PFG Advisors

What PFG Advisors does

PFG Advisors is a privately-held financial advisory partnership founded in 1999 and headquartered in Lubbock, Texas, with a secondary office in Midland. The firm was formed when six financial professionals merged their independent practices into a single collaborative wealth management platform serving West Texas, and it currently operates through six managing partners whose collective experience exceeds 220 years. Securities, investment advisory, and financial planning services are delivered through qualified registered representatives of MML Investors Services, LLC (an arrangement under which PFG Advisors remains operationally independent and not affiliated with MML or MassMutual), and the firm is separately partnered with Lincoln Financial Group to deliver Texas Tech University and TTUHSC employee retirement plans.

The firm's service offering spans financial planning, risk management, business planning, retirement planning, wealth management, estate planning, executive benefits (including BOLI and SERP), and corporate retirement plan design (401(k), 403(b), Cash Balance). These are packaged under the "PFG Advisors Wealth Solutions" platform, which the firm customizes to address client needs across wealth accumulation, management, protection, distribution, and transfer. The team holds advanced designations including CFP, CLU, ChFC, CPA, CFA, CAIA, CPWA, RICP, CPFA, and ChSNC, and the firm is insurance-licensed in 35+ states and securities-licensed in 34+ states, although its physical delivery remains concentrated in Lubbock and Midland.

PFG Advisors generates revenue through fee-based and commission-based professional services, with pricing not publicly disclosed and contracts structured as ongoing advisory engagements rather than transactional sales. Customer segments are primarily closely-held business owners, retirees, physicians, and Texas Tech University/TTUHSC employees in West Texas, with marketing driven by personal referrals, community presence, educational content (website, video library, social media), and periodic educational presentations to TTU employees. The firm has no external private equity or venture backing, no subsidiaries, and has grown primarily through organic partner additions, second-generation succession, and the 2019 merger of Mickey Ray's Midland-based practice.

Name

PFG Advisors

Legal name

PFG Advisors

Website

https://advisorspfg.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PFG Advisors is a privately-held, six-partner financial advisory partnership founded in 1999 that delivers financial planning, wealth management, retirement, risk, and estate services to business owners, retirees, physicians, and Texas Tech University employees across West Texas via MML Investors Services.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement planning services
• Estate planning services
• Business succession planning

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based and/or commission-based financial advisory and planning services offered through MML Investors Services, LLC registered representatives

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PFG Advisors is a collaborative financial advisory firm that provides comprehensive financial planning, wealth management, risk management, retirement planning, estate planning, business succession planning, executive benefits, and corporate retirement plan design to businesses, retirees, physicians, and individuals in West Texas. Services are delivered through six managing partners with over 220 years of combined expertise, supported by financial advisors, client services representatives, and investment professionals, with securities and advisory services offered through registered representatives of MML Investors Services, LLC.

