullminorHigher education institution. Steve Curtis, Active Humber Vice Chair, is Head of Sport at University of Hull.
- British Association of Sustainable Sport (BASIS)minorOrganisation working to make sports more sustainable. Speaker at Yorkshire Sustainability Festival events.
- R-evolutionminorCharity focused on active travel and environmental sustainability in the Humber region. Runs bike refurbishing projects and cycle maintenance training.
- Living StreetsminorUK charity working to create better walking environments and inspire more people to walk. Active Humber partners with Living Streets for active travel initiatives.
- Natural EnglandminorGovernment advisor for the natural environment. Speaker at Active Partnerships Environmental Sustainability Conference.
- Active LancashireminorActive Partnership for Lancashire region. Workshop speaker at Active Partnerships Environmental Sustainability Conference.
- Sport BirminghamminorActive Partnership for Birmingham region. Workshop speaker at Active Partnerships Environmental Sustainability Conference.
- Burnley Leisure & CultureminorLeisure provider. Speaker at Active Partnerships Environmental Sustainability Conference.
- Little Victories In The CommunitycoreCommunity Interest Company in Barton-upon-Humber dedicated to changing lives through inclusive sport. Deliver LV Active sessions for people with long-term health conditions, funded through Sport England's Movement Fund with Active Humber support.
- Barton Inclusive Football ClubminorInclusive football club founded by Sophie Bartup, serving over 400 players with additional needs. Active Humber supports through community ambassador programme and volunteer recognition.
- Creating Positive OpportunitycoreOrganisation in North East Lincolnshire delivering Cancer Prehabilitation and Rehabilitation programme with mental health support. Funded through National Lottery Awards with Active Humber support.
- Jaime's Get Active Stay ActivecoreCommunity Interest Company in North Lincolnshire delivering cancer prehab/rehab exercise sessions. Active Humber helped bring in National Lottery Awards funding for mental health support.
- Humber and North Yorkshire Cancer AllianceminorNHS Cancer Alliance. Active Humber mentioned in cancer awareness initiatives.
- Humberside Fire and RescueminorEmergency services partner for water safety campaigns and drowning prevention initiatives.
- HEY Smile FoundationcoreCharity support organisation in Humber and North Yorkshire. Active Humber attends and sponsors their awards events (Time2Volunteer Awards, HEY Charity Awards).
- Hull KR FoundationminorRugby League Foundation. Launched wheelchair rugby league sessions in Hull following England's World Cup win.
Scale indicators3 records
Recent moves2 records
Expansion highlights7 records
Active Humber competitors and assessment
Company assessmentBroad incumbents
- Sport England: Primary funder of Active Humber and the 43 Active Partnerships network. Owns and directs the 'Uniting the Movement' strategy and £250m Place Expansion programme. Not a direct delivery peer but the strategic anchor that defines Active Humber's operating model and revenue base.
- Active Partnerships (national network): National body representing the 43 Active Partnerships, including Active Humber. Coordinates the network's climate and inclusion commitments and is the umbrella under which Active Humber's programmes operate.
Emerging players
- Youth Sport Trust: National charity promoting sport and play for young people, with cross-pollination via Active Humber's Board Chair Rebecca D'Arcy. Operates in adjacent rather than identical territory (national youth, schools-focused) but shares funder base and inclusion agenda.
- Living Streets: UK charity working to create walking environments, partnered with Active Humber on active travel initiatives. Operates in adjacent physical-activity-promotion territory with similar grant-funded model but national rather than regional remit.
Direct peers
- Yorkshire Sport Foundation: Active Partnership covering South Yorkshire, structurally identical to Active Humber: Sport England-funded charity delivering place-based physical activity programmes. Co-member of the Yorkshire and Humber Anti-Racism in Sport Group.
- Sport Birmingham: Active Partnership covering Birmingham with identical Sport England funding and charitable delivery model. Workshop speaker alongside Active Humber at the Active Partnerships Environmental Sustainability Conference.
- Active Lancashire: Active Partnership covering Lancashire with the same Sport England funding model, charitable structure, and role coordinating place-based physical activity partnerships. Co-presented at the Active Partnerships Environmental Sustainability Conference alongside Active Humber.
- Activity Alliance: National disability sport inclusion charity that Active Humber explicitly partners with and whose inclusion principles Active Humber embeds across its work. Operates at national level versus Active Humber's regional remit but addresses the same disability-and-activity agenda.
- North Yorkshire Sport: One of the 43 Active Partnerships covering North Yorkshire, sharing the same Sport England-funded model, governance structure (charity + CLG), and 'Uniting the Movement' strategic framework as Active Humber. Active Humber co-members the Yorkshire and Humber Anti-Racism in Sport Group with North Yorkshire Sport.
- StreetGames UK: National sports charity targeting underserved young people, with whom Active Humber co-delivered the Kit Out Hull sports kit recycling scheme with Hull City Council. Operates in overlapping youth-and-inclusion territory with similar grant-funded delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Humber social profiles
Digital presenceActive Humber compliance and trust
Trust signalCompliance1 record
Active Humber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Humber leadership team
Management profileNumber of profiles
Profiles13 records
Active Humber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Humber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Humber
What does Active Humber do?
Active Humber is a charity that helps people of all ages and backgrounds improve their health and well-being by getting active through sport and physical activity across the Humber region. It coordinates and supports community programmes such as LV Active (movement sessions for adults with long-term health conditions), Girls Carousel (school-based alternative PE), and the Community Ambassador volunteer network, while also providing safeguarding support to sports clubs and guidance on Sport England Movement Fund grants. All activity is delivered under the "Uniting the Movement Across The Humber" 2022-2027 strategy, with the charity acting as an intermediary between Sport England, local councils, health organisations, schools, and grassroots community groups.
Is Active Humber a public or private company?
Active Humber is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Humber founded?
Active Humber was founded in 2004. It employs 11 to 50 people.
Where is Active Humber based?
Active Humber is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Active Humber make money?
Two revenue lines are on record. Sport England Funding is the primary driver. The others are movement Fund Grants.
Who are Active Humber's main competitors?
Broad incumbents on record are Sport England and Active Partnerships (national network). Emerging players are Youth Sport Trust and Living Streets. Direct peers are Yorkshire Sport Foundation, Sport Birmingham, Active Lancashire, Activity Alliance, North Yorkshire Sport and StreetGames UK.
Does Active Humber have an API?
No public API is recorded for Active Humber.
What industry is Active Humber in?
Active Humber's product category is Community Sport and Physical Activity Promotion. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs), with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 813410 and its SIC code is 8300.