Human Synergistics
Human Synergistics is an Australian-founded (1971) organisational development firm that sells proprietary Circumplex-based behavioural diagnostics, leadership and culture assessments, and related consulting and accreditation services to enterprise clients globally through a network of 2,500+ accredited practitioners across 18 countries.
- Company typePrivate
- Founded1971
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Human Synergistics does
Human Synergistics is an Australian-headquartered organisational development firm founded in 1971 by Dr. J Clayton Lafferty, with offices in North Sydney and South Melbourne and operations across 18 countries via an international network. The company specialises in measuring and developing organisational cultures, leadership strategies, and individual behavioural styles, serving primarily enterprise clients and HR/OD professionals. Globally it is led by CEO Dr. Robert A. Cooke and in ANZ by Chairperson Shaun McCarthy; the firm reports having supported more than 22,000 organisations through a network of 2,500+ accredited practitioners.
The company's core technology is the Human Synergistics Circumplex, a proprietary visual framework that categorises 12 thinking and behavioural styles into three clusters (Constructive, Aggressive/Defensive, Passive/Defensive). This framework underpins a suite of diagnostic instruments, including the Life Styles Inventory (LSI) for individual development, the Group Styles Inventory (GSI) for team dynamics, the Organisational Culture Inventory (OCI) and Organisational Effectiveness Inventory (OEI) for organisational culture, the Leadership/Impact (L/I) and Management/Impact (M/I) assessments, the Customer ServiceStyles (CSS) survey, the Management Effectiveness Profile System (MEPS), LSI Conflict, the AMA DISC Survey, and a suite of team simulations. Most recently, in October 2025, the company launched LSI Digital, an interactive online version of its flagship individual assessment, and it distributes access through a dedicated accredited-practitioner portal at ap.human-synergistics.com.au.
The business operates three revenue streams. (1) Professional services consulting engagements for culture transformation, leadership development, and team effectiveness, sold via a direct enterprise field-sales motion with quote-based pricing. (2) Accreditation programs for consultants, coaches, and HR professionals, sold as multi-day paid workshops in Sydney, Melbourne, and virtually (e.g., LSI/GSI Accreditation at $5,750 ex GST, Impact Accreditation at $2,750 ex GST, OCI/OEI Culture Accreditation at $4,400 ex GST), with publicly disclosed pricing and ongoing accreditation maintenance. (3) Diagnostic tools licensing to accredited practitioners and organisations on a one-time/perpetual basis. Go-to-market is anchored by enterprise field sales, an annual Culture & Leadership Conference, and content marketing channels including the Culture Bites podcast, blog, and newsletter.
Human Synergistics firmographics
Firmographics- Name
- Human Synergistics
- Legal name
- Human Synergistics Australia
- Website
- https://human-synergistics.com.au
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Human Synergistics is an Australian-founded (1971) organisational development firm that sells proprietary Circumplex-based behavioural diagnostics, leadership and culture assessments, and related consulting and accreditation services to enterprise clients globally through a network of 2,500+ accredited practitioners across 18 countries.
- Ownership category
- akta.pro rank
Human Synergistics industry classification
Industry- Product category
- Organizational Development & Leadership Diagnostics
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industries
- Organization Design & Operating Model Consulting (BPAHAGAB), Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where Human Synergistics is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Human Synergistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Expert consulting engagements for organisational culture transformation, leadership development, and team effectiveness. Services include executive coaching, custom program design, and facilitated workshops.
- Accreditation Programs: Training programs for consultants, coaches, and HR professionals to become certified in using Human Synergistics diagnostic tools. Generates revenue through workshop fees and ongoing accreditation maintenance.
- Diagnostic Tools Licensing: Sale of diagnostic assessments (LSI, GSI, OCI, Impact) to accredited practitioners and organisations for leadership, team, and culture development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LSI/GSI Accreditation - 3-day workshop with pre-work and reports |
| One time/ perpetual license | Pay-as-you-go | Impact Accreditation - 1-day workshop with reports |
| One time/ perpetual license | Pay-as-you-go | OCI/OEI Culture Accreditation - 3-day workshop with surveys |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Human Synergistics product offering
Product offeringCore offering
Human Synergistics provides research-based behavioural diagnostic assessments (including Life Styles Inventory, Group Styles Inventory, Organisational Culture Inventory, and Leadership/Impact) built around the proprietary Circumplex framework, along with expert consulting services and professional accreditation programs. The combined offering enables organisations to measure and transform individual thinking styles, team dynamics, leadership effectiveness, and organisational culture. Distribution is delivered through direct enterprise consulting engagements and a global network of accredited practitioners.
