North Yorkshire Sport

Name

North Yorkshire Sport

Legal name

North Yorkshire Sport Ltd

Website

https://northyorkshiresport.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Sport and Physical Activity Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Community sports programmes
• Physical activity partnerships
• Active partnership services
• Holiday activity programmes
• School sport development

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Grant Funding: North Yorkshire Sport operates as a charity receiving grant funding from government bodies, public sector organizations, and foundations to support physical activity programmes across York and North Yorkshire
2. Programme Delivery Contracts: Delivery of government and local authority programmes including Opening School Facilities (£57m DfE programme), Mayor's Active Travel Fund (£1m open fund), and FEAST holiday activity programme
3. Venue Hire: Revenue from hiring the Bilton Health and Wellbeing Hub for community activities, children's parties, and exercise classes
4. Course and Event Fees: Some courses and events are offered for a fee, with free webinars also available

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

North Yorkshire Sport is the Active Partnership charity for York and North Yorkshire, delivering and coordinating physical activity programmes that target health inequalities. Core offerings include grant-funded school sport programmes (Opening School Facilities), holiday activity and food provision (FEAST), employability support (RISE), older adult home exercise (Get Moving), community events (Girls Wellbeing Festival, Canicross at Dalby Forest), and venue hire at Bilton Health and Wellbeing Hub. Revenue is sourced primarily from public-sector grants, programme delivery contracts, venue hire, and a small portfolio of paid courses and events.

Product overview

North Yorkshire Sport is the Active Partnership charity for York and North Yorkshire, operating as a coordination and delivery organization rather than a product company. The portfolio comprises grant management programmes (Mayor's Active Travel Fund, Opening School Facilities), direct delivery programmes (FEAST holiday activities, Get Moving for older adults, RISE employability support), community events (Girls Wellbeing Festival, Canicross), facilities (Bilton Health and Wellbeing Hub), and educational frameworks (Whole School Physical Activity, Athlete Mentors). These work together to increase physical activity participation and reduce health inequalities across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• FEAST Programme Fully funded holiday activity and food programme for children aged 16 and under eligible for benefits-related Free School Meals, providing activities including sports, creative sessions, and outdoor adventures along with healthy meals across North Yorkshire.
• Opening School Facilities (OSF) Department for Education programme (£57m nationally) delivered by North Yorkshire Sport to help 30+ schools across the region open sports facilities outside school hours, providing broader community access to physical activity opportunities.
• Mayor's Active Travel Fund Part of a £4 million active travel programme, with £1 million open fund managed by North Yorkshire Sport on behalf of the York and North Yorkshire Combined Authority, supporting projects that encourage walking, wheeling and cycling across the region.
• Get Moving Programme Home-based exercise sessions delivered to older adults across North Yorkshire to help them remain active and independent, with over 1,300 sessions delivered through the programme.
• RISE Programme Reducing Inequalities, Supporting Employment — free support programme lasting up to six months for economically inactive adults in York and North Yorkshire, funded by the UK Shared Prosperity Fund and delivered by North Yorkshire Sport in partnership with Better Connect.
• Community Fit Local activity group in Harrogate creating a community of people who meet to be social and active while giving time to local people and spaces, with membership managed through the Playwaze platform as FitStars.
• Canicross at Dalby Forest Off-road running with dogs event at Dalby Forest offering 5k and 10k routes, welcoming all abilities with inclusive participation.
• Bilton Health and Wellbeing Hub Flexible and affordable venue available to hire for activities including children's parties, exercise classes, and community meetings at North Yorkshire Sport's headquarters site in Harrogate.
• Girls Wellbeing Festival Annual wellbeing festival bringing together students from multiple North Yorkshire schools for physical activity, dance, mentoring workshops, and interactive activities in natural settings such as Dalby Forest.
• Courses and Events Training courses and events open to partners and members of the public, including paid professional development courses, community events, and free webinars.
• Athlete Mentor Programme Team of athlete mentors including Jenny Wallwork, Adam Whitehead and James Kirton providing workshops focused on teamwork, communication and confidence building for young people in North Yorkshire.

