KareCo
- Company typePrivate
- Founded2000
- HeadquartersSimi Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
KareCo firmographics
Firmographics- Name
- KareCo
- Legal name
- KareCo International, Inc.
- Website
- https://kareco.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KareCo industry classification
Industry- Product category
- Hair Brushes and Styling Tools
- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Brushes, Combs & Detangling Tools (CRABAKAG)
- akta.pro secondary industries
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where KareCo is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KareCo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through company's Shopify-powered online store at kareco.com. Customers purchase individual brushes, brush packs, and accessories directly. The company also sells gift cards for online redemption.
- Wholesale Distribution: Wholesale sales through Faire marketplace to retailers including CVS, Walmart, Meijer, H-E-B, and other brick-and-mortar and online retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual brushes and detanglers |
| Unit Pricing | Pay-as-you-go | Curated brush bundles and packs |
| Unit Pricing | Pay-as-you-go | Retail display and bulk packages for retailers |
| Other | Pay-as-you-go | Digital gift cards |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
KareCo product offering
Product offeringCore offering
KareCo designs, manufactures, and sells professional hairbrushes and hair care tools under the Tangle Buster® and KareCo® Classic brands. Its product range covers detangling brushes for kids and adults (including the curly hair community), thermal ionic round brushes for blow-drying, paddle and styling brushes, detangling combs, and self-cleaning brush accessories. The company sells through its own e-commerce storefront and through major U.S. drugstore, grocery, mass-market, and online retailers.
Product overview
KareCo is a professional hairbrush company offering a comprehensive portfolio of styling tools organized across four main product lines: Brushes (including the flagship Tangle Buster® detangling brushes, thermal round brushes, and Classic collection), Brush Packs (curated multi-brush bundles for various styling needs), Combs (detangling and styling combs), and Web Exclusives (digital gift cards and retail display units). The core product family centers on the Tangle Buster® brand (comprising Brush, Styler, Super Flex variants, Mini, Tiny, and Detangling Comb), the Ionic Thermal Round Brush series (Jumbo, Large, and Small sizes), and the Classic Collection (9-Row Styling Brush, Finishing Paddle, and Blowout Brush). The company also offers accessory products like the Brush Brush™ cleaning tool. Brush Packs include themed bundles such as Big Hair, Glamour, Family, Thermal Trio, Men's, Curl, and Loose Waves collections, providing curated solutions for specific styling needs with savings versus individual purchase.
Differentiator
Problem solved
Functional benefit
Brands
- Pharmagel: Sister company offering skincare products formulated with pharmaceutical grade ingredients by cosmetic chemists with age-defying results.
Products and services
- Tangle Buster® Brush A flagship detangling brush using zig-zag dual-bristle technology to glide through tangles without pulling, marketed to all ages and hair types including curly and textured hair.
- Tangle Buster® Super Flex Styler A super-flex version of the Tangle Buster® styler designed to detangle and style while flexing to reduce pulling on the scalp.
- Tangle Buster® Styler A detangling-and-styling hybrid brush from the Tangle Buster® line for daily use across hair types.
- Tangle Buster® Super Flex Detangler A super-flex detangling brush specifically engineered to glide through knots with minimal pulling.
- Tangle Buster® Mini A smaller-sized Tangle Buster® detangling brush designed for children, on-the-go use, and travel.
- Tangle Buster® Styler Tiny A compact Tangle Buster® Styler sized for kids and travel, combining detangling and styling.
- Tangle Buster® Detangler Tiny A small-format Tangle Buster® detangler for children, handbags, and travel kits.
- Tangle Buster® Detangling Comb A detangling comb with zig-zag teeth geometry marketed for wet or dry hair and for use on hair extensions.
- Jumbo Ionic Thermal Round Brush A large-barrel ionic thermal round brush designed for big-volume blowouts and frizz reduction during blow-drying.
- Large Ionic Thermal Round Brush A large-barrel ionic thermal round brush intended for smoothing, adding body, and shaping blowouts.
- Small Ionic Thermal Round Brush A small-barrel ionic thermal round brush for short hair, bangs, and creating curls or waves.
- KareCo® Classic Blowout Brush A blowout brush from the KareCo® Classic line designed to deliver salon-style blowouts at home.
- KareCo® Classic 9-Row Styling Brush A 9-row classic styling brush in the KareCo® Classic line for sectioning and everyday styling.
- KareCo® Classic Finishing Paddle A finishing paddle brush from the KareCo® Classic line featuring a full-flex platform for smoothing long hair.
- Tunnel Vent Ionic Brush An ionic round brush with tunnel vents in the barrel to channel airflow for faster blow-drying and added volume.
- KareCo® Brush Brush™ A self-cleaning brush accessory with rubber bristles designed to lift hair off other brushes for easy cleaning.
- Big Hair Brush Pack A multi-brush bundle pack that combines several KareCo brushes together at a discounted bundle price for consumers.
- Glamour Hair Brush Pack A bundle pack of styling brushes marketed as a gifting and consumer-value offering.
- The KareCo® Digital Gift Card A digital gift card that can be redeemed on KareCo.com for any product in the company's catalog.
- Tangle Buster® Brush Display A pre-stocked retail display unit of Tangle Buster® brushes sold to retailers for in-store merchandising.
- Round Thermal Brush Display A pre-stocked retail display unit of round thermal brushes sold to retailers for in-store merchandising.