Product overview
Human Synergistics offers a suite of research-based diagnostic tools centered around the Circumplex framework for measuring and developing individual, team, and organisational effectiveness. The core product portfolio includes the Life Styles Inventory™ (LSI) for individual leadership development, Group Styles Inventory™ (GSI) for team dynamics, and the Organisational Culture Inventory® (OCI) and Organisational Effectiveness Inventory® (OEI) for culture assessment. Supporting tools include Leadership/Impact® (L/I), Management/Impact® (M/I), Customer ServiceStyles™, AMA DISC Survey™, Management Effectiveness Profile System™ (MEPS), and LSI Conflict™. The company provides consulting services, accreditation programs, and resources including the Culture Bites podcast and annual conference. LSI Digital represents the recently launched digital evolution of their flagship individual assessment tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Styles Inventory (LSI) Australia's most widely used individual development diagnostic combining self-assessment (LSI1) and 360-degree feedback (LSI2) to reveal how thinking and behaviour impact leadership effectiveness for managers and leaders.
- LSI Digital Interactive online version of the Life Styles Inventory providing an engaging, accessible, and actionable digital experience for leadership development, available via the online practitioner portal.
- Group Styles Inventory (GSI) Research-based team development tool using a 72-item survey to measure how groups interact, approach problems and decisions, and achieve synergy, helping teams improve collaboration and effectiveness.
- Leadership/Impact (L/I) Assessment measuring how senior leaders' strategies influence behaviour, performance, and culture through others, showing the connection between leadership actions and results achieved.
- Management/Impact (M/I) Assessment tailored for mid-level and frontline leaders focusing on the effectiveness of management approaches and impact on direct reports.
- Organisational Culture Inventory (OCI) World's most widely used culture diagnostic measuring behavioural norms and expectations, providing visibility of cultural strengths and gaps for transformation by measuring 12 behavioural norms and 31 causal factors.
- Organisational Effectiveness Inventory (OEI) Diagnostic revealing the systems, structures, and leadership practices causing the current culture, connecting culture to outcomes like engagement and adaptability.
- Customer ServiceStyles (CSS) Assessment capturing the customer experience of culture, measuring team approach to work, customer satisfaction, loyalty, and advocacy linked to organisational culture.
- Management Effectiveness Profile System (MEPS) 360-degree feedback assessment evaluating manager performance across 14 specific managerial skills organised into task, interpersonal, and personal skill categories.
- AMA DISC Survey Personal styles assessment based on Marston's DISC framework measuring four behavioural styles (Directing, Influencing, Supportive, Contemplative) with productive and counter-productive trait analysis.
- LSI Conflict Self-assessment feedback tool that helps participants understand their conflict styles and build constructive thinking strategies for effective conflict resolution.
- Survival Simulation Series Team-building simulations including Desert Survival Situation and Subarctic Survival Situation requiring team members to work together effectively in challenging scenarios.
- Business Simulation Series Simulations including Project Planning Situation and Turnaround for sharpening business knowledge and practices while developing teamwork skills.
- Challenge Simulation Series Dynamic team exercises focusing on critical thinking, ethical decision-making, and strategic planning including Organisational Change Challenge.
- LSI/GSI Accreditation Program Professional accreditation workshop for Life Styles Inventory and Group Styles Inventory diagnostic tools, including training, practice debriefs, and certification for consultants, coaches, and HR professionals. Priced at $5,750 ex GST.
- Impact Accreditation Program (L/I & M/I) One-day accreditation workshop for Leadership/Impact and Management/Impact tools, focusing on theory, methodology, and coaching frameworks. Priced at $2,750 ex GST.
- OCI/OEI Culture Accreditation Program Three-day accreditation program for Organisational Culture Inventory, Effectiveness Inventory, and Customer ServiceStyles diagnostics. Priced at $4,400 ex GST.
- Human Synergistics Consulting Solutions Expert consulting services for individual leadership development, team development, and culture and strategy transformation, including executive coaching, custom program design, and facilitated workshops.
