r//evolution marketing

What r//evolution marketing does

Locale is a UK-headquartered, privately held SaaS provider that operates an integrated building management platform connecting building operations, occupier experience, building performance, and ESG functions within a single software system. The company targets three core personas — asset owners and developers, managing agents and property managers, and tenants/residents — across both commercial office and residential properties. The platform is delivered as a modular suite anchored by an Occupier Experience App, with companion mobile applications on iOS (App Store id 1636393537) and Android (com.locale.app) for building staff and occupants. Coverage spans instant communication, visitor management, parcel and key tracking, building access and security, amenities booking, community engagement, reporting and analytics, platform security, client support, and third-party integrations, alongside an ESG pillar covering sustainability, risk management, destination marketing & placemaking, and social impact measurement.

The go-to-market is enterprise field sales, evidenced by a 'Book a Demo' call-to-action, quote-based pricing, annual billing cadence, and named customer logos across the UK's largest real estate firms including Savills, JLL, CBRE, Landsec, BNP Paribas Real Estate, Berkeley Group, First Port, and Shard Quarter. Documented case study deployments include Arkwright, 110 Bishopsgate, Kildare Innovation Campus (Ireland), XYZ Building, Clyde Square, Chelsea Riverview, Shard Quarter, 200 Aldersgate, 67 Lombard Street, Upton Gardens, and Silk District. The company is registered as a private limited company in England (UK domicile), appears London-based per the .co.uk domain and UK branding (no street address disclosed), and operates primarily in the United Kingdom with at least one case study in Ireland. Marketing is content-driven via case studies and a 'Latest Insights' thought leadership hub, with no self-service or PLG motion. Founded date, revenue, headcount, ownership structure, and funding history are not publicly disclosed in the source material.

Name

r//evolution marketing

Legal name

Locale

Website

https://r-evolution.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Locale is a UK-based SaaS provider of an integrated building management platform for commercial office and residential properties, serving asset owners, managing agents, property managers, tenants, and residents with operations, occupier experience, performance, and ESG functionality.

Ownership category

akta.pro rank

Product category

Building Management Software (PropTech)

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-Facilities Support Management Services (8744), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Building management software
• Property technology platform
• Occupier experience applications
• Visitor management system
• Smart building solutions

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Locale operates as a SaaS platform providing building management software on a subscription basis. The platform appears to be sold as an integrated suite covering operations, occupier experience, and building performance. Given the enterprise sales motion and B2B focus on property managers and asset owners, the revenue model likely involves recurring platform licenses, potentially with per-building or per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Locale is a unified SaaS building management platform that connects people, places and technology for commercial office and residential properties. It bundles building operations (visitor management, parcel and key management, access and security, instant communication, mobile management app), occupier experience (occupier app, community, engagement, amenity booking), building intelligence (reporting, integrations, platform security), and ESG capabilities (sustainability, risk management, destination marketing and placemaking, social impact) into a single subscription product sold to real estate asset owners, developers, managing agents and property managers.

Product overview

Locale is a unified building management platform offering an integrated suite of modules under the Occupier Experience App as the core product. The platform provides Building Operations features (Instant Communication, Visitor Experience, Parcel and Key Management, Building Access & Security, Building Management App), Occupier Experience features (Community Growth, Occupier Engagement, Amenities on Demand), Building Performance tools (Reporting, Platform Security, Client Support, Third-Party Integrations), and ESG capabilities (Sustainability, Risk Management, Destination Marketing & Placemaking, Social Impact). The platform is designed for commercial offices and residential properties, serving Asset Owners & Developers, Managing Agents & Property Managers, and Tenants & Residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Locale Building Management Platform Integrated SaaS building management platform for commercial office and residential real estate that combines operations, occupier experience, analytics and ESG capabilities into one subscription product, sold to asset owners, developers, managing agents and property managers.
• Occupier Experience App Native iOS and Android mobile application (also called the Occupier Experience App) for tenants and residents to access building services, communication, amenities booking, parcel notifications and community features within their commercial or residential building.

Quantifiable outcome

• At least twice as fast as manual methods of operation
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

One partnership is on record.

• Third-party System IntegrationscoreTechnology or IntegrationLocale integrates with various third-party building management systems and software platforms. The integrations cover the broader building technology ecosystem including security systems, communication tools, and property management software. The integrations are a core part of the platform's value proposition enabling customers to connect existing systems with Locale.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equiem: Equiem provides a tenant engagement platform for commercial real estate, including an occupier app, community features, and amenity booking — closely mirroring Locale's commercial office offerings and overlapping customer base.
• HqO: HqO is a leading tenant experience platform for commercial office buildings, offering a mobile app, amenity booking, content, and analytics — directly comparable to Locale's Occupier Experience App and Community Growth modules.
• Building Engines: Building Engines offers building operations software for commercial properties, covering tenant requests, visitor management, and operational workflows — directly comparable to Locale's Building Operations pillar.
• Rise (by VTS): Rise (now part of VTS) is a tenant experience platform for office buildings — directly comparable to Locale's occupier app, community, and amenity booking features.

Emerging players

• Aire: Aire is a tenant experience platform for residential and multifamily buildings, covering parcel management, resident communication, and amenity access — comparable to Locale's residential feature set.
• SpaceOS: SpaceOS provides a workplace experience platform for commercial buildings, including desk booking, visitor management, and analytics — an emerging player with overlapping but narrower scope than Locale.

Broad incumbents

• VTS: VTS is a commercial real estate platform spanning leasing, asset management, and tenant experience via its VTS Rise product — a broader incumbent that overlaps with Locale's occupier engagement and reporting modules.
• MRI Software: MRI Software offers real estate solutions including property management, facilities, and occupier experience — a broad incumbent that competes with Locale in managing agents and property managers' workflows.
• Yardi: Yardi provides a comprehensive suite of real estate software including property management, tenant portals, and ESG reporting — a broad incumbent competing across the same workflows Locale targets.
• Salesforce (AppExchange / Real Estate Cloud): Salesforce's commercial real estate CRM and workflow tools, combined with its AppExchange ecosystem, compete with Locale for enterprise tenant engagement and building intelligence use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/locale-platform
• Xx.com/revsonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about r//evolution marketing