- KareCo® Classic Brush Collection with Display A retail-ready collection of KareCo® Classic brushes packaged with a merchandising display for in-store sales.
Quantifiable outcome
- Dome-shaped barrel dries hair two times faster
- +2 more outcomes
Companies that use KareCo
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
KareCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
KareCo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CVS PharmacycoreSelect CVS stores nationwide carry KareCo products, providing brick-and-mortar retail presence for the brand in convenient pharmacy locations across the United States.
- WalmartcoreWalmart stores nationwide and Walmart.com carry KareCo hair brush products, providing mass-market retail distribution.
- AmazoncoreAmazon Prime US availability for KareCo products, enabling fast shipping and convenient online purchasing for customers.
- MeijerminorMeijer stores in the United States carry KareCo products as part of their beauty and personal care offerings.
- H-E-BminorSelect H-E-B stores carry KareCo products, providing regional retail presence in Texas and surrounding states.
- Chris & Sons UKminorUK-based retailer distributing KareCo products internationally to European customers.
- ShopifycoreShopify powers KareCo's e-commerce platform, providing the website infrastructure, payment processing, and store management system for direct-to-consumer sales at kareco.com.
- PharmagelminorKareCo's sister company offering skincare products formulated with pharmaceutical grade ingredients. Both companies are under KareCo International, Inc. umbrella.
- FaireminorWholesale marketplace platform enabling retailers, salons, and boutiques to purchase KareCo products for resale.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
KareCo competitors and assessment
Company assessmentEmerging players
- Crave Naturals: Crave Naturals is a venture-backed DTC detangling brush brand targeting curly and textured hair consumers with comparable dual-bristle flexible paddle designs. Closely comparable on positioning toward the textured-hair segment and digital-first growth motion.
- Pattern Beauty: Pattern Beauty is a venture-backed haircare and tools brand focused on curly and textured hair consumers, founded by Tracee Ellis Ross. Comparable on dedicated positioning toward curl types 3–4c and tool-plus-product portfolio strategy.
- Silly George: Silly George is a DTC hair tool brand with detangling brushes and styling tools targeted at younger consumers via social-led marketing. Comparable on DTC-first growth motion and aspirational design-forward positioning, though much earlier stage.
Direct peers
- Denman: Denman is a heritage professional hairbrush brand (now under GHD) used widely in salons and increasingly in consumer retail. Highly comparable on professional heritage, paddle and radial brush categories, and stylist-led product development approach.
- Olivia Garden: Olivia Garden is a professional and consumer haircare tool brand with a strong portfolio of thermal, ionic, and detangling brushes sold in salons and beauty specialty retail. Comparable on professional heritage and ionic thermal brush product overlap.
- Mason Pearson: Mason Pearson is the iconic premium boar/nylon bristle brush brand with a 100+ year heritage. Comparable on dual bristle construction, long product life positioning, and brand-led premium pricing in the haircare tool category.
- Wet Brush: Wet Brush is a direct detangling-brush competitor (owned by Brylcreem/J&J/Vertex) with the iconic IntelliFlex bristle design and broad mass and beauty retail distribution. Highly comparable on product category, target consumer, and channel mix to KareCo's Tangle Buster line.
- Tangle Teezer: Tangle Teezer is a UK-origin detangling brush brand with strong DTC and salon distribution globally. Directly comparable on category leadership, patented two-tier bristle technology, and target market of all hair types including curly and textured hair.
Broad incumbents
- Conair: Conair is a major personal care and haircare tool manufacturer with extensive thermal and styling brush portfolios sold across mass and drug channels. Comparable on thermal round brush category overlap and US mass distribution footprint.
- Goody Products: Goody (Newell Brands) is the dominant mass-market hairbrush and accessory brand sold in CVS, Walmart, and Target. Broadly comparable on omni-channel mass retail distribution and accessible price points, though much larger and broader in assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KareCo social profiles
Digital presenceKareCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
KareCo leadership team
Management profileNumber of profiles
KareCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KareCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KareCo
What does KareCo do?
KareCo designs, manufactures, and sells professional hairbrushes and hair care tools under the Tangle Buster® and KareCo® Classic brands. Its product range covers detangling brushes for kids and adults (including the curly hair community), thermal ionic round brushes for blow-drying, paddle and styling brushes, detangling combs, and self-cleaning brush accessories. The company sells through its own e-commerce storefront and through major U.S. drugstore, grocery, mass-market, and online retailers.
Is KareCo a public or private company?
KareCo is a private company. It is classified as family owned and is currently operating.
When was KareCo founded?
KareCo was founded in 2000. It employs 11 to 50 people.
Where is KareCo based?
KareCo is headquartered in Simi Valley, United States, in the North America region.
How does KareCo make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are KareCo's main competitors?
Emerging players on record are Crave Naturals, Pattern Beauty and Silly George. Direct peers are Denman, Olivia Garden, Mason Pearson, Wet Brush and Tangle Teezer. Broad incumbents are Conair and Goody Products.
Does KareCo have an API?
No public API is recorded for KareCo.
What industry is KareCo in?
KareCo's product category is Hair Brushes and Styling Tools. Its primary akta.pro industry code is CRABAKAG, Hair Brushes, Combs & Detangling Tools, with a secondary code of CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers). Its NAICS code is 339994 and its SIC code is 2844.