Hartje Lumber
Hartje Lumber is an independent, privately held lumber yard and pole-building contractor founded in 1969 in La Valle, Wisconsin, supplying lumber, cabinets, doors, decking, and building materials to local contractors and retail customers.
- Company typePrivate
- Founded1969
- HeadquartersLa Valle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hartje Lumber does
Hartje Lumber is a privately held, for-profit building materials supplier and light construction contractor founded in 1969 and headquartered in La Valle, Wisconsin. The company supplies lumber, building materials, cabinets, doors, and decking, and also constructs pole buildings for customers in its local rural market. With a workforce of 11-50 employees, Hartje Lumber operates at the scale of an independent regional lumber yard, serving a mix of trade contractors and retail/DIY customers in and around La Valle. Its business model is a traditional combination of building-materials retail sales (transactional, margin-driven on commodity and finished products) and contracted pole-building construction services (project-based revenue). There is no disclosed digital channel, e-commerce operation, or proprietary technology platform; the company's website (hartjelumber.com) presents only a loading/verification page and does not expose product catalogs, pricing, or online ordering. No partnerships, certifications, technology stack, management team, or corporate disclosures are documented in the available source material, and the company appears to operate as a closely held independent business with no external funding, parent company, or subsidiaries on record.
Hartje Lumber firmographics
Firmographics- Name
- Hartje Lumber
- Website
- https://hartjelumber.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hartje Lumber is an independent, privately held lumber yard and pole-building contractor founded in 1969 in La Valle, Wisconsin, supplying lumber, cabinets, doors, decking, and building materials to local contractors and retail customers.
- Ownership category
- akta.pro rank
Hartje Lumber industry classification
Industry- Product category
- Building Materials Supply
- NAICS
- Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)
- akta.pro secondary industries
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)
Keywords
Where Hartje Lumber is headquartered
LocationHeadquarters
- HQ city
- La Valle
- HQ country
- United States
- HQ region
- North America
Markets served
Hartje Lumber business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Hartje Lumber product offering
Product offeringCore offering
Hartje Lumber supplies building materials, lumber, cabinets, doors, and decking to local customers, and constructs pole buildings. The company operates as a traditional lumber yard and building materials retailer serving the La Valle, Wisconsin area, combining material sales with construction services for pole-style buildings.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Materials General building materials supplied to local customers in the La Valle, Wisconsin area for construction and remodeling projects.
- Lumber Lumber products supplied to homeowners and contractors for building, framing, and outdoor projects.
- Cabinets Cabinets supplied to customers for residential and small commercial interior projects.
- Doors Doors supplied to local customers for residential and light construction use.
- Decking Decking materials supplied to homeowners and contractors for outdoor deck construction.
- Pole Building Construction Construction service for pole buildings, provided by Hartje Lumber to local customers who purchase the structure through the company.
Companies that use Hartje Lumber
Customer profileIdeal customer profiles1 record
Hartje Lumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hartje Lumber partnerships and signals
Strategic signalRecent moves1 record
Hartje Lumber competitors and assessment
Company assessmentBroad incumbents
- Menard, Inc. Midwest-headquartered home improvement chain with deep lumber, building materials, cabinets, doors, and decking assortments across hundreds of stores. Competes for the same end customers and trade base in the region but with vastly broader SKU and pricing power.
- Lansing Building Products: National building products distributor focused on exterior building products including siding, decking, and millwork with a contractor-led model. Comparable in serving pro customers with specialty exterior building categories that overlap Hartje's decking and door lines.
- The Home Depot: Largest U.S. home improvement retailer offering lumber, decking, doors, cabinets, and pole-building components alongside installation services. National incumbent that competes for both DIY and pro contractors across Hartje's served markets.
- Lowe's Companies: National home improvement chain carrying lumber, building materials, cabinets, doors, decking, and outdoor structures. Overlaps broadly with Hartje's assortment and competes for the same contractor and homeowner segments.
- Stock Building Supply (now ABC Supply Co.): Large multi-category building products distributor serving professional contractors with lumber, trusses, millwork, and exterior products. Comparable distribution of structural and exterior building materials to contractor customers.
Direct peers
- Bliffert Lumber & Hardware: Wisconsin-based independent lumber yard and building materials retailer serving contractors and DIY customers with comparable scale and product breadth, including millwork and building supplies. Directly comparable single-region dealer profile to Hartje Lumber.
- 84 Lumber Company: National lumber and building materials dealer with contractor-oriented services including framing packages and component manufacturing. Comparable business model combining materials distribution with value-added construction services like Hartje's pole-building offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Hartje Lumber social profiles
Digital presenceHartje Lumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hartje Lumber leadership team
Management profileNumber of profiles
Hartje Lumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hartje Lumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hartje Lumber
What does Hartje Lumber do?
Hartje Lumber supplies building materials, lumber, cabinets, doors, and decking to local customers, and constructs pole buildings. The company operates as a traditional lumber yard and building materials retailer serving the La Valle, Wisconsin area, combining material sales with construction services for pole-style buildings.
When was Hartje Lumber founded?
Hartje Lumber was founded in 1969. It employs 11 to 50 people.
Where is Hartje Lumber based?
Hartje Lumber is headquartered in La Valle, United States, in the North America region.
Who are Hartje Lumber's main competitors?
Broad incumbents on record are Menard, Inc., Lansing Building Products, The Home Depot, Lowe's Companies and Stock Building Supply (now ABC Supply Co.). Direct peers are Bliffert Lumber & Hardware and 84 Lumber Company.
Does Hartje Lumber have an API?
No public API is recorded for Hartje Lumber.
What industry is Hartje Lumber in?
Hartje Lumber's product category is Building Materials Supply. Its primary akta.pro industry code is CRAIAEAJ, Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood), with a secondary code of CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 4441 and its SIC code is 5211.