Quantifiable outcome
- 22,000+ organisations transformed
- +2 more outcomes
Companies that use Human Synergistics
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Human Synergistics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Human Synergistics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Human Synergistics International NetworkcoreGlobal network spanning 18 countries including Austria, Belgium, Brazil, Canada, Finland, France, Germany, Greece, Hungary, India, New Zealand, Romania, Serbia, Switzerland, Netherlands, United Kingdom, and United States. Each territory operates as part of the global Human Synergistics brand with shared intellectual property and methodologies.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Human Synergistics competitors and assessment
Company assessmentBroad incumbents
- Deloitte (Human Capital): Broader incumbent: global professional services firm with a Human Capital practice combining culture transformation, leadership and HR analytics; an indirect but frequent competitor for large ANZ enterprise culture mandates.
- McKinsey & Company (People & Organizational Performance): Broader incumbent: a global strategy consultancy with a People & Organizational Performance practice that addresses culture, leadership and organisational change; competes for the same enterprise transformation mandate at the top end of Human Synergistics' deal sizes.
Direct peers
- Centre for Creative Leadership (CCL): Direct peer in leadership development programs, assessments and culture change; competes with Human Synergistics for enterprise L&D budget on leadership team and culture transformation work.
- Development Dimensions International (DDI): Direct peer in leadership assessments and development (Interaction Management, Leadership Mirror) with a similar practitioner ecosystem model, overlapping with Human Synergistics' L/I, MEPS and culture work.
- Thomas International: Direct peer offering DISC-based behavioural assessments (Thomas PPA, GIA) and consulting; closely parallels Human Synergistics' AMA DISC Survey and LSI in target buyers and methodology positioning.
- Hogan Assessments: Direct peer in leadership personality and behavioural assessment (HPI, HDS, MVPI). Competes head-to-head with Human Synergistics' L/I, M/I and LSI for HR and leadership development programs.
- Korn Ferry: Direct peer combining psychometric assessment (KF4D, Voices) with executive coaching and culture consulting. Overlaps with Human Synergistics across leadership assessment and organisational transformation.
- SHL (Cengage): Direct peer in psychometric and competency-based assessment for selection and development, with a similar practitioner-licensing model. Competes with Human Synergistics for HR/OD buyer budget.
- Gallup: Direct peer and global benchmark in workplace culture, engagement and strengths-based assessment (CliftonStrengths, Q12). Competes for the same enterprise culture-and-leadership budget as Human Synergistics' OCI and LSI.
Emerging players
- CultureAmp: Emerging player: an ANZ-headquartered employee engagement and culture feedback platform focused on continuous, telemetry-driven measurement; competes for the same culture-measurement budget but is younger, software-led, and lacks Human Synergistics' established consulting and accredited-practitioner network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Human Synergistics social profiles
Digital presenceHuman Synergistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Synergistics leadership team
Management profileNumber of profiles
Profiles3 records
Human Synergistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Synergistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Synergistics
What does Human Synergistics do?
Human Synergistics provides research-based behavioural diagnostic assessments (including Life Styles Inventory, Group Styles Inventory, Organisational Culture Inventory, and Leadership/Impact) built around the proprietary Circumplex framework, along with expert consulting services and professional accreditation programs. The combined offering enables organisations to measure and transform individual thinking styles, team dynamics, leadership effectiveness, and organisational culture. Distribution is delivered through direct enterprise consulting engagements and a global network of accredited practitioners.
Is Human Synergistics a public or private company?
Human Synergistics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Human Synergistics founded?
Human Synergistics was founded in 1971. It employs 101 to 250 people.
Where is Human Synergistics based?
Human Synergistics is headquartered in Melbourne, Australia, in the Oceania region.
How does Human Synergistics make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are accreditation Programs and diagnostic Tools Licensing.
Who are Human Synergistics's main competitors?
Broad incumbents on record are Deloitte (Human Capital) and McKinsey & Company (People & Organizational Performance). Direct peers are Centre for Creative Leadership (CCL), Development Dimensions International (DDI), Thomas International, Hogan Assessments, Korn Ferry, SHL (Cengage) and Gallup. CultureAmp is listed as an emerging player.
Does Human Synergistics have an API?
No public API is recorded for Human Synergistics.
What industry is Human Synergistics in?
Human Synergistics's product category is Organizational Development & Leadership Diagnostics. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 54161 and its SIC code is 8742.