Quantifiable outcome

• Over £1.6 million invested in communities across North Yorkshire
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Sport EnglandcoreStrategic or Co-development PartnerSport England is a key strategic partner. North Yorkshire Sport operates as a strategic partner of Sport England, working to reduce inequalities and increase physical activity in line with the national 'Uniting the Movement' strategy. Chris Boardman, Chair of Sport England, visited North Yorkshire to champion active travel investment.
• City of York CouncilcoreStrategic or Co-development PartnerCity of York Council is one of the key local authority partners working with North Yorkshire Sport to deliver physical activity programmes across the region.
• North Yorkshire CouncilcoreStrategic or Co-development PartnerNorth Yorkshire Council is a key local authority partner, working with North Yorkshire Sport on public health initiatives and community development programmes.
• York and North Yorkshire Combined AuthoritycoreStrategic or Co-development PartnerNorth Yorkshire Sport is entrusted by the Combined Authority to deliver major investment programmes worth over £2 million for capital developments and targeted work to help underrepresented groups. They manage the £1 million Mayor's Active Travel Fund on behalf of the Combined Authority.
• NHS / H&NY ICBcoreStrategic or Co-development PartnerNHS partners including the Health and North Yorkshire Integrated Care Board work with North Yorkshire Sport on health inequalities projects and referral pathways into physical activity programmes.
• UK CoachingminorStrategic or Co-development PartnerUK Coaching is one of the partner organisations supporting physical activity and coaching development across North Yorkshire.
• NSPCCminorStrategic or Co-development PartnerNSPCC is listed as a partner, working with North Yorkshire Sport on safeguarding in sport.
• Active PartnershipscoreStrategic or Co-development PartnerNorth Yorkshire Sport is part of the national Active Partnerships network, collaborating with other Active Partnerships across England.
• HADCAminorStrategic or Co-development PartnerHADCA (Harrogate and District Community and Voluntary Action) is a collaborative partner in the Community Fit project.
• Yorkshire Causeway Schools TrustcoreStrategic or Co-development PartnerPartnered with North Yorkshire Sport in co-designing the Active Travel Toolkit. Oatlands Infant School within the Trust is a leading example of inclusion and physical activity practice.
• Creating Active SchoolscoreStrategic or Co-development PartnerNorth Yorkshire Sport supports schools in accessing the Creating Active Schools professional development programme, which provides frameworks for whole school physical activity approaches.
• Youth Sport TrustminorStrategic or Co-development PartnerYouth Sport Trust works with North Yorkshire Sport on school sport initiatives and PESSPA (Physical Education, School Sport and Physical Activity) collaboration.
• England NetballminorStrategic or Co-development PartnerEngland Netball is working with North Yorkshire Sport through a Netball Development Officer role to grow participation in netball across the county.
• Better ConnectcoreStrategic or Co-development PartnerBetter Connect designed and manages the RISE project (Reducing Inequalities, Supporting Employment), with North Yorkshire Sport delivering across York and North Yorkshire.
• Kinball UKminorStrategic or Co-development PartnerKinball UK delivers inclusive Kinball activities at the annual Wellbeing Festival, working with young leaders from partner schools.
• Kinesis DanceminorStrategic or Co-development PartnerKinesis Dance delivers dance workshops at the annual Girls Wellbeing Festival, providing creative physical activity opportunities.
• Ann Craft TrustminorStrategic or Co-development PartnerAnn Craft Trust supports North Yorkshire Sport's safeguarding work, providing training and guidance on protecting children and adults at risk.

Scale indicators13 records

Emerging players

• StreetGames: National charity delivering sport in disadvantaged communities, with strong overlap on holiday activity/FEAST-style programming targeting Free School Meal-eligible children. Comparable beneficiary focus and partnership delivery model, though with a national rather than regional footprint.

Direct peers

• Active Sussex: Sport England Active Partnership covering Sussex with a comparable partnership-led model delivering programmes across schools, families, and underrepresented groups. Directly comparable in mission, funding sources, and target segments.
• Yorkshire Sport Foundation: A neighbouring Active Partnership operating across parts of Yorkshire, sharing Sport England strategic alignment and similar grant-funded programme delivery. Highly relevant peer given overlapping regional geography, common council partners, and similar community-based interventions.
• Active Gloucestershire: Sport England Active Partnership for Gloucestershire, structured as a charity delivering physical activity programmes through schools, NHS partners, and local authorities. Closely comparable mandate, funding model, and beneficiary segments (children, families, older adults, people with disabilities).
• Active Devon: Another of Sport England's designated Active Partnerships, operating as a charity that coordinates physical activity and sport across Devon. Directly comparable as a regional Active Partnership with the same partnership-led delivery model, reliance on public-sector grants, and focus on tackling inactivity inequalities.
• London Sport: Active Partnership for London and a directly comparable charity structure, though operating at much larger scale in a denser urban market. Useful benchmark for revenue diversification, partner network management, and impact-reporting frameworks.

Broad incumbents

• Youth Sport Trust: National charity focused on PE, school sport, and physical activity for young people; a listed partner of North Yorkshire Sport. Overlaps on PESSPA work and school-based programme delivery, but operates nationally and across broader educational outcomes.
• Sport England: The national body that funds and designates Active Partnerships, including North Yorkshire Sport. Sport England shapes the strategic framework ('Uniting the Movement') under which all Active Partnerships operate and is the ultimate commissioner of regional coordination work.
• UK Coaching: National sector body for coaching development, listed as a North Yorkshire Sport partner. Comparable as a charity serving the sport and physical activity workforce, with overlapping audiences (coaches, deliverers of activity).

Regional players

• Sustrans: UK-wide charity focused on walking, wheeling, and cycling infrastructure and behaviour change. Directly relevant on the Mayor's Active Travel Fund work but operates nationally rather than within a single region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NorthYorksSport
• YouTubeyoutube.com/user/NorthYorkshireSport
• Facebookfacebook.com/NorthYorksSport
• LinkedInlinkedin.com/company/north-yorkshire-sport-ltd
• Instagraminstagram.com/northyorkssport

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Yorkshire Sport