Product overview

PFG Advisors is a collaborative financial advisory firm offering a comprehensive suite of services through their PFG Advisors Wealth Solutions platform. The firm provides Financial Planning, Risk Management, Business Planning, Retirement Planning, Wealth Management, Estate Planning, Executive Benefits Planning, and Corporate Retirement Plans. Services are delivered through six managing partners with over 220 years of combined expertise, serving businesses, retirees, physicians, and individuals in West Texas. The firm also specializes in TTU Employee Retirement Plans including ORP and TDA programs through Lincoln Financial Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service addressing accumulation, wealth management, protection, distribution, and transfer of wealth for individuals, families, and business owners.
• Wealth Management Personalized wealth management strategy tailored to client needs and objectives, including asset accumulation and distribution planning, investment strategies, asset protection, and estate planning.
• Risk Management Strategies designed to help protect people and assets, including coverage for death, disability, lawsuit, loss of critical employees, and long-term care needs.
• Business Planning Financial planning for closely held or family-owned businesses addressing succession in the event of death, disability, retirement, or sale, along with tax planning, estate planning, and asset protection.
• Retirement Planning Planning services covering both accumulation and distribution phases of retirement, including systematic saving, progress monitoring, and tax-advantaged withdrawal strategies.
• Estate Planning Estate strategy development working alongside clients' existing tax and legal advisors to create efficient estate plans for clients and their families.
• Executive Benefits Planning Services including Bank-Owned Life Insurance (BOLI) and Supplemental Executive Retirement Benefits (SERP) for corporate clients.
• Corporate Retirement Plans Customized retirement plan design for businesses including 401(k), 403(b), Cash Balance, and other retirement plans.
• TTU Employee Retirement Plans Specialized retirement plans for Texas Tech University and TTUHSC employees including Optional Retirement Program (ORP) and Tax-Deferred Account Program (TDA) through Lincoln Financial Group.
• PFG Advisors Wealth Solutions A customized financial planning platform that addresses individual needs for accumulation, wealth management, protection, distribution, and transfer of wealth, customized based on the complexity of client needs and plans implemented.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• MML Investors Services, LLCcoreChannel Partner/ Reseller/ DistributorSecurities, investment advisory and financial planning services are offered through qualified registered representatives of MML Investors Services, LLC. PFG Advisors is not a subsidiary or affiliate of MML Investors Services. Supervisory office located at 9117 Milwaukee Avenue, Suite 400, Lubbock, TX 79424. Member SIPC.
• Lincoln Financial GroupcoreStrategic or Co-development PartnerProvides retirement plan options for Texas Tech University employees including Optional Retirement Program (ORP) and Tax-Deferred Account Program (TDA). PFG Advisors serves as advisors for these university-sponsored retirement plans.
• Texas Tech University (TTU)coreStrategic or Co-development PartnerPFG Advisors provides retirement planning services to TTU and TTUHSC employees, including specialized presentations on retirement, estate, insurance, and financial planning topics throughout the year.
• Texas Tech University Health Sciences Center (TTUHSC)coreStrategic or Co-development PartnerPFG Advisors provides retirement planning services to TTUHSC employees as part of the Texas Tech University System benefit programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Halbert Hargrove: Mid-sized fee-based RIA offering comprehensive financial planning with multiple partners; comparable to PFG in size, multi-partner partnership, and planning-led model.
• Wealth Enhancement Group: Aggregator-backed RIA offering comprehensive planning with a partnership model and regional offices; comparable to PFG on multi-partner structure and full-service planning, though much larger.
• Edelman Financial Engines: Large fee-based comprehensive financial planning firm; comparable to PFG on full-service planning, fee orientation, and HNW/retiree focus, though at national scale.
• Buckingham Strategic Wealth: Fee-only comprehensive financial planning RIA; comparable to PFG in comprehensive service offering and fiduciary positioning, though larger and nationally distributed.
• Carson Wealth: Mid-sized RIA with multi-partner, comprehensive-planning model and regional offices; highly comparable to PFG in size, partner-centric structure, and planning-led approach.
• Mariner Wealth Advisors: Comprehensive fee-based financial planning and wealth management firm with multiple partners and a multi-office footprint; comparable to PFG's eight-pillar offering but at substantially greater scale.
• Ronald Blue Trust: Faith-based comprehensive financial planning RIA with multi-advisor offices; comparable to PFG on comprehensive planning scope, multi-office model, and long-tenured advisor teams.
• Creative Planning: Fee-only comprehensive financial planning RIA with strong physician/HNW practice; closely comparable to PFG in service breadth, fee-based model, and target clientele.

Regional players

• Brown Capital Management: Texas-based (Austin) private partnership offering investment management and financial planning; comparable to PFG on regional-Texas positioning and partnership structure, though more investment-management focused.

Emerging players

• Facet Wealth: Tech-enabled financial planning firm targeting HNW clients with a virtual, flat-fee model; adjacent to PFG as a planning-led competitor but differentiated by digital-first delivery and absence of physical offices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PFGadvisorstx
• LinkedInlinkedin.com/company/pfg-advisors-tx
• Xx.com/advisors_pfg

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFG Advisors