Industry Partners

What Industry Partners does

Industry Partners is a Santa Monica-headquartered commercial real estate brokerage and advisory firm founded in 2011 by Jim Jacobsen and Scott Rigsby. The firm provides landlord representation, tenant representation, and developer advisory services with a particular emphasis on creative office, retail, and adaptive reuse properties across the Los Angeles market. Its client base spans entertainment, post-production, technology, fashion, architecture, and food and beverage tenants, with notable engagements including Beats by Dre (180,000 SF Culver City campus), Carbon Five (5,050 SF Santa Monica HQ), Rock Paper Scissors (20,000 SF 10-year lease), and the PacMutual Building (464,000 SF DTLA repositioning with Rising Realty Partners).

Name

Industry Partners

Legal name

Industry Partners Inc.

Website

https://industrypartners.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Industry Partners is a Santa Monica-based commercial real estate brokerage founded in 2011, providing landlord representation, tenant representation, and developer advisory services focused on creative office, retail, and adaptive reuse properties across the Los Angeles market.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Industrial & Logistics Brokerage (BPAJABAC)

Keywords

• Commercial real estate brokerage
• Creative office leasing
• Tenant representation services
• Landlord representation services
• Adaptive reuse development

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Industry Partners earns commissions on lease and sale transactions for landlords and tenants. The firm represents property owners and companies seeking space, earning fees upon successful transaction completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Industry Partners is a commercial real estate brokerage firm providing landlord representation and tenant representation services across Los Angeles. The firm specializes in creative work environments, retail locations, and adaptive reuse projects, earning commissions on completed lease and sale transactions for property owners, tenants, and developers.

Product overview

Industry Partners operates as a professional services firm offering an integrated suite of commercial real estate brokerage and advisory services rather than a modular software product. The core offerings include Landlord Representation (acquisition/disposition, asset positioning, marketing strategy, and asset analysis), Tenant Representation (site selection, planning, and architectural consultation), Property Listings (interactive searchable database of commercial spaces), Market Reports (research publications), Case Studies (transaction portfolio), Artist Collaboration Program (Contrast Series murals), Video Content Library (property showcases), and Neighborhoods Portal (area guides). These services are delivered as integrated professional offerings rather than separate product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Representation Services

Quantifiable outcome

• 811 Traction Ave went from 0% activity to 100% leased in under 11 months, with rents increased by almost 10%
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• LeBasse ProjectscoreStrategic or Co-development PartnerIndustry Partners collaborates with LeBasse Projects on the Contrast Series, an ongoing series of murals and art installations across Los Angeles properties. The partnership aims to build cultural value into the fabric of neighborhoods and community properties being developed. Artists including VHILS, Cyrcle, and Herakut have created murals at properties represented by Industry Partners.
• Rising Realty PartnerscoreStrategic or Co-development PartnerIndustry Partners teamed up with Rising Realty Partners to reposition the historic PacMutual Building (464,000 SF) in DTLA as a creative office campus with ground floor retail from 2012-2015. The project went from 60% leased to over 95% occupancy.
• Brentwood Capital PartnersminorStrategic or Co-development PartnerIndustry Partners worked with Brentwood Capital Partners to represent them as landlord in the Carbon Five relocation to 525 Colorado Ave in Downtown Santa Monica (5,050 SF stand-alone building).
• Kareco IncminorStrategic or Co-development PartnerIndustry Partners was engaged by Kareco Inc to lease 811 Traction Ave in DTLA Arts District (22,200 SF), successfully leasing the building to 100% occupancy in under 11 months.
• Lionstone GroupcoreStrategic or Co-development PartnerLong-term client relationship with The Lionstone Group for landlord representation. Industry Partners has worked on multiple properties for Lionstone including 10301-10395 Jefferson Blvd in Culver City (Cyrcle murals) and various creative office properties.
• BLVD PartnersminorStrategic or Co-development PartnerIndustry Partners collaborated with BLVD Partners on the 316-326 Lincoln Blvd property in Venice, showcasing the creative office and retail development in video format.
• Barbara BestorminorStrategic or Co-development PartnerIndustry Partners introduced acclaimed LA architect Barbara Bestor to Beats by Dre for the design of their Culver City office campus, resulting in one of LA's most remarkable office interiors.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avison Young: Global commercial real estate services firm with a strong LA office-leasing presence. Comparable as a competing full-service platform in LA landlord and tenant representation, often pitching the same institutional and creative-industry clients as Industry Partners.
• Colliers: Global commercial real estate services and investment firm with established LA office leasing operations. Comparable because Colliers competes for landlord representation, tenant representation, and adaptive-reuse advisory mandates in the same LA submarkets Industry Partners serves.
• CBRE Group: World's largest commercial real estate services firm with full-service LA office leasing, investment sales, and capital-markets capabilities. Comparable because Industry Partners competes directly with CBRE's LA office brokerage teams for landlord and tenant representation assignments, and CBRE is the broader incumbent that hires away top LA producers.
• Newmark Group: Full-service commercial real estate platform with a meaningful LA office-leasing practice following its 2023 acquisition of Newmark. Comparable as a competing full-service brokerage in the LA office market, offering integrated capital-markets and advisory capabilities that boutique firms like Industry Partners must position against.
• Cushman & Wakefield: Global commercial real estate services firm with significant LA office-leasing operations. Comparable because Industry Partners partner Robert Erickson previously served as a Director at Cushman & Wakefield, and the firms compete for LA office landlord/tenant mandates across creative and conventional product types.
• JLL (Jones Lang LaSalle): Global commercial real estate services platform with significant LA office leasing and capital-markets teams. Comparable because JLL competes with Industry Partners for institutional landlord assignments and large enterprise tenant mandates across LA submarkets.

Direct peers

• Lee & Associates: Commercial real estate brokerage firm with deep West LA presence and a strong creative-office / landlord-representation practice. Directly comparable because multiple Industry Partners founders and partners (Scott Rigsby, Robert Erickson, Trevor Belden, Bryan Carnes) previously worked at Lee & Associates, and the firms compete for the same LA landlord and tenant mandates.
• Madison Partners: West LA-based commercial real estate brokerage specializing in creative office and tenant/landlord representation. Comparable because Industry Partners partner Travis Landrum previously served as a Director at Madison Partners, and the two firms directly compete for the same Westside creative-office landlords and tenants.
• Charles Dunn Company: Long-standing LA commercial real estate brokerage with deep DTLA and creative-office expertise. Comparable because Industry Partners partner Carle Pierose previously served as a Director at Charles Dunn, and the firm serves overlapping landlord and tenant clients across LA creative-office and adaptive-reuse assets.
• Watershed Partners: Boutique LA commercial real estate brokerage with adaptive-reuse and creative-office expertise. Comparable because Industry Partners associate Ben Ipekjian was formerly a partner at Watershed Partners, and the two firms overlap on LA creative-office, retail, and adaptive-reuse advisory mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Industry-Partners/188669737837943
• LinkedInlinkedin.com/company/industry-partners_2
• Instagraminstagram.com/industrypartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